PODCAST · business
The Brand Bullshit Podcast
by Jeff Lerner
Tired of the marketing hype? Join us as we dive deep into the world of branding and uncover the behind-the-scenes tactics used to manipulate consumer behavior. From exaggerated claims to misleading advertising, we'll explore the art of bullshitting your way to success and how the best marketers can stand above the crap. Listen in to hear:- Real-world examples: Discover the most outrageous marketing campaigns that have pushed the boundaries of truth.- Inside the mind of a marketer: Hear from an industry expert (and some special guests) who share strategies for convincing customers to spend more.- Critical analysis: Uncover the hidden messages and emotional manipulation behind popular brands.- The Brand Bullshit Scorecard: Where do your favorite brands fall on the scale of bullshit artists? And does it matter to most consumers?
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Episode 4: Why Do Brands Donate?
Is Bombas donating socks because it's the right thing to do, or because it's a great marketing tactic to reduce customer acquisition costs? We dive into this and more!
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Episode 3: Celebrity Endorsements
Celebrity Endorsements: Are They Worth the Hype? Analyzing the effectiveness of celebrity partnerships and the potential for misleading claims (and a rant about the Kardashians).
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Episode 2: The Scarcity Trap
Amazon Prime Days are here, so to celebrate the big occasion, I recorded a special new episode that focuses on exactly why Prime Days are so successful for Amazon: urgency, scarcity, and strike pricing.
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Episode 1: Greenwashing
Greenwashing - The Great Pretender: A deep dive into how brands use environmental claims to mask unsustainable practices. From Starbucks to Volkswagon, we dive into some of the biggest lies in sustainability marketing and call "bullshit" on those brand campaigns that didn't back up their claims.
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ABOUT THIS SHOW
Tired of the marketing hype? Join us as we dive deep into the world of branding and uncover the behind-the-scenes tactics used to manipulate consumer behavior. From exaggerated claims to misleading advertising, we'll explore the art of bullshitting your way to success and how the best marketers can stand above the crap. Listen in to hear:- Real-world examples: Discover the most outrageous marketing campaigns that have pushed the boundaries of truth.- Inside the mind of a marketer: Hear from an industry expert (and some special guests) who share strategies for convincing customers to spend more.- Critical analysis: Uncover the hidden messages and emotional manipulation behind popular brands.- The Brand Bullshit Scorecard: Where do your favorite brands fall on the scale of bullshit artists? And does it matter to most consumers?
HOSTED BY
Jeff Lerner
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Frequently Asked Questions
How many episodes does The Brand Bullshit Podcast have?
The Brand Bullshit Podcast currently has 4 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Brand Bullshit Podcast about?
Tired of the marketing hype? Join us as we dive deep into the world of branding and uncover the behind-the-scenes tactics used to manipulate consumer behavior. From exaggerated claims to misleading advertising, we'll explore the art of bullshitting your way to success and how the best marketers can...
How often does The Brand Bullshit Podcast release new episodes?
The Brand Bullshit Podcast has 4 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Brand Bullshit Podcast?
You can listen to The Brand Bullshit Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Brand Bullshit Podcast?
The Brand Bullshit Podcast is created and hosted by Jeff Lerner.
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