TAG'D: Beyond The Award

What's the real difference between a brilliant concept and a product that changes healthcare? Two-time TAG Award Judge, MedTech design veteran, and founder Tor Alden is here to break it down on the TAG’D Beyond the Award podcast. He dives into how he evaluates nominations, why "breaking the egg" is the best thing a startup can do, and what the current economic climate is doing to MedTech innovation. If you’re building, funding, or interested in the future of medical technology, this is a must-listen. Plus, get the inside scoop on his consulting firm, OllieWorks.

Ever wonder why your company keeps losing on awards even with great products!? Meet Susan Turkell, The Awards Guru, who says the problem isn't your product, it's your story. Her secret? "Story mining". She's an outside expert who finds the powerful, emotional moments your internal team is just too close to see.In this episode, we dig into the real, raw psychology of awards. We'll cover:Why awards are actually a huge tool for hiring and team motivation.How to talk about big growth (like "doubling" revenue) without giving away your private financial numbers.The strategic advantage of hiring a nomination expert (she compares it to calling a plumber for a burst pipe!).Why rushing your entry for a deadline is the worst move.If you're tired of seeing your nominations "tossed out" for not answering the question, this one's a must-listen! Time to stop filling out forms and start winning! Press play!

Join host Justin Starbird for an insightful conversation with returning TAG Award judge, MaryBeth Privitera! Fresh off her retirement from the University of Cincinnati, MaryBeth is kicking off a "design revival" in MedTech.Find out what truly separates a scientifically interesting idea from an impactful solution in Life Sciences, and why the "age-old excuse" about regulatory slowdowns is a business problem, not an FDA one. MaryBeth shares her unique perspective as Principal of Design and Human Factors for SentiAR on the trends she's tracking in digital health and diagnostics, and reveals the one critical weakness she sees in most award submissions. Plus, she gives an exciting update on the next edition of her must-read book, Applied Human Factors in Design!If you're a MedTech founder, engineer, or just curious about what's next in medical device innovation, this episode is packed with hard-earned wisdom on product design, team collaboration, and the power of third-party recognition.

Ready to dive into the future of MedTech!?In this episode of TAG’D: Beyond the Award, Justin Starbird sits down with a good friend, ⁠Steve Everly⁠, Brand Director for MD&M South at Informa.Join them as they dive deep into ⁠MD&M South in Charlotte⁠, April 22nd–23rd, and why the city isn't just a location, it's the perfect "hot pocket of net new" for the entire southern region.This show is more than floor space and leads. Steve gets real about the crucial role of human connection in a post-COVID world, the power of mentorship for new engineers, and why face-to-face interaction is still non-negotiable for building trust in the supply chain. Exhibitors, listen up: you need to put your phones down!Plus, get the inside scoop on the unexpected co-location with ⁠The Battery Show South⁠. It’s a genuine opportunity that literally "fell in their lap" and is poised to spark incredible innovation around medical battery miniaturization.Tune in for an expert look at cutting-edge trends (AI, smart materials, robotics) and hear why the energy between industry veterans and the next generation of innovators is what Steve is most excited about! This is your preview of the state and future of MedTech!

Season Two of TAG'D: Beyond the Award, kicks off with a new TAG Awards Judge, Debbie Greenway, EVP of FEIG Electronics! With four decades in tech, Debbie brings a unique blend of executive leadership and a genuine love for innovation. She talks about the real-world impact of RFID technology, from stopping the flow of counterfeit medical devices to enabling healthier patient outcomes through embedded sensors. Listen (or watch) to hear her insights on seeing the next big thing and helping innovators get their solutions market-ready. Plus, she gives the inside scoop on why awards are fuel, powerful social proof, and essential recognition for the unsung heroes of MedTech, Life Sciences, and BioTech. Connect with Debbie on Linkedin.Tune in for and feel her passion for innovation!

In this episode of TAG’D: Beyond the Award, host Justin Starbird sits down with BJ Maack, Senior Director of Healthcare Solutions at Enovis, one of the inaugural winners of the TAG Awards for MedTech 2025!Discover the incredible story behind MotionMD, the award-winning platform revolutionizing orthopedic practices through automation, transparency, and better patient experiences.From humble beginnings cutting neoprene braces in the '70s to leading the way in healthcare tech innovation, Enovis is not just making waves—they’re creating better, together. BJ shares how MotionMD was born out of necessity, scaled through vision, and is now empowering clinics nationwide to work smarter, not harder.🔥 Whether you're a healthcare innovator, a MedTech enthusiast, or just love a good story of transformation, this conversation highlights how purpose-driven technology can truly change the game!🏆 Celebrate Enovis’s TAG Award win—tune in to hear what’s next for this trailblazing team!Learn more about Enovis, The TAG Awards, and the rest of the 2025 winners: https://www.tagawards.co/medtech-25/

In this episode of TAG’D: Beyond the Award, host Justin Starbird sits down with Mike Kolberg, VP and General Manager of Codonics—an award-winning MedTech company redefining medication safety in hospitals.Fresh off their 2025 TAG Award win, Mike shares how Codonics’ Safe Label System is preventing medication errors in the OR, why listening to clinicians is their best R&D tool, and how the company continues to innovate with new solutions like RFID upgrades and in-room drug waste verification. From trade show relationship-building to culture-changing tech, Codonics is proving that the best medtech doesn’t just work—it works with people.Whether you're in hospital operations, medical device innovation, or simply fascinated by how technology is saving lives, this episode is for you!

Get ready for an inspiring journey on this episode of TAG'D: Beyond the Award! Host Justin sits down with Mat Johnson, the visionary CEO of Althing Clinic, to dive into the revolutionary AIRs System. Hear how this 2025 TAG Award winner for MedTech in the Healthcare category is transforming scalable, preventative health and behavioral risk intervention.Mat shares the compelling story behind AIRs, from its origins in addressing critical behavioral health challenges in K-12 education to its expansion into supporting veterans, first responders, and senior citizens. Learn how this innovative solution prioritizes agency, privacy, and proactive intervention, empowering individuals to seek the help they need. Listen to the challenges of building a highly regulated, yet universally accessible, healthcare technology and the profound impact it's having on patient engagement and outcomes. Tune in to understand what it truly takes to build technology that meets people where they are and revolutionizes how we approach public health. You won't want to miss this conversation about a system that's not just groundbreaking, but life-changing.

TAG’D: Beyond the Award – Featuring Vibrant Gastro’s Asaf BarIn this episode of TAG’D: Beyond the Award, host Justin Starbird sits down with Asaf Bar, CEO of Vibrant Gastro, winner of the Top Innovator Award at the 2025 TAG Awards for MedTech. Discover how Vibrant is transforming GI care with its revolutionary, FDA-cleared drug-free vibrating capsule that treats chronic constipation through bioelectronic therapy.With 39 million Americans suffering from this often-ignored condition, Vibrant’s technology is a game-changer, delivering relief without side effects or medication. Asaf dives into the development journey, clinical success, and the future potential of this platform to address a wide range of gut-brain axis disorders.This episode is a must-listen for anyone passionate about MedTech, patient-centered innovation, and what it takes to bring a disruptive medical device to market.

Join host Justin Starbird on this episode of TAG'D: Beyond the Award, as he sits down with Adrian Mendes, CEO of Perimeter Medical Imaging AI. Perimeter recently earned the prestigious TAG Awards Top Innovator Award in MedTech 2025 for their groundbreaking OCT System with Image Assist AI, recognized for its exceptional contributions to surgical imaging and AI integration.Adrian walks Justin through the incredible journey of developing this transformative technology. The current OCT System provides surgeons with real-time, unprecedented clarity, enabling them to achieve clear margins in cancer surgeries, particularly in breast cancer, by leveraging advanced imaging to deliver crucial visual information during operations. The conversation then shifts to their next-generation product, currently awaiting FDA approval, which takes innovation a step further by integrating artificial intelligence. This AI layer acts as an intelligent assistant, helping surgeons rapidly identify suspicious areas within images and streamline decision-making in the operating room.Adrian shares the company's ambitious vision for expanding the application of their technology beyond breast cancer to other types of cancers, underscoring the broad impact it could have on patient outcomes. He also conveys the immense excitement surrounding the continuous innovation within the MedTech industry and how Perimeter is at the forefront of this evolution, consistently pushing the boundaries of what's possible in medical imaging and AI. This episode offers a deep dive into the technology, mission, and the clear future of precision surgery.

In this episode of TAG’D: Beyond the Award, host Justin Starbird welcomes Steve Everly, Event Director at Informa Markets, to talk about what makes MD&M East more than just a trade show. They dive into the powerful, human element of live events—how shaking hands, exchanging ideas, and nurturing new talent can spark innovation, unexpected partnerships, and real business growth!Whether you're a veteran exhibitor, a first-time attendee, or someone looking to bring your team to the floor, this conversation explores the true ROI of being present. Steve shares why in-person touchpoints matter more than ever, how MD&M is evolving to meet the moment, and why the inaugural TAG Awards will make this year's event even more special.🎯 What you'll learn in this episode:Why 11 to 20 digital touches can't replace a single handshakeHow live events foster mentorship, growth, and meaningful partnershipsThe behind-the-scenes strategy of keeping MD&M East fresh and future-focusedWhat inspired The Aebli Group’s journey into the MedTech spaceWhy the TAG Awards are a milestone moment at this year’s showWhat’s in store for attendees this May in New York City📅 Don’t miss MD&M East, May 20–22 at the Javits Center in NYC.Experience the energy, the innovation, and the people that make this event so special. Come connect, collaborate, and celebrate with industry leaders—and don’t forget to check out the TAG Awards!🎧 Tune in and discover how events drive visibility, validation, and velocity for bold new ideas.👉 Learn more and register: www.mdmeast.com📬 Questions? Reach out to Steve directly: [email protected]

The TAG Awards are here, and we’re thrilled to introduce one of our esteemed judges—Omar Ford, Editor-in-Chief at MD+DI! In this special episode of the TAG'D: Beyond the Award Podcast, host Justin Starbird sits down with Omar to discuss his incredible career in journalism, his passion for medtech innovation, and why he’s excited to be part of the TAG Awards judging panel.With years of experience covering groundbreaking advancements in medical technology, Omar has seen firsthand what it takes for a company to stand out. As a respected voice in the industry, he brings deep insight, sharp analysis, and an eye for excellence—making him the perfect addition to the TAG Awards team.In this episode, Omar shares his thoughts on 📍what makes great marketing📍why authenticity is key in brand storytelling📍and what he’ll be looking for in this year’s TAG Award winners! If you want to learn from one of the best in the business and get an inside look at what it takes to win, this is the episode you won’t want to miss!Tune in now and get ready for an exciting TAG Awards season!

In the latest episode of TAG’D: Beyond the Award, host Justin Starbird welcomes a longtime friend and industry leader, Rick Curtis, Principal of LAMM Dynamics Group, to the TAG Awards judging panel. Rick’s career spans over two decades in the MedTech space, where he has played a pivotal role in strategic investments, M&A, and the growth of innovative medical device companies.Rick shares insights from his experience leading businesses, evaluating partnerships, and positioning companies for success. He emphasizes the importance of making strategic bets on cutting-edge science and building strong, mutually beneficial relationships with customers. His leadership at EirMed, where he guided startups through FDA clearance and into full-scale manufacturing, offers a unique perspective on what makes a company stand out in a competitive industry.As a TAG Awards judge, Rick is excited to support companies that are pushing the boundaries of innovation. He believes that recognition can be a game-changer, helping early-stage businesses differentiate themselves, attract top talent, and gain credibility with investors.Tune in to hear Rick’s take on industry trends, the value of strategic partnerships, and why the TAG Awards matter for MedTech pioneers. Listen now!

In this episode of TAG’D: Beyond the Award, host Justin Starbird welcomes Dr. MaryBeth Privitera, a renowned expert in human factors engineering and medical device innovation. As a professor of Biomedical Engineering at the University of Cincinnati and Principal of Design and Human Factors at SentiAR, MaryBeth offers a unique perspective on bridging industry and academia. Key Highlights: MaryBeth’s role as co-chair of the AAMI Human Engineering Committee and her impact on MedTech standards. The importance of human factors in creating intuitive, user-friendly, and sustainable medical devices. Insights into what makes an award-winning innovation, including strong design, clear user benefits, and sustainable practices. The value of judge feedback in helping teams refine their products and bring impactful solutions to market. Please tune in to hear MaryBeth’s expert insights and learn what it takes to excel in the ever-evolving world of medtech innovation! You can also read more about Dr. Privtera on our blog at the TAG Awards..

In this episode of TAG'D: Beyond the Award, we welcome Tor Alden, a prominent leader in the MedTech and healthcare innovation industries! Not only is Tor a trailblazer in healthcare, but he also serves as a distinguished judge for the inaugural TAG Awards, an event that recognizes groundbreaking achievements in MedTech.  Listen as Tor dives deep into the importance of innovation in transforming the healthcare landscape and shares what it takes to make a MedTech project stand out. Throughout this conversation, Tor highlights key factors that judges look for when evaluating submissions, offering a behind-the-scenes look at the TAG Awards judging process. He also talks about the larger impact of innovation on the healthcare industry and what’s coming next on the horizon.  Whether you’re a startup, entrepreneur, or industry leader, Tor’s insights are invaluable for anyone passionate about the future of healthcare and MedTech innovation. Key Takeaways: Tor’s journey from a healthcare innovator to a judge at the TAG Awards. What makes a MedTech project stand out in today’s competitive landscape. The qualities judges prioritize when evaluating award submissions. The future of MedTech and how it will continue to revolutionize healthcare. Listen in to hear firsthand how recognition and innovation work together to push the boundaries of what’s possible in MedTech. Whether you’re looking for guidance or simply want to learn from one of the best in the industry, this episode is a must-listen! To read more about Tor, check out our most recent blog featuring his insights as well.

In this episode, we dive deep into the TAG Awards, an exclusive recognition for the most innovative companies in the MedTech space. Whether you're an entrepreneur, a startup, or a seasoned professional in the healthcare industry, this episode is packed with valuable insights that can elevate your MedTech journey. We’re proud to have Rick Greenwald, an industry veteran and influential judge of the TAG Awards, joining us to share his expertise on what makes a standout MedTech company. Rick will give listeners a sneak peek into what judges look for, why innovation is so crucial, and how being recognized by the TAG Awards can open doors to new opportunities. Tune in to learn: The key elements judges like Rick Greenwald consider when evaluating MedTech companies for the TAG Awards How applying for the TAG Awards can elevate your company’s credibility and visibility in the industry The benefits of receiving expert feedback and refining your go-to-market strategy Why early-stage companies should consider applying, even if they’re just getting started Insightful tips on positioning your product for success in a competitive marketplace Don’t miss out on this episode, packed with tips and actionable advice from an expert who's been in the MedTech trenches! Read our most recent blog, going deeper into this conversation with Rick.

In this exciting episode of TAG’D: Beyond the Award, Justin Starbird is joined by Robert Austring, a MedTech innovation and development expert and judge for the inaugural TAG Awards!  Robert brings his wealth of knowledge to the table as he discusses the hurdles and opportunities in MedTech, from funding and regulatory challenges to the future of AI in healthcare. As a judge for the TAG Awards, Robert shares his perspective on what it takes to succeed in the MedTech industry and offers valuable insights for entrepreneurs looking to bring their ideas to market. Key Highlights: The challenges in MedTech: Funding, regulatory hurdles, and the need for effective planning The importance of funding: How to secure the right level of funding and avoid running out of money mid-development The role of universities: How academic programs are driving innovation and bringing new ideas to the forefront of MedTech Entrepreneurial advice: Tips for aspiring entrepreneurs and business leaders looking to make a mark in the industry The future of MedTech: How AI and advancements in longevity are changing the landscape of healthcare Don’t miss this dynamic conversation as Robert shares his expertise and excitement for the future of MedTech. Tune in now! You can also read more about Robert's insights in our most recent blog. Read More.

Today’s market leaders know that recognition isn’t just about prestige—it’s about building trust, establishing credibility, and standing out in a competitive landscape. The TAG Awards, a bold new initiative from the dedicated team behind The Aebli Group, aims to create an exclusive, industry-focused platform to celebrate the best and brightest in MedTech, healthcare, logistics, heavy machinery, design, and beyond. Unlike traditional awards programs, the TAG Awards are more than just a competition; they are a platform for growth. Through a rigorous judging process led by respected industry thought leaders, we aim to offer more than a trophy—we’ll provide all participants with valuable feedback, offering insights that help sharpen their competitive edge. We’re kicking off with MedTech & Healthcare, recognizing game-changing innovations and industry leaders who are making a tangible difference. From groundbreaking products to transformative services, the TAG Awards will shine a spotlight on the stories that deserve to be told. And that’s not all. To bring these stories to life, we’re launching this new show—TAG’D: Beyond the Award—that will take you behind the scenes of the TAG Awards. You’ll hear firsthand from judges about what they’re looking for in a nomination, explore the criteria that define excellence, and dive into the incredible journeys of our nominees and winners. Behind every major success is a story of grit, determination, and perseverance, and we can’t wait to share these stories with you. Our first series will introduce the judges for the inaugural MedTech Awards, giving you a glimpse into the expertise that shapes our program. We look forward to sharing these amazing stories, hearing your feedback, seeing your nominations, and celebrating the success of our incredible community!