Storytects

Houston Howard, founder of One 3 Creative, is a transmedia storyteller, worldbuilder, and creative strategist who has helped shape entertainment franchises for companies like Disney, Mattel, EA, and more. His expertise lies in expanding IP beyond a single medium, turning stories into full-fledged multi-platform ecosystems. In this episode, Houston breaks down the business of storytelling, why traditional Hollywood models are failing, and how independent creators can future-proof their ideas in an oversaturated market. He also shares his journey from entertainment lawyer to creative disruptor, the secret to developing IP that actually sells, and the ambitious fantasy project he’s building from the ground up.   Subscribe to the Storytects community: https://storytects.ghost.io/

Jeff Gomez, CEO of Starlight Runner Entertainment, is a transmedia producer, worldbuilder, and narrative architect who has helped to shape some of the biggest franchises in entertainment, including Pirates of the Caribbean, Halo, Magic: The Gathering, Avatar, and Hot Wheels. Jeff joins Ralph to talk about the art of building immersive story worlds, the challenges of expanding franchises across multiple platforms, and how transmedia storytelling is shaping the future of entertainment. He also reveals what went wrong with Amazon’s Rings of Power, the secret to creating billion-dollar IPs, and the dream project he’s currently negotiating. For more Jeff Gomez: https://www.linkedin.com/in/jeffgomez/   Subscribe to the Storytects community: https://storytects.ghost.io/

Time period isn’t just a setting—it shapes a story’s world, characters, and conflicts in meaningful ways. In this episode, Ralph Lucchese explores how time period influences storytelling, using The Lord of the Rings as a guide. From the decline of the Third Age to the lasting effects of the Second Age, he breaks down how Tolkien’s use of history gives Middle-earth structure, depth, and purpose. 

Welcome to Storytects! In this first episode, Ralph Lucchese introduces the mission behind Storytects and introduces the concept of transmedia storytelling—where stories aren’t confined to a single platform but expand across films, books, games, and more. Using examples from The Matrix, Star Wars, and The Lord of the Rings, Ralph breaks down how great stories can evolve into something far bigger and more impactful than their original form.   "3 Minute-Man" Official Short Film: https://youtu.be/xiwv1BYJ5vw?si=WPNNRqJJEw1UXdOg   Storytects Mission: To develop brand-new stories and worlds right here on the podcast—with input and collaboration from the community.