PODCAST · business
The Acronym Podcast
by Chris Roche
The Acronym Podcast is the only B2B marketing podcast where we don't care about CPLs, MQLs, and SQLs and instead, I will be sitting down with the industry's top thought leaders, business owners, and entrepreneurs to uncover how they were able to build the confidence to make the leap into entrepreneurship and ultimately break free of those golden handcuffs.I'll also be discussing my own story, scaling a multiple six figure marketing agency in under 12 months, and hope to be able to inspire the next generation of digital marketers to make that leap into entrepreneurship.
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18
Leading with Purpose: True Classic Co-Founder & CEO, Ryan Bartlett, on Giving Back and Trusting Your Team
In this episode, the Co-Founder and CEO of True Classic, Ryan Bartlett, and I discuss the pivotal role of Facebook in transforming his life, the challenges he faced in the music industry, and his transition to starting an SEO company. He emphasizes the importance of hard work, humility, and a desire to create value for others. We delve into the motivation behind his philanthropic endeavors, highlighting the impact of his parent's influence and his commitment to giving back to the military community. Ryan reflects on the significance of finding purpose beyond financial success and the satisfaction of making a difference. Ultimately, he envisions a future where he invests in small businesses and explores educational initiatives. Tune in for an inspiring conversation with an empathetic and creative leader. Connect with Ryan: LinkedIn: linkedin.com/in/rbtct Websites trueclassic.com seodirect.com Twitter seo_direct Follow Chris: LinkedIn - https://www.linkedin.com/in/thechrisroche/ Facebook Group - https://www.facebook.com/groups/theindependentmarketer Thanks to our Sponsors: Save 25% on all True Classics: https://trueclassictees.com/?utm_source=Christopher+Roche&utm_medium=Influencer%2FPodcast&amount=25percent Launch Your Own Marketing Agency with The Independent Marketer - https://www.theindependentmarketer.com/
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17
From Metadata to Mastery: Conversations with Silvio Perez on Entrepreneurship and Consulting
In this episode, I'm gonna sit down with Silvio Perez to discuss how he's made the transition into entrepreneurship, not once but twice, why he decided to leave metadata in pursuit of his own consulting firm, and what advice he would give to you as a first-time entrepreneur. Connect with Silvio: linkedin.com/in/silvio-perez adconversion.io Follow Chris: LinkedIn - https://www.linkedin.com/in/thechrisroche/ Facebook Group - https://www.facebook.com/groups/theindependentmarketer Thanks to our Sponsors: Save 25% on all True Classics: https://trueclassictees.com/?utm_source=Christopher+Roche&utm_medium=Influencer%2FPodcast&amount=25percent Launch Your Own Marketing Agency with The Independent Marketer - https://www.theindependentmarketer.com/
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16
Making the Leap: The Journey of Starting a B2B LinkedIn Ads Agency with Justin Rowe, Founder/CMO @ Impactable
In this episode, we sit down with Justin Rowe, Founder and CMO of Impactable, a B2B LinkedIn Ads Agency. Justin shares his journey of starting his own agency and the challenges he faced along the way. He discusses why he chose to bet on himself and start his own agency, highlighting the stability and reliability that comes with being your own boss. Justin also opens up about the difficulties of trusting someone else to be the client-facing contact and the importance of being able to build strong relationships with clients. He shares his insights on the key factors to success in running an agency, including balancing your agency work with your side hustle and setting goals for your business. This interview is a must-listen for anyone looking to start their own agency or interested in the world of B2B LinkedIn advertising. Join us as we delve deep into the mind of an experienced entrepreneur and gain valuable insights into building a successful agency. Connect with Justin: linkedin.com/in/justin-rowe-4043339b Website: https://impactable.com/ YouTube: https://www.youtube.com/@jrowe21am Follow Chris: LinkedIn - https://www.linkedin.com/in/thechrisroche/ Facebook Group - https://www.facebook.com/groups/theindependentmarketer Thanks to our Sponsors: Save 25% on all True Classics: https://trueclassictees.com/?utm_source=Christopher+Roche&utm_medium=Influencer%2FPodcast&amount=25percent Launch Your Own Marketing Agency with The Independent Marketer - https://www.theindependentmarketer.com/1
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15
Bootstrapping to Success: How Jackie Hermes Built a Multi-Million Dollar Agency Without Funding
In this episode, I'm joined by Jackie Hermes from Accelity Marketing. We're gonna talk about how she made that leap into entrepreneurship over 10 years ago, some of the trials and tribulations that she's faced as she scaled this multiple seven-figure agency, and what advice she would have for a marketer that's looking to start an agency in 2023. Connect with Jackie: LinkedIn Profile - linkedin.com/in/thejackiehermes Websites: accelitymarketing.com jackiehermes.com Follow Chris: LinkedIn - https://www.linkedin.com/in/thechrisroche/ Facebook Group - https://www.facebook.com/groups/theindependentmarketer Thanks to our Sponsors: Save 25% on all True Classics: https://trueclassictees.com/?utm_source=Christopher+Roche&utm_medium=Influencer%2FPodcast&amount=25percent Launch Your Own Marketing Agency with The Independent Marketer - https://www.theindependentmarketer.com/
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14
From Chemical Engineer to World Traveler Entrepreneur: The Inspiring Journey of Desmond Dixon
In this episode, I'm joined by Desmond Dixon from Remote Sales Manager. We will discuss how he transitioned from a chemical engineer into sales, ultimately leading him to start his own business. He now runs a multiple eight-figure agency whilst he travels the world full-time. Connect with Desomd: LinkedIn Profile - linkedin.com/in/desmond-l-dixon-🌎-76a00551 Follow Chris: LinkedIn - https://www.linkedin.com/in/thechrisroche/ Facebook Group - https://www.facebook.com/groups/theindependentmarketer Thanks to our Sponsors: Save 25% on all True Classics: https://trueclassictees.com/?utm_source=Christopher+Roche&utm_medium=Influencer%2FPodcast&amount=25percent Launch Your Own Marketing Agency with The Independent Marketer - https://www.theindependentmarketer.com/
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13
How Memberships will be in the Future of RevGenius with Jared Robin
In this episode, I'm joined by Jared Robin from RevGenius. We're gonna discuss the origin story of Rev Genius, how to grow a community from 0 to 35,000 members in under 2 years, and what the future of RevGenius looks like now that they're starting to monetize the platform. You can find out more about Diego below: LinkedIn RevGenius Website Email Follow Chris: LinkedIn Facebook Group Thanks to our Sponsors: Save 25% on all True Classics Click Here Launch Your Own Marketing Agency with The Independent Marketer
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12
How Video Marketing with a Comedic Twist Stands Out on LinkedIn with Chris Bogue
In this episode, I'm joined by Chris Bogue to talk about all things video prospecting and video production. He launched his own video marketing agency just under two years ago and has scaled it significantly by leveraging purely content creation with a comedic twist. You can find out more about Chris below: LinkedIn Profile: linkedin.com/in/chris-bogue Website: christopherbogue.com TikTok: tiktok.com/@chrissellshissoul Twitter: twitter.com/ChrisSellsSoul Follow Chris: LinkedIn Facebook Group Thanks to our Sponsors: Save 25% on all True Classics: Click Here Launch Your Own Marketing Agency with The Independent Marketer
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11
How It Took 10 Years to Reach 30 Million in ARR with Garrett Mehrguth
In this episode, I am joined by Garrett Mehrguth. We will be discussing how he started his agency fresh out of college and how 10 years later they are on track to hit 30 million dollars in ARR. You can find out more about Garrett below: LinkedIn Website Follow Chris: LinkedIn Facebook Group Thanks to our Sponsors: Save 25% on all True Classics: Click Here Launch Your Own Marketing Agency with The Independent Marketer
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10
How Starting a Marketing Agency Affects Lifestyle Choices, Happiness, and Health with Tim Hyde
In this episode, I am joined by long-time friend, CEO, and Founder Tim Hyde, of TWH Media. We discuss how he made that leap into entrepreneurship, having worked under CEOs such as Steven Bartlett, and why he decided a Lamborghini was a good investment. You can find out more about Tim below: LinkedIn Instagram TWH Media Website Follow Chris: LinkedIn Facebook Group Thanks to our Sponsors: Save 25% on all True Classics: Click Here Launch Your Own Marketing Agency with The Independent Marketer
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9
How To Leverage Your Personal Brand for Explosive Growth with Diego Oquendo
In this episode, Diego and I discuss how he started as an entrepreneur at an early age, leveraging his personal brand for explosive growth, and how he been able to diversify into becoming one of the leading B2B marketers. You can find out more about Diego below: LinkedIn Vulkan Website Follow Chris: LinkedIn Facebook Group Thanks to our Sponsors: Save 25% on all True Classics Click Here Launch Your Own Marketing Agency with The Independent Marketer Episode
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8
From Mechanic to Podcast Coach with Ryan Sullivan
In this episode, Ryan and I discuss how he was able to make the jump from being a mechanic to learning on the go as a new podcast editor, to finally launching Podcast Principles and becoming a podcast coach. We dive into the sacrifices needed to start a business and how imposter syndrome should never be an excuse. You can find out more about Ryan below: LinkedIn Podcast Principles Twitter YouTube Instagram Follow Chris: LinkedIn Facebook Group Thanks to our Sponsors: Save 25% on all True Classics Click Here Launch Your Own Marketing Agency with The Independent Marketer
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7
How Sacrificing Pay in the Beginning Led to a Team of 9 Full-Time Employees with Eric Hess
In this episode, I sit down with Eric Hess, Co-Founder of SocialSurge. We will be discussing how his company went from part-time to full-time, and finally a company with 9 employees. How networking is essential when starting out and why you don't have to be a full-service company. You can find out more about Eric below: LinkedIn SocialSurge Follow Chris: LinkedIn Facebook Group Thanks to our Sponsors: Save 25% on all True Classics Click Here Launch Your Own Marketing Agency with The Independent Marketer
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6
How to Build a 7 Figure Agency Through Your LinkedIn Profile with Mellonie Francis
In this episode, I'm sitting down with Mellonie Francis, Founder of Are You B2B. We discuss how personal branding through LinkedIn can be a catalyst to a 7 figure business and why having multiple smaller clients leads to revenue year after year. You can find out more about Mellonie below: LinkedIn - Follow Chris: LinkedIn Facebook Group Thanks to our Sponsors: Save 25% on all True Classics: Click Here Launch Your Own Marketing Agency with The Independent Marketer
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5
Pavilion's Origin Story with Sam Jacobs
In this episode, I'm sitting down with Sam Jacobs, CEO of the Pavilion community. We will discuss how he made the leap into entrepreneurship, why he started Pavilion, and how this has progressed from a dinner club in New York to a community of executive leaders worldwide. You can find out more about Sam Below below: Sam Jacobs - LinkedIn Email Pavilion Community CMO Summit Book - Kind Folks Finish First: The Considerate Path to Success in Business and Life Follow Chris: LinkedIn Facebook Group Thanks to our Sponsors: Save 25% on all True Classics: Click Here Launch Your Own Marketing Agency with The Independent Marketer
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4
The Lessons Learned from the Past Decade of Marketing Consulting w/ Mark Evans
In this episode, We'll discuss what it was like starting an agency in 2008 after being laid off, prioritizing content creation, and keeping your head above water for the first 12 months. You can find out more about Mark below: Mark Evans LinkedIn Marketing Spark Website Marketing Spark Book Chris's LinkedIn Sponsors Save 25% on all True Classics: CLICK HERE Launch Your Own Marketing Agency with The Independent Marketer
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3
Building a Demand Gen Consulting Firm From the Ground Up
You can find out more about Janelle at: https://www.linkedin.com/in/janelleamos/ Follow Chris: https://www.linkedin.com/in/thechrisr... Thanks to our Sponsors: Save 25% on all True Classics: https://trueclassictees.com/thechrisr... Launch Your Own Marketing Agency with The Independent Marketer: https://www.theindependentmarketer.com/
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2
Building the Confidence to Escape the 9-5
In this episode, I'll dive deep into the first 12 months of launching your own agency, how to scale your agency, and what pitfalls to avoid. You can find out more about Morgan below: https://www.linkedin.com/in/morganjsmith/ Follow Chris: https://www.linkedin.com/in/thechrisroche/ Thanks to our Sponsors: Save 25% on all True Classics: https://trueclassictees.com/?utm_source=Christopher+Roche&utm_medium=Influencer%2FPodcast&amount=25percent Launch Your Own Marketing Agency with The Independent Marketer: https://www.theindependentmarketer.com/
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1
The Acronym Podcast Teaser
Here is a sneak peak into what you will learn from the host, Chris Roche.
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ABOUT THIS SHOW
The Acronym Podcast is the only B2B marketing podcast where we don't care about CPLs, MQLs, and SQLs and instead, I will be sitting down with the industry's top thought leaders, business owners, and entrepreneurs to uncover how they were able to build the confidence to make the leap into entrepreneurship and ultimately break free of those golden handcuffs.I'll also be discussing my own story, scaling a multiple six figure marketing agency in under 12 months, and hope to be able to inspire the next generation of digital marketers to make that leap into entrepreneurship.
HOSTED BY
Chris Roche
CATEGORIES
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