PODCAST · business
The CMO Office Podcast
by Nikki Taylor
Helping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners. www.the-cmo-office.com
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🎙️PODCAST: Why Marketing Mix Modelling is the map for marketers in a volatile world
Marketing Mix Modelling is entering a new phase.Built on decades of evidence and rigour, it is now evolving to meet the demands of a more volatile, fast-moving environment. As expectations shift from explanation to action, MMM is becoming a more active part of how organisations plan, adapt and grow.In this episode, Paul Sinkinson, Managing Director Asia & Australia at Analytic Partners, returns to The CMO Office Podcast to explore what has changed over the past year, and why it matters now more than ever.The conversation reflects a broader shift in how leading organisations are approaching measurement, moving beyond static views of performance towards something more continuous, commercial and decision-focused.🎧Listen now on Spotify, Apple Podcasts and YouTube🎧 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.the-cmo-office.com
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How many episodes does The CMO Office Podcast have?
The CMO Office Podcast currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The CMO Office Podcast about?
Helping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners. www.the-cmo-office.com
How often does The CMO Office Podcast release new episodes?
The CMO Office Podcast has 1 episodes. Check the episode list to see recent publication dates and frequency.
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You can listen to The CMO Office Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The CMO Office Podcast?
The CMO Office Podcast is created and hosted by Nikki Taylor.
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