Social Commerce Club

🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this episode of Social Commerce Club, Jordan West and Mateo break down what actually drives GMV on TikTok Shop, why creator content volume is the biggest growth lever, and how brands get stuck in “GMV prison” under $50K/month.They explain why posting more content alone isn’t enough, how GMV Max + media buying changes the return equation, and why brands that stop feeding the content ecosystem almost always see GMV collapse.We cover:– Why content quantity has the strongest correlation to GMV– The difference between creator volume vs. creator quality– Why brands with “tons of videos” still fail to scale– How GMV Max asks the platform for higher returns– The relationship between impressions, videos & revenue– Real benchmarks: impressions → GMV ratios– Why TikTok Shop is the cheapest brand exposure in 2025– How brand value is built beyond short-term ROAS– Why Meta-only thinking breaks on TikTok Shop– What small brands consistently misunderstand about scaleIf you’re running TikTok Shop, investing in creators, or trying to scale profitably in social commerce — this episode will reframe how you think about content, media buying, and growth.📌TIMESTAMPS:00:00 – Intro01:20 – Why Content Volume Correlates Directly to GMV04:10 – GMV Prison: Why Brands Get Stuck Under $50K07:30 – Quantity vs Quality: What Actually Matters First11:05 – GMV Max, Media Buying & Higher Return Targets15:40 – Creator Drop-Off = GMV Drop-Off18:25 – Impressions → GMV Benchmarks Explained22:10 – Brand Value Most Founders Ignore25:30 – CPMs, Awareness & Why TikTok Shop Is Underpriced28:40 – Why Meta Thinking Fails on Social Commerce31:10 – Final Takeaways=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

In this episode of Social Commerce Club, Jordan West, Parker, Bryan, and Mateo break down the truth about why 50%+ of agencies still suck at media buying, how TikTok Shop actually works today, and what brands must understand to scale profitably in 2025.We cover:– Why outdated agency strategies are still everywhere– What REALLY drives GMV on TikTok Shop– The correlation between impressions, GMV & creator volume– Why most brands misunderstand media buying– The hidden costs & path to profitability on TikTok Shop– When brands should hire agencies vs. build in-house– How creative strategy, content volume & platform structure decide wins– What brands get wrong about CPMs, ROAS & attribution– The future of social commerce & brand buildingIf you're scaling e-commerce, running TikTok Shop, or hiring an agency… this episode will save you months of mistakes.---------------------------------------------------------------------------------------📌TIMESTAMPS:00:00 – Intro01:06 – Why Agencies Are Still Failing Brands05:03 – Outdated Media Buying & TikTok Shop Mistakes10:18 – GMV Max, Media Structure & What Platforms Optimize15:30 – Content Volume, Quality & Impressions → GMV21:20 – Profitability Problems: Fees, Commissions & Margins24:25 – Quick Wins, Case Studies & Rapid Scale Examples26:02 – Market Research: In-House vs Agency Trends31:49 – Creative Strategy: Who Should Own It?35:48 – True Cost of Building Internal Teams38:49 – Hybrid Models & Operating Systems for TikTok Shop40:11 – Agency Turnover, Client Responsibility & Hiring Mistakes42:21 – Brands: Look in the Mirror (Self-Awareness)43:03 – Final Takeaways=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

In this first-ever episode of the Social Commerce Club podcast, the team breaks down a massive shift happening in e-commerce that almost no brand is ready for. TikTok Shop’s explosive Black Friday growth, the rise of 24/7 live streaming, creator-led brands, AI-generated influence, and the death of traditional DTC playbooks — it’s all here.This conversation uncovers why commerce is becoming entertainment, why authenticity is beating AI, why creator armies are outperforming influencer “faces,” and why the next wave of e-commerce will reward brands who move fast and think differently.If you're in social commerce, e-commerce, marketing, media buying, or the creator economy… this episode will show you where the future is heading.📌TIME STAMPS:00:00 – Intro & What This Podcast Is About01:04 – Why Social Commerce Needs a New Conversation04:00 – The Team Behind SCC & Their Story07:00 – TikTok Shop’s Black Friday Shockwave12:00 – Live Shopping: Entertainment Is the Future17:00 – Authenticity vs AI: What Consumers Really Trust22:00 – Jake Paul, AI Virality & Creator-Led Brands27:00 – The Creator Army Strategy vs One Big Influencer32:00 – Will AI Influencers Replace Humans?37:00 – AI in Organizations: The Real Problems & Risks42:00 – Why Brands Must Adapt Faster Than Ever46:00 – Behind the Scenes: SEC’s Massive Industry Demand48:45 – Final Words & Episode Close=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact