The Aesthetic Blueprint - A Symplast Podcast Production

Dr. Rahul Vemula runs a solo plastic surgery practice on the Jersey Shore with no IT department, no paper charts, and no wasted time. In this episode of The Aesthetic Blueprint, Jessica Wisner sits down with Dr. Vemula to talk about how he built his practice from scratch during COVID using Symplast as his all-in-one platform. He breaks down how new staff members are fully trained within a week, how HIPAA-secure messaging lets him triage post-op patients from anywhere (including a live conference), and why he stopped looking at other systems. Plus, his first reaction to Symplast's new AI clinical note-taker.

Dr. Miami didn’t just build a plastic surgery practice.He built a brand, a following, and a system that transformed how aesthetic medicine operates.In this episode of Beautiful Business by Symplast, Dr. Miami shares the philosophy behind one of the most recognizable practices in the world of plastic surgery.From starting his practice in a condo game room to becoming one of the most influential surgeons in aesthetic medicine, this conversation explores what it really takes to build a successful modern practice.We talk about:• Why the patient journey should feel like a luxury retail experience• How narrowing your focus creates stronger demand• The role of social media in attracting the right patients (and filtering out the wrong ones)• Why your team defines your brand as much as your surgical results• How technology like Symplast gives surgeons a bird’s-eye view of their entire operation• The future of aesthetic medicine—from GLP-1 driven procedures to robotic surgeryDr. Miami also reflects on the early years of building his practice, the mindset required to survive the grind, and the philosophy that has guided his career: control the controllable.This episode is not just about surgery.It’s about building a business that works beautifully.

In this power-packed episode of The Aesthetic Blueprint, Jes Wisner (Symplast Head of Client Education & Evangelism) is joined by special guest David Staughton, an award-winning speaker and practice growth specialist. They dive head-first into the pricing strategies, sales psychology, and marketing systems that separate thriving aesthetic practices from those unknowingly sabotaging their own success.Topics we break down in this episode:Price Analysis & Transparency: Why clear pricing builds trust—and boosts conversions.The 6-Month Pricing Rule: Why increasing your pricing twice a year isn’t risky… it’s revenue intelligence.Traffic vs. Pricing Problems: If your pricing “isn’t working,” it may actually be a marketing issue.Are You a “Sales Murderer”?: Learn the subtle mistakes killing your conversions before they even start.The 3-3-4 Conversion Equation: How to think about “like,” “don’t like,” and “neutral” patients—and who is truly sellable.Pre-Education & Automation: How to warm up your patients before the consult using smart content and automated priming.Why Less Than 5% Convert After the Visit: The shocking truth about where the real sales happen (hint: it’s not in the consult room).Lead Quality by Source: Not all leads are created equal—discover which channels create ready-to-buy patients.Website Pitfalls That Kill Your Funnel: The silent errors undermining your patient journey.Aligning Website Messaging With Physician Priorities: How to ensure digital communication reflects your clinical and business goals.Whether you’re struggling with pricing confidence, lower-than-expected consult conversions, or inconsistent revenue cycles, this episode gives you the blueprint to fix the upstream problems that affect everything downstream.If you want to transform your patient journey, sharpen your sales process, and build a high-performing practice, this is an episode you can’t afford to miss.

In this episode of The Aesthetic Blueprint podcast, Jes Wisner sits down with John "JJ" Jankowski and Neil D'Amico from the Symplast team to discuss the recent trends and common pain points that Neil and JJ have observed across the aesthetic landscape over the past 12 months. Tune in to this new podcast episode to get first-hand trends and insights from the front lines, as well as raw feedback that other plastic surgeons can learn from. Some examples include:Demand for more accurate revenue attribution to patient coordinatorsEvolution of aesthetic practices embracing CRM technologies and data trendsThe reasons doctors like or dislike AI in their practices

In this episode of The Aesthetic Blueprint presented by Symplast, Jes Wisner from Symplast sits down with Chad Erickson of MyAdvice to break down what really drives profitable growth for aesthetic practices heading into 2026. Chad challenges the obsession with going viral and instead focuses on the metrics that actually impact the bottom line.The conversation dives into how practice owners should define success beyond vanity metrics, from Day 1 through Day 60, and why understanding patient lifetime value is critical to sustainable growth. Chad shares why a single cosmetic surgery patient can be worth $85K–$110K over time, and how practices must build the right systems, processes, and benchmarks to support that reality.They also explore the evolution of search, including why website traffic may decline as patients get answers without clicking, and how practices must adapt with conversational, high-value content across written, video, audio, and visual formats. From the resurgence of infographics to eliminating low-value blog content, this episode offers practical guidance on standing out in a crowded digital landscape.If you want to grow in 2026 without losing the human touch, this episode delivers a clear message: measure first, benchmark smartly, automate with intention, and build a practice around the metrics that matter.

In this episode of The Aesthetic Blueprint podcast, host Jessica Wisner speaks with plastic surgeon and former President of the American Society of Plastic Surgeons Dr. Steven Williams about the latest innovations in plastic surgery, particularly focusing on the integration of AI technology in patient care. They discuss how AI can reduce administrative burdens, enhance efficiency, and improve patient interactions. The conversation also touches on the importance of choosing reliable technology partners and the transformative potential of AI in medical practices.Key takeawaysAI is revolutionizing patient care in plastic surgery.The patient co-pilot concept enhances efficiency and care.AI helps reduce administrative burdens for physicians.Choosing the right technology partner is crucial for success.AI is not replacing humans but enhancing their capabilities.Efficient record-keeping is essential for quality patient care.The integration of AI can lead to better patient interactions.Feedback from practitioners is vital for technology development.AI can help maintain high standards of care despite patient volume.Innovations in technology are essential for the future of healthcare.

Artificial Intelligence has become one of the hottest topics in aesthetics, but not all AI is created equal. In this new podcast episode of The Aesthetic Blueprint presented by Symplast, special guest Chris Balbi joins the conversation to help practice owners and providers separate hype from reality.Together, we explore what “AI slop” really means, how to identify tools and content that add no value, and why rushing into the wrong technology can cost practices time, money, and patient trust. Chris offers practical strategies for evaluating AI solutions, integrating them responsibly, and making sure automation enhances the patient journey rather than undermining it.Whether you are just beginning to explore AI or already testing new tools, this episode will give you a clear framework for choosing technology that elevates your practice and safeguards the patient experience.

In this episode of The Aesthetic Blueprint presented by Symplast, Harvard-trained plastic surgeon and Past President of The Aesthetic Society, Dr. Kiya Movassaghi, joins Symplast CEO Facundo Formica for a candid conversation about what it really takes to lead in today’s ever-changing aesthetic marketplace.Dr. Movassaghi shares lessons from both his private practice and his tenure as Society president—highlighting the power of adaptability, the importance of building and listening to your team, and how culture and strategy shape long-term success. From expanding into non-surgical services to preparing your practice for private equity, this episode delivers a leadership playbook for surgeons and medspa owners ready to think beyond the operating room and lead like true CEOs.

In this episode of the Symplast podcast series "The Aesthetic Blueprint", Symplast CEO Facundo Formica is joined by Dr. Nitzan Kenig, a plastic surgeon based in Mallorca, Spain who also holds a PhD in Artificial Intelligence. Dr. Kenig opens up about how he’s integrating artificial intelligence into his practice—and what it really means for patient care, staff workflows, and long-term growth.This conversation goes beyond buzzwords. You’ll hear:How AI is becoming a co-pilot for providers, helping to improve accuracy and decision-makingThe practical ways AI is already reshaping consultations and treatment planningThe ethical considerations every practice should be thinking about before adopting AIWhat the rise of AI-driven healthcare means for the future of medical aestheticsWhether you’re excited about AI or cautious about it, this episode will give you insights to start making smarter, more informed decisions for your practice.

In this episode of the Symplast podcast series "The Aesthetic Blueprint", Symplast CEO Facundo Formica is joined by the Founder and Chief Strategy Officer of FIRM Media, Chris Suchánek. They discuss the evolving landscape of marketing in the medical aesthetics industry. They explore the importance of branding, the integration of technology, and the common pitfalls practices face as they grow. Chris shares insights on how to create effective patient journeys, the role of social media, and the necessity of measuring marketing efforts. The conversation emphasizes the need for practices to adapt to changing consumer expectations and to focus on delivering value to their patients.

In this episode of SymCast, host Facundo Formica, CEO of Symplast, sits down with Dr. Tracy Pfeifer, a renowned plastic surgeon and President-Elect of The Aesthetic Society, for an insightful discussion on the evolving landscape of aesthetic medicine.Dr. Pfeifer shares her journey in plastic surgery, the role of education and leadership in The Aesthetic Society, and how innovation is reshaping patient care. She delves into the business side of aesthetic medicine, the importance of trust and connection with patients, and how technology—like AI-powered tools and secure communication platforms—enhances the patient experience.They also explore the rise of private practices, the impact of social media on aesthetics, and new training programs for allied professionals in the industry. Whether you're a plastic surgeon, aesthetic professional, or someone interested in the intersection of beauty, technology, and business, this episode is packed with valuable insights!Tune in to learn how modern advancements are transforming patient engagement, safety, and the future of aesthetic medicine.

In this insightful episode of Symcast, Dr. Shashi Kusuma founder of Symplast and CEO Facundo Formica sits down with Dr. Kiya Movassaghi, the current president of The Aesthetic Society, to discuss the future of the aesthetic industry. Dr. Movassaghi shares his vision for expanding the role of The Aesthetic Society, including new initiatives to embrace non-surgical providers and a more inclusive, global perspective. From enhancing education for allied professionals to addressing the challenges of a rapidly evolving market, Dr. Movassaghi provides a thoughtful look at the road ahead. Tune in to hear how The Aesthetic Society plans to lead the aesthetic space into the future.

In this episode of Symcast, Facundo Formica sits down with two world-renowned plastic surgeons, Dr. Renato Saltz and Dr. Jennifer Walden. Both esteemed leaders in the aesthetic surgery field, they share their journeys of adopting and integrating Symplast into their practices. Tune in as they discuss the challenges of switching EMR systems, their personal experiences with seamless practice management, and how Symplast has revolutionized patient care. They also dive into the use of secure messaging, mobile practice management, and the significant impact technology has had on running successful, modern practices. Whether you're a provider or simply curious about the evolution of aesthetic medicine, this episode offers unique insights into balancing clinical excellence with cutting-edge digital solutions.

dive into a candid conversation about their journey building Symplast into a leading platform for the aesthetics industry. They reflect on their long-standing partnership and how their "walks in nature" often sparked groundbreaking ideas for the company. The episode touches on Symplast’s evolution from a simple mobile EHR to a fully integrated ecosystem that empowers providers with cutting-edge tools for patient care and practice management. Key highlights include the announcement of SymplastCRM, an AI-powered customer relationship management system tailored to aesthetic practices. Facundo explains how the CRM seamlessly integrates with Symplast’s existing tools, allowing practices to streamline operations from lead generation to patient follow-ups. The conversation also delves into the power of generative AI, which enables practices to automate routine tasks, improve patient engagement, and deliver high-quality care. Tune in to hear their insights on the future of healthcare technology, the unique bond between innovation and human connection, and the exciting new features Symplast will launch to revolutionize patient management and practice workflows.

Join Dr. Shashi Kusuma, Founder of Symplast, in a dynamic conversation with Dr. Steve Williams, President of the American Society of Plastic Surgeons (ASPS). They discuss the evolving role of technology in plastic surgery, including AI, electronic medical records, and innovations in patient care. Dr. Williams shares his journey as the first African-American ASPS president and offers insights on the ethical considerations of AI in medicine, advancements in patient engagement tools, and the future of plastic surgery. Tune in to explore the challenges and opportunities of integrating cutting-edge technology into healthcare.

In the final installmant of our SymCast mini-series with Dr. Miles Graivier and Dr. Shashi Kusuma, we learn about Dr. Graivier's miraculous cancer recovery. He shares how the experience changed the way he lives his life, and how he is using his experience to drive innovation in healthcare. Dr. Kusuma and Dr. Graivier discuss the potential of technology, such as remote patient monitoring and AI, to improve patient care and outcomes. Through the Symplast platform, they envision creating a network of healthcare providers who have overcome similar challenges to provide support and guidance to patients.

Dr. Kye Higdon joins us on the podcast to share his journey with Symplast, reflecting on his shift from using Epic to embracing a mobile-first platform. He discusses the seamless onboarding process and the flexibility to tailor daily schedules to his practice's needs.Highlighting the significance of detailed reports and metrics, Dr. Higdon explains how they enhance both financial health and patient care quality. He contrasts the straightforward and efficient experience of using Symplast with larger, more complex platforms.Integrating Symplast Payments and leveraging comprehensive reports play pivotal roles in managing his new practice, underscoring the importance of informed decision-making in healthcare business operations.In summary, Dr. Higdon expresses appreciation for Symplast's support and partnership in launching his practice, emphasizing their role in his successful transition.

This week's episode is Part One of our special two-part mini-series with Dr. Miles Graivier, detailing his incredible journey through cancer diagnosis and miraculous recovery. Dr. Graivier shares how he approached his cancer treatment, tapping into integrative medicine and holistic therapies in conjunction with traditional treatments. During this time, he had a near-death experience as a result of a heart blockage, coding for a full eleven seconds. Now cancer-free, Dr. Graivier reflects on his journey and the peace and comfort he experienced during the time he was clinically dead.

On this week's Symcast, Dr. Karen Horton discusses her experience at the Aesthetic Society meeting in Vancouver and the evolution of her practice. She shares her transition from reconstructive microsurgery to self-paying cosmetic surgery and how she has leveraged Symplast's EHR and Practice Management ecosystem to improve efficiency in her daily operations. Dr. Horton also covers how she uses patient feedback and before and after photos to grow her practice and touches on her involvement with the Women Aesthetic Surgeons Committee.

The CEO of the Aesthetic Society, Mark Theis, discusses the expansion of the society's reach and education through the Allied Pro program. The program aims to provide a learning hub for non-surgical aesthetic professionals and offer certification to validate their skills and techniques. The society is focused on inclusivity and providing proper training and networking opportunities for professionals in the aesthetics industry. They have also formed global alliances with sister societies around the world. Mark Theis brings his unique background in working with large corporations to drive innovation and efficiency in the society. The society aims to serve its members by providing education, networking, and community in the fast-emerging aesthetics space.

In this episode of the SymCast podcast, Jessica Wisner interviews Margarita Santiler, the new Director of Client Services at Symplast. They discuss Margarita's extensive background in the SaaS industry and her experience with client services. Exploring the concept of "concierge level service," they review how that drives Symplast's support model and how Margarita plans to expand on that vision throughout the departments she oversees.

In this episode of SymCast, we dive deep into the world of patient financing with our special guests, Ben Krevalin and Brandon Tracey of PatientFi. PatientFi partners with healthcare practices to remove cost barriers by offering patients friendly monthly plans, so more patients can say yes to the elective procedures they want. Join us as we explore the latest trends, strategies, and tools that are transforming the way businesses grow and innovate. Don't forget to subscribe to SymCast for more episodes featuring industry leaders and innovative thinkers. If you enjoyed this episode, please leave us a review and share it with your network!

On this week's episode, Product Marketing Manager, Jessica Wisner, speaks with Michael Hervis, Symplast's new Vice President of Revenue Expansion. Filmed live during The Aesthetic Meeting in Vancouver, they speak about the intricacies of payment processing in an aesthetic practice, best practices to maximize collections, and what Michael's new role at Symplast will mean for the future of Symplast Payments. Their conversation includes: The benefits of a integrated payment processing system with your EHR/PM solution The importance of PCI compliance and encryption when saving a credit card to file How to mitigate the risk of chargebacks Best practices for taking deposit for online appointment requests How Michael's role will help Symplast client's expand their revenue and become more profitable while enhancing patient care