The Blow Your Mind Podcast

11 rounds of layoffs. Yellow envelopes on desks. Two ballrooms in two different hotels, and the news that everyone in the other room just lost their job. Before Erika built Directorie, she lived through some of the most painful corporate restructurings the pharma industry could deliver. In episode three of the Blow Your Mind Podcast, she walks through what those years actually felt like and how they shaped every decision she made when she got to build her own company. From the "moments that matter" framework to the no-asshole policy to why one-on-ones are non-negotiable, this episode is the playbook for anyone trying to build a culture where people feel safe, seen, and able to do their best work. If you've ever sat at a desk wondering whether tomorrow is your last day, or you're a leader trying to build something different, this one is for you.Follow Erika on Instagram: https://www.instagram.com/erika_sinner/Check out her website: https://erikasinner.org/Buy her book, Pets Are Family: https://erikasinner.org/bookCheck out TinySuperheroes: https://tinysuperheroes.com/00:00 Welcome back to Blow Your Mind00:42 The yellow envelope layoff02:51 Two ballrooms, two outcomes03:43 Why I built Directorie05:25 Moments That Matter06:36 Why one-on-ones are non-negotiable08:42 Culture is how they feel on Sunday night10:20 We're a team, not a family12:35 Building intentional fun (and ziplining opt-outs)13:35 Mind blown moment: culture doesn't just happen14:10 This week's challenge

What happens when the wife becomes the breadwinner, the husband becomes the stay-at-home dog dad, and neither of them feels the need to apologize for it? In episode two of the Blow Your Mind Podcast, Erika is joined by her husband Chris for their first on-mic conversation about how they actually built their partnership. They go back to the lowest moment, a broken ankle, a lost job, and the decision to start Directorie anyway, and walk through what it really took: 22 weeks of travel in year one, hard conversations about chores, and a literal list slid across the dining room table. If you've ever struggled to ask for what you need at home, or wondered how unconventional partnerships actually work behind the scenes, this one is for you.Follow Erika on Instagram: https://www.instagram.com/erika_sinner/Check out her website: https://erikasinner.org/Buy her book, Pets Are Family: https://erikasinner.org/bookCheck out TinySuperheroes: https://tinysuperheroes.com/00:00 Welcome back to Blow Your Mind00:54 22 weeks on the road, year one of Directorie02:15 The broken ankle and the lowest point04:49 "I think I want to start a company"06:05 Choosing a life without human kids07:26 Rewriting who does what at home10:12 Post-COVID: the day Chris "got retired"12:22 Trophy husbands and the golf course reactions14:19 The list that changed everything18:14 Mind blown moment: just ask20:28 This week's challenge

What do you do when you've given everything to a job and still get fired? In the very first episode of the Blow Your Mind Podcast, Erika Sinner opens with the story of sitting alone in a parking lot in tears, watching her former team collect awards in New York while she watched on Instagram for the work she led. She shares the single question that pulled her out of that moment, and the one she's built an eight-figure company, a bestselling book, and her whole life around since: How can I blow somebody's mind today? If you've ever been passed over, overlooked, or told you weren't needed, this is your invitation to stop waiting for permission and start building proof of who you already are.Follow Erika on Instagram: https://www.instagram.com/erika_sinner/Check out her website: https://erikasinner.org/Buy her book, Pets Are Family: https://erikasinner.org/bookCheck out TinySuperheroes: https://tinysuperheroes.com/00:00 Welcome to Blow Your Mind00:54 The parking lot moment02:21 The question that changed everything04:39 Things happen for you, not to you06:20 What to expect from this podcast08:17 This week's challenge