Systemized

What if the secret to growing your business isn't working harder — it's building better systems?In this episode of Systemized, hosts Jonathan Probert and Laura DeFranco sit down with Diane Hallman, founder of Simple Systems for Thriving and business consultant for purpose-led small businesses and nonprofits. With an MBA in Finance and years of executive leadership experience, Diane helps leaders simplify operations, strengthen strategy, and track what actually matters.In this conversation, Diane gets real about why "what you track grows" is the most underused principle in small business, the mindset trap keeping you stuck doing low-value tasks as a CEO, the delegation mistake most leaders don't even realize they're making, why your employees not caring "as much as you" is not the problem you think it is, the truth about work-life balance and why Diane calls it a myth, how SOPs borrowed from fast food can eliminate chaos in your team, and what it actually takes to be present at home when your business never shuts off.If you're a small business owner drowning in operations and can't find time to lead strategically, this episode is for you.Subscribe for more conversations with entrepreneurs on the systems that helped them scale.🔗 Resources & LinksClick here for Diane’s FREE GIFT:Abundance Capacity Reset: https://simplesystemsforthriving.com/landing/abundance Find Diane on LinkedIn: https://www.linkedin.com/in/dianehallman/ Free AI Discovery Call:https://SystemsSuccessPro.as.me/ConsultationFind Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/

Most entrepreneurs lose deals before the first conversation — because their brand doesn't match their skill level. In this episode, Derrick Boddie, founder of Mango Innovation, breaks down his 4-step system for building instant professional credibility on a bootstrap budget, and why your origin story is the most powerful sales tool you're not using.What You'll Learn:- The "Fake It Till You Make It" framework — how to present a bigger persona before you have the resources (and how Derrick used it to secure $250,000 in sponsorships)- The 4-step professional positioning system: custom email → logo → branded documents → website- Why storytelling is your biggest competitive advantage — and how Apple mastered it- How to build a brand identity so memorable people call you "the mango guy"- Why growing pains never stop (and what to do about them)- The #1 superpower of successful entrepreneurs — and it has nothing to do with talent🔗 Resources & LinksClick here for Derrick’s Free Tool:https://mangoinnovation.com/mango-squeeze/ Find Derrick on LinkedIn: https://www.linkedin.com/in/derrick-boddie/ Derrick’s Website:https://mangoinnovation.com/ Free AI Discovery Call:https://SystemsSuccessPro.as.me/ConsultationFind Jonathan and Laura on LinkedIn:https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/

What if 4% of what you do creates 64% of your results, and you don't even realize you're doing it?In this episode, Brandon Fong breaks down how the Pareto Principle goes deeper than most entrepreneurs think. We're not just talking 80/20. We're talking about the 4%, your unconscious superpower that gives you infinite energy and makes business feel like play instead of work.Brandon shares his framework for treating your personality like a video game character, architecting your business around your natural strengths, and why trying to be good at everything is the fastest path to burnout.Whether you're a solopreneur drowning in tasks you hate or a business owner looking to build a team around your zone of genius, this conversation will change how you think about productivity, delegation, and what "hard work" actually means.🔑 In this episode, you'll learn:• What the 4% rule is and how to find yours• How to use the "video game character" framework for business decisions• Why staying in your zone of genius is the ultimate scaling strategy• The honest truth about what entrepreneurs get wrong about hustle🔗 Resources & LinksConnect with Brandon here:https://www.linkedin.com/in/brandonsfong/ Brandon’s Resources:https://curiosityisland.com/ https://gobeyondcurious.com/https://gobeyondcurious.com/files/ Get your free Systems Guide: https://systemssuccesspro.com/free-systems-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/

What does it really take to build a personal brand that attracts clients?In this episode of Systemized, Kelly Schuknecht breaks down the three essential pillars of marketing success: Visibility, credibility, and consistency. If you're missing even one, your marketing efforts won't work. Learn why 80% of marketing is simply reminding people you exist, and how to show up authentically where your audience already is. Kelly shares practical strategies for building thought leadership through: Podcasts, Speaking engagements, LinkedIn, Content creation - without pretending to be someone you're not. The secret to standing out online? It's literally standing in the mirror in front of you. Discover how to leverage your unique experiences and perspectives to create content that builds trust and converts. Whether you're an entrepreneur, consultant, or service provider, this video gives you the marketing framework to grow your personal brand with confidence. 🔗 Resources & LinksClick here for Kelly's Thought Leadership Scorecard: https://twomilehighmarketing.typeform.com/scorecard?typeform-source=www.google.com Find Kelly on LinkedIn: https://www.linkedin.com/in/kellyschuknecht/ Kelly’s Website:https://twomilehighmarketing.com/ Schedule a chat with Jonathan to talk about Systems + AI Automation:https://SystemsSuccessPro.as.me/Consultation Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/

Discover how putting systems first can revolutionize your business and unlock real, sustainable growth. In this episode of Systemized, Jonathan Probert and Laura Di Franco sit down with operations expert Edi Oduraa to explore people-centered strategies and actionable frameworks every entrepreneur can use to simplify and scale.💡 What you’ll learn in this video:The four key phases of the Client Journey Framework: Magnetize, Align, Serve, and CanonizeHow to view your business through a relationship-first lens instead of traditional silosEdi’s practical Sense → Strategize → Concretize → Optimize system-building methodWhy simplicity is the most overlooked secret to long-term sustainabilityHow entrepreneurship can create freedom, flexibility, and fulfillment👉 Ready to upgrade your business systems? Watch now and start building the business—and lifestyle—you truly want.🔗 Resources & LinksClick here for Edi’s Free Training:https://edithoduraa.me/entry  Find Edi on LinkedIn & Instagram:https://www.linkedin.com/in/edithoduraa/ https://www.instagram.com/edith.oduraa/  Edi’s Website:https://edithoduraa.me/ Get your free Systems Guide: https://systemssuccesspro.com/free-systems-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/

Unlock the power of systems to supercharge your business growth! In this episode of Systemized, digital entrepreneur SA Grant reveals the exact strategies he’s used to save time, effort, and money—while turning podcasting into a streamlined lead-generation machine.💡 What you’ll learn in this video:How SA Grant built a podcasting system that doubles as a lead magnetThe time-saving tools every entrepreneur should use (Google Forms, Sheets & more)How to build scalable systems for finding and filtering top podcast guestsCrafting deeper interview questions that boost engagement and retentionWhy networking and systems together create true entrepreneurial freedom🔗 Resources & LinksClick here for S. A. Grant’s website:https://bossuncaged.com/ Find S. A. on LinkedIn: https://www.linkedin.com/in/shannol/ Get your free Systems Guide: https://systemssuccesspro.com/free-systems-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/ 👍 If this episode helps you:✔️ Like & Subscribe for weekly systems strategies✔️ Share with a fellow entrepreneur or podcaster✔️ Comment below: What’s one system that saves you the most time?

Unlock the secrets to business growth and financial clarity with systems that work! In this episode of Systemized, executive financial strategist Gala McCray reveals how strong financial systems and intentional leadership can set your business up for long-term success and legacy.💡 What you’ll learn in this video:How financial systems begin with leadership, mindset, and clear intentionThe importance of separating personal and business financesSimple ways to organize and categorize financial data for better decision-makingWhen and how to get support with bookkeeping and financial managementThe power of building your entrepreneur tribe for support and accountability👉 Watch now to discover actionable financial systems that help you grow your business, reduce stress, and build lasting wealth.🔗 Resources & LinksClick here for Gala’s Financial Focus Guide:https://twoarrows.myflodesk.com/w3cvo2c4tl Find Gala on: Instagram - https://www.instagram.com/twoar/ LinkedIn - https://www.linkedin.com/in/galamccray/ Her Website - https://twoarrows.co/ Get your free Systems Guide: https://systemssuccesspro.com/free-systems-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/ 👍 If this episode helps you:✔️ Like & Subscribe for weekly systems insights✔️ Share with a fellow entrepreneur or business owner✔️ Comment below: What’s one financial system you’ll improve this month?

Unlock the secrets to writing success and business growth with Dr. Oliver T. Reid, best-selling author, speaker, and creator of the “MILK” Writing System. In this episode of Systemized, discover the proven systems and tools Dr. Reid uses to turn ideas into published books, and how those same systems can scale your business.💡 What you’ll learn in this video:How Dr. Reid’s MILK Writing System transforms book ideas into finished productsThe key to developing your message and purpose before you start writingWhy embracing imperfection accelerates your creative processThe best voice-to-text and transcription tools to streamline your workflowHow to build a business team that complements your strengths and vision👉 Watch now to take the first step toward systemizing your business and creative process for epic growth!🔗 Resources & LinksClick here for Dr. Reid’s Free Inquiry Call: https://go.oncehub.com/InquiryCall1Dr. Reid’s Website:https://www.wroteby.me/thewritingcoachFind Dr. Reid on LinkedIn: https://www.linkedin.com/in/drolivertreid/ Get your free Systems Guide: https://systemssuccesspro.com/free-systems-guide/ Find Jonathan and Laura on LinkedIn:https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/ 👍 If this video helps you:✔️ Like & Subscribe for weekly systems insights✔️ Share with an author or entrepreneur ready to scale✔️ Comment below: What system do YOU use to stay consistent in your creative process?

Discover how the right systems can transform your business and accelerate growth! In this episode of Systemized, systems developer Chase Avery shares real-world lessons, mindset shifts, and step-by-step strategies to help small business owners streamline workflows and scale with confidence.💡 What you’ll learn in this video:- Why genuine business relationships are key to sustainable growth- Chase’s journey to finding the perfect project management system- The art of trial and error when implementing new systems- Fast-track tips for hiring project managers and choosing the right tools- The biggest mindset shift and purpose-driven lessons from entrepreneurship👉 Watch now to get systemized and unlock epic business growth!🔗 Resources & LinksFind Chase Here: Website: https://averyautomations.comPodcast: https://www.youtube.com/@roadtoworshipInstagram: @chase1averyGet your free Systems Guide: https://systemssuccesspro.com/free-systems-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/ 👍 If this video helps you:Like & Subscribe for weekly systems strategiesShare with an entrepreneurComment below: What’s one system you’re improving right now?

Unlock smarter business growth with the power of systems and AI! In this episode of Systemized, website expert Chrissy Rey reveals how she combines documentation, automation, and AI tools to streamline web development, SEO, and business operations—so you can save time and scale faster.💡 What you’ll learn in this video:- How documenting every process saves hours of time and stress- Chrissy’s approach to using AI for keyword research and competitor analysis-Tips for prompt engineering and refining AI-generated results with tools like ChatGPT- Why human connection still matters in the age of AI- How entrepreneurship creates flexibility and work-from-anywhere freedom👉 Check out the episode for actionable systems and AI insights you can apply to your business today!🔗 Resources & LinksClick here for Chrissy's freebie: https://websitesuccessacademy.com/op/aitraining/Find Chrissy here:https://pongos.comhttps://websitesuccessacademy.comhttps://www.linkedin.com/in/chrissyrey/ Get your free Systems Guide: https://systemssuccesspro.com/free-systems-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/👍 If this video helps you:✔️ Like & Subscribe for weekly systems & AI strategies✔️ Share with an entrepreneur ready to scale smarter✔️ Comment below: What’s one process you’d love to automate with AI?

Unlock the secret to stress-free business growth by systemizing your operations! In this episode of Systemized, Jonathan Probert and Laura Di Franco walk through the System Success Pro Guide, giving you practical steps to regain control and build a business that runs smoothly—without you stuck in the weeds.💡 What you’ll learn in this video:- How a Master Task List brings instant clarity to your business processes- Turning everyday tasks into organized SOPs (Standard Operating Procedures)- Proven systems for delegating, automating, and removing yourself from daily ops- The new “ABC Method” to decide what to automate, outsource, or eliminate- Access to free workbooks, templates, and workshops to optimize your business👉 Ready to get out of the weeds? Download your free System Success Pro Guide here: https://systemssuccesspro.com/free-systems-guide/🔗 Resources & LinksGet your free Systems Guide: https://systemssuccesspro.com/free-sop-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/ 👍 If this episode helps you: ✔️ Like & Subscribe for weekly systems strategies ✔️ Share with an entrepreneur who needs this ✔️ Comment below: What’s one task you’d love to systemize first?

Unlock the true potential of your business by building the right systems from the ground up. In this episode of Systemized, entrepreneur and financial strategist Anthony Englert shares the essential systems every founder needs, whether you’re just starting out or preparing for exit.💡 What you’ll learn in this video:- Why systems are the backbone of business growth and long-term value- The four-stage “Flight Plan” for entrepreneurs: Runway → Build → Scale → Exit- How to systematize sales, onboarding, and client experience for consistency- The crucial mindset shift: treat your business as an asset, not just income- The #1 strategy for early-stage founders: niche down and define your ideal client👉 If you’re ready for practical systems tips and powerful mindset shifts, hit play and start systemizing your business for success.🔗 Resources & LinksClick here for Anthony’s survey assessment: https://alfaadvisory.com/systemized Find Anthony on LinkedIn: https://www.linkedin.com/in/anthony-englert-alfa/ Get your free Systems Guide: https://systemssuccesspro.com/free-sop-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/👍 If this video helps you:✔️ Like & Subscribe for weekly systems insights✔️ Share this with an entrepreneur who’s ready to scale✔️ Comment below: Which stage of the Flight Plan are YOU in?

Unlock the power of business systems to scale smarter, save time, and create more freedom. In this episode of Systemized, Infinite Banker Richard Canfield shares practical strategies entrepreneurs can use right now to streamline processes and eliminate wasted effort.💡 What you’ll learn in this video:How Richard uses targeted email templates to cut down repetitive meetings & save hoursThe “version one” mindset—why systems don’t need to be perfect to start workingHow to identify your 80/20 tasks and focus on the systems that reduce stress & procrastinationThe power of logic-based intake forms to simplify onboarding and boost meeting productivityHow building systems gave Richard time freedom to live and work on his own terms👉 Watch now and get actionable system ideas you can implement in your business today!🔗 Resources & LinksClick here for Richard’s Book: DontSpreadWealth.com Richard’s Website:https://richardcanfield.ca/Find Richard on LinkedIn & YouTube: https://www.linkedin.com/in/richardcanfield/ https://www.youtube.com/@WealthOnMainStreetPodcastGet your free Systems Guide: https://systemssuccesspro.com/free-sop-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/ 👍 If this video helps you:✔️ Like & Subscribe for weekly systems strategies✔️ Share this with an entrepreneur who needs to simplify✔️ Comment below: What system do YOU want to implement next?

Want more growth, time freedom, and less stress in your business? Learn how simplifying your business model can unlock efficiency and create the lifestyle you’ve been working toward.In this episode of Systemized, Jonathan Probert and Laura Di Franco sit down with Amy Burks (The Strategy Ninja) to explore how entrepreneurs can cut through the noise, streamline their operations, and scale without burnout.💡 What you’ll learn in this video:- How Amy simplified her business to two core offerings and boosted efficiency- Why entrepreneurs often overcomplicate their business (and how to avoid it)- The truth about multiple income streams—and why they may not be right for you- How filtering decisions through your values leads to smarter growth- Amy’s top mindset shift: how curiosity and kindness change everything🔗 Resources & Links:Click here for Amy’s website: https://amybirks.com Find Amy on LinkedIn: https://www.linkedin.com/in/strategyninja/ Get your free Systems Guide: https://systemssuccesspro.com/free-sop-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/ 👍 If you found this helpful:✔️ Like & Subscribe for weekly systems strategies✔️ Share this with a fellow entrepreneur✔️ Comment below: What’s one way YOU could simplify your business right now?

Unlock the power of smart systems to save time and grow your business! In this episode, we sit down with public speaking coach Meredith Grundei as she reveals her favorite tools, strategies, and mindsets that every entrepreneur can use to streamline their operations and create freedom.💡 What you’ll learn in this video:How Meredith uses Notion to organize client folders, CRM, and handoutsWhy reducing subscription overload boosts efficiency and saves moneyThe value of customizable systems for solopreneurs and growing teamsMeredith’s top mindset for entrepreneurs: “not too tight, not too loose”The unexpected freedoms entrepreneurship has created in her lifeWhether you’re a solopreneur or leading a small team, this conversation will inspire you to systemize, simplify, and reclaim your time.Ready to get systemized? Hit play now and take the first step toward building a business that runs without you!🔗 Resources & LinksFind Meridith here:Website: www.meridithgrundei.com LinkedIn: linkedin.com/in/meridithYouTube: youtube.com/@MeridithGrundeiCoachingTikTok: tiktok.com/@meridithgrundeiGet your free Systems Guide: https://systemssuccesspro.com/free-sop-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/

Unlock the secrets to LinkedIn success with Deanna Russo, a leading LinkedIn strategist, as she shares her proven systems for business growth. Discover practical strategies you can implement today to elevate your brand and connect with your ideal audience.- Deanna’s Triangle Strategy for LinkedIn: profile, engagement, and content- How to shift your mindset from resume to networking on LinkedIn- Step-by-step daily actions for boosting visibility and credibility- The impact of systematic approaches on business growth and personal development-Deanna’s top business-building and persistence tips for entrepreneursReady to get systemized? Tune in and learn how to leverage LinkedIn with expert insights you won’t want to miss!Click here for Deanna’s Website: https://leverageupllc.com/ Find Deanna on LinkedIn: https://www.linkedin.com/in/deannarusso1/ Get your free Systems Guide: https://systemssuccesspro.com/free-sop-guide/ Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/

Unlock the secrets to building a thriving business with systems that actually work. In this episode of Systemized, brand strategist Melissa Henry breaks down her real-world approach to streamlining your workflow and attracting the right clients.How mapping out the customer journey saves time, money, and effortThe importance of clarity around your ideal client before building any systemsTools Melissa uses for project planning and visual workflow mappingStep-by-step examples of implementing these systems in a real businessWhy mindset and foundational clarity are non-negotiable for successWatch now to get actionable tips you can start using today!Click here for Melissa’s Complementary Vision Brand Assessment: https://bit.ly/4cNxHis Find Melissa on LinkedIn: https://www.linkedin.com/in/melissa-demple-henry/ Get your free Systems Guide: https://systemssuccesspro.com/free-sop-guide/ Find Jonathan and Laura on LinkedIn:https://www.linkedin.com/in/jonathanprobert/ https://www.linkedin.com/in/thelauradifranco/ Check out the Systemized Newsletter: https://systemssuccesspro.com/newsletter/