PODCAST · business
The Beauty Business Playbook
by thejessfeld
Welcome to The Beauty Business Playbook — the podcast for beauty, wellness, and aesthetic CEOs ready to elevate their mindset, refine their systems, and stand out in their market. My name is Jess, and I have over 12 years experience in the beauty and wellness space. I'm also fortunate enough to be the owner of my own luxury beauty lounge, Apothek. Join me for honest conversations, practical strategy, and powerful perspectives to help you grow a business that feels aligned, profitable, and impactful.
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5
Going Solo w/ 10 Years of Waxing Wisdom: Techniques, Business, and Lessons Learned | ft. Doll Parts Beauty Parlor
In this episode of The Beauty Business Playbook, I sit down with Colleen, owner of Doll Parts Beauty Parlor. After 10 years as a waxing expert, she recently took the leap and shifted from working for a corporation to opening her own suite. We chat all things businesses, waxing techniques, and more.FIND COLLEEN (your wax bestie)https://www.instagram.com/dollpartsparlorBook (Costa Mesa, CA): dollparts.glossgenius.comCONNECT WITH JESSwww.instagram.com/thejessfeldwww.tiktok.com/@thejessfeldWORK WITH MEIf you’re ready to elevate your business and mindset, I offer:1:1 Coaching & MentorshipStrategy IntensivesWorkshops & TrainingsFREE RESOURCES:www.apotheklounge.com/trainingIf you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.
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4
Mindset Shifts I Learned the Hard Way in Business
In this episode of The Beauty Business Playbook, I’m chatting with you about some of the mindset shifts that I've learned in building a business and by helping others navigate the beauty and wellness industry. Let's reframe our way of thinking, so we can expand our ability to grow!What You’ll Learn in This EpisodeHow your mindset can affect your ability to show up for your business Reflecting and changing your attitude can help you gain clarityWhy nothing is truly a waste of time in businessHow to start viewing mistakes as feedback, not failuresHow shifting from competition to collaboration can expand your opportunitiesFREE LIVE WEBINAR ON 2/4 AT 4PM PSTSave your spot HERE!CONNECT + SHARE YOUR PROGRESS!www.instagram.com/thejessfeldwww.tiktok.com/@thejessfeldWork With MeIf you’re ready to elevate your business and mindset, I offer:1:1 Coaching & MentorshipStrategy IntensivesWorkshops & TrainingsFREE RESOURCES:www.apotheklounge.com/trainingIf you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.
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3
How to Identify Your Ideal Client Avatar (Step-by-Step for Beauty Businesses)
In this episode of The Beauty Business Playbook, I’ll be walking you through a step-by-step exercise that allows you to identify your Ideal Client Avatar. Stop guessing your strategy, and start attracting clients who TRUST you. What You’ll Learn in This EpisodeSteps of identifying WHO you are speaking toHow your Ideal Client Avatar can increase lead generation and client retentionWhy getting crystal clear on your ICA is a key factor in your beauty business successCONNECT + SHARE YOUR PROGRESS!www.instagram.com/thejessfeldwww.tiktok.com/@thejessfeldWORK WITH MEIf you’re ready to elevate your business and mindset, I offer:1:1 Coaching & MentorshipStrategy IntensivesWorkshops & TrainingsBLOOM METHOD TRAINING + FREE RESOURCES: www.apotheklounge.com/trainingIf you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.
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2
Beauty Boss Q&A: Med Spa and Beauty Business Owner's Questions Are Answered
In this episode of The Beauty Business Playbook, I’m answering some of the top questions from med spa and beauty business owners! TOPICS COVERED:Fully booked, but not profitableRaising prices without losing clientsImportance of social mediaKnowing your numbers CONNECT + SHARE YOUR PROGRESS!www.instagram.com/thejessfeldwww.tiktok.com/@thejessfeldWork With MeIf you’re ready to elevate your business and mindset, I offer:1:1 Coaching & MentorshipStrategy IntensivesWorkshops & TrainingsFREE RESOURCES:www.apotheklounge.com/training/#freeresourcesIf you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.
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1
10 Things You Can Do Right Now to Elevate Your Spa
In this episode of The Beauty Business Playbook, I’m breaking down 10 things you can implement in your spa or practice RIGHT NOW to stand out and elevate the client experience! This episode is designed for beauty and wellness business owners who want to stand out from the competition without financial stress or burnout.What You’ll Learn in This EpisodeWhy and how to shift from “more clients” to “the right clients”What "standing out" actually means10 strategies you can bring into your business to set you apart in an oversaturated marketHow to integrate these into your business without feeling overwhelmed or overspendingCONNECT + SHARE YOUR PROGRESS!www.instagram.com/thejessfeldwww.tiktok.com/@thejessfeldWork With MeIf you’re ready to elevate your business and mindset, I offer:1:1 Coaching & MentorshipStrategy IntensivesWorkshops & TrainingsFREE DOWNLOADS/RESOURCES: https://www.apotheklounge.com/trainingIf you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.
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ABOUT THIS SHOW
Welcome to The Beauty Business Playbook — the podcast for beauty, wellness, and aesthetic CEOs ready to elevate their mindset, refine their systems, and stand out in their market. My name is Jess, and I have over 12 years experience in the beauty and wellness space. I'm also fortunate enough to be the owner of my own luxury beauty lounge, Apothek. Join me for honest conversations, practical strategy, and powerful perspectives to help you grow a business that feels aligned, profitable, and impactful.
HOSTED BY
thejessfeld
CATEGORIES
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