Tape Happens

Behind all the AI? Humans. Real humans. This episode dives into how, alongside a powerful tool, Good Tape built a culture that puts people first, and why staying small, weird, and human became their superpower.In this episode:Hiring and growing the teamMoving into a new officeLetting a robot send you homeBuilding a people-first cultureStaying small on purposeFeaturing: Jakob Steinn Sturluson, Tav Klitgaard, Lasse Finderup, Alex Sabour, Ýmir Gyðuson Gíslason, and Seraina Silja Hürlimann.

Can you turn thousands of free users into paying customers? This episode covers a big turning point for Good Tape, as the team was looking for another co-founder and planned its growth by bootstrapping.In this episode:Bringing on a co-founderLaunching paid subscriptionsSigning up 1,500 paying customersCaring about data securityHearing from happy customersFeaturing: Jakob Steinn Sturluson, Tav Klitgaard, Lasse Finderup, Alex Sabour, Mads Olrik, Fie Dandanell, Lea Korsgaard, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.

Can a handful of tweets turn a scrappy side project into the talk of the Danish media industry? This episode tells the story of how a duct-taped AI transcription tool spread like wildfire — long before the product was ready.In this episode:Finding the name Good TapeDemoing the prototype in a barLaunching with a handful of tweetsExperiencing unexpected tractionFeaturing: Jakob Steinn Sturluson, Tav Klitgaard, and Lea Korsgaard, Sebastian Winther, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.

What happens when a weekend hack changes how journalists work? This episode uncovers how a developer, a Danish newsroom, and a Slack thread sparked the idea that became Good Tape — an AI transcription tool.In this episode:Facing the pain of manual transcriptionDiscovering Whisper on GitHubBuilding the first prototype and transcriptWatching journalists’ jaws dropShowing the CEO what it could doFeaturing: Jakob Steinn Sturluson, Mads Olrik, Fie Dandanell, Tav Klitgaard, and Lea Korsgaard, Alex Sabour, Sebastian Winther, and Seraina Silja Hürlimann.

Tape Happens is a narrative-driven, four-part mini-series about Good Tape, a company that never planned to exist, but grew to 2.5 million users worldwide in just two years.Across four episodes, you'll hear how a scrappy prototype became a real product, how a handful of tweets sparked hundreds of fans overnight, and how a small, mighty team built a great product and a great place to work.Featuring: Jakob Steinn Sturluson, Lasse Finderup, Tav Klitgaard, Mads Olrik, Fie Dandanell, Lea Korsgaard, Sebastian Winther, Alex Sabour, Ýmir Gyðuson Gíslason, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.