PODCAST · business
The AI Marketer's Playbook
by Audrey Chia
The AI Marketer's Playbook is an actionable podcast focusing on AI and marketing. Each episode covers AI strategies, tools, and trends that are changing marketing. Listen to interviews with industry experts, analyze case studies, and get practical tips. This podcast is for anyone looking to leverage AI in marketing to improve results. Tune in to stay updated on AI marketing.
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69 | Cam Trew on Building Kleo to $1M ARR
What does it take to leave a dream engineering job and build two AI startups? In this episode, Cam Trew joins Audrey Chia to share the mindset shifts, systems, and strategies behind building Kleo and Mentions. Cam breaks down how Kleo leveraged waitlists, scarcity, and community-driven distribution to hit $1M ARR in five months. He also reveals what’s currently working on LinkedIn, how to create stronger hooks, why contrarian ideas outperform generic content, and how AI can streamline content creation without losing authenticity. Whether you’re a founder, marketer, or creator, this episode is packed with actionable lessons on AI, audience growth, and startup execution.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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68 | Ryan Doser on Smarter AI Marketing Strategies
AI can generate endless content, but does that create real results? Ryan Doser joins Audrey Chia to explain why quality, trust, and original thinking matter more than ever in modern marketing. Drawing from his experience running an AI-first marketing agency and YouTube channel, Ryan shares how SEO-driven YouTube content fuels his growth, how Claude Code powers his workflows, and why personal brands outperform faceless automation strategies. The conversation also explores how marketers can stay competitive as AI reshapes entry-level roles and workflows. Listen in for practical guidance on using AI to solve real business problems, not just follow trends.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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67 | Lin Tar Kuan and Eric Tse on AI Career Skills
How do professionals stay relevant in an AI-driven workplace? In this episode of The AI Marketers Playbook, host Audrey Chia speaks with Eric Tse, Chief Product Officer at JobsTaylor, and Lin Tar Kuan, clarity strategist and transformational advisor. Together, they explore how human intelligence complements artificial intelligence and why clarity, curiosity and ownership are essential skills in today’s evolving workforce. The conversation covers real-world challenges companies face adopting AI, how individuals can become intentional AI users, and why leaders must align values before implementing new tools. Tune in to learn how organizations and professionals can confidently navigate AI transformation without losing the human edge. Learn more about Human Intelligence in the Age of AI here: https://www.sginnovate.com/event/human-intelligence-age-ai Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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66 | Alex Vacca on Scaling GTM With AI Agents
Outbound is changing fast and volume alone no longer works.In this episode of AI Marketers Playbook, host Audrey Chia speaks with Alex Vacca, co-founder of ColdIQ, an AI-powered go-to-market agency behind 3,000+ outbound campaigns for 250+ B2B companies.Alex explains why signal-based outbound is replacing traditional list blasting and how AI agents now automate everything from ICP definition to list building, campaign creation and personalization. He also shares practical examples of high-performing triggers like hiring signals, champion tracking and LinkedIn engagement data.The conversation explores how agencies are shifting from “done-for-you” services toward building internal GTM systems clients can keep, and why distribution and personal brand now matter more than ever.If you’re running outbound in 2026, this episode will reshape how you think about relevance, automation and pipeline generation.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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65 | Tim Moylan on Building With Claude Cowork
Most companies know they should use AI—but don’t know where to start.In this episode, Audrey Chia welcomes Tim Moylan, tech leader and founder of Use Case, to break down how organizations can move from curiosity to implementation. Tim shares his “ignite phase” discovery approach for identifying high-ROI AI opportunities and explains how tools like Claude Cowork and OpenClaw enable teams to build internal systems, automate content pipelines, and deploy multi-agent workflows.The conversation also explores AI safety considerations, personalization through context-driven prompting, and why learning by building beats endless tutorials.If you want practical strategies to integrate AI into your marketing and operations, this episode delivers actionable insights you can apply immediately.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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64 | MJ Jaindl on AI-Powered LinkedIn Content That Sounds Human
What does “authentic” look like when AI writes your drafts? In this episode, Audrey Chia sits down with MJ Jaindl, Stanley’s general manager and a fast-growing LinkedIn creator, to talk about building a personal brand in an AI-generated era. MJ shares the commitment that changed everything, posting every weekday for a year—and how momentum compounds once you understand your voice and the platform. He introduces Stanley, a LinkedIn-native AI coach that analyzes your posts, recommends content pillars, and creates content that matches your voice using your own history and results. You’ll hear why social proof and emotion matter more than ever, what formats are performing today, and how employee-generated content helped Stanley drive growth and hiring. Practical tips included: start small, stay consistent, and use AI for drafting, then add your story.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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63 | Mahdi Shariff: No-Code AI Automation for Marketing Teams
What does it take to move from “AI experiments” to real operational impact? Audrey Chia welcomes Mahdi Shariff, co-founder of Humble AI, to break down a practical path: start simple, embed AI where teams already work, and empower internal champions to lead adoption. Mahdi introduces Humble’s mission—helping people build their own AI assistants in ways that match how they think and work, with a strong emphasis on neurodiversity. They discuss common blockers like tool sprawl, siloed usage, and fear of job displacement—plus a reframing: use AI to stop resolving problems and start solving them systemically. Mahdi shares concrete workflows: searchable knowledge assistants for content, structured formatting into Notion/Airtable, and a slick LinkedIn-to-CRM capture flow for personal and account-based marketing. The conversation closes on the future: inclusive, community-driven “user-generated software.”Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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62 | Sam Browne on Building Personal Brands and Businesses with AI
What does it take to grow from zero to 100K LinkedIn followers organically? In this episode, Audrey Chia talks with Sam Browne, creator, entrepreneur, and coach, about the mix of mindset, experimentation, and creative skills that helped him go from bar gigs to building a portfolio of successful online businesses. They also dive into AI’s role in positioning, branding, and content ideation, and why clarity beats complexity when growing your online presence. Perfect for founders ready to level up.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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61 | Adriaan Myburgh on Designing Bold AI-Powered Web Experiences
Designer-turned-builder Adriaan Myburgh joins host Audrey Chia to share how AI is transforming web design and what that means for creatives. With no technical background, Adriaan now builds full-scale websites and design systems using AI tools and workflows. He unpacks how founders can cut timelines, test positioning faster, and infuse personality into their brand without bloated budgets or big teams. From visual generation with Nano Banana to structuring content that converts, Adriaan shares actionable advice on creating standout digital experiences. Whether you’re an early-stage founder or junior creative, this episode will help you rethink how AI fits into the creative process.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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60 | Christian Peverelli on Building Outbound AI for 1% Sales Performance
What happens when AI meets the sales stack? Christian Peverelli, founder of We Are No Code, is back with Outbound, an AI-powered platform simplifying cold outreach for GTM teams and founders. On The AI Marketers Playbook, he breaks down how AI is revolutionizing B2B sales — from scraping ICP data to automating research, qualification, and messaging. Tune in for a live demo, hear why no-code is evolving into AI-code, and learn how Christian sees the future of voice interfaces and intelligent sales systems.Checkout Outbound here: https://outbond.ai/?via=audrey Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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59 | Steven Schneider on Blending Human SEO Strategy with AI
Trio co-founder Steven Schneider shares how his team helps B2B brands rank without paid ads — blending human-written content with AI-enhanced workflows. In this episode, Schneider walks through how Trio uses AI for SEO operations like outline generation, keyword planning, and even building lead-gen tools like calculators and quizzes. He also breaks down Google’s evolving AI-overview SERPs, domain authority, and what founders need to know to stay visible in today’s changing search environment.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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58 | Kuba Czubajewski on Building Human-AI Content Systems
What happens when you blend human creativity with AI precision? Kuba Czubajewski, founder of Story Angle, reveals the system behind scalable content that doesn’t sound robotic. In this episode, Audrey Chair dives deep with Kuba into B2B content strategy, positioning, and the real reason most AI-generated posts fall flat. Discover how to use AI assistants (not agents), craft LinkedIn posts that don’t sound like everyone else, and why founders must do audience research before writing a word.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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57 | Frederic Bonifassy on AI-Powered Job Search Strategies
Frederic Bonifassy built a global career by ignoring the job boards — and now he helps others do the same. In this episode, he shares how he integrates AI at every step of the job search process, from customizing CVs with ChatGPT to generating tailored value proposition decks using Gamma. With a track record of coaching senior professionals into new roles with 30% salary bumps, Frederic reveals the secrets of tapping into the “hidden job market,” building real connections, and positioning yourself as a solution — not just an applicant.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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56 | Matt Barker on AI-Enhanced Copywriting and Content Strategy
Matt Barker is a copywriter and content strategist helping founders and CEOs write fast, engaging LinkedIn content — and he's also an advisor at Magic Post, an AI-powered LinkedIn writing tool. In this episode, Matt shares how he built a million-dollar business from his laptop, why AI won't replace good strategy, and how creators can still stand out in a world of AI-generated sameness. He also breaks down the frameworks and prompts he uses to create high-performing posts in half the time, and offers his take on where solopreneurs should start today.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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55 | How AI agents can transform B2B marketing by automating high-quality LinkedIn content and lead generation with Carolina Posma
How do you scale thought leadership without burning out your team? Carolina Posner, founder of PostifAI, shares how AI agents are helping B2B companies turn their internal knowledge into consistent, effective LinkedIn content. In this conversation with Audrey Chia, she explains the difference between automations and true AI agents, what makes content actually convert, and why a systems-first mindset is key to using AI effectively in marketing.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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54 | Jared Bonila on Avoiding AI Hype and Finding Real ROI
What makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook, host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, workflows, and customer feedback are often more impactful than flashy tools. They explore common pitfalls companies fall into, including shiny object syndrome and building without listening to their audience. If you’re a founder or marketing leader trying to prioritize AI initiatives that actually move the needle, this is the conversation you need to hear.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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53 | Ross Symons on AI Adoption in Creative Agencies
Are agencies keeping up with AI? Ross Symons doesn’t think so, at least not fast enough. In this episode of The AI Marketer’s Playbook, Audrey Chia speaks with the ZenRobot co-founder and educator about the real gaps in AI adoption across creative teams. Ross explains why most agencies are stuck between fear and confusion, what junior creatives are missing, and how to build workflows instead of chasing tools. If you’re leading a team or running an agency, this episode is packed with insights on how to upskill your org and stay relevant in a world where AI creativity moves fast.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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52 | AI Adoption Strategies for HR Teams with Magdalena Orascanin
Magdalena Orascanin, founder of Magnate HR, joins Audrey Chia at The AI Marketers Playbook to explore how HR leaders can integrate AI without losing the human touch. Drawing from her experience with global brands like Danone and LVMH, Magdalena shares practical use cases, cautions against over-relying on automation, and explains why empathy and communication are key to successful transformation.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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51 | Personal Branding that Converts with Thibault
I joined Thibault Garcia on the B2B Talk podcast to chat about my journey growing from 0 to 50K followers on LinkedIn and how content built with AI (yes, really) helped fuel that growth. We dug into my approach to copywriting, how I train custom GPTs to sound more human, and why memes, red carousels, and clear positioning make all the difference. Whether you’re a founder, marketer, or just figuring out LinkedIn, this episode is packed with real-life strategies you can use to grow your presence and get inbound leads, without sounding like everyone else.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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50 | Peter Buch on AI Search and the New SEO
Forget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s AI-first discovery, how tools like ChatGPT weigh Reddit, Instagram, and obscure blogs, and how Findable empowers brands to close critical content gaps. Plus, he shares the mindset and tools modern founders need to rank, scale, and grow in 2025’s search landscape.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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49 | Turning AI Hype into Measurable Gains with Kieran Gilmurray
In this episode of The AI Marketers Playbook, host Audrey Chia sits down with Kieran Gilmurray - top 50 global thought leader in Agent AI, GenAI, and manufacturing — to unpack the hype and reality of AI-driven business transformation. From the evolution of technology over the last 30 years to the rise of generative engine optimization (GEO) and agent-based AI, Kieran shares actionable insights for companies, entrepreneurs, and professionals. Discover how AI is reshaping work, why top-down adoption matters, and how businesses can prepare for a future where AI-native generations enter the workforce.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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48 | From Chaos to Clarity: Audrey Chia on Making AI Actually Work
I recently joined AI That Works with Sarah Barber to talk about what I love most — helping businesses unlock real, practical results with AI. We covered everything from why AI overwhelm is real (and what to do about it), to how I use GPTs, Claude, Sybill, and Descript to streamline content creation and sales. I also shared why prompting is the new copywriting, and what I tell copywriters, creatives, and business leaders about staying relevant in the AI era. If you’re trying to make AI actually work for your team without the hype, this episode is for you.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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47 | Audrey Chia on How to Write High-Converting Copy with AI
Audrey Chia, founder of Close of Copy, joins Liam Lawson for a hands-on conversation on AI in modern copywriting. She walks through real client results — including how a GPT she built helped a nonprofit cut writing time by 70%. Audrey shares her favorite tools, how she personalizes GPTs for specific channels like Facebook and Google Ads, and how to use AI to unearth audience insights from call transcripts. If you want to pair creativity with AI execution, this episode is packed with tips, tools, and frameworks that actually work.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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46 | Anastasia Martynyuk: AI-Powered Automation for Solopreneurs and Startups
AI and automation don’t need to be overwhelming. In this episode, Audrey Chia sits down with Anastasia Martynyuk - automation agency founder and business school professor—to discuss real-world ways companies are using AI to reduce manual work. Anastasia dives into how she automated 90% of her own business operations, why businesses should fix structure before layering on AI, and her favorite tools for building lean, intelligent systems that scale.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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45 | How Jairo Guerrero Uses AI to Reinvent SEO Strategy
What does SEO look like in a world dominated by AI tools like ChatGPT and Perplexity? Audrey Chia sits down with Jairo Guerrero, software engineer turned SEO expert and co-founder of Organic Hackers, to unpack how search is evolving. They explore how AI can automate backend processes, the pitfalls of relying on mass-generated content, and why Google still matters for scalable, sustainable growth. Whether you're building for brand visibility or transactional traffic, Jairo’s insights offer a clear roadmap through the noise.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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44 | Patrick Spychalski on Building AI Systems for Revenue Growth
Can AI really replace entire sales workflows? Patrick Spychalski, co-founder of The Kiln, thinks so—and he's building the tools to do it. In this episode, Patrick breaks down how his team uses tools like Clay, N8N, and AI agents to power sales processes at scale. From hyper-personalized cold emails to real-time CRM cleanup, Kiln is creating the infrastructure for AI-native go-to-market teams. Patrick also shares insights on how enterprise sales is changing and what skillsets future salespeople must develop to stay relevant.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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43 | How Annika Helendi Builds AI Workflows for Lean Marketing Teams
How can lean B2B marketing teams punch above their weight? In this episode, Audrey Chia speaks with Annika Helendi, founder of AI Marketing Masters and former CMO of Toggl, about building AI-powered workflows that automate everything from content repurposing to visual creation. Annika shares how she scaled Toggl to 2M signups with SEO content — and how her automation system now saves her hundreds of hours by transforming YouTube videos into newsletters, carousels, and more. A must-listen for marketers ready to do more with less.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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42 | How Abigail Merrill Helps Teams Adopt AI Responsibly
Abigail Merrill joins host Audrey Chia to demystify how marketers and teams can responsibly integrate AI into their operations. Drawing from her AI Accelerator Toolkit and work with highly regulated sectors, Abigail shares a flexible, repeatable framework for aligning business goals with the right AI use cases. From using embedded AI features in existing tools to collaborating with sales teams on high-impact content, her approach emphasizes sustainability over hype. She also highlights how to avoid common pitfalls—like lack of governance—and reclaim valuable time using tools like Gemini, ChatGPT, and NotebookLM.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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41 | Shaz Matthew's Framework for AI-Led Content Growth
What does it take to grow a B2B personal brand in the age of AI? In this episode, Shaz Matthew, founder of AttractAI.io, shares how he uses AI not just to save time but to scale trust-driven content. Host Audrey Chia explores his content funnel framework, the psychology behind personal branding, and why authenticity beats virality. Plus, Shaz demos his end-to-end content system and offers tactical advice for founders ready to turn attention into action.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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40 | AI-Driven Marketing Workflows with Dan Sanchez
Audrey Chia chats with Dan Sanchez, educator, marketer, and host of The AI-Driven Marketer, about what it takes to be AI-savvy in today’s marketing world. Dan shares how he automated 90% of his podcast workflow, built dozens of GPTs, and helps businesses find practical uses for conversational and generative AI. The two discuss real-world AI applications, common implementation challenges, and how to avoid AI hype by focusing on what works now. This episode is packed with actionable advice and mindset shifts every marketer needs.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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39 | How Taras Oliinyk Uses AI to Build and Brand at Speed
What happens when you treat AI like a team member? Taras Oliinyk, founder of U1CORE, did just that—scaling to half a million in revenue with a lean team and smarter workflows. In this episode, he breaks down how AI powers everything from generating proposals to automating content and designing websites in record time. Audrey Chia digs into Oliinyk’s lean startup mindset, why fast iteration beats perfection, and what the future holds for creatives who embrace AI. If you want to see what’s possible at the intersection of design and automation, this episode is a must.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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38 | Eugene Woo on AI Design Tools for Non-Designers
In this episode of The AI Marketers Playbook, Audrey Chia talks to Eugene Woo, CEO of Venngage, about transforming how businesses approach design. Eugene shares his journey from engineer to founder and explains how AI is reshaping visual content creation. They cover prompt engineering, using AI to scale design assets, building for internal communications, and why staying focused on your niche might be the smartest business move in an age of constant disruption.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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37 | How Florian Camiade Builds with AI Agents and Copy
In this episode, Florian Camiade, creator of tools like Blueshell AI and co-architect of the AI-Powered Builders course, explains how he combines his creative background with technical strategy. He walks through his process for building effective AI-driven marketing content—from research to writing to deployment—while also breaking down the real potential of AI agents in business workflows.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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36 | Jimmy Wigerstedt Breaks Down Scalable AI Content Workflows
What happens when a social scientist falls in love with automation? You get Jimmy Wigerstedt’s Revenue Agency—a service that builds AI-driven content and sales systems from scratch. In this conversation, Jimmy shares how he collaborates with co-founder Aruba to blend sales strategy with backend automation, creating a powerful AI content engine. He also gives a live walkthrough of their tool, showing how businesses can scale high-quality content while maintaining their unique voice. If you're curious about building smarter, not harder, this one’s for you.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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35 | Enterprise AI Strategy with Andrejs Karpovs
How do large enterprises navigate the fast-changing world of AI? Audrey Chia sits down with Andrejs Karpovs, an Oracle veteran and AI educator, to explore the challenges and strategies behind enterprise AI transformation. From ROI-driven adoption frameworks to integrating AI agents with human oversight, Karpovs shares valuable lessons learned from the front lines. He also offers advice for professionals looking to build their AI muscle without getting lost in the hype. This is a must-listen for anyone balancing innovation with enterprise-scale realities.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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34 | Dajana Achelpohl’s Framework for AI-Ready Teams
What does it really take to get teams excited about AI? Audrey Chia speaks with Dajana Achelpohl, former Google and PayPal leader turned founder of AI Changemaker, about the real challenges behind AI adoption. Dajana breaks down her AI Building Blocks exercise — a hands-on approach to helping teams identify use cases, overcome fear, and start using AI with confidence. She also shares how leaders can bridge the gap between strategy and implementation, and why starting small with real problems can lead to lasting change.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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33 | Smart AI Automation Workflows with AI with Nadia Privalikhina
In this episode of the AI Marketer’s Playbook, host Audrey Chia speaks with AI automation specialist and low-code consultant Nadia Privalikhina. With a decade in software development, Nadia now helps entrepreneurs and service-based businesses streamline their operations using AI. From content creation to client prospecting, she shares practical examples of how automation can save hundreds of hours annually. Discover the difference between AI tools and true automation, and learn when not to automate—like building real human relationships. Plus, get a behind-the-scenes look at how Nadia built a system that turns voice notes into fully AI-generated short-form videos.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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32 | Nicole Leffer on Scaling Marketing with Generative AI
Nicole Leffer, seasoned marketing leader and AI consultant, joins Audrey Chia on the AI Marketers Playbook to unpack how generative AI is revolutionizing marketing workflows. From early adoption in 2021 to advanced automations today, Leffer shares her journey, favorite tools, and how teams—from lean startups to Fortune 500s—can use AI to scale content, drive efficiency, and boost performance. She dives into real-world use cases, how to avoid common pitfalls like hallucinations, and why focusing on just one AI tool can transform your strategy. Tune in for practical tips and a peek into the future of AI agents in B2B.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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31 | $75M with No Code: Heather Murray’s AI-Powered Personalization Framework
In this episode of The AI Marketer’s Playbook, Audrey interviews Heather Murray, founder of AI for Non-Techies and Top 20 MarTech influencer. Heather shares her journey from running a marketing agency to building a thriving AI education platform. She opens up about generating $75M in client pipeline using hyper-personalized AI workflows—without writing a single line of code. Heather breaks down her early experiments with tools like Crystal Nose and how she now builds end-to-end AI-powered sales and marketing systems using platforms like Claude, ChatGPT, Humantic, and Clay.Heather also walks through a live hyper-personalization demo, showing how to go from a cold LinkedIn list to deeply personalized outreach paired with custom lead magnets—at scale. The episode is packed with practical advice for marketers, business owners, and copywriters looking to integrate AI into their workflows without losing their human touch.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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30 | Pooja Jain on Automating Business with AI Agents
In this episode, Audrey Chia interviews Pooja Jain, founder of PowerUp AI, to unpack how businesses can implement AI without tech overwhelm. With over 8 years of experience in AI automation (including stints at P&G, Henkel, and AI startups), Pooja shares how AI now handles 70% of her business grunt work, freeing her to focus on high-value tasks.She walks through how she trains senior executives, identifies high-ROI AI use cases, and leverages no-code tools and custom agents (like one built with Relevance AI) to automate proposals, content creation, and market research.The episode includes a live demo of a powerful competitor research agent and wraps with a reminder: start with your business problems, not the tools.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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29 | MJ Jaindl on AI-Powered Content and Social Selling Strategies
AI is transforming content creation and sales, but how can businesses use it effectively? MJ Jaindl, CRO at Miva, shares his journey from LinkedIn beginner to thought leader, using AI to streamline content while maintaining authenticity. He breaks down how social selling is replacing traditional B2B tactics and why companies should empower employees to build personal brands. Learn how AI tools like ChatGPT and EasyGen can help you create high-quality, high-impact content in minutes. If you're in sales, marketing, or leadership, this episode is packed with actionable insights to grow your brand and business.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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28 | AI-Powered Marketing: Drew Brucker on Brand & Content Hacks
What happens when you merge AI, branding, and content strategy? Marketing leader Drew Brucker has the answers. As the Head of Brand and Content at Goldcast, he’s helped brands leverage AI for everything from custom visuals to high-impact video marketing. In this episode of AI Marketer's playbook, he shares how startups and enterprises alike can use AI to scale content, empower internal creators, and boost brand differentiation. Plus, get his take on where AI-driven creativity is headed—and why curation, not just creation, will be the ultimate skill of the future.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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27 | How Lanny Heiz Uses AI for Sales, Prospecting & GTM
What if you could generate a full sales pipeline without hiring SDRs? Lanny Heiz, founder of Enablement, has done just that—scaling to $150K/month in revenue using AI-driven automation. In this episode, he shares how he transitioned from manual outreach to an allbound approach powered by AI agents. Lanny also breaks down his workflow, from content-driven lead generation to AI-personalized outreach, and discusses the future of sales automation. If you're in sales or marketing, this conversation is packed with actionable insights on the future of AI in go-to-market strategies.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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26 | AI, SEO, and the Future of Search with Anna York
How is AI revolutionizing search engine optimization? Marketing consultant Anna York joins The AI Marketer’s Playbook to break down the biggest shifts in SEO— from AI-powered research tools to optimizing content for conversational search engines like ChatGPT. Host Audrey Chia and Anna discuss LinkedIn SEO, AI-driven content automation, and how businesses can use AI agents to uncover valuable search trends. Plus, Anna shares why generic AI-generated content won’t cut it anymore and how brands can make their content more human and engaging. If you want to stay ahead in the digital marketing game, this episode is a must-listen!Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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25 | AI Adoption, Automation & Business Strategy with Karl Yeh
What’s stopping businesses from fully embracing AI? Karl Yeh, AI strategist and co-founder of 0260.ai, joins Audrey Chia to discuss how companies can move beyond just using ChatGPT and start leveraging AI for real impact. They explore AI-powered automation, behavior change in the workplace, and the future of AI-driven customer interactions. Plus, Karl gives a live demo of an AI voice assistant that could revolutionize business websites. If you’re looking for practical AI insights, this episode is for you!Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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24 | Productivity Hacks with Google Gemini for Solopreneurs with Nancy Bain
Audrey Chia welcomes Nancy Bain, founder of AI Advantage Consulting, to discuss how solopreneurs can use AI and Google Workspace to enhance productivity. Nancy reflects on her 25-year automation journey, from publishing to AI, and shares practical insights on integrating AI tools like Gemini for email management, content creation, and time-saving workflows. Learn how her 28-day program helps entrepreneurs automate administrative tasks and focus on their strengths. If you’re looking to scale your business with AI, this episode is for you!Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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23 | Turning AI into a Key Player in Your Marketing Team with Liza Adams
In this episode of The AI Marketers Playbook, Audrey Chia sits down with Liza Adams, AI executive advisor and marketing leader, to explore how businesses can integrate AI into their teams. Liza shares her unique perspective on AI as a thought partner, not just an automation tool, and explains how AI can enhance strategy, not just execution. Learn how to create a human-AI org chart, leverage AI for go-to-market strategies, and ensure your brand shows up in AI-driven search.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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22 | Revolutionizing Automation with AI Agents with Valeriya Pilkevich
In this episode if AI Marketer's playbook, Audrey Chia hosts Valeriya Pilkevich, a marketing analytics expert and CMO of mixNmatch. Discover how mixNmatch is redefining online shopping with AI-powered search and personalized outfit recommendations. Valeriya breaks down the AI workflows that monitor fashion micro-trends, enrich databases, and provide real-time styling insights. She also discusses the rise of autonomous AI agents and shares tips on leveraging AI for marketing productivity, ROI, and scalability. Whether you’re a startup, business owner, or marketer eager to integrate AI into your processes, this episode offers valuable advice on staying ahead in an AI-driven world.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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21 | Susan Frew on Driving 535% Growth with AI Solutions
In this episode of The AI Marketer’s Playbook, host Audrey Chia chats with Susan Frew and reveals how she transformed her company with AI, driving over 535% growth and earning a spot on the Inc5000 list. As the author of Compete on Awesome with AI, Susan shares how small business owners can automate tasks, build custom GPTs, and stay ahead of competitors. Tune in to discover her strategies for using AI in finance, marketing, and operations—plus, tips on overcoming the fear of AI and embracing it for sustainable business growth.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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20 | Turning Content into Revenue: Luke Shalom’s B2B Marketing Playbook
In this episode of The AI Marketers Playbook, Audrey Chia chats with Luke Shalom, founder of Atticus, about his transformation from running raves to building a $500K marketing agency. Luke shares how he grew his LinkedIn following to 64K and helped over 45 B2B founders generate $2M in revenue. He dives into overcoming early failures, leveraging LinkedIn for lead generation, and the power of persistence. Tune in for insights on sustainable growth, handling setbacks, and actionable strategies for founder-led marketing.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
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ABOUT THIS SHOW
The AI Marketer's Playbook is an actionable podcast focusing on AI and marketing. Each episode covers AI strategies, tools, and trends that are changing marketing. Listen to interviews with industry experts, analyze case studies, and get practical tips. This podcast is for anyone looking to leverage AI in marketing to improve results. Tune in to stay updated on AI marketing.
HOSTED BY
Audrey Chia
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