PODCAST · education
Taylor Swift: Communications Professional
by Dr Rebecca Trelease
Taylor Swift: Communications Professional is the first university accredited course on Taylor Swift in Australasia, at Auckland University of Technology.The course examines how Swift demonstrates her abilities in relation to the six majors available in the Bachelor of Communication Studies, from her early days with a webpage and MySpace to directing her own music videos.Course designer and lecturer Dr Rebecca Trelease (Te Atihaunui a Pāpārangi) interviews an expert from each of the fields in the School of Communication Studies for a theoretical understanding of what makes Swift so unique.
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Episode Six – Screen and Media Production
In this episode, Victoria Blacklock shares 18 years of listening to Swift and the practice of editing fictional television characters to visually communicate the emotional nuances of Swift’s songs.
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Episode Five – Radio and Audio Media
Former television and radio producer Dr Maureen Sinton (Ngāi Tai ki Tāmaki), explains the differences between ‘hearing’ and ‘listening’, and the role of visuals when listening to an audio piece.
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Episode Four – Journalism
Dr Gregory Treadwell examines the cultural proximity and excessive press coverage of Swift, and asks if Swift’s political comments are only publicly accepted because of who she supports?
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Episode Three – Digital Communications
Find out how doomscrolling #Swifttok during the pandemic led Angela Asuncion to a Master of Communication Studies thesis on the digital marketing strategies of Red (Taylor’s Version).
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Episode Two – Advertising and Brand Creativity
Dan Fastnedge talks us through some of Swift’s memorable brand collaborations - including Diet Coke and Keds – and should we petition Wonderstruck to be stocked at Mecca Cosmetica?
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Episode One – Public Relations
Dr Angelique Nairn discusses identity theory, the ramifications of living in the public eye, and the invisible (when doing their job correctly) practitioner who is now centre stage.
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ABOUT THIS SHOW
Taylor Swift: Communications Professional is the first university accredited course on Taylor Swift in Australasia, at Auckland University of Technology.The course examines how Swift demonstrates her abilities in relation to the six majors available in the Bachelor of Communication Studies, from her early days with a webpage and MySpace to directing her own music videos.Course designer and lecturer Dr Rebecca Trelease (Te Atihaunui a Pāpārangi) interviews an expert from each of the fields in the School of Communication Studies for a theoretical understanding of what makes Swift so unique.
HOSTED BY
Dr Rebecca Trelease
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