The Artist's Guide to Business

Send us Fan MailLet me tell you about a great tool for pausing your social media habits. And in there, I'll also tell you about the current state of this podcast, and the plans for it's future. You guys rock, I appreciate every single one of you more than you can imagine, so please reach out anytime. [email protected] Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailDescription: Discover the science behind why protecting your creative time isn't selfish—it's essential for your best work. Learn practical strategies for establishing sacred boundaries around your studio hours.Episode Summary: In this episode, Kay challenges the common myth that creative inspiration should strike randomly and unpredictably. Instead, she explores the neuroscience behind deep work states and explains why artists who protect their studio time produce better work and experience greater fulfillment. Through research-backed insights and practical examples, Kay reveals how to create the conditions where your best creative work can emerge consistently.In This Episode You'll Learn:- The neurological basis of flow states and why they take an average of 23 minutes to achieve- Why fragmented studio time creates "shallow creativity" and limits your artistic potential- How to set effective boundaries with family, friends, and yourself around creative time- The critical distinction between avoidance and genuine need for rest- Practical strategies for signaling to your brain and others that you're entering sacred creative spaceResources Mentioned:- Cal Newport's book Deep Work- The Complete Pet Portrait Business System This Week's Single Step: Take fresh photos of 3 pieces of your artwork in good natural lighting.This Week's Point of Interest Prompt: Create a 'color story' post explaining the palette choices in a recent work.Connect With Us: Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources!Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailDescription: Discover why temporarily focusing on one income stream accelerates your path to a diverse, profitable art business faster than trying to build multiple streams simultaneously.Episode Summary: In this episode, Kay challenges the conventional wisdom that multi-passionate artists should immediately diversify their income streams. Instead, she reveals the counterintuitive power of strategic constraint—how deliberately limiting your focus to one income stream for 9-12 months creates the mastery, systems, and financial foundation for thoughtful expansion later. Through personal stories and practical examples, Kay demonstrates why the fastest path to a thriving multi-stream business is actually sequential rather than simultaneous development.In This Episode You'll Learn:Why constant switching between income streams prevents any from reaching profitabilityThe "Day 231 syndrome" and why pushing through boredom leads to breakthrough successWhen to experiment broadly versus when to focus deeply in your businessHow mastery of one income stream creates exponential rather than linear growthFive powerful advantages of the focused approach: mastery, marketing clarity, audience compounding, systems development, and momentumHow to maintain creative growth and exploration while focusing your business offeringsResources Mentioned:The Complete Pet Portrait Business System at https://links.theartistsguidetobusiness.com/cppbspResearch on decision fatigue and creative constraintsThe Book I couldn't remember the name of: Light from Uncommon Stars, Novel by Ryka AokiThis Week's Single Step: Write one paragraph artist statement that clearly communicates your unique perspective (under 100 words).This Week's Point of Interest Prompt: Share 3 artists who have influenced your style and explain why.Connect With Us: Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources!Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailDescription: After 51 years in business, Pickenpaugh Pottery proves that "getting a real job" was never the answer. Discover practical strategies for art market success, sustainable pricing, and building a multi-generational creative business.Episode Summary: Join host Kay for an inspiring conversation with Merry and MerryCline from Pickenpaugh Pottery, a 51-year-old family pottery business in Madison, Mississippi. Founded by Robert Pickenpaugh, this multi-generational studio has become the oldest business in their town. The mother-daughter duo shares hard-won wisdom about succeeding at art markets, pricing handmade work appropriately, and building genuine community connections that sustain a creative business across decades. Their story offers both practical advice and proof that artistic careers can thrive when you balance creative passion with smart business practices.In This Episode You'll Learn:The key to art market success: getting people INTO your booth (and how to do it)How to price handmade work without undervaluing your time and craftPractical conversation starters for engaging customers without being pushyWhy visiting markets before participating can transform your successThe importance of balancing bread-and-butter pieces with higher-end artistic workHow to handle criticism and maintain confidence in your pricingTopics Explored:Art market strategies and booth setup essentialsCustomer engagement and the art of educating buyersPricing psychology and value communicationBuilding long-term community relationshipsBalancing artistic integrity with commercial successMulti-generational creative business sustainabilityConnect with Pickenpaugh Pottery:FacebookInstagramIn Person in Madison, MissisippiBest Quote: "When are you gonna get a real job?" - What people asked Robert 51 years ago. Pickenpaugh Pottery is now the oldest business in Madison, Mississippi!Connect With Us: Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources!Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailDescription: Discover why the seasonal peaks and valleys in your art business aren't problems to solve—they're natural rhythms to understand and leverage for both financial stability and creative wellbeing.Episode Summary: **Episode Summary:** In this insightful episode, Kay explores the psychological dimension of seasonal business patterns that all artists experience. Rather than offering quick tactical fixes, she reveals how developing "seasonal resilience" transforms your relationship with both busy and slow periods. Learn how shifting from reactive panic to strategic anticipation can break the boom-bust cycle that exhausts so many creative entrepreneurs. This episode provides a thoughtful framework for understanding your unique business rhythms and building a more sustainable, enjoyable creative practice that works with—not against—these natural cycles.In This Episode You'll Learn: **In This Episode You'll Learn:**- Why the psychological experience of feast-or-famine cycles creates anxiety and how to reframe it- The difference between reactive businesses that struggle with each seasonal shift and anticipatory businesses that leverage these patterns- How to develop "seasonal resilience"—maintaining creative confidence through both busy and slow periods- Why completely stopping marketing during busy periods reinforces the boom-bust cycle- The mindset shift from resistance to alignment with your natural business rhythms- Reflective questions to identify your unique seasonal patterns and how to work with themTopics Explored:- The psychology of seasonal patterns in creative businesses- Developing resilience through seasonal awareness- Anticipation versus reaction in business planning- The mindset shift from resistance to alignment- Strategic reflection for personal pattern recognitionResources Mentioned:- The Complete Pet Portrait Business System at https://links.theartistsguidetobusiness.com/cppbspThis Week's Single Step: Schedule 30 minutes to research one new art competition or exhibition opportunity. Look for options that align with your medium and style, note upcoming deadlines, and consider whether it might be worth pursuing.This Week's Point of Interest Prompt: Create a 'materials spotlight' featuring your favorite brand of paint, clay, or whatever medium you use. Share why you love it, how you discovered it, and perhaps demonstrate a technique that showcases its qualities.Connect With Us: Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources!Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailDescription: Discover why waiting to "feel confident" is holding your art business back, and learn the science-backed approach to building real confidence through action instead of endless preparation.Episode Summary: In this episode, Kay tackles the paralyzing belief that we need to feel confident before taking action in our art businesses. Through psychology research, real-world examples, and practical applications, she reveals why this thinking is backwards and how taking small, strategic actions actually builds the confidence that many artists are waiting for. If you've ever delayed responding to inquiries, hesitated to state your prices, or put off creating professional systems because you "weren't ready yet," this episode provides the mindset shift and practical steps to break through that pattern.In This Episode You'll Learn:- The psychological research behind why action creates confidence, not the other way around- How the "protection" of waiting for confidence is actually preventing your business growth- Real examples of artists who transformed their businesses through small confidence-building actions- Why "messy action" beats "perfect inaction" every time in building a sustainable art practice- A practical framework for taking "micro-actions" that gradually build business confidence- The difference between "faking it till you make it" and practicing professional behaviorsResources Mentioned:- Albert Bandura's research on self-efficacy and mastery experiences- Carol Dweck's work on growth mindset- Research on exposure therapy for overcoming fears- The Complete Pet Portrait Business System at www.theartistsguidetobusiness.com (resources tab)This Week's Single Step: Send a friendly check-in email to someone who previously expressed interest in your art. It doesn't have to be a sales email—consider sharing a behind-the-scenes image or simply a note to reconnect.This Week's Content Compass: Write about the story or inspiration behind one of your most meaningful pieces. Share it through email or social media, either as text or as a 2-3 minute video that starts with an attention-grabbing hook.Connect With Us:  Subscribe to the weekly newsletter at: https://www.theartistsguidetobusiness.com Buy the Pet Portrait Business System at:https://www.theartistsguidetobusiness.com/complete-pet-portrait-business-system Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailIn this episode, I respond to an artist who's been diligently promoting her pet portrait business for a year without seeing results. I explore whether economic uncertainty affects art sales and offer practical strategies to refine your marketing approach.Resources MentionedComplete Pet Portrait Business System ($99, price increasing soon) https://store.theartistsguidetobusiness.com/p/PPBB72BCarrd.co for creating simple landing pagesCoaching services available at https://store.theartistsguidetobusiness.comSign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailIn this episode of The Artist's Guide to Business, I dive into a practice that transformed my art business: quarterly reviews.As artists and creative entrepreneurs, we're often focused on the next project, the next opportunity, always moving forward. But what if the key to sustainable success is actually taking time to look back? This episode breaks down:Why artists resist business reviews (and the hidden costs of avoiding them)How quarterly reviews can prevent burnout and help you identify what's actually working in your businessKey metrics to examine: from revenue and sales to traffic and visibilityHow to spot unhelpful patterns that are holding your business backMy "closing loops" practice that frees up mental energy for creativityThe self-appreciation practice I've adopted from the corporate world that's essential for solopreneursWhether you're a seasoned creative entrepreneur or just starting your art business journey, this episode provides a framework for intentional reflection that will help you build a more sustainable and aligned creative practice.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailIn this episode, Kay speaks with Chika Obih, CPA and money mindset educator, about the often-intimidating world of taxes and finances for artists and creative entrepreneurs. With over 14 years of experience in tax strategy and planning specifically for small businesses and creatives, Chika breaks down essential deductions, explains how to shift your relationship with finances, and offers practical advice for approaching your business numbers with confidence rather than fear.In this episode, you'll learn:Why your approach to finances reflects your overall business mindsetSimple strategies to start engaging with your financial numbers (even if they scare you)The most commonly overlooked tax deductions for artists, including the home office/studio deductionHow to know when it's time to hire professional financial helpPractical ways to shift from feeling overwhelmed to feeling empowered about your business financesResources mentioned:FREE GIFT: The Ultimate First-Year Tax Deduction Checklist: 7 Write-Offs Every New Business Owner Should ClaimWhere to find Chika Obie:Instagram: @chikaobihcpaYouTube: Chika Obih CPAAbout Chika Obih:Chika Obih is a CPA, money mindset educator, and online course creator dedicated to helping women entrepreneurs take control of their taxes without the overwhelm. As a first-generation entrepreneur herself, she understands the struggles of navigating business finances without a roadmap. She's helped countless women confidently manage their taxes, set up simple money systems, and shift their money mindset—without sacrificing creativity or freedom.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailDo you want to attract higher-paying clients, confidently set prices that truly reflect your talent, and build an art business people deeply value? If you’ve been selling consistently but feel stuck at your current price point, this episode will show you exactly how to break through and level up your business.In this episode, learn:How your personal story can dramatically increase the perceived value of your art (and simple ways to start sharing it authentically).Why carefully managed exclusivity helps your collectors value your art more—and how to do it without feeling pretentious.Why setting higher prices can attract better, more respectful clients—and how to confidently justify those prices.How to use consistent branding to signal professionalism, quality, and trustworthiness to higher-end buyers.Simple yet impactful ways to turn purchasing your art into an unforgettable experience that keeps collectors coming back.Resources & inspiration mentioned:Chanel, Rolex, Hermès, Louis Vuitton, Apple, Tiffany & Co. (examples of creating a premium experience at every step).Take action this week:Observe how successful, premium brands make you feel, and notice what specifically creates that feeling of high value.Talk to past collectors—find out what made them excited to invest in your art. Use those insights to elevate your approach.Choose one touchpoint in your business to upgrade immediately, and see how even small changes can shift how your art is perceived.Your art deserves to be valued at its true worth—and so do you. Let’s get you there.Join the conversation! Share your thoughts and connect with us on Instagram @theartistsguidetobusiness.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailFeeling stuck in your art business despite doing everything "right"? Discover how identifying and taking a specific kind of risk can create the momentum you need to break through your plateau.In this episode, learn:Why plateaus are normal parts of the creative business journeyThe "Emotional Risk Formula" to identify which actions create true momentumHow to reconnect with your deeper purpose when feeling stagnantPractical steps to move from maintenance mode to growth modeResources mentioned:Steven Pressfield's "The War of Art"Brené Brown's work on vulnerability and courageShare what risks you're taking! Follow us @theartistsguidetobusinessSign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailIn this special episode, I'm sharing a preview of my new Studio to Site Workshop! You'll learn the three essential elements every artist website needs, plus my framework for turning visitors into buyers.What You'll Learn:- The 3 foundational elements every artist website needs- How to identify your website's true purpose- What your visitors really need to see- Creating clear paths to action that convertResources Mentioned:- Get the Free Day 1 Website Planning Worksheet & sign up for the waitlist: https://links.theartistsguidetobusiness.com/s2swaitlistAbout Studio to Site:A 7-day workshop that helps artists prepare everything they need for a website that truly works for their business. No complexity, no overwhelm - just clear, actionable steps to get your website working for you.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailLearn how to transform potential clients into dedicated advocates in this insightful episode.KEY TAKEAWAYS:• Understand the power of the customer journey to create lasting connections and repeat collectors.• Recognize that customer journeys are not linear; be prepared for clients to move through stages unpredictably.• Utilize email lists and personal connections to guide clients through the consideration and decision-making stages.• Focus on customer retention and advocacy by maintaining relationships and encouraging clients to share your work.• Tailor your customer journey to reflect your authentic artistic style and business model.ACTIONABLE TIPS:• Create an irresistible offer to encourage email list sign-ups.• Be proactive in guiding potential clients through the consideration phase with clear information and personal engagement.• Use testimonials and clear purchasing steps to support decision-making.• Maintain regular contact with past clients through updates or thank-you notes.• Provide clients with easy ways to share your work and refer others.MEMORABLE QUOTES:1. "A customer journey matters a lot because when we understand how people go from first discovering our art to actually becoming collectors, we can make better decisions about everything."2. "As an artist, you might be able to sit down and draw yourself a fun treasure map, you know, and ask yourself like, okay, where is all my art in the world and where's all the discovery points?"3. "Your customer journey should feel authentic to you and your art."RESOURCES MENTIONED:• Episode 10 on building an email list• Free worksheet for mapping your customer journey (link in show notes)LINKS:Download your free workbook to map out and improve your art business's customer journey: Click the link below📝 Free Customer Journey Workbook🎧 Listen to Episode 10 ⭐Leave us a ReviewSign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailPodcast DescriptionEpisode IntroductionIn this episode, I explore the emotional landscapes and unique challenges faced by artists on their creative journeys. I share my insights on the importance of self-permission, resilience, and navigating both internal and external criticisms, drawing from my own experiences as an artist.Episode SummaryI discuss the significance of embracing individuality and pursuing artistic passions unapologetically while recognizing the emotional hurdles that come with being an artist.Key InsightsArtists must grant themselves permission to pursue their art, independent of external validation.Overcoming guilt and imposter syndrome is essential for maintaining a healthy artistic mindset.Resilience in the face of rejection is crucial for personal and professional growth.I share personal anecdotes illustrating the common experience of skepticism from others when starting an art journey.Success in art often stems from hard work and dedication, not just innate talent.Challenging societal beliefs about suffering and talent can empower artists to redefine their paths.Listeners are encouraged to take risks, make mistakes, and celebrate their artistic contributions.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailIn this episode, we explore the journey of building an artist's website with a focus on leveraging creative skills for effective online presence. Host Kay Potter shares her experience in guiding artists through the website creation process, emphasizing the importance of ownership, simplicity, and gradual learning in mastering technology.Episode SummaryWe discuss how artists can utilize their existing skills to create a compelling website, highlighting the importance of starting simple and evolving over time.Key InsightsYour artistic skills in visual composition and storytelling are directly applicable to website design.Embrace technology as a gradual learning journey, similar to mastering a new art medium.Start with a simple website that meets your current needs and can grow with you.Utilize website data to gain insights into audience engagement and preferences.Maintain ownership of your domain and hosting to ensure control over your online identity.Confusion is a natural part of learning; allow yourself to be a beginner in technology.Focus on essential elements like clear images and an artist statement before adding more features.Seek professional help when needed, but ensure you understand the services and maintain control over your assets.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan Mail"When you present your work professionally, something magical happens. Not only do others begin to see your work differently, but you also do so."IntroductionIn this episode, we explore the transformative journey of artists as they learn to present their work professionally. Our host, Kay, an experienced artist and educator, shares insights from their background in teaching sip and paint classes and the impact of professional presentation on both self-esteem and public perception. She emphasizes the importance of recognizing the value of one's work and the readiness to showcase it, regardless of perceived perfection.Episode SummaryWe discuss the critical role of professional presentation in the art world, focusing on how framing influences both the artist's self-view and public perception, ultimately affecting sales and opportunities.Key InsightsArt presentation significantly impacts perception and self-esteem.Professionalism in presentation enhances the perceived value of artwork.Artists are often more ready to showcase their work than they believe.A dedicated website is essential for establishing a professional online presence.Shifting mindset to appreciate one's work can foster personal growth.Immediate action is encouraged; artists should present their work now, not wait for perfection.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailIn this episode, we explore how artists can build lasting value in their business by focusing on assets that compound over time rather than temporary content. Learn about the "asset hierarchy" and how to strategically invest your time and energy for long-term success.Key Topics:Why some business efforts provide lasting value while others disappear quicklyThe asset hierarchy pyramid: from email lists to social mediaHow to build foundations that compound over timeStrategic ways to repurpose content across platformsBreaking free from the "social media hamster wheel"Actionable Takeaway:Complete a time audit of your business activities this week. Track how much time you spend creating temporary versus lasting content, and identify opportunities to build more permanent business assets.The Asset Hierarchy (from most to least valuable):1. Email List - Your direct line to interested collectors2. Website - Your digital gallery and professional home base3. Long-form Content - Blog posts and articles that work for you long-term4. Social Media - Discovery and engagement toolRemember: You're not just creating content - you're building a sustainable, professional art business, one lasting asset at a time.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailEpisode Description: In this episode of "The Artist's Guide to Business," we delve into the critical difference between tactics and strategies in managing your art business. Learn how to align your tools and actions with your overarching business goals for sustainable success.What You Will Learn:The difference between tactics and strategiesWhy it's essential to understand the purpose of the tools you useHow to create a cohesive business strategyReal-life examples of adjusting tactics based on dataThe importance of measuring and reviewing your business actionsHow to align your creative goals with your business strategySign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailStand Out in a Crowded Market: How to Connect Without Being the Loudest in the RoomIn this episode, discover how artists can stand out in crowded spaces without relying on being loud or bright. Learn to 'call in' the right audience by creating curiosity, connecting on a personal level, and sustaining their interest with a clear next step. The episode shares tips and practical examples to help artists attract and engage their true audience authentically.00:00 Introduction: The Challenge of Standing Out as an Artist 02:27 Mindset Shift: Don't Stand Out, Call In 05:41 Step 1: Creating Curiosity 11:10 Step 2: Connecting with Your Audience 19:51 Step 3: Creating a Lasting Impression 27:36 Practical Examples and Final ThoughtsSign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailHave you ever asked yourself, what else should I include with my art when I ship it to a client? Have you wondered if this is something you need to do? In this episode, learn why including something extra in your deliveries is good business and discover three simple ways to enhance your customer's unboxing experience.Key Points:Customer Perspective: Understand the extra effort your customers put in to support your small business and the importance of acknowledging it.Business Benefits: Adding value to shipments helps with brand recall, differentiates your business in a crowded market, and increases word-of-mouth referrals.Actionable Tips: Include handwritten thank you notes using prewritten templates.Add cost-effective stickers to make packaging fun and memorable.Use custom stamps to personalize and enhance your brand image.By the end of this episode, you’ll be equipped with practical ways to delight your customers and boost your business growth. Tune in to learn more!Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailOn this episode of The Artist's Guide to Business, host Kaye introduces the Empowered Emails program, a tailored email marketing strategy for artists. Guest artists Jess, Carol, Kristen, and Alex share their positive experiences with the program, highlighting structured sessions and valuable insights. The episode emphasizes themes of courage, self-expression, community support, and self-compassion, while underscoring the importance of taking the first step, infusing art with passion, and making a positive impact. [00:00:07] Artist's guide to business podcast summary: Navigate business world as an artist. [00:02:40] Empowered emails for artists, building foundations. [00:04:01] Creating spaces for artists to share. [00:05:48] Structured course with helpful resources and community.[00:07:54] Values, content, lead magnet all align.[00:09:41] Committed to change, grateful for support. [00:11:21] Embrace your uniqueness, avoid comparison.[00:13:28] Art journey, self-kindness, unique creativity abundance. [00:15:23] Unique impact drives creativity and community.[00:17:05] Powerful message: share your unique art. Do you want to learn more about Empowered Emails Program? Go to: www.theartistsguidetobusiness.com/empoweredemailsSign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailOn this episode of 'The Artist's Guide to Business' hosted by Kay Potter, you'll discover the power of email automation for artists. Learn how to streamline your sales processes, engage with clients, and promote your art efficiently. From setting up welcome email sequences to using storytelling in emails, you'll gain valuable strategies to enhance customer engagement.Find out how automated email sequences can help you sell high-priced commissions and effectively promote art shows. Don't miss this episode packed with tips to support your artistic journey and reach your core collectors. [00:00:01] Artist's guide to business, empowering creatives. [00:03:19] Utilize email automations for business success. [00:05:58] Email automation: prewritten emails sent automatically. [00:08:39] Welcome sequence: 3 emails in 5 days. [00:12:55] Automate email sequences for customer engagement. [00:16:40] Automate follow-up emails for client reviews. [00:19:45] Automated email sequences boost sales significantly. [00:22:31] Automate emails for a year. Potential for artists and seasonal promotions. [00:24:44] Automations help artists during busy times. [00:27:22] Set up neutral automation sequences.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailAttention artists and entrepreneurs!Are you tired of struggling to stabilize your income? Join host Kay on this episode of The Artist's Guide to Business as she shares valuable insights and strategies to boost your sales and generate consistent income streams. Learn how to plan targeted promotions, utilize email campaigns, and engage with past clients to maximize your revenue. Discover the secrets of teasing upcoming work and setting specific release dates to create buzz and increase sales.Plus, find out how email segmentation, pre-launch promotions, and offering exclusive content to subscribers can help you achieve financial stability. Don't miss out on this episode and take your artistic or entrepreneurial career to the next level! What you will learn:Opportunities for income stabilization through sharing behind-the-scenes workThe reality of passive income and the importance of high impact income How to set up promotions to motivate your core collectors and grow your revenue  [00:00:00] Stabilize income with seasonal promotions. [00:02:44] Seasonal promotions for pet portrait commissions. [00:05:29] Create promotional sequences for consistent sales. [00:08:38] Pre-launch strategy: build hype, tease, sell. [00:11:28] Annual email launch, promote, sell out. [00:14:25] Plain air lessons bring in money. No time for commissions in summer. Email list helps stabilize income. Reengage past customers for easier sales. Email segmentation for targeted promotions. [00:17:40] Slow months require stable income sources. [00:20:04] Sell murals, prints, classes, newsletters. Stabilize income. [00:21:59] Artist earns income through subscription model. [00:24:29] Email is key for outreach success.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailWelcome to today's episode where I delve deep into the evolving dynamics of social media for artists and the undeniable power of nurturing an email list. Waking up to a snowy April morning, I felt inspired to record from the sunlit comfort of my sunroom, sharing personal reflections and seasoned insights from a decade of thriving as an independent artist.In today's discussion, I explore the significant changes in social media platforms like Facebook and Instagram since my career began, highlighting how their shifting algorithms have impacted visibility and engagement for artists. I contrast this with the enduring value and control offered by building and maintaining an email list—a tool that allows artists direct and uninterrupted access to their audience, bypassing the whims of social media algorithms.Episode Highlights:[2:15] - Reflecting on unexpected snow in April and the serene morning views from my sunroom.[4:00] - Ten years as an artist: Highs, lows, and the financial realities of creative independence.[10:20] - A nostalgic look back at social media's golden era and its evolution into a pay-to-play platform.[15:35] - Discussing the personal shift towards prioritizing email over social media for a more sustainable connection with my audience.[21:45] - The stark reality of content creation for social media vs. the ownership and personalization possible through email marketing.[28:30] - Anecdotes from my career about the long-term benefits of an engaged email list and why it's an indispensable business asset.[35:00] - The psychological toll of social media and the healthier alternatives for digital engagement.[40:55] - Tips on integrating social media use with email marketing strategies to optimize audience engagement without compromising mental well-being.Links & Resources:[Link to recommended resources for building effective email marketing strategies][Join our email list for exclusive updates and insights]Whether you're an artist struggling with social media or looking for more authentic ways to connect with your audience, today's episode offers valuable perspectives on balancing digital presence and mental health. Remember to rate, follow, and share if you found our discussion enlightening. Your support helps us reach more artists like you. Let’s keep creating and connecting, one email at a time! 💌Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailHave you ever thought about how writing emails could actually boost your creativity? In this episode, we will explore how emails can serve as a platform for artistic expression, inspire deeper connections with your audience, and create healthy accountability in your creative practice. What you'll learn:Creativity in communication: Discover how writing emails can be an extension of your art, allowing you to lean into your creativity and artistic persona. Engaging with your audience: Learn how sharing more fully of yourself and your art can inspire your work and provide valuable feedback and validation.Creating healthy accountability: Explore how writing regular emails to your fans can help you focus on what inspires you, leading to increased creativity and inspiration.Call to action: Take some time this week to write a thoughtful email to your audience, sharing a glimpse into your creative process or the inspiration behind your latest work. Use this as an opportunity to connect deeply with your community and nurture your creative spirit. Remember, every email you write is a chance to strengthen your artistic voice and foster meaningful relationships. Keep writing, keep creating, and keep inspiring others through your art.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailIn this Q&A episode, Kay responds to various questions submitted by artists through an email newsletter, covering topics vital for artists looking to focus on their craft without distractions, find customers, understand the importance of pricing consistency, the pros and cons of turning art into a business versus keeping it as a hobby, and how to "beat" the social media algorithms. Kay offers actionable advice on how to make art a priority, identify and engage with potential customers, maintain consistent pricing, and the benefits of treating art as a business. Additionally, tips on how to effectively use social media and email marketing to reach and retain an audience are discussed. The episode emphasizes the importance of clear goal setting, understanding one's audience, and the benefits of building a dedicated community through art. 00:00 Welcome to the Q&A Episode!01:15 Why Join the Email Newsletter?03:14 Diving into Your Questions: Focusing on Art Without Distractions08:57 Finding Your Customers & The Importance of Consistency16:36 Pros and Cons of Turning Your Art into a Business26:37 Email Marketing Insights: Landing Pages vs. Opt-ins28:26 Beating the Social Media Algorithm for More Views36:24 Final Thoughts & The Power of Email ListsSign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailStarting an art business with limited finances might seem challenging, but it's certainly possible. This episode provides you with practical insights and strategies to overcome financial restraints and launch your art business successfully. And even if you have more funding to put into your business, this episode helps you pay attention to the essentials.In this episode, you'll learn:Creative approaches to get started in your art business, even on a tight budget. The importance of developing a resilient mindset when facing financial constraints. Tips on finding affordable resources and taking full advantage of them for your art.  Exploring multiple income streams to support your art business. Advice on strategically investing your limited finances for maximum impact on your art business.By applying the knowledge from this episode, envision your art business breaking ground despite the financial limitation. With careful planning and resourceful strategies, you could establish a viable art business, generating steady revenue and showcasing your talent to the world.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailDeveloping a professional online presence as an artist can feel daunting, especially with the pressure to mimic successful artists. In this episode, we unpack the common mistakes artists make when creating their websites and offers practical advice for a more effective approach.In this episode, you'll learn:Why it's vital to avoid just mimicking the websites of successful artists. How to clarify the specific goal of your website. Why overcomplicating a website can be damaging, especially early on. The importance of keeping your art website unique and authentic.Tips on how to focus more on what potential customers want instead of focusing only on proving your worth. By implementing the tips from this episode, you will have a clear, effective, and engaging website that resonates with your audience and effectively showcases your art. This can ultimately lead to better connections, more sales, and a stronger online presence for your art business.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailStruggling to draw that first line on a blank canvas or make a bold move in your art business? Then this episode is just what you need. Join us as we uncover the art of taking imperfect action, and how it can serve as a stepping stone to real growth and success both in art and business.  In this episode, you'll learn:How an unexpected lesson from eighth-grade art class teaches us to move past the fear of making a start. The importance of taking 'imperfect action' in your business and how it directly contributes to rapid growth and improvement.Why every action directed towards your goal is a positive one and how it brings us one step out of the realm of fantasy and into reality. How often the only way to develop skills and build confidence is to start by using them, even if it means using them poorly at first. The reasons why we often hesitate to take action and how we can overcome these barriers to start making real progress.With the insights shared in the episode, you'll be ready to step outside your comfort zone, start taking imperfect action, and witness transformative growth in your art business.Creating or refining your masterpiece requires more than perfect strokes; it demands an innate willingness to start, knowing well that we can improve as we proceed. The same philosophy applies not just to your art, but to your art business too.So make your mark today, dive right in, and watch your creativity and business flourish as never before.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailDoes managing your art business often feel like a daunting task? Are you stuck wondering how to balance between creating high-value original artwork and the easy-to-sell, low-priced pieces like prints, stickers, and note cards? In this episode, we delve into this common artist dilemma and offer valuable strategic insights, helping you navigate your business model with ease.What you can learn in this episode: -Understand the "one to many" and "one to one" business models and how to strike a balance between the two in your business. -Gain insights into different price points, quantity versus profit, and how it impacts your revenue. -Discover how having a mix of low and high value/price point items in your portfolio can benefit your business. -Learn the essential financial aspect of your business - calculating how many items you need to sell to meet your revenue and income goals. -Understand the implication of relying heavily on income from low cost items. By successfully implementing these business strategies and building an understanding of your revenue structure, you can significantly enhance the performance of your art business.Imagine a thriving art business, where your work – both small items and larger pieces – resonate with audiences and collectors alike, generating a consistent, comfortable income. Realizing this vision is more attainable than you might think - it's all about formulating a business strategy that best suits your artistic endeavors, and this episode is a great place to lay those foundations.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailAre you an artist who finds it difficult to switch off your thinking about work, to take a break or to disconnect from your business? If so, this episode is for you. In this episode, you can learn: -To understand and appreciate the necessity of stepping away from work, even if you're self-employed. -How to identify different behaviors and thinking patterns in your business and time off for better work-life balance. -To recognize frequently overlooked causes of business-related stress and anxiety in your life. -Why it's important to set your business up in such a way that you're not constantly packed but still worried about where to find the next dollar. -The importance of having a repeatable offer in your business, aimed at bringing in a good amount of revenue without being mentally exhausting.What if your art business could be a place of creativity, excitement, and fulfillment, without the constant stress and business-related anxieties hanging over your head?That's the vision we're here to help bring into reality. Never forget that you are the hero of your own art business story, and your journey deserves respect and admiration. With the right tools and mindset, you can shape your business to bring joy and balance to your life, while making your dreams come true.www.theartistisguidetobusiness.com Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailAs an artist, do you find it challenging to put yourself in your customer's shoes and assign a value for your work? Does money mindset affect how you outline your pricing strategy? If so, this podcast episode could offer the momentum shift you've been searching for.In this episode, you will learn:The importance of viewing your art from your customer's perspective, circumstances and financial situations. How not understanding your customer's experience may cause you to undervalue or underprice your work. The significance of reframing how you prove or validate your prices.  Why it's crucial not to make assumptions based on your own experiences and biases. How being an art buyer yourself can help in understanding your buyer's experience.An art business thriving on right pricing and valuation is not out of reach.Artists can align their mindset with a broader understanding of their customer's perception towards their art. With this understanding, artists can confidently price their work for what it's truly worth and experience a vision of success. In that vision, their art becomes more than an expression; it also becomes a sustainable and rewarding livelihood.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailJoin us in this engaging Q&A session where we dive into your burning questions about running an art business. From the complexities of handling taxes to the nuances of seeking gallery representation and the eternal struggle of balancing business with creativity, we're covering it all. This episode is a treasure trove of insights, answering questions directly from you, our valued listeners.What You'll Discover:Tackling Taxes: Do artists need to file taxes quarterly or annually? We discuss the essentials of managing taxes in your art business, including tips for tracking expenses and the importance of professional advice.Gallery Representation: How do you approach a gallery for representation? Learn strategies for making connections, presenting your work, and understanding what galleries are looking for in artists.Creativity vs. Business: How can artists balance the demands of their business with the need for creative expression? We explore ways to integrate creativity into your business practices and make time for pure artistic endeavors.Episode Highlights:Practical advice on managing the financial aspects of your art business, including a straightforward approach to dealing with taxes.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailIn this episode, we dive into the crucial yet often overlooked aspect of running an art business: adopting a CEO mindset for strategic decision-making. Perfect for artists at any career stage, we explore how to transition from day-to-day creation to big-picture thinking and strategic planning. This episode is your guide to navigating the art world with confidence and clarity.What You'll Learn:Why is adopting a CEO mindset essential for artists?How can strategic decision-making propel your art career forward?What steps can you take to align your artistic passion with your business goals?How to assess what's working in your business and pivot where necessary?Tips for setting long-term visions and actionable plans.Takeaways:Insights into making bold decisions that shape your art career.Practical strategies for balancing creativity with business acumen.Inspiration to take charge of your art business with a CEO's forward-thinking approach.Join us as we unravel the art of stepping up as your own CEO, making decisions that not only align with your creative vision but also ensure your art business thrives. This episode is a must-listen for artists ready to take their careers into their own hands.Send us your experiences and thoughts on adopting a CEO mindset in your art business at [email protected]. Let's create, strategize, and succeed together.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan Mail  Show Notes for Episode: Better Boundaries for Better CommissionsWelcome to a transformative journey for artists and creatives diving into the world of commission art. In this episode, we unpack the mystique and challenges of commission work, sharing stories and strategies that aim to empower artists to navigate this vibrant but often unpredictable path with confidence and joy.Key Takeaways:The Importance of Boundaries: Learn why setting clear boundaries is not just about protecting yourself, but about creating a rewarding and fulfilling experience for both artist and client.Turning Chaos into Harmony: Discover strategies to transform potentially chaotic commission experiences into harmonious exchanges of creativity and satisfaction.Real Stories, Real Solutions: Hear firsthand accounts of both delightful and daunting commission experiences and the lessons learned from them.What You'll Learn:Understanding Boundaries: A deep dive into what boundaries are, why they're crucial in the commission process, and how they can revolutionize your relationship with work and clients.Pricing with Confidence: How to establish clear pricing boundaries to avoid surprises and ensure fairness for both you and your clients.The Art of Communication: The role of effective communication in setting expectations, the importance of a comprehensive contract, and how to navigate revisions and feedback.Creative Integrity and Final Decisions: Balancing client expectations with your creative vision and retaining the right to final creative decisions.Managing Deadlines and Flexibility: Strategies for dealing with deadlines, the unexpected twists in creative projects, and how to communicate these realities to clients.Episode Highlights:The Joy of a Fulfilled Client: A touching story of delivering a commissioned piece and witnessing the client's emotional connection to the artwork.Learning from Challenges: An honest recount of a difficult commission, the stress of endless revisions, and the takeaway of needing clear boundaries and better client management.Setting the Scene for Success: A detailed walkthrough of establishing boundaries around pricing, work expectations, and communication to enhance the value of your work and foster deeper connections with your clients.For the Aspiring Commission Artist:If you're curious about commission work but apprehensive about managing client relationships and navigating the intricacies of commissioned projects, this episode is a beacon, illuminating a path through shared experiences and actionable advice.Call to Action:Embrace the strategies shared in this episode to dial in a system that not only protects your creative energy but also enhances the value of your work. Whether you're navigating your first commission or looking to refine your approach, remember, boundaries are your scaffolding for building a successful, satisfying commission practice.Tune in to transform how you view and manage Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan Mail  Show Notes: In this heart-to-heart episode, we dive into a dilemma that many artists grapple with: how to price their artwork. We start with a compelling story that challenges our perceptions of value and time, likening the pricing of art to the simple act of buying a cup of coffee. This narrative sets the stage for a deeper exploration into the complexities of pricing art, moving beyond traditional methods that often undervalue an artist's work. Key Highlights: The Pricing Paradox: We address the common pitfalls artists face when pricing their work, including the flawed logic of hourly rates and the emotional turmoil of attaching a price to one's passion. A Holistic Pricing Strategy: Shifting the focus from traditional pricing models, we discuss the importance of viewing pricing as a tool for business viability and personal comfort. We explore strategies for setting yearly income goals and breaking these down into achievable sales targets at various price points. Embracing High-Value Art Sales: The episode challenges the hesitation around high-ticket items, emphasizing the rewarding experience of selling art that is both highly valued by the buyer and profitable for the artist. The Psychological Impact of Pricing: We delve into how pricing affects brand perception and client experience, underscoring the strategic role of pricing in positioning and the potential pitfalls of underpricing. Personal Anecdotes and Industry Insights: Drawing from personal experiences and industry observations, the discussion highlights the consequences of underpricing and the empowering effect of a well-considered pricing strategy on an artist's career and self-worth. Actionable Advice: The episode concludes with practical advice for artists struggling with pricing, encouraging a shift towards a more strategic and confident approach to valuing their work. This Episode Is For You If: You're an artist uncertain about how to price your work. You're looking for a sustainable way to balance your passion for art with financial viability. You want to understand the psychological and strategic aspects of pricing in the art market. Takeaway: Pricing your artwork is not just about covering costs but about valuing your talent, time, and contribution to the art world. By adopting a holistic and strategic approach to pricing, you can ensure your art business is not only sustainable but thrives, allowing you to continue doing what you love most. Join us as we unravel the art of pricing, empowering you to confidently tag your masterpieces with the price they truly deserve.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailCrafting Your Artistic Voice: Writing Emails that Connect and InspireIntroduction: Welcome, artists, to a special episode where we delve into the art of effective email communication. Our host shares her recent experiences with Christmas commissions, capturing the joy of creating art that touches hearts during the festive season. Get ready for an inspiring journey into crafting a unique artistic voice for email marketing.Personal Touch in Emails:Creating Deep Connections: Learn the importance of personal touch in emails, and how sharing authentic stories can build stronger bonds with your audience.Embracing Vulnerability: Discover how being open and vulnerable in your emails can resonate with subscribers, leading to meaningful interactions and feedback.Finding and Using Your Brand Voice:Defining Brand Voice: Unpack what a brand voice is and its significance in differentiating your art business.Aligning with Audience Needs: Explore how to tailor your brand voice to resonate with your audience's desires and values.Evolving with Your Business: Understand that your brand voice can grow and change along with your artistic journey and business goals.Content Creation Strategies:Diverse Content Categories: Get insights into creating various content categories that align with your brand voice, whether it's inspiring, whimsical, or expert.Balancing Art-centric and Varied Content: Learn the balance between showcasing your art and offering varied content to maintain reader engagement.Email Writing Tips:Length and Skimmability: Tips on crafting concise, skimmable emails that respect your audience’s time.Visuals and Formatting: Utilize photos, gifs, and text formatting to make your emails visually appealing and easy to read.Engaging Subject Lines: Master the art of writing captivating subject lines to ensure your emails stand out in crowded inboxes.Special Offers and Exclusivity: Occasionally treat your subscribers with special offers or giveaways to show appreciation and keep them engaged.Conclusion: This episode is a must-listen for artists seeking to enhance their email marketing skills. It’s filled with practical advice on using personal stories, defining a unique brand voice, and crafting emails that truly connect with your audience. Embrace these strategies to deepen relationships with your patrons and add a touch of creativity to your email communications.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailBuilding Your Art Community: First Steps to Growing an Email List of BuyersIntroduction: Artists, welcome to a practical guide on building an email list to connect with your buyers and fans. Dive into the host’s personal anecdotes from her artistic journey, offering a glimpse into the life and experiences shaping the discussion.Value of an Email Address:For Artists: Learn why every email address is a gateway to potential lifelong fans and customers, and how it can deepen your connection beyond social media.For Subscribers: Understand the significance of an email address from a subscriber's perspective and its psychological value, encouraging artists to respect each subscriber.Effective List Building Strategies:Offering Value: Discover ways to provide value to your subscribers, such as giveaways, exclusive content, and special promotions, making their subscription feel worthwhile.Creative Partnerships: Explore partnership opportunities with companies and artists to extend your reach and engage new audiences.Welcoming Friends and Family: Don’t overlook the potential in your immediate network; inviting friends and family to join your email list can enhance personal connection and feedback.Welcome Email Series:Setting the Tone: Learn the importance of crafting a welcome email series that thanks new subscribers, outlines what to expect, and invites further interaction.Personal Touch: Use welcome emails to establish a personal connection, making subscribers feel valued and part of your artistic journey.Engagement and List Growth:Recognizing Lurkers: Understand that not all subscribers will actively engage, but many are silently appreciating and valuing your content.Handling Unsubscribes: Learn to view unsubscribes as a natural part of email marketing, focusing on those who remain interested and engaged.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailIntroduction: Welcome, artists! In this enlightening episode, we dive into the art of email marketing, a tool often overlooked yet incredibly potent for deepening connections with patrons and amplifying your art business. We start with a heartwarming story of how a simple Christmas card underscores the power of personal connections fostered through email communication.Deep Dive into Email Marketing:Building and Sustaining Relationships: Learn how email marketing helps nurture lasting relationships with art patrons, sharing an inspiring story of a connection that blossomed over seven years.Why Email Marketing is Essential for Artists: Understand the deeper motivations behind your art and business, and how email marketing aligns with these goals, offering more than just financial returns.Empathy and Community: Explore the idea that your patrons and supporters form your community, making email an invaluable tool for ongoing engagement and sharing.Email Marketing Terms Demystified:Email Service Provider (ESP): Discover the significance of ESPs and how they serve as your digital studio for crafting emails.Metrics Explained: Learn about open rates, bounce rates, and the importance of understanding your audience’s engagement.Segmentation and Personalization: Find out how categorizing your audience can lead to more effective and personalized communication.Automation and Efficiency: Dive into automation features that streamline your email marketing efforts, saving time and ensuring consistency.Addressing Hesitations and Encouraging Action:Overcoming Time Constraints: Tips for integrating email marketing into your busy schedule without feeling overwhelmed.Building Confidence: Why asking for email addresses isn't as daunting as it seems and how it opens doors to meaningful connections.Commitment and Consistency: Learn to balance consistency with the flexibility inherent in the creative process, and why it's okay not to be perfect.Conclusion: This episode is a treasure trove for artists looking to harness the power of email marketing. It’s not just about selling; it’s about creating a narrative and bringing your patrons along on your artistic journey. Embrace email marketing as a key strategy in your art business, and watch your connections, and success, flourish.  Link for worksheet: www.theartistsguidetobusiness.com/buildSign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailWondering where to invest in your art business — especially when money feels tight or unpredictable?In this episode of The Artist’s Guide to Business, I take you behind the scenes of my own business and share exactly where I spent money last year — from tools to coaching to systems — and what I’m changing as I plan for the year ahead.We’ll talk about:The difference between smart investments and shiny distractionsWhat to spend money on when you’re just starting out vs. when you’re ready to scaleHow to reflect on last year’s ROI (return on investment) so you can make sharper decisions this yearWhy sometimes the best investment isn’t money — it’s time or structureWhether you're running your first real art biz or trying to make the leap to full time, this episode will help you get intentional, clear, and confident about how you’re spending your money and energy.---Mentioned in this episode:My actual art biz expenses (real numbers, no fluff)Tools I loved — and ones I might ditchA simple framework to plan your next 90 days of growth---If this episode resonates, leave a review! It helps other artists find the show and supports the mission of helping creatives build sustainable, thriving businesses.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailBonus Episode Title: "From Emails to Earnings: My $10K Success Story" Episode Summary: In this bonus episode, join Kay as she unveils the transformative power of email marketing in the art world. Kay shares her personal journey and the remarkable success stories of three distinct email campaigns: from regular sip and paint parties to pet portrait commissions, and a one-time mural promotion that astonishingly generated $10,000. This episode is not just about the figures; it's a deep dive into the strategies, the mindset, and the practical steps that turned simple emails into significant earnings. Key Highlights: Sip and Paint Success: How Kay turned a winter slump into a thriving $3,000/month venture with targeted emails for local sip and paint events. Pet Portrait Commissions: The strategy behind her annual August pet portrait email blast, combining urgency with personal touch, resulting in a substantial income boost. The $10K Mural Email: Kay recounts her most lucrative campaign, a well-crafted email for flat-rate murals, unexpectedly leading to $10,000 in bookings. Beyond the Money: Insights into how these campaigns built lasting relationships with clients and bolstered Kay's reputation as a trusted artist in her community. Email Marketing as a Service: Kay emphasizes the importance of seeing email marketing not just as a sales tool, but as a means to genuinely serve and connect with her audience. Call to Action: Kay invites listeners to engage with her on Instagram (@theartistguidebusiness) or via email to share their thoughts or their own email marketing triumphs. Closing Thoughts: Reflecting on the power of intentional, well-crafted email marketing in building a sustainable and profitable art business. This episode not only provides inspiration but also offers tangible lessons on harnessing the potential of email marketing in the art industry. It's a testament to Kay's innovative approach and her commitment to nurturing genuine connections with her audience.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailPodcast Shownotes: Words That Work: Crafting Compelling Copy in Your Art Business Episode Title: Words That Work: Crafting Compelling Copy in Your Art Business Host: Kay Potter Duration: [00:00:00] - [00:31:00] Episode Summary: In this episode of "The Artist's Guide to Business," host Kay Potter delves into the often-overlooked yet crucial aspect of art business: copywriting. The episode emphasizes the significance of copywriting in marketing and business efforts for artists, highlighting its role in building relationships, expressing unique artistic voices, and engaging with audiences. Key topics covered include: The Importance of Copywriting: Understanding its role beyond mere words on a page, as a tool for relationship-building and audience engagement. Consistency and Uniqueness: The need for regular communication with the audience and infusing personal quirks and stories into copy to build a connection. Intentionality in Copywriting: Aligning copy with broader business goals and understanding its specific role in different contexts like websites, emails, and promotional materials. Engaging the Audience: Strategies to make copy more engaging and interactive, including calls to action and personal anecdotes. Dealing with Audience Drop-off: Understanding that not everyone will resonate with your message and that's okay. Key Takeaways: Copywriting is More Than Words: It's a strategic tool for artists to connect with their audience, build trust, and express their unique voice. Consistency is Key: Regular communication helps in building a foundation of trust and familiarity with the audience. Personal Touch Matters: Sharing personal stories and details helps in making a deeper connection with the audience. Understanding the Audience: Knowing the audience's needs and struggles is crucial in crafting resonating messages. Intentionality in Business Goals: Aligning copy with business objectives and understanding its role in different contexts. Engagement Through Copy: Making the audience a part of the story and using calls to action to increase engagement. Accepting Audience Drop-off: Losing followers can be a sign of honing in on a more engaged and relevant audience. Call to Action: Listeners are encouraged to apply the insights from the podcast to their own art business. They can start by reviewing and editing the copy on their website or other materials, considering the principles discussed in the episode. Kay Potter invites listeners to share their original and revised copy with her on Instagram at @theartistguidetobusiness.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailEpisode Summary: Welcome to a lively and real talk about the art world's best-kept secret – managing the chaos of creating and selling your art without losing your mind! This episode isn't about fleeting productivity hacks; it's about setting up your art business for enduring success. Inspired by a meme that all too accurately depicts the overwhelming multitasking artists face, we dive deep into practical, sustainable strategies for balancing the demands of the studio with the realities of running a business. Key Points Discussed: The Artist's Juggling Act: Explore the whirlwind of roles artists play, from being their own marketer to chief canvas creator, and how to keep all these balls in the air without dropping any.  Striking a Perfect Balance: Learn to navigate the fine line between your passion for creation and the necessities of business management.  Streamlining Your Art Empire: Techniques to automate and systemize the business side of art, so you can focus more on what you love – creating! Batching tasks: Why doing similar tasks together saves sanity. Identifying and focusing on business tasks that really move the needle.  Embracing Help and Imperfection: How delegating can be your superpower and why perfection is the enemy of done.  Sanctifying Studio Time: Scheduling sacred studio sessions and guarding them fiercely. Tips for energizing your art days and staying in the creative zone. Keeping your social media hustle from hijacking your art flow.  Warming Up Creatively: Clever warm-up activities to ease into your art-making groove. The importance of setting aside time for pure creative play in the studio.  Insights from the Trenches: Real-life stories and lessons from the front lines of balancing art and bSign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan Mail  Sales 101 for Artists: Unpacking the Sales Cycle   Have you ever wondered what exactly you are supposed to be doing to help sell your art? Or how, when and what you are supposed to say to potential clients?  In this podcast episode, Kay talks about each phase of the sales cycle for artists, providing insights on how artists can guide potential customers through each stage for more effective marketing efforts. Kay highlights that one of the most effective ways to manage the sales cycle is by nurturing customers through consistent and transparent communication, making it easier for them to support and purchase from the artist again. We wrap up the three-part series on 'Sales 101 for Artists' with an emphasis on the importance of customer service and understanding the prospect's needs at every stage of the cycle.   01:05 Introduction and Personal Anecdotes 02:34 Sales 101 for Artists: Part Three 03:32 Understanding Sales Psychology 04:55 The Sales Cycle: Awareness Stage 10:42 The Sales Cycle: Interest Stage 17:47 The Sales Cycle: Intent Stage 18:37 Understanding the Buyer's Psychology 19:44 Addressing Buyer's Objections 21:34 The Power of Client Testimonials 24:33 The Purchase Stage 26:19 The Importance of Consistent Communication 29:32 Post-Purchase and Repurchasing Stages 30:46 The Referral Stage 33:15 The Role of Galleries in the Sales Cycle 34:37 Wrapping Up the Sales 101 for Artists Series   Find your pdf worksheet and reference by going to: www.theartistsguidetobusiness.com/sales101  Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailDo you ever find yourself unsure of what you need to say to potential customers?  Have you ever had someone interested in your art only to watch them kind of fade away without making a purchase? This week, we go deeply into the most important tool in your business toolbox for your sales: Storytelling.  This episode gives you three effective places and ways to use storytelling to boost the sales of your art.  We'll go over: Telling stories to help your customers know, like, and trust you. How to use storytelling to increase the value of your work, and to activate buyers. And understanding the most important story to your sales: your customers story. What you'll walk away with: An effective approach to use to talk to customers and potential clients.   Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailEpisode Description: In this  episode, we delve into the crucial aspect of sales for artists: understanding and connecting with your ideal customer. Join host Kay Potter as she explores how to identify and communicate with the people most likely to invest in your art, moving beyond superficial demographics to the emotional and personal reasons that drive art purchases. What You’ll Learn: The importance of knowing who your customers are and how to effectively communicate with them. Strategies for identifying your ideal client based on emotional and personal connections, rather than just demographic information. Insightful storytelling from Kay's personal experiences in the art business, highlighting the nuances of customer relationships. How to address common objections in the art buying process, including price, value, and need, through effective communication and education. Key Moments in the Episode: The importance of knowing who is buying your art. Kay shares a personal story about identifying ideal customers in her own art business. Discussion on the deeper emotional connections that drive art purchases. Strategies for speaking directly to your ideal art clients in your marketing and sales messaging. Babelfish Business Term of the Day: 'Objection Handling' in the context of art sales. Closing thoughts and the importance of aligning with your customers' needs and desires. Call to Action: Reflect on your previous art sales and think about who your clients are. Write down characteristics, preferences, and emotional drivers that connect them to your art. Use this insight to tailor your marketing and sales messages more effectively.Sign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way! 

Send us Fan MailEpisode Summary: In this episode, we delve into essential strategies for artists looking to make their art business more profitable and effective, especially during the bustling holiday season. We cover everything from streamlining your product offerings to mastering the art of efficient production, thoughtful packaging, and streamlined sales processes. Additionally, we explore the concept of "inventory turnover" and its significance in your art business.     Key Topics: Streamlining Your Product Range: Focus on key products. Standardize sizes and variations. Packaging and Delivery: Plan your packaging materials and delivery methods. Add value to your packaging for a memorable unboxing experience. Streamlining Your Sales Process: Implement clear payment systems. Prepare communication templates for consistency and efficiency. Organize your order management for a smooth operation. Understanding Inventory Turnover: Learn about the rate at which inventory is sold and replaced in your business.   Memorable Quotes: "When you're in this busy season, you don't want to be figuring out... You want to be able to just clean it up and have it done." "If you can just be really specific or standardized... you don't have to figure things out with each person who orders from you." "There's nothing wrong with wanting to jump on board and capitalize off of the season." "You get to decide when your business is selling and when your business is on hold." "Inventory turnover is the rate that inventory stock is sold or used and replaced."   Resources Mentioned: Google Forms or Typeform: For collecting customer information. Google Drive: For backend organization. PiratSign Up For the Vesselo Waitlist Here 🎉🥳🎉Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend! The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way!