PODCAST · business
The Buzz Word by buzzback
by buzzback
The Buzz Word is a podcast from buzzback exploring the trends shaping how we live and what they mean for business, culture, and decision-making today. More than a series of conversations, it’s a platform for turning ideas, perspectives, and real-world experience into influence and impact.Each episode brings together clients, collaborators, and experts, from marketers and strategists to category specialists and cultural thinkers. Through candid, conversational discussions, we unpack emerging challenges, surface new perspectives, and connect what’s happening now to what’s coming next.From fresh thinking and real-world case stories to expert viewpoints and evolving industry conversations, The Buzz Word is where buzzback acts as both contributor and curator, helping ideas travel further, reach new audiences, and drive meaningful growth.
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Ep. 1 - The Business of Women's Health: Investment, Innovation, and Impact
Laura has a conversation with Fiona Thwaites, a leading consultant in the healthtech industry, on the evolving women’s health landscape, from the rise of femtech to the realities of funding, innovation, and what it takes to build meaningful impact in a complex, underserved space.
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Ep. 0: Welcome to the Buzz Word!
In this short introductory episode, buzzback founder and CEO Carol Fitzgerald joins Scott to reflect on the origins of the company and the thinking that has shaped it over the past 26 years. Together, they explore the idea of the "relentless pursuit of the why" and why now is the right moment to launch The Buzz Word. It's a brief look at where it all started, and what's ahead.
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ABOUT THIS SHOW
The Buzz Word is a podcast from buzzback exploring the trends shaping how we live and what they mean for business, culture, and decision-making today. More than a series of conversations, it’s a platform for turning ideas, perspectives, and real-world experience into influence and impact.Each episode brings together clients, collaborators, and experts, from marketers and strategists to category specialists and cultural thinkers. Through candid, conversational discussions, we unpack emerging challenges, surface new perspectives, and connect what’s happening now to what’s coming next.From fresh thinking and real-world case stories to expert viewpoints and evolving industry conversations, The Buzz Word is where buzzback acts as both contributor and curator, helping ideas travel further, reach new audiences, and drive meaningful growth.
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