PODCAST · business
Soft2bet
by Soft2bet
Soft2Bet is gearing up for a Q1 2025 B2C launch in New Jersey, leveraging its dual B2B and B2C approach to refine market strategies. Martin Collins criticizes U.S. operators for overusing bonuses, calling it a "race to the bottom." Instead, Soft2Bet prioritizes gamification to boost engagement, extending user screen time from 15 minutes to over an hour—shifting competition from casinos to digital giants like Netflix and TikTok.Visit: https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/
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SOFT2BET
Soft2Bet's Martin Collins believes blending B2B and B2C is key to success. As they prep for a Q1 2025 B2C launch in New Jersey, Collins sees it as an advantage, allowing them to better understand local markets and enhance their B2B services. He criticizes U.S. operators for relying too heavily on bonuses, calling it a "race to the bottom." Instead, Soft2Bet focuses on engagement through gamification, extending user screen time from 15 minutes to over an hour—shifting competition from casinos to giants like Netflix and TikTok.Visit: https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/
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ABOUT THIS SHOW
Soft2Bet is gearing up for a Q1 2025 B2C launch in New Jersey, leveraging its dual B2B and B2C approach to refine market strategies. Martin Collins criticizes U.S. operators for overusing bonuses, calling it a "race to the bottom." Instead, Soft2Bet prioritizes gamification to boost engagement, extending user screen time from 15 minutes to over an hour—shifting competition from casinos to digital giants like Netflix and TikTok.Visit: https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/
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