The Business of Entertainment @ Sundance

Film festivals are now more important than ever, especially for the next generation. Younger audiences want a sense of community that goes beyond a film and festivals are often the first place that anyone hears about an independent film. It’s about finding your audience, and the international hubs have gained a lasting advantage. President & CEO David Magdael (David Magdael & Associates) , Founder Ella Mische (Croatia International Film Festival ) and Producer Valerie Steinberg discuss how for the modern filmmaker, the strategy must begin at the point of conception. Producers are now encouraging creators to think about their global platform before the first frame is shot. It is no longer enough to make a great movie; you must understand where people are watching content and who, in the furthest corners of the globe, is waiting to join your community. This branded podcast is underwritten by Chase Sapphire Reserve for Business and produced by LA Times Studios.The views expressed are those of the speakers and does not reflect the views of JPMorgan Chase and does not convey endorsing any companies,brands, products, or third parties mentioned during the panels. The content is informational only and not intended as legal or financial, or medical advice.

CultureCon Founder & CEO Imani Ellis, Bleecker Street President & CMO Tyler DiNapoli and Topicals Co-Founder & CEO Olamide Olowe all began their businesses in their apartment living rooms. A similar start to many of the industry giants we see today. In a panel discussion, participants delve into how they anchor storytelling, intentional community, brand development, and business within the growing “trust economy”. They recognize and come to terms with the idea that brands, media, and creators are intersecting across all forms, often in unexpected ways, but developing your idea even today still needs an analog skillset. This branded podcast is underwritten by Chase Sapphire Reserve for Business and produced by LA Times Studios.The views expressed are those of the speakers and does not reflect the views of JPMorgan Chase and does not convey endorsing any companies,brands, products, or third parties mentioned during the panels. The content is informational only and not intended as legal or financial, or medical advice.