PODCAST · society
Sole Talk Podcast
by Everyday Media
A sneaker-driven show where culture, conversation, and kicks collide. Each episode dives into the stories behind the shoes, the people who wear them, and the moves being made in the sneaker world. Honest takes, real perspectives, and the passion of true sneakerheads. Lace up and tap in.
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Episode 27 "Dub Zero Era"
What’s good, y’all! We back with another episode of the Sole Talk Podcast—and this one is packed with real convo, sneaker talk, and a lot of laughs. We kick things off with life updates, including B.O. getting recognized for entrepreneurship and Dooch holding it down as a single dad for the week (yeah… it got real 😂). Then we get into the struggle of trying to secure concert tickets and how it’s starting to feel just like sneaker drops. From there, it’s straight into sneaker culture: Nigel Sylvester’s latest activation Upcoming drops in a crazy month of releases Joe Freshgoods surprise colorway Air Force 1s (“Dookies”) and how the prices KEEP going up Why sneaker stores are starting to close and what that means for the culture We also take it back with a throwback convo on: The Dub Zero era 👀 Laser Jordans Clear shoes and matching socks The wild things we used to do to keep our shoes from creasing Plus, we talk Yeezys, sneaker cleaning, playoff basketball, and what’s next—including a potential Drake listening party and live show 👀 Tap in and rock with us! Follow Soul Talk Podcast: Instagram & TikTok: @soletalk.podcast Hosts: Duch – @everydayduch Byrd Brook – @by rdbrook B.O. – @b_owens
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Episode 26 “Too Many Drops, Not Enough Money”
This week on Sole Talk, the crew is back breaking down everything from Milwaukee’s wild weather to the nonstop sneaker drops draining our pockets. We talk: • Being outside during a storm (because… Milwaukee) • The struggle of keeping up with releases • Organizing your life AND your sneaker collection • Upcoming drops and what’s actually worth it Plus real conversations about balancing life, money, and the culture. Tap in and give us your Top 5.
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Episode 25 "414 Day"
What’s good, y’all — this is the Sole Talk Podcast. This episode we back in the studio talking everything from Vegas trips to Milwaukee sneaker culture turning all the way up for 414 Day. We break down: * The Adidas Samba 414 Day collab and the crazy lines on Brady * Resellers vs. real sneakerheads (yeah… we had to talk about it) * Upcoming drops like the Red Steel 10s and Do The Right Thing 3s * Ja Morant’s Jurassic Park sneakers 👀 * Steph Curry potentially switching brands and auctioning off his kicks * Why certain shoes just look better on smaller feet (we said what we said) Plus we talk about what we’ve been working on — printing merch, building brands, and getting ready for what’s next. As always… “What you got on feet?” And don’t forget — Give us your top fives. 🎧 Follow & tap in: SoleTalk Podcast Everyday Duch Byrd Brook #SoulTalkPodcast #414Day #SneakerCulture #Milwaukee #AirMax
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Episode 24 " Where's Byrd Brook"
What’s good, y’all! The whole crew is back in the building for another episode of Sole Talk Podcast. This week, we’re recapping the Air Max Day party—from packed crowds and crazy energy to hookah, fits, and everything in between. If you missed it… yeah, you missed out 😅 We also tap into: The growth of Milwaukee’s sneaker culture New faces and creators popping up in the city Whether retail sneaker stores are dying or just evolving Upcoming releases and what’s actually worth grabbing The impact of Jordan Brand and why it still runs everything Plus… we had to address Bird missing the party 👀 (excuses included 😂) Tap in, join the conversation, and don’t forget: What you got on feet
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Episode 23 "Air Max Day Recap"
What’s good, y’all! This is the Sole Talk Podcast, Episode 23. This week we’re recapping Air Affiar:Air Max Day party—and man, the city SHOWED UP. Even in the rain ☔🔥. From packed crowds to crazy fits and nonstop vibes, we break down everything that went into the event, the stress behind the scenes, and how it all came together. We also talk: The pressure of throwing events in the city Why creatives are “sensitive about their work” 🎨 The best Air Max we saw that night 👟 Building real sneaker culture in Milwaukee Chicago trips, Kith store experience & why the city feels different Why we need more experiences, not just parties Plus… we gotta address the elephant in the room: Where was Byrd? 🤔 (He might be suspended…) Shoutout to everyone who pulled up, supported, and made the night what it was. This just the beginning. 🎧 Tap in & don’t forget: Give us your top 5.
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Episode 22 "Milwaukee Sneaker Culture"
What’s good y’all — Sole Talk Podcast back with another one 🔥 This episode we sit down with Splash Da Sneakerhead (Johnny Dinsmore) and tap into real sneaker culture — from growing up in the game to how the culture has evolved today. We get into: 👟 Top 5 Jordans of all time 🔥 Why sneakerheads ALWAYS buy new shoes for one event ❄️ Picking fits in Milwaukee weather (and being late because of it 😂) 💯 The importance of relationships in sneaker culture 📦 DoorDash delivering sneakers?? (yeah…we had thoughts) 🐐 MJ vs LeBron debate 🎤 Jay-Z’s next move & legacy talk 📼 Vintage sneaker era nostalgia (Foams, Starter jackets, line culture) Plus we talk Air Max Day, outfit pressure, and what it really means to be part of the culture — not just follow it. This one for the real sneakerheads and anybody who loves the culture.
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Episode 21 "Air Max Pressure"
What’s good, y’all! We back with Episode 21 of the Sole Talk Podcast — and we celebrating a milestone… 20 pods deep and still going strong 💪🏾 This episode we tapping into: The Air Max Day Party — the city watching, pressure rising, and everybody trying to outdo each other Fit talk & sneaker strategy — how many times you switching your outfit before the event? Vintage steals vs today’s prices — when $20 jackets turn into $200 fits The Bam 83-point debate — respect or stat-padding? Best player logos of all time — Jumpman vs Penny vs Iverson vs C-Webb The worst sneakers ever made (we getting real disrespectful 😂) Rapper signature shoes — from S. Dots to G-Units Real talk: why people hate on grown men still dressing fresh We also talk: Nike & Air Max getting love again Upcoming releases & what’s worth it Building the brand, merch, and what’s next for Soul Talk Bottom line: This ain’t just sneakers… it’s culture and community.
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Episode 20 "Air Max Fever"
What’s good, y’all — on this episode of Sole Talk, the family is back in the building as Duch, Byrd Brook, and B.O. lock in with the party just days away. With the countdown getting real, the pressure is on: what shoes are everybody wearing, who’s pulling up in what, and why does it feel like everybody suddenly got something to prove? The crew gets into the madness around the Air Max 95 Neon release, how hype built up around the drop, and why this one felt different from recent years. They also talk sizing on 95s, the nostalgia behind classic Nike packaging, the rising Air Max conversation leading into Air Max Day, and how the event has people planning full fits around their sneakers.
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Episode 19 "Bearing Gifts"
This week on Sole Talk, Duch and Byrd Brook are joined by the homie Chuck, somebody who’s been around since the early days and really part of the foundation. The episode starts with love, gifts, and real friendship, then turns into a deep sneaker conversation from top to bottom. The fellas talk about the upcoming Air Max Day event, rumored sneaker deals, Steph possibly making a huge move, their current kicks, and the shoes they still need to track down. Chucky also shares stories about lining up for releases, catching tough L’s, old-school sneaker chaos, and the pairs that helped shape his love for the culture. From hoop shoes to grails, Jordan memories, Foamposites, Prestos, Air Force 1s, and classic Milwaukee sneaker history, this one is for real sneakerheads and anybody who loves the stories behind the shoes.
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Episode 18 "Just Us"
No guests this week—just Duch and Byrd Brook back in the lab, catching a vibe and talking sneakers the way it’s supposed to be. We kick it off with a Midwest weather check and a feet check (Travis 6s + Copper KDs), then get into how the sneaker market is shifting—pairs sitting, prices dropping, and stores moving different after All-Star Weekend. We also break down the latest Perfect Pair content and debate what really counts in a “sneaker battle”: wearable heat vs. rare flex pieces. Plus, we tap in on upcoming drops, the return of that Air Max energy, and why 2026 might be the year of the 3s. And of course—we plug the big one: Air Max Day Party — March 26th at Summer of 85. What to expect, content we’re shooting, and why we need everybody to pull up and keep it cordial so we can make this an annual thing. Tap in, share the episode, and we’ll see y’all at Air Affair. #SoleTalkPodcast #SneakerPodcast #MilwaukeeSneakerCulture #AirMaxDay #Airfare #SneakerTalk #FeetCheck
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Episode 17 “Them Jordans Old As A B***!” (ft. Myron Jewell)*
Myron Jewell pulls up and it turns into story time. From getting cooked in school over “brand new old-ass Jordans” to getting boo’d on stage and using that pain as fuel — this episode is about grit, growth, and turning embarrassment into a superpower. We get into Fofo origins, stand-up strategy, being funny vs. being ready, and why consistency beats viral moments. Oh — and Air Max Day Party 3/26 at Summer of 85… don’t be late!
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Episode 16 "Milwaukee Culture"
This week on Sole Talk Podcast (Episode 16), Duch and Byrd Brook sit down with John—a certified sneaker/culture vet and the homie who helped bring Air Forces back into rotation. We get into Nike’s “Color of the Month” era, how sneaker culture changed from “New Jordan Day” to releases every week, and why being patient (and hunting discounts) is a true superpower. We also talk Air Max 1 classics, doubling up vs. letting pairs go, how working retail taught the real game, what’s corny in sneaker culture right now, and why Milwaukee style deserves way more credit in the sneaker + fashion conversation. Plus, we touch on All-Star season, the NBA moves, and what’s next for the city’s sneaker scene. Follow: @soultalk.podcast The Air Affair: Air Max Day Party — March 26 @ Summer of 85 (Milwaukee)
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Episode 15 "New Jap City"
Sole Talk Podcast Episode 15 is a sneakerhead classic. Duch and Byrd Brook link with Quisy Wita Y to talk his upcoming project “New Jap City” (dropping February 24), the reality that people don’t read, and why you gotta promote every single day. Then we get into what’s on feet (Cavestones w/ black laces, Kobe Air Force 1s, Bordeaux 7s), the Top 5 list with real stories behind the picks, and the timeless debate: what shoes go with every outfit? Plus: Steph’s “boneless Timbs” moment, Fat Joe calling out Perfect Pair, rare PEs, throwback fits (jorts + no-shows + white Forces), and why Nike/Jordan need to bring back 2 for 120
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Air Max Day: The Air Affair Announcement
This is a special Sole Talk Podcast drop — no episode number, no long intro — just a big announcement for the city. We’re officially teaming up with Ladies Love Laces for Air Max Day and bringing the fellas outside 👟🔥 After years of asking, B.O. finally unlocked the door — and this time, it’s co-ed. 📍 The Air Affair 🗓 March 26th ⏰ 6PM 📍 Summer 85 (formerly Skybox) 🔞 21+ This episode is all about: Announcing the Air Max Day party Why Air Max culture deserves more love in the city Fits, customs, classics, and creativity Sneaker memories, fake-vs-real talk, and community vibes What to expect at the event (giveaways, merch, content, energy) We’re talking Air Max 1s, 90s, 95s, Pennys, Barkleys — runners AND basketball joints. Come classic or come creative — just come correct. ⚠️ Brothers — act right. This is a trial run. Good vibes only. Respect the space so we can keep building. Merch, giveaways, cameras, sneaker conversations, and real community energy. Pull up early. Put your fit together. Bring your best Air Max energy. This one’s for the city. Soul Talk Podcast x Ladies Love Laces 👟 The Air Affair 📆 March 26th
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Episode 14 "Big Foot"
On Episode 14 of the Sole Talk Podcast, Duch and Byrd Brook are joined by Teezy and Brittany Owens for a wild, cozy convo that goes from the cold Milwaukee weather straight into the sneaker trenches. We talk first shoes ever (BKs, L.A. Gears, K-Swiss, “dookies”), standing in line for Jordans, the value of the box, Ross steals (the legal kind 👀), and how to spot fake Yeezys when the price is too good. Teezy breaks down her Top 5, the household “shoe competition,” and we get into comfort vs. hype (because Jordans all day is CRAZY). Plus: Travis pink rumors, Galaxy 11s discourse, and a Black Brand Party announcement you don’t want to miss.
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Episode 13 "Team Jordan"
Episode 13 is here! Duch and Byrd Brook recap last week’s hilarious episode with Hayes, tease the 3/26 Air Max Day collaboration event with Ladies Love Laces + B.O., and break down some of the wildest sneaker culture moments happening right now. We talk PJ Tucker on Melo’s podcast, why Jordan athletes have access to insane PEs (and moment-commemorating pairs we’ll never see), plus sneaker convention madness—from rare Off-White samples to real-time flipping at the booths. We also get into recent collabs (Larry June x Adidas, Action Bronson x New Balance), the Levi x Jordan rollout, and a few sneakerhead confessions: pairs we wish we never destroyed, shoes we regret getting rid of, and why you shouldn’t put cleaned kicks back in the box too soon. Tap in, share the episode, and pull up to the community—Soul Talk is building something for real.
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Episode 12: “Check the Insoles”
Episode 12 gets real, funny, and painfully relatable. The crew breaks down why early Yeezy 350s felt flimsy, how unpredictable releases used to be, and why some sneakers only make sense once you see them in person. We jump into a Top 5 Sneakers of 2025 list (since we still early in 2026), covering slept-on picks, Kobe love, and shoes that aged better than expected. One of the standout moments of the episode is Hayes opening up about getting burned by fake Yeezys. From the deal sounding too good to be true, to the legit check exposing the truth, to the real dilemma of whether to tell his girl or just rock them anyway—this story perfectly captures an era when Yeezys were impossible to get and fakes were flooding the game. It’s funny, honest, and something every sneakerhead can relate to. The conversation keeps rolling with the “Sneaker Santa” exchange idea, how it could work, why a real price point matters, and how to keep it community-based without anyone acting cheap. We also touch on Ross/Burlington shoe stories, Carhartt quality tiers, restoring icy soles, and when it’s better to just re-buy a pair. To close, we go nostalgic—first shoes that got us into sneakers, classic hoop shoes, Steph Curry’s free-agency shoe run vs Kobe’s legendary stretch, and sneaker regrets that still hurt to talk about.
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Episode 11: "New Year, New Shoes"
Happy New Year! Soul Talk Podcast is back with Episode 11 — first pod of the year. Duch and Byrd Brook catch up on how they brought in the New Year, talk new shoes (UNC 9s + Nigel Sylvester lows), and run through what 2026 might look like after a wild 2025 sneaker year. We get into upcoming drops (Bread 4s, Wolf Grey 5s getting pushed, collabs), debate the best sneaker years (2016 vs 2025), and talk goals for the pod — including travel episodes, sneaker cons, and pulling up on shops/collectors. Plus: a hilarious breakdown of the business-casual club era (Rockports, Steve Maddens, Creative Recreation… nasty work 😭), what makes you actually buy a shoe (nostalgia, price, colorway), and new segment ideas like “What shoe are you wearing for this scenario?” and “What shoe deserves a Doernbecher?” Soul Talk merch is OUT NOW — basic white tee to get the ball rolling. Hoodies + new colorways coming soon.
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Episode 10 "Mook Finally Made It"
Mook finally pulls up for Episode 10 and it turns into a full Milwaukee sneaker roundtable. We kick things off with what’s on feet, outlet steals, and why some pairs get slept on until they’re gone. Then we debate the best Christmas hoop shoes from this season, talk Nike and Adidas outlet quality, and get into the real-life sneaker hunt—Ross finds, hidden gems, and how resale prices change the game. To close it out, Mook runs through his Top 5 sneakers of 2025, shares what got him into sneakers, and we talk classic pairs we wish we never let go.
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Episode 9 "The Other Side Of The Counter"
What’s good y’all — Sole Talk Podcast, Episode 9! We officially beat the “7-episode curse” (you know… that’s where most pods quit), and we’re still here talkin’ sneakers, culture, and real life. This week we got a special guest: J-Hop (Duch’s cousin) in the building — and the story of how they found out they were cousins AFTER being friends for years is hilarious. We also get into holiday vibes, end-of-year “4th quarter” energy, and a wild Phoenix story where rain turned the car into a whole boat. Then we lace up and go deep on sneakers: blessing moments in the sneaker world, karma at the register, the reality of resale being down, how GR shoes lose hype, and what it’s like seeing sneaker culture from behind the counter. We break down releases that felt like the old days (Gammas), shoes that “bricked,” and we run through a Top 5 sneakers of 2025 list with debates (yes, the Jellyfish convo got spicy). Plus: what shoe originally got us into sneakers, and why quality + rollout matters more than hype. Tap in — Episode 9 is for the sneakerheads, the collectors, and anybody building something past the quitting point.
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Episode 8 "Gamma Phi Gamma"
Gammas had the city in a chokehold 😮💨 We talking the wild rollout, holiday drops going CRAZY, Steph Watch, and the “best sneaker line” debate (somebody was trippin 😭). PLUS we called Mook live on the pod… he still “coming next week” 😂 Tap in 🎧 — comment your Top 5 sneaker lines.
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Episode 7 “Changing the Game Two Feet at a Time”
Duch & Byrd Brook link with Jacarrie (JK4K) to talk sneaker culture, what’s on feet, the state of releases, and the real meaning behind community work. Jacarrie breaks down how sneakers changed his life and how he’s changing lives back — two feet at a time. Tap in now and tell us your Top 5 this year!
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Episode 6 "Pulling Up with The Mil"
The crew takes the podcast on location to The Mil Collective in Milwaukee with special guest DJ Noc to talk sneakers — covering rare drops, resell culture, local throwbacks and personal stories about hunting heat and building a clothing brand. Episodes includes segments like "lace or unlaced," nostalgic memories of shopping and club culture, discussions about collaborations and business lessons, and upcoming community events hosted at The Mil.
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Episode 5 "Still Sitting"
Duch and Byrd Brook are back talking big sneaker talk: what’s on feet, what’s dropping, and why so many “hyped” pairs are still sitting in 2025.
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Episode 4 "Free Agent Steph"
Early Saturday morning vibes. Duch and Byrd Brook break down Steph Curry leaving Under Armour and warming up in Kobes, Trinidad James hating on Complex’s Top 10 list, new Jordan releases, holiday drops, $18 650s, outlet stories, and the debut of their new segment: Lace or Unlace.
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Episode 3 “Complex Top 10”
Duch and Byrd Brook are back from Vegas and Chicago and diving straight into sneakers. They break down Complex’s Top 10 Sneakers of 2025 list, debate what should’ve ranked higher, show love to Nigel Sylvester’s “Brick by Brick” 4s, and talk about the death of hype, fake sneakerheads, upcoming Jordan drops, and what they picked up on the road.
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Episode 2 “Ladies Love Laces”
“On Episode 2 of Sole Talk Podcast, Duch and Byrd Brook welcome their first guest, Brittany ‘B.O.’ Owens — creator of Ladies Love Laces. They talk women in sneaker culture, cleaning and restoring kicks the right way, fake sneakers, overhyped releases, and the legendary Milwaukee ‘Dookie Man’ plug.”
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Episode 1 “Cool Kicks, Fake Fits & Real Sneaker Talk”
What’s good, y’all? On the first official episode of Sole Talk Podcast, Duch and Bird Brook kick it off with New Balance talk, birthday/Chicago/Kith trips, and a wild Dallas Cowboys stadium recap. Then they dive into the Cool Kicks raid, stolen train shipments, rising sneaker prices, and why today’s “fake sneakerheads” are scared of shoes that sit on shelves.
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The Pilot Episode
In the pilot episode of Sole Talk, hosts Duch and Dame kick off the show by diving deep into sneaker culture, current releases, and the stories that make the community thrive. They highlight the importance of celebrating real sneaker enthusiasts, giving a special shoutout to Ladies Love Laces 3, and expressing interest in bringing its organizer on as a recurring guest for her authentic sneaker knowledge. The conversation explores the difference between true sneaker culture and trend-driven hype — including the issue of people avoiding shoes simply because they’re “too available.” The hosts encourage personal expression through touches like lace swaps and discuss using visual props or post-production shoe visuals to enhance future episodes. They also get into the world of hats and fitteds, noting post-pandemic sourcing struggles, Lids’ inventory changes, and declining snapback quality. Along the way, they share practical tips like the Lids loyalty reward (a free fitted after around 15 purchases) and explain how custom embroidery works. Fashion-wise, they break down current color trends — especially sail, beige, and charcoal, plus the continued popularity of “aged” looks. Looking ahead, 2025 is shaping up to be a major year for sneaker releases: Galaxy, Undefeated, Cement and Metallic colorways, Breds, Kobes, and multiple KD 4s including Easter, Weatherman, and Aunt Pearl. Nostalgia also plays a big part as they touch on recent Huarache drops and the surprising sight of Shattered Backboard 1s sitting in stores with downgraded leather. The episode wraps with recent pickups — including an Undefeated win on SNKRS — and excitement for more OG reissues and meaningful storytelling around sneakers.
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ABOUT THIS SHOW
A sneaker-driven show where culture, conversation, and kicks collide. Each episode dives into the stories behind the shoes, the people who wear them, and the moves being made in the sneaker world. Honest takes, real perspectives, and the passion of true sneakerheads. Lace up and tap in.
HOSTED BY
Everyday Media
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