The Aesthetic Edit

In this episode of the Aesthetic Edit Podcast, Mary had the pleasure of speaking with Eliza Stevens, the CEO and founder of Post Op Collective. Mary and Eliza connected over coffee a few months ago, and Mary was eager to share Eliza’s inspiring journey in the aesthetics industry with the listeners.The conversation began with a discussion about the highs and lows of being a business owner, especially during busy seasons. Eliza shared her experiences of navigating challenges and how her faith has played a crucial role in her journey. Together, they explored the concept of spiritual warfare in business and how it can manifest during times of growth and success.Eliza emphasized the importance of having a strong team and the value of communication in leadership. The discussion also covered the idea of work-life balance versus work-life blend, highlighting the fluidity of managing personal and professional responsibilities.As the conversation transitioned into Eliza’s business, Post Op Collective, she explained their unique approach to post-operative care, particularly in the aesthetics and plastic surgery space. Eliza described how the company provides concierge-level support to patients, ensuring they feel cared for and informed during their recovery process.The episode also touched on the impact of social media on the aesthetics industry, discussing both its benefits and potential pitfalls. Eliza shared her thoughts on the importance of heart posture when considering aesthetic procedures and how confidence can significantly enhance one’s quality of life.Overall, this episode is a rich exploration of entrepreneurship, faith, and the evolving landscape of the aesthetics industry. Eliza’s insights and experiences offer valuable lessons for anyone navigating the challenges of business ownership while staying true to their values.Timestamps:00:00 — Welcome + intro to the Aesthetic Edit Podcast00:00:12 - Meet Eliza: CEO of Post Op Collective00:00:44 - The Highs and Lows of Entrepreneurship00:02:47 - The Importance of Faith in Leadership00:09:44 - Lessons Learned in Business Ownership00:16:08 - Transitioning from Nursing to Business00:32:36 - Understanding Post-Operative Care00:40:55 - The Impact of Social Media on AestheticsAbout The Aesthetic Edit:Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-editHire Social Practice: https://social-practicetx.com/ Instagram: https://www.instagram.com/theaestheticeditpodcast/TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this episode of the Aesthetic Edit Podcast, Mary welcomes Kara McClanahan, a true leader in operational excellence with nearly 30 years of experience in the aesthetics world. We recorded this episode from my home, just days before the MedSpa Business Accelerator workshop—and the timing couldn’t have been more perfect.Kara’s journey into aesthetics started in an unexpected way. She originally went to beauty school to become a hairdresser but discovered along the way that her real passion lived on the business side of things. That path eventually led her to found Aesthetic Practice Partners, where she helps medical aesthetic practices build strong operational foundations and grow with strategy - not guesswork.We talk about why patient experience is everything in today’s market and why being intentional about each step - from the first touchpoint to follow-up care - can make all the difference. Kara shares why data should guide decision-making, not just intuition, and how mapping out your internal processes can reveal hidden opportunities for improvement.She also opens up about common mistakes practices make when they grow quickly, like skipping over operational structure, and how putting the right systems in place can actually free up owners to lead more confidently.This conversation is full of practical wisdom and genuine heart, and whether you’re just starting out or scaling your med spa, you’ll walk away with something valuable.Timestamps:00:00 — Welcome + intro to the Aesthetic Edit Podcast00:00:15 — Meet Kara McClanahan00:01:00 — The story behind Aesthetic Practice Partners00:02:45 — From beauty school to business leader00:05:15 — Why patient experience is your biggest differentiator00:07:30 — Making smarter decisions with data00:09:20 — The blind spots that hold practices back00:11:00 — Building strong systems for sustainable growthAbout The Aesthetic Edit:Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.Apply To Be A Guest: ⁠https://social-practicetx.com/the-aesthetic-edit⁠Hire Social Practice: ⁠https://social-practicetx.com/⁠ Instagram: ⁠https://www.instagram.com/theaestheticeditpodcast/⁠TikTok: ⁠https://www.tiktok.com/@theaestheticeditpodcast

In this episode of The Aesthetic Edit Podcast, Mary welcomes the incredible Morgan Kraut, owner of MK Aesthetics in Minnesota - a med spa she’s grown to over $3 million in annual revenue in just a few short years. Morgan’s story is all about grit, heart, and the courage to follow your calling.Mary and Morgan first connected at a personal branding retreat hosted by Emily Ford, and what started as a chance meeting has grown into a genuine friendship rooted in shared purpose and passion. Morgan opens up about her journey from ER nurse to aesthetics, sharing how a simple lash appointment opened her eyes to an entirely new career path. After facing rejection after rejection, she finally landed her first injector role at Lifetime Fitness, where she built her client base from the ground up with hustle and creativity.From there, Morgan took the leap into entrepreneurship, launching MK Aesthetics just three and a half years ago. She reflects on the challenges of starting and scaling a business, the importance of surrounding yourself with the right team, and how her leadership style has evolved as her practice has grown.The conversation also goes deeper into the personal side of entrepreneurship - learning to slow down, creating white space, and practicing self-awareness in order to lead well and avoid burnout. Morgan shares candidly about her fears, her faith, and her desire to build a personal brand that inspires others to step into their own power and purpose.This episode is filled with encouragement, hard-won lessons, and plenty of real talk about what it takes to succeed in aesthetics without losing yourself in the process. If you’ve ever doubted your ability to grow something meaningful from scratch, Morgan’s story will remind you what’s possible.Timestamps: 00:00:00 – Welcome & Introduction of Guest Morgan Kraut 00:02:00 – From ER Nurse to Aesthetics: Finding Her Passion 00:06:30 – Building MK Aesthetics & Growing a Team 00:12:00 – Lessons in Leadership & Avoiding Burnout 00:20:30 – Creating Balance, White Space & Self-Awareness 00:28:00 – Building a Personal Brand & Inspiring Others 00:35:00 – Closing Thoughts & EncouragementAbout The Aesthetic Edit:Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-editHire Social Practice: https://social-practicetx.com/ Instagram: https://www.instagram.com/theaestheticeditpodcast/TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this episode of The Aesthetic Edit Podcast, Mary sits down with one of her favorite people in the industry (and in life!), Christin Trujillo, Co-Founder of Maven Financial Partners. Christin has a gift for taking the chaos of entrepreneurship and turning it into clear, actionable steps for growth. As a fractional CFO, she helps practice owners truly understand their numbers, make smart financial decisions, and create a vision that actually works in real life.Mary and Christin reflect on their six-year friendship (and four years of working together - like a marriage in the best way!). Christin shares how her career evolved from Skytale Group to launching Maven Financial Partners, and why her work fills such a crucial gap between bookkeepers and CPAs. Together, they unpack what a fractional CFO really does, who needs one, and why every practice owner should learn to focus on revenue first before getting lost in the weeds of expenses.The conversation goes beyond spreadsheets and strategy, too. Christin and Mary talk honestly about the emotional rollercoaster of entrepreneurship - the loneliness, the chaos, and the importance of having people you can lean on. They also touch on the aesthetics industry today, with Christin sharing encouraging insights about why so many practices are still thriving despite economic uncertainty.And of course, no conversation would be complete without diving into social media. Mary and Christin discuss how authenticity, quality content, and consistency can make a real difference for practice owners - while also admitting the challenges that come with showing up online.This episode is equal parts practical and personal, and it’s packed with wisdom for anyone building a business in the aesthetics space. Whether you’re dreaming big, in the thick of the chaos, or just trying to make sense of your numbers, you’ll walk away feeling both equipped and encouraged.Timestamps: 00:00:00 – Welcome & Introduction of Guest Christin Trujillo 00:02:30 – From SkyTail Group to Maven Financial Partners00:06:30 – What a Fractional CFO Really Does 00:10:30 – Financial Clarity & Focusing on Revenue 00:16:30 – The Emotional Side of Entrepreneurship 00:21:30 – Thriving in Today’s Aesthetics Industry 00:27:00 – Social Media, Authenticity & Community 00:35:00 – Closing Thoughts & EncouragementAbout The Aesthetic Edit:Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-editHire Social Practice: https://social-practicetx.com/ Instagram: https://www.instagram.com/theaestheticeditpodcast/TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Welcome back to The Aesthetic Edit podcast! Season two begins with a powerhouse guest, Emily Ford, Founder of Fordivine. By the age of 26, Emily had already built a nine-figure sales organization, grown a social media following of over one million, and become a sought-after global keynote speaker.Mary first connected with Emily earlier this year after coming across a video Emily shared on Instagram. Over the following months, Mary was drawn to Emily’s story, her message, and her authentic approach to personal branding. After watching Emily consistently show up with such transparency on her Instagram stories, Mary reached out with a DM that ultimately led to an invitation to Emily’s Personal Branding Retreat. From there, the two quickly discovered their shared passions, mission, and purpose—and a genuine connection was formed.In this episode, Emily opens up about her early years, just a few short years ago when she was a broke 23-year-old sleeping on a mattress on the floor and struggling to make ends meet. Through trial and error, she discovered the power of building a personal brand on social media, shifting from traditional sales tactics to leading with value and authenticity.The conversation dives into her current venture, Fordivine, where she helps individuals develop strong personal brands through intentional storytelling and consistent visibility. Emily unpacks common mistakes founders make—such as hiding behind their businesses instead of embracing their own stories—and encourages listeners to build trust and connection by showing up as their true selves.A major theme of the discussion is overcoming the fears that hold many, especially women, back from showing up online. Emily shares strategies for moving past the fear of judgment, refining messaging, and serving an audience with genuine content. She also emphasizes the importance of boundaries, protecting mental health, and aligning daily routines with natural energy flow to sustain both social media presence and entrepreneurial success.Packed with actionable tips and heartfelt encouragement, this episode is a must-listen for anyone ready to elevate their personal brand, amplify their voice, and create meaningful impact in the digital space.00:00:00 – Welcome to Season Two00:01:35 – From Struggles to Success00:03:00 – Building a Personal Brand with 4Divine00:05:30 – Empowering Women & Common Founder Mistakes00:07:50 – Overcoming Fear & Embracing Authenticity00:10:30 – Protecting Mental Health & Creating with Purpose00:17:00 – The Power of Discipline & Embracing Femininity00:23:00 – Closing ReflectionsAbout The Aesthetic Edit:Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-editHire Social Practice: https://social-practicetx.com/ Instagram: https://www.instagram.com/theaestheticeditpodcast/TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Welcome back to the Aesthetic Edit podcast! In our final episode of the season, we had the pleasure of hosting Ben Hernandez, Founder & CEO of SkyTale Group, a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, they help scale and sell group practice dental, medical aesthetics, and healthcare organizations. The episode began with a lively discussion around Ben's background in finance and how he transitioned into the aesthetics industry. He stressed the need for practice owners to have a clear vision and understanding of their growth trajectory in order to scale. Ben shared valuable insights into the traits of successful leaders and founders, emphasizing ambition, humility, and a vision-led approach. He highlighted the importance of executive coaching in developing leadership skills and navigating the challenges of scaling a practice. The hosts lead a conversation focused on how to determine the appropriate time to sell a practice, with Ben advising against selling at the peak and emphasizing a strategic approach for a successful exit. The discussion also explored the impact of social media on the industry, particularly in promoting services like Semaglutide. Ben showcased how platforms like Instagram can be valuable tools for education and marketing, enhancing visibility and credibility. Overall, the episode provided valuable insights into the journey of scaling an aesthetic practice, the role of leadership in business growth, and the impact of social media in the industry. Ben's expertise and practical advice offered listeners valuable strategies for success in the aesthetics space. 00:04:03 - Guest Introduction: Ben Hernandez from SkyTale  00:05:08 - Ben's Background and Journey into Aesthetics Industry 00:07:27 - Supporting Entrepreneurs in Aesthetics Space  00:12:22 - Traits of Successful Founders & Leaders  00:18:16 - Importance + Impact of Executive Coaching 00:27:36 - Preparing to Sell Your Practice  00:37:29 - Impact of Social Media on the Aesthetics Industry  00:42:07 - Utilizing Social Media for Practice Growth About The Aesthetic Edit: Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.  Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.  Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice. Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit Hire Social Practice: https://social-practicetx.com/  Instagram: https://www.instagram.com/theaestheticeditpodcast/TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In today’s episode, we sit down with Dr. Masoud Saman, a board-certified facial plastic surgeon, to discuss his journey from a young immigrant to a renowned facial plastic surgeon located in New York City. Dr. Saman shares his inspiring story of coming to the United States at 15 to avoid mandatory military service in Iran and how he found his passion for medicine through various life experiences. The conversation covers Dr. Saman's expertise in head and neck cancer surgery and reconstructive procedures. He emphasizes the importance of authenticity and truth-telling in the aesthetic industry, debunking myths about certain procedures and highlighting the significance of preservation rhinoplasty and facelift techniques. Dr. Saman also introduces his new project, "Face by Face NYC," aimed at promoting self-acceptance and celebrating natural beauty by capturing unaltered portraits of individuals in Central Park. The project seeks to challenge societal standards of perfection and inspire self-confidence in individuals of all ages. Throughout the episode, Dr. Saman's candid and insightful perspective shines through, encouraging listeners to embrace their uniqueness and prioritize authenticity in their aesthetic journeys. The conversation serves as a reminder that true beauty lies in individuality and self-acceptance. 00:00:00 - Introduction and Wedding Memories 00:05:30 - Dr. Saman's Journey from Iran to the United States 00:13:22 - The Impact of Social Media on the Aesthetics Industry 00:22:05 - Dr. Saman's Impactful Experiences in Head and Neck Cancer Surgery 00:30:35 - Discussion on Aesthetic Procedures and Their Efficacy 00:38:59 - Preservation Rhinoplasty and Advancements in Facial Plastic Surgery 00:43:02 - Building an Authentic Presence on Social Media 00:45:26 - Face by Face NYC Project and Promoting Natural Beauty About The Aesthetic Edit: Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.  Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.  Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice. Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit Hire Social Practice: https://social-practicetx.com/  Instagram: https://www.instagram.com/theaestheticeditpodcast/ TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this week’s episode, we dive deep into the inspiring story of Dr. Rachel Walker, board-certified plastic surgeon and owner of Plastic Surgery Center of Dallas. We learn how she was first introduced to the power of aesthetic transformations after a life-changing experience with jaw surgery during her college years. Discover how plastic surgery has profoundly impacted Dr. Walker's life, and learn the secret sauce behind her business success which begins with a steadfast commitment to putting patients first. Whether it's leading patients towards realistic expectations around their surgeries or suggesting alternative procedures to achieve their goals, Dr. Walker emphasizes the importance of personalized care, shunning a one-size-fits-all approach. In a thought-provoking "Hot Take," Dr. Walker discusses the importance of normalizing self-love in 2024 and how choosing plastic surgery doesn't negate self-love. We delve into the ethical considerations of body image and plastic surgery, overcoming shame and judgment, and the impact of mental health and social media on the field. Lastly, we hear her opinion on the rise of conversation around breast implant illness and what patients should consider before rushing to their surgeon.  Join us for an episode filled with heartfelt stories, professional insights, and valuable advice for anyone interested in the transformative power of plastic surgery. About The Aesthetic Edit: Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.  Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.  Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice. Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit Hire Social Practice: https://social-practicetx.com/  Instagram: https://www.instagram.com/theaestheticeditpodcast/ TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this episode of the Aesthetic Edit Podcast, we had the pleasure of interviewing Marco Emilio Valle, the founder of Aesthetic Influencers. Marco shared his inspiring journey in the medical aesthetic space, highlighting his emphasis on social responsibility and higher purpose. He discussed his background, starting from his time at Allergan to launching his own company, Aesthetic Influencers, with a vision to leave a lasting legacy for his children. Throughout the episode, Marco highlights the significance of reframing sales as empowering patients and engaging with them on a deeper level. He provides practical tips for providers to connect with their patients, ask meaningful questions, and follow up effectively. Along with the need of social media in patient conversation and building credibility through safety, provenness, and affordability messaging.  He also teased the upcoming launch of Aesthetic Sales Hero, a sales coaching platform aimed at empowering practices and providers. Introduction to Marco Emilio Valle: 00:00:33 Marco Emilio Valle's Background: 00:01:18 Prayer Hikes and Business Influence: 00:04:39 Starting Aesthetic Influencers: 00:11:22 Focus on Social Responsibility: 00:13:03 Sales Tips for Providers: 00:15:24 Hot Take on Providers Being Bad Sales: 00:19:12 Mindset and Empathy in Sales: 00:22:27 Sales Coaching Strategies: 00:30:09 Role of Social Media in Patient Conversion: 00:37:02 Launch of Aesthetic Sales Hero Course: 00:41:05 About The Aesthetic Edit: Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.  Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.  Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice. Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit Hire Social Practice: https://social-practicetx.com/  Instagram: https://www.instagram.com/theaestheticeditpodcast/ TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Welcome to the latest episode of the Aesthetic Edit Podcast! In this episode, we had the pleasure of hosting Dr. Jennifer Dharamsi, a board-certified dermatologist with an innovative approach to women's health. This episode unpacks valuable insights into women's health, the evolving landscape of medicine, and the importance of personalized and integrative care. Dr. Dharamsi shared her personal journey from growing up in a small town to becoming a passionate advocate for women's health. We also learn about the challenges she faced growing up, including a traumatic accident that influenced her health journey. She emphasized the importance of integrating different perspectives in medicine and her passion for women's health. Be prepared to "go there" with the hosts as we discuss various topics related to women's health, including the importance of addressing issues like vulvar health, sexual wellness, hormonal acne, and postpartum changes. Dr. Dharamsi highlighted the need for more awareness and education in these areas and shared her innovative treatments, such as the Diva laser for vaginal rejuvenation. The conversation ended with a discussion of the role of social media in sharing medical knowledge and the responsibility of healthcare professionals to educate and empower patients. Dr. Dharamsi emphasized the value of social media in facilitating knowledge-sharing among doctors and the public. Dr. Dharamsi's expertise and passion for empowering patients to take control of their health shone through, making this episode both informative and inspiring.  Introduction and Catching Up: 00:00:12-00:05:30 Excitement for Upcoming Trip to Vegas: 00:05:30-00:12:18 Discussion on Women's Health and Sexuality: 00:12:18-00:20:08 Dr. Dharamsi's Background and Journey: 00:20:08-00:26:24 Treatment Options and Innovations in Women's Health: 00:26:24-00:36:02 Responsibility of Healthcare Providers and Influence of Social Media: 00:36:02-00:43:29 About The Aesthetic Edit: Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.  Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.  Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice. Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit Hire Social Practice: https://social-practicetx.com/  Instagram: https://www.instagram.com/theaestheticeditpodcast/ TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Jared Rohrer, owner of website marketing agency Aesthetic Conversion, challenges our hosts on what marketing tactics are most effective in today’s competitive landscape. Our guest shares tips on how to build a patient-centric website that’s designed to convert. Host Mary Robb gives a live social media audit on Jared’s marketing agency, leaving the audience with several tangible examples of how to improve their own efforts.  About The Aesthetic Edit: Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.  Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.  Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice. Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit Hire Social Practice: https://social-practicetx.com/  Instagram: https://www.instagram.com/theaestheticeditpodcast/ TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this podcast, we explore Jessica's founding story, uncovering the moment the idea struck her and the driving force behind her decision to embark on this entrepreneurial path. Discover why Jessica chose to specialize in the aesthetic/wellness niche and her preference for smaller practices, emphasizing the importance of personal connection over profit margins. Jessica reflects on her early days as a female CPA working in a male-dominated industry, highlighting the pivotal moment when she realized the need to move away from that stage of her life and find her true identity. Embracing her assertiveness and love for guiding others, Jessica challenges the notion that being directive is harmful, advocating for empowerment instead. Jessica’s secret to success is nurturing her team and identifying her passion for helping people.  In the "Hot Take" segment, Jessica tackles the economic landscape of 2024 and shares strategies for companies to mitigate its impact. She also dives into the influence of social media on her business, highlighting its role in showcasing values, culture, and recruiting efforts. Join us as we explore the intersection of entrepreneurship, aesthetics, and wellness and gain valuable insights to empower your journey in the industry. About The Aesthetic Edit: Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. Obsession + realness + tangible takeaways. This is a podcast for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. In an accessible culture, patients are demanding to know the face behind the brand.  Our platform is designed to encourage our guests to let their hair down and get real with us + our audience. With each guest, we talk about their why, what they stand for, how they feel about specific controversial topics impacting the aesthetics industry, and how social media has influenced their journey.  We believe in inclusivity and empowerment, meaning aesthetic professionals are encouraging of each other’s success. We also believe the aesthetics industry has major impact of the health and wellness of people across the world, and that seeking cosmetic procedures should never be a shameful process. We want providers and patients to enjoy this show as a way to learn the truths of what’s trending in aesthetics while being encouraged in their own entrepreneurial journey in the aesthetics space.  Check out The Aesthetic Edit Podcast for more or hit us up on our site if you wanna be a guest! https://social-practicetx.com/the-aesthetic-edit Follow Us: Instagram: https://www.instagram.com/theaestheticeditpodcast/ TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Join our guests Liz and Kandis of Prive Medical Aesthetics as they share all the tea on what it’s like to transition from being an ER nurse to an aesthetics injector, how to properly go into business with your bestie, how to implement Ozempic/semaglutide into your practice, and how to utilize social media to grow your practice. Ozempic + semaglutides are creating controversial conversations around the weight loss and diabetes communities across the world. In today’s episode, we discuss the truths around this medication, who’s a good candidate, and how to safely offer this inside your practice. We’re also learning how ER nurses can find an alternative career path in the rapidly growing aesthetics industry, what that transition looks like, and how to find success in building a book of patients.  Lastly, we discuss things to consider before going into business with your bestie, and how to build a profitable and thriving medical spa practice.  About Kandis & Liz: Kandis Ysbrand, weightloss coordinator/owner, and Elizabeth Hurley, lead nurse injector and business partner teamed up two years ago and rebranded Privè Aesthetics to re-create a luxurious med spa experience for men and women offering a vast menu of treatment options they truly believe in. They have created a patient-driven, knowledgeable team that has been with them since Privé started and they truly believe that is key to being successful in this business. About The Aesthetic Edit: Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. Obsession + realness + tangible takeaways. This is a podcast for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. In an accessible culture, patients are demanding to know the face behind the brand.  Our platform is designed to encourage our guests to let their hair down and get real with us + our audience. With each guest, we talk about their why, what they stand for, how they feel about specific controversial topics impacting the aesthetics industry, and how social media has influenced their journey.  We believe in inclusivity and empowerment, meaning aesthetic professionals are encouraging of each other’s success. We also believe the aesthetics industry has major impact of the health and wellness of people across the world, and that seeking cosmetic procedures should never be a shameful process. We want providers and patients to enjoy this show as a way to learn the truths of what’s trending in aesthetics while being encouraged in their own entrepreneurial journey in the aesthetics space.  Check out The Aesthetic Edit Podcast for more or hit us up on our site if you wanna be a guest! https://social-practicetx.com/the-aesthetic-edit Follow Us: Instagram: https://www.instagram.com/theaestheticeditpodcast/ TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. Obsession + realness + tangible takeaways. This is a podcast for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to positively impact others. In an accessible culture, patients are demanding to know the face behind the brand + what you stand for + how you’re creating impact + how social media has influenced your growth. Join our hosts, Mary and Savannah, seasoned social media professionals with a passion for all things aesthetics, as they embark on a journey to uncover the latest trends, insights, and controversies shaping the aesthetics industry. Learn more about The Aesthetic Edit Podcast or apply to be a guest on our website here. Follow Us: Instagram: @theaestheticeditpodcast TikTok: @theaestheticeditpodcast

Today we're meeting with our host, Mary Robb - CEO and Founder of Social Practice. Learn more about Mary's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Katelyn Gibson - Videographer at Social Practice. Learn more about Katelyn's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Gwin Campbell - Content Strategist at Social Practice. Learn more about Gwin's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Savannah Saucedo - Client Experience Manager at Social Practice. Learn more about Savannah's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Paige Brazil - Content Strategist at Social Practice. Learn more about Paige's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Kate Summers - Client Experience Manager at Social Practice. Learn more about Kate's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Kimberly Evans - Client Experience Manager at Social Practice. Learn more about Kimberly's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.