SKU TALKS

Welcome to SKU Talks, your premier destination for all things commerce, where we dive deep into the world of Amazon and beyond. In this episode, our host delves into the journey of Noan Major, a seasoned artist and therapist turned e-commerce entrepreneur. They discuss the brand's evolution, "Go Nuts, Nut Milk Bags," from inception to overcoming challenges like navigating the COVID-19 landscape and brand piracy. Noan shares insights on the importance of brand building, creative imagery, and storytelling in a competitive marketplace. They explore the art of finding the right product niche, balancing SEO optimization with human-centric content, and the power of evoking emotional responses in consumers. From tips on product selection to the significance of personal connections and charitable initiatives, this conversation is packed with invaluable wisdom for anyone looking to make waves in the e-commerce world. Tune in for a compelling discussion that combines business savvy with artistic flair, and discover the keys to unlocking success on Amazon and beyond.Links And Resources: Noan Major on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

Welcome back to SKU Talks, your go-to podcast for all things commerce! Today, we're diving deep into the realm of e-commerce innovation with our special guest, Patrick Brady, Partner @ Spacewalk. Patrick brings over 25 years of experience in the advertising industry, with a keen eye on the evolution of digital marketing. In this episode, we explore the essence of innovation in e-commerce, moving beyond the confines of best practices to create meaningful differentiation. From direct-to-consumer strategies to the integration of AI and social commerce, Patrick shares invaluable insights into how brands can stay ahead of the curve. Join us as we uncover the strategies and mindset needed to thrive in today's dynamic marketplace. And remember, innovation isn't just a choice; it's a necessity for survival in the ever-evolving world of commerce. Tune in now for a masterclass in strategic innovation!Links And Resources: SPACEWALKPatrick Brady on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

Welcome back to SKU Talks! In this episode, host Sam engages in a fascinating conversation with Marni Allen, Chief Marketing Officer at Bioniq, a groundbreaking health tech startup revolutionizing personalized supplements. With Marni's extensive background in consumer marketing and innovation, the discussion delves into Bioniq's inception and evolution, offering listeners a deep dive into the world of customized wellness. From the challenges of traditional supplement shopping to the innovative approach of Bioniq's tailored formulas based on individual blood tests, Marni sheds light on the company's journey and its mission to address the unique health needs of each customer. Exploring the intricacies of product development, the benefits of personalized supplementation, and the importance of seamless customer experiences, this episode is a must-listen for anyone interested in optimizing their health and exploring the future of wellness. Tune in to SKU Talks to learn more about Bioniq's pioneering efforts and discover how personalized supplements could transform your health journey.Links And Resources: BioniqMarni Allen on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

Welcome to SKU Talks, your ultimate destination for all things commerce! Join us as we dive deep into the world of online retail, with a special focus on the Amazon marketplace. In today's episode, your host Sam sits down with industry veteran Josh Sokolow to explore the ins and outs of selling on Amazon and beyond. From navigating the complexities of FBA fees to leveraging influencer marketing, Josh shares his wealth of experience and insights to help you succeed in the ever-evolving e-commerce landscape. Whether you're a seasoned seller or just getting started, this episode is packed with actionable advice and real-world strategies to help you unlock your full potential as an online entrepreneur. Tune in to SKU Talks now and take your e-commerce game to the next level!Links And Resources: Joshua Sokolow on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

Welcome to SKU Talks, where commerce meets innovation! In this episode, join host Sam as he engages in an insightful conversation with Sora Golob, the visionary founder of S Digital Group. Sara, drawing from her rich corporate background with industry giants like Getty Images and Bed Bath & Beyond, shares her journey into the world of consulting for small and medium-sized businesses (SMBs) in the e-commerce realm. Delving deep into the challenges faced by SMBs in the digital landscape, Sara underscores the need for strategic marketing approaches tailored to unique business goals and audience demographics. Throughout the discussion, she emphasizes the importance of a data-driven and iterative approach to marketing strategies, advocating for testing, analyzing results, and adapting tactics to maximize ROI and foster sustainable growth. Whether you're a seasoned SMB owner or an aspiring entrepreneur, this episode offers invaluable insights to elevate your digital marketing game and drive business success. Tune in now to unlock the secrets of SMB triumph in the digital age!Links And Resources: S Digital GroupSora Golob on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

Welcome to SKU Talks, where commerce meets innovation, and today we're joined by Lori Barzvi, the mastermind behind PUPIBOO, for an eye-opening discussion on brand growth strategies beyond the boundaries of Amazon. Lori shares her remarkable journey from product failure to Amazon triumph, revealing the pivotal role of listicles in driving off-Amazon traffic and boosting organic rankings. With insights gleaned from her strategic PR endeavors, Lori offers invaluable advice on navigating the ever-evolving e-commerce landscape. Whether you're a budding entrepreneur or an established brand, Lori's expertise promises to revolutionize your approach to brand expansion. Tune in to SKU Talks and embark on a transformative journey towards sustainable business growth.Links And Resources: PUPIBOOLori Barzvi on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

Welcome to SKU Talks, your premier destination for navigating the intricacies of e-commerce, with a spotlight on the ever-evolving landscape of Amazon. Today, we're thrilled to welcome Brenden Blackham as our esteemed guest. Brenden is a seasoned entrepreneur and digital marketing expert, with a wealth of experience in maximizing Amazon's video capabilities to drive business growth. Join us as we dive deep into the world of Amazon's video ecosystem, exploring its profound impact on advertising strategies and consumer engagement. From sponsor brand video ads to the emergence of non-endemic advertising opportunities, we'll uncover the keys to harnessing the full potential of video on the world's largest online marketplace. Whether you're a seasoned seller or a budding entrepreneur, Brenden's insights are sure to inspire and inform. Welcome to SKU Talks, where we decode the secrets to success in the dynamic realm of e-commerce.Links And Resources: Brenden Blackham on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

Welcome to SKU Talks! In this episode, we're joined by Allan, Natalie, and Ian the brilliant minds behind a groundbreaking approach to oral hygiene. Allan, a dentist, introduces Natalie, his wife and partner, a dental hygienist. Together, they share their journey of innovation, inventing the PerioTwist, a groundbreaking oral hygiene device for humans, and now Chewmate™ an innovative toothbrush toy for pets. Their passion for preventive dental care shines through as they discuss the importance of good oral hygiene and their mission to educate and facilitate better oral health practices. From Kickstarter's success to selling through dental offices and e-commerce platforms, they reveal their strategies for distribution and marketing, including leveraging third-party sellers on Amazon. Discover how they're navigating the ever-changing landscape of e-commerce and social media marketing to spread awareness and educate consumers. Join us on this enlightening journey as we explore the intersection of dental care, technology, and pet wellness.Links And Resources: Chewmate™Dr. Allan Coopersmith on LinkedIn Ian Miller on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

 Welcome to SKU Talks! In this episode, our host Sam engages in a lively conversation with Diane Aylsworth from Aunt Fannie's, a brand renowned for its innovative cleaning products. Diane shares the inspiring journey behind Aunt Fannie's, from its inception to becoming a household name in safe and effective cleaning solutions. Delving into the nuances of selling on Amazon versus traditional retail, Diane provides valuable insights on adapting strategies to evolving consumer behavior. From tackling the challenges of product misinterpretation to optimizing pricing strategies, Diane offers actionable tips for navigating the competitive landscape of e-commerce. Tune in to discover how Aunt Fannie's leverages marketplaces like Amazon, Grove Collaborative, and Thrive Market to reach discerning consumers seeking clean ingredient products. Whether you're a seasoned seller or a budding entrepreneur, this episode promises something for everyone in the dynamic world of commerce.Links And Resources: Aunt Fannie'sDiane Aylsworth on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

Welcome to SKU talks! In this episode, our host Sam dives into the fascinating world of auction fuel with special guest Bert Leffel, a key player in the world of e-commerce. Bert takes us through his journey from side hustling on Facebook Marketplace and eBay to founding Auction Fuel, a thriving business that sells retail returns by truckload on various platforms. Learn about their proprietary software, List or Not, designed to revolutionize scanning and listing products at lightning speed. Bert shares insights on the challenges and opportunities in the retail returns market, emphasizing the importance of strategic pricing and the art of finding treasures in the liquidation game. Whether you're a seasoned e-commerce pro or a newcomer looking to break into the industry, this episode has something for everyone. Tune in and discover how Auction Fuel is turning discarded items into profitable ventures, one truckload at a time.Links And Resources: Auction FuelBert Leffel on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

Join us for an enlightening episode of SKU Talks! with Ian MacIntyre, a seasoned entrepreneur, life, and business coach, delving into the intricacies of e-commerce, specifically Amazon arbitrage. In this candid conversation, Ian shares his journey from health struggles to building a successful career in retail arbitrage, online arbitrage, and wholesale on the e-commerce giant. Ian demystifies the world of arbitrage, explaining the nuances between retail and online arbitrage and the challenges and opportunities associated with wholesale. The discussion unravels the complexities of Amazon's algorithm, buy box rotations, and the competitive landscape, offering valuable insights for both seasoned sellers and those contemplating entering the e-commerce realm. Ian's practical advice emphasizes the importance of patience, continuous learning, and ethical business practices in navigating the dynamic world of Amazon arbitrage. If you're intrigued by the potential of e-commerce, this episode provides a comprehensive guide and a glimpse into the strategies and pitfalls of the ever-evolving Amazon marketplace.Links And Resources: COMPANY NAMENAME on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

In this episode of SKU Talks!, Sam engages in a compelling conversation with Austin Kreinz, Founder and CEO of Atomix Logistics. Austin shares his journey from finance to establishing Atomix Logistics, offering insights into the world of e-commerce logistics. The discussion covers client acquisition, the company's evolution over three years, and key considerations for businesses contemplating fulfillment partnerships. Austin emphasizes the significance of an owner's mentality and the sweet spot for brands seeking fulfillment support. The episode also explores the delicate balance between technology and personalized customer experiences in logistics. A noteworthy segment delves into Atomic Logistics' role in the Amazon ecosystem, providing valuable insights for brands considering options like fulfillment by the merchant (FBM). As the episode wraps up, Austin extends an invitation for brand owners to seek guidance on logistics, fulfillment, and shipping, making it a must-listen for those navigating the complexities of e-commerce logistics.Links And Resources: AtomixAustin Kreinz on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

Welcome back to SKU Talks! Today, we're joined by Alec Mastovich, the mastermind behind The Downhill Dog. Alex shares his entrepreneurial journey, from cleaning wheels at a Chevrolet dealership to founding a unique pet store in the heart of Breckenridge, Colorado. The Downhill Dog caters to both locals and tourists, providing a diverse range of pet accessories and treats. Alex discusses the challenges of launching a brick-and-mortar store, emphasizing the importance of local partnerships and community engagement. With insights into their product strategy, including plans for custom merchandise and local brand collaborations, The Downhill Dog aims to become a go-to destination for pet lovers. Stay tuned for more episodes as we uncover the secrets to success in the ever-evolving world of e-commerce. And remember, if you're in Breckenridge, don't miss the chance to visit The Downhill Dog on Main Street!Links And Resources: The Downhill DogAlec Mastovich on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

In this episode, join us in the fascinating world of pet care as we sit down with Terri Entler, the president of Healers PetCare, Inc. Terri shares the heartwarming story of how her journey began, inspired by a challenging experience with her German Shepherd, Jake. Dive into the creation of innovative medical boots that became a game-changer for pets' paw injuries and their incredible impact on their lives. Terri provides valuable insights into the pet industry, from navigating the complexities of marketing on Amazon to the challenges of customer reviews. Discover Healers PetCare's range of products, from medical wraps to topicals and supplements, aiming to enhance the well-being of our furry friends. Tune in for a delightful conversation filled with pet anecdotes, marketing strategies, and the joy of making a difference in pets' lives.Links And Resources: Healers PetCareTerri Entler on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

In this riveting episode, Sam sits down with Julio, the visionary founder of Zee Bee Market LLC. With over 20 years of experience in retail and wholesale, Julio shares his incredible journey of transitioning from conventional commerce to founding his ethical marketplace. Focused on sustainability and fair trade, Julio's commitment to prioritizing people and the planet sets his business apart. From starting as a mobile retail operation to expanding to brick-and-mortar stores, Julio sheds light on the challenges and triumphs of creating an ethical retail empire. Discover the secrets behind Zee Bee Market LLC's online success, the power of Shopify, and Julio's insightful approach to marketing. If you're passionate about conscious consumerism, this episode is a must-listen.Links And Resources: Zee Bee Market LLCJulio Zegarra-Ballon on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

In this episode, we dive into the incredible journey of Dewar Gaines Family Farmstead, a pet treat company that started from a tiny 700-square-foot garage. Joining us is the co-founder, a long-time pet lover and marketing enthusiast, who shares the fascinating backstory of their venture. From waking up at 5:00 AM to buy pounds of sweet potatoes for daily production to landing major distributors and scaling up to almost $1 million in raw sweet potato sales, their story is nothing short of inspiring. The hosts explore the challenges unique to the pet industry, the strategies for navigating different markets, and the creative ways they've leveraged retail partnerships, including a peek into their recent expansion into a line of 100% meat treats. Whether you're a pet enthusiast, an entrepreneur, or love a good success story, this episode offers insights, laughs, and a discount code for Do Gains of Beings products. You can tune in and find the behind-the-scenes of building a thriving pet treat brand.Links And Resources: Gaines Family FarmsteadDewar Gaines on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

In this captivating conversation, host Sam dives into the world of pet nutrition with Kim Hehir, the co-founder of Brutus Broth, a unique pet-focused brand. Kim shares the inspiring story behind Brutus Broth, revealing how her sister's rescue dog, Brutus, became the catalyst for creating a nourishing bone broth that transformed his life. The co-founders embarked on a mission to provide high-quality, affordable nutrition for dogs, infusing their broth with glucosamine and turmeric for joint health and inflammation. As pioneers in the bone broth space, Brutus Broth has rapidly expanded, from a successful beta test in 2018 to now being available in over 10,000 stores, including major retailers and online platforms. Kim sheds light on the challenges of the pet food industry's online landscape, emphasizing the importance of certifications and the need for platforms like Amazon to distinguish compliant products. Join us on this heartwarming journey of compassion, entrepreneurship, and the transformative power of Brutus Broth for our beloved furry friends. Don't miss out on the insights into pet nutrition and the remarkable growth of Brutus Broth in this episode!Links And Resources: Brutus Broth Website and Amazon Store Kimberly Hehir on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

In this episode of 'SKU TALKS', join us as we chat with Josiah Bradley, a self-taught graphic and apparel creative designer who started his career as a part-time salesperson at a local mall. Josiah takes us through his fascinating journey from retail to a senior design position in the menswear department at a major company and eventually decides to go freelance. Discover how Josiah leveraged platforms like LinkedIn to market himself and find clients, as well as his unique approach to working with brands outside the apparel space. He shares insights into the changing landscape of graphic design in the e-commerce industry and the importance of embracing bold and artistic designs to stand out in a crowded market. If you're interested in the world of creative design and the evolving role of art in branding, this episode is a must-listen.Links And Resources: Josiah Bradley on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

Dive into the captivating world of strategic business exits as Todd Sullivan, a seasoned entrepreneur with 25 years of experience, shares insights on acquisition and exits, particularly in the dynamic realm of e-commerce. Todd delves into the critical importance of having an industry expert on your side during the M&A process, emphasizing the pitfalls of attempting a solo journey and the transformative impact of bringing in a specialized team. Drawing from his entrepreneurial journey, Todd narrates how he transitioned from building tech companies to becoming an M&A advisor, shedding light on the genesis of Exit Wise and its commitment to empowering founders. Uncover the hidden intricacies of the M&A process, from deciphering fair offers to navigating due diligence, as Todd unfolds real-life stories and strategies that have led to zero failures and businesses selling above market value. If you're a founder contemplating an exit, this episode is a treasure trove of invaluable advice, offering a roadmap to success in the exhilarating yet complex world of strategic business exits. Links And Resources: Todd Sullivan on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

In this episode of 'SKU TALKS', your host Sam Lee dives deep into a conversation with Timothy Morgan, the founder of Giver Marketing Network. Timothy shares his journey from being a community leader and ministry worker to a successful entrepreneur in Northern California. Discover how telling your brand story can set you apart and make you unforgettable. They also discuss the value of giving back through your products or services, highlighting real-world examples that show how making a positive impact can be a win-win for your business and the causes you care about. If you're passionate about using marketing for good, this episode is a must-listen. Join us as we explore marketing mavericks' strategies for doing good and growing a successful business.Links And Resources: Giver Marketing NetworkTimothy Morgan on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

In this engaging episode of 'SKU TALKS', we sit down with Melissa Allen, co-founder of Active Life Company, a veteran-owned and operated business specializing in mineral sunscreen. Melissa shares the remarkable story of how their dog's intuition led to the discovery of her husband's skin cancer and inspired them to create a sunscreen product that could protect others. With an insightful background in biology and a knack for SEO, Melissa takes us through the challenges and triumphs of launching a product-based company. She delves into the significance of grants and mentorship, highlighting the importance of government resources and specialized advisors to support small businesses. Whether you're interested in the sunscreen industry, the journey of a health-conscious entrepreneur, or the power of grants in business development, this episode offers a wealth of knowledge. Links And Resources: Melissa Allen on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

In this episode of 'SKU TALKS' we are featuring Robert Hunt, the Senior B2B Marketing & Sales Manager at Zulco International Inc. Discover how Zulco International shapes and manufactures steel products to meet market demands, ensuring quality through a robust supply chain. With over 15 years of experience, Robert leverages his skills in sales and marketing to meet the needs of partners and customers. Learn how Zulco International is expanding its market presence through platforms like TikTok and YouTube while prioritizing training and education to equip civilians with emergency skills. Don't miss this opportunity to explore their unique kits and tailored products that make a positive impact while achieving business success.Links And Resources: Robert Hunt on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

Welcome back to another exciting episode of 'SKU TALKS', this episode features Inventor extraordinaire Brian Friedman joining Sam on the show to share his expertise in commercializing ideas and turning them into profitable ventures. With 15 patents under his belt and a successful track record of licensing products for royalties, Brian has the knowledge and experience to help inventors determine the worthiness of their ideas. From evaluating originality to understanding the target market, Brian guides inventors through the entire process, providing valuable insights and support. Don't miss this exciting episode as Brian shares his secrets to success and reveals how inventors can turn their dreams into reality.Links And Resources: The Inventor Coach Brian FriedBrian Fried on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

In this episode of 'SKU TALKS' we interview Melissa Van Rickley an Adjunct Instructor specializing in digital marketing, eCommerce, UX/UI & CRO, CRM, Email Marketing, and automation. She started her career at an agency focused on search engine optimization (SEO) and quickly realized the importance of not only driving quality traffic but also converting that traffic. She has worked with a range of clients, from large eCommerce companies to startups and medium-sized businesses. Melissa has also worked with big brands both on the client side and as a consultant. She emphasizes the importance of understanding consumer psychology and utilizing keyword research to optimize websites and Amazon listings. Melissa values clients who are eager to learn and participate in the marketing process, as she sees the work as a partnership.Links And Resources: Melissa Van Rickley on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!