PODCAST · business
The Business of Women
by Julie Kucinski
Where brand, marketing, culture & women meet. Get insight, news and expert interviews on women-focused brands, trends and culture. From beauty, wellness, food, fashion, books, lifestyle, ageism, media and more. Hosted by Julie Kucinski, longtime expert in women-focused brands and co-founder of perimenopause & midlife wellness brand Wile.
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Will Ozempic Eat the Wellness Industrial Complex?
The Business of Women: Ozempic and the Disruption of Women's MarketingThis is a Julie K (that's Julie Kucinski) solo episode, pulling together some anecdotal research on semaglutide (aka: Ozempic, Wegovy, GLP-1) My hhypothesis? This medication could disrupt industries that rely on all things craving. In the women's marketing world that includes not just snacks or booze or chocolate but social shopping, adaptogens, wellness, productivity and maybe ADHD or anxiety meds (BTW - women over 40 are the #1 anxiety med market) The big question is, what is America's bigger appetite? To be thin and "happy" ? Or novelty, pleasure and hedonism.... ?Dopamine Nation, we may soon become Sema Nation: 00:00 Introduction to Biz of Women 00:23 Ozempic: What is it, really? 00:37 The Year is 2028-ish.. how may we live? 01:54 The Impact of Ozempic on Consumer Behavior03:57 How Ozempic Works: The Science Behind It05:43 Potential Disruptions in Various Industries07:04 The Effect of Ozempic on Spending and Shopping Behaviors09:38 Ozempic and the Wellness Industrial Complex12:23 Ozempic's Potential Impact on Sex and Libido (could go a few ways) 16:45 The Big Question: Can We Break Our Addiction to Addiction?Disclaimer: I'm no scientist, researcher or scientist. My sources were trade journals, recent journalism, Reddit and X for user reports and early clinical studies. #ozempic #wellness #marketing #trend #women #lifestylebrands
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ABOUT THIS SHOW
Where brand, marketing, culture & women meet. Get insight, news and expert interviews on women-focused brands, trends and culture. From beauty, wellness, food, fashion, books, lifestyle, ageism, media and more. Hosted by Julie Kucinski, longtime expert in women-focused brands and co-founder of perimenopause & midlife wellness brand Wile.
HOSTED BY
Julie Kucinski
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Frequently Asked Questions
How many episodes does The Business of Women have?
The Business of Women currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Business of Women about?
Where brand, marketing, culture & women meet. Get insight, news and expert interviews on women-focused brands, trends and culture. From beauty, wellness, food, fashion, books, lifestyle, ageism, media and more. Hosted by Julie Kucinski, longtime expert in women-focused brands and co-founder of...
How often does The Business of Women release new episodes?
The Business of Women has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Business of Women?
You can listen to The Business of Women on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Business of Women?
The Business of Women is created and hosted by Julie Kucinski.
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