The Content Polymath Podcast

https://www.polyinnovator.space/the-creator-equation-mini-series-all-posts/Today is a comprehensive breakdown of the creator equation—strategy, automation, and execution—and how content creators can leverage these elements to accelerate growth in the digital renaissance.Chapters00:00 Introduction to the Creator Equation and Growth Strategies00:28 Who This Channel Is For: Beginners to Advanced Creators00:57 The Core Formula: Strategy + Automation x Execution01:21 Common Pitfalls in Content Growth and How to Overcome Them02:20 The Role of Automation and Delegation in Scaling Content03:45 The Power of Consistent Strategy and Repetition04:41 Content Strategy: Creating Multiple Pieces from One Live Stream05:38 Maximizing Content Output with Clips, Podcasts, and Posts07:03 Content Distribution: Multi-Platform Repurposing07:59 Tools for Automation: Opus Clip, New Link, and More08:50 Enhancing Content Quality with Raw Recordings and High Resolution09:45 The Importance of Effort and Endurance in Content Creation11:04 Summary: How to Get Ahead of 99% of Creators►Affiliates:Videos Repurposed with Opus Clip:https://www.opus.pro/?via=729b77Social Posts Automated with Nuelink:http://nuelink.com/?via=dustin This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Look I’ll be the first to tell you that Substack is cool with how many features it has…. but it just sucks that the features don’t work like they are supposed to.Let alone that Substack Team Substack team NEVER respond, and their support system is NON-EXISTANT.Meaning they are not a good choice either, and if the Video Post to YouTube automation worked properly, then I would be set to go here. I’d move both of my shows, and maybe even bring back this newsletter as well.—Alternatively, there is Spotify for Creators, which isn’t feature rich or great. However it is also free, and I am pretty certain I want to keep doing Video on that platform, as it is important for growth. Apple/Amazon podcasts do not matter.Spotify is pushing video and clips, and I want to be a part of that push, you should too.However, like I said they do not have very many features, and I have had dozens of videos fail to upload because of their halfway made upload tool. Meaning I had to redo them, sometimes twice.That has gotten better, but I still have issues 15% of the time.—The other options RSS.com, Riverside, and Podcastle aren’t really great either. The latter two are just halfway implemented hosts with their recording software. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

A niche is an area of focus for your content creation. Everyone always says “niche down, niche down, niche down”, but in actuality it isn’t that simple.Yes if you followed one topic, then you’ll grow more sustainably, but not necessarily more rapidly. What matters is that you stay true to yourself, and for a lot of people being polymathic is ingrained in their way of life. This post isn’t about polymathy, but I wanted to make this point.Sometimes by taking the opposite approach we can be more truthful to our way of life. Making our content stand out more.Why is it important to be true to yourselfIf you carve out just that one niche of your life, that one area of focus, then you leave out the other aspects that make you who you are.How is someone going to listen to you, if you aren’t being fully represented to them?Granted I understand this is getting into the philosophical territory, and that doesn’t fully fit into the logical standpoint of search engine optimization and niching down.Although if you can niche down and be true to yourself, or at least 80%, then great do that. People will see it in your content. I’m making this post for the people like me who would feel incomplete in their works, and therefore the content itself won’t feel as TRUE to them.How?How DO YOU be Truthful to yourself, and your interests?I’m not telling you to jump between topics everyweek. Although if that’s what you WANT to do, then try it. I don’t see it as a waste of time, if it is something you eagerly want to try. I sort of did this with my OmniContent series, where each episode was like this post. A video, blog, and podcast, BUT every episode was a different topic. Unlike this Substack where it is all about content creation.The problem was my skill level in content, as I wasn’t able to keep up a daily, or even in some cases a weekly cadence.Meaning my variety approach wasn’t working, and I need to narrow down my CONTENT TYPES. While not the niche topics, just rather the format of the content itself. I learned that lesson, and now I could do either or, but I choose to “niche down”… sort of.The way I do it is actually that of MULTIPLE NICHES, as I have a “Meta Niche” in “Polymathy”, that is my personal brand’s topic. Rather, it is “Knowledge Management for Polymaths”, which both topics in of themselves are actually quite a meta niches in their own rights. I just chose to combine them, as it felt right for my brand. What about you?Would you have a Meta Niche?Highlighted Tool of the Week: Answer the PublicWhen learning anything about topic finding or SEO, this tool often pops up early on in your rabbit hole. However I wanted to give it a bit of a shoutout, as like with Reddit. You can often find a lot of questions that need to be answered.If you find that your topic on your content is that of more of a meta niche, or even anti niche, then you might be able to reach more people. At the start of your content journey, I actually wouldn’t try to find your super fans just yet. Or the people for your main topic solely. I would experiment a bit, and see what topics do you actually enjoy creating on. As if you’re like me, then you might find yourself stuck in a topic you don’t care for in the long run, and you need to explore more before you buckle down.https://answerthepublic.com/🥡 TakeawaysAgain if you haven’t watched the video, and only read the post, I would suggest doing both. Usually I don’t make the two parts separately, but I did this time around. As I really felt I needed to write this post in a separate mindset. To really give you the best overall episode. More logical explanation in the video, and a more philosophical explanation in the post.This way depending on how your mind works, the message can be received in one of those ways.I’m not saying don’t niche down, as even generalists sometimes have to. What I am saying is that it is okay if you DON’T niche down. At least for a while, and maybe if you’re more akin to me with a meta-niche. Then perhaps you won’t at all…I instead created multiple sub-brands, and you really at that point need a strong personal brand (which should theoretically be your overarching meta-niche. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Look folks I gave it the ol’College TRY, and I looked at alternatives like Beehiiv (which is becoming more of an all in one creator hub). Not to mention of course Beamly (which has been an all in one creator tool). Although the experiences on there, and not to mention Beehiiv’s insane pricing just do not justify using them for me right now. I think for some people they’re great.Substack has been an off and on again thing for me for FIVE plus years at this point. From my Fireside Codex personal journal, how to swim newsletter, PIOS Framework newsletter idea, and even my most recent travel blog! They were all valiant attempts at trying to make use of this interesting platform, and reach some awesome people on the Substack Notes social network.Which I think this Content Polymath one was one of my most successful ventures yet here. Although it is simply diluting my attention, and the constant technical problems Substack Team fails to address or allow us to give feedback on. Are leaving me no choice. The fact that I have to put on my calendar “check to see if the video goes out” every week is just ridiculous.Not to mention adding in thumbnails, playlist, descriptions, language, AI or kid friendly checkboxes, tags, etc. Most of which are set already in my upload defaults that Substack choose to ignore. Despite coming back half a dozen different times, which indicates just how much Substack has the potential to offer us creatives. I’ve left disappointed each time.Now for some people this platform will be perfect! If you are in a region where having a medium or other centralized platforms will block you. Then Substack is way more friendly I would say to people around the world.Alternatively, if you want a free podcast host, or a way to do livestream journalism. Then I think this is an interesting use case for you.The Content Polymath is FAR from being done, for I quite literally have at least 64 strong ideas I want to make over the next year. AT MINIMUM, not to mention live updates when new tools/features/platforms come out, as I think the news style of content is still helpful.I get 100-300k impressions on my site each month, and 7,456 Unique Visitors. Which considering how inconsistent I’ve been on my site that is actually pretty low.My point is that the traffic is coming because I have a ton of SEO, and more importantly For You… valuable content.Ever since I started this Substack, it was like a double helix of content streams. The PolyTools Digest on Ghost, and the Content Polymath on Substack. However they’re both the same brand, and they’re both named the Content Polymath now anyways too.If you would like to check it out and sign up for the newsletters there:https://polyinnovator.space/tag/the-polytools-digest-omnichannel-content/I’m even willing to give you FREE Access to my paid posts for a limited time if you decide to move on over! Just shoot me a message.Here is the post I put out there:https://polyinnovator.space/im-leaving-substack-again/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

This Creator Equation is key to you achieving viral success and massive growth as a content creator. I can’t guarantee it of course, as virality is more slippery than a fish. However I can say that with almost certainty that your success rate will be abysmal if you do not follow the Equation.It is exactly this reason why many creators fail to grow. They are missing one of the three criteria from the Creator Equation, and once they get it then they start seeing results again. Let’s go over what we talked about in this series.Why you need all three…At first I had the strategy, but I was unskilled, and thereby didn’t execute enough. After that I lacked the right tools to fill in my gaps, like clipping for my podcasts, or social post scheduling. Later on I had changed up my content so much, that my old strategy was no longer working. I also just wasn’t even doing it either, but I hadn’t replaced it. Going free form on my execution for far too long.Its okay to go with the flow every once in a while, but otherwise you need to lock in.I actually brought back my original strategy from ways ago for this Substack, and I think it is working well. Time will tell.Once you get your strategy down, tools prepared, and then you can work hard. All three will then compound over time for you. Like AI agents, but before those were even a thing haha.How to get all three done WELLStart making content, follow a simple pattern, i.e. once a week. Perhaps around 30 posts in then increase frequency or add in another type.Once you’ve gotten enough posts under your belt, you decide when that is, add in some automation tools. You don’t want to be paying for anything yet if you don’t have income coming in too. Although social media management is often one of the first I’d suggest paying for to use.Once you get to 100 posts consider your 2nd or 3rd new content type. Keeping up with the first 1-2 types you already are doing.Keep executing on your first type, while just adding the layers of the others on top.Think of it more like an onion, or perhaps an octopus with multiple arms.🥡 TakeawaysWhat you do will determine the outcome, of course. However you can accelerate it if you know what you are doing. The more reps you do will teach you, but I can also help you along the way.Let me know if you’re interested in coaching. Even as deep as we got in the videos of this series, there are a lot more things to learn.You CAN quantify the progression, and that is what I wanted to show all of you. However it isn’t necessary for everyone, sometimes it is just a matter of doing 10 times the amount of work of your competitor.Related if you want to know more: https://polyinnovator.space/tag/the-polytools-digest-omnichannel-content/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

When I teach fitness I often strive for reps first with clients, as you need to learn how to do the form of exercise safely and effectively. You only get that experience with the more amount of PERFECT reps you can do. You get perfect reps by doing more regular reps too. For every 4 regular reps, then you’ll probably get 1 perfect rep.I find that creating content has a similar conversion.Now that being the case how do you get to the point of doing a large output of QUALITY posts? Quantity LEADS to quality with enough reps under your belt.Some people get discouraged when I say 100 posts a day, or when they heard Gary Vee say it. They thought to themselves ah Gary you’re crazy, there’s no way I can do that. It is that self-talk that diminishes your potential.A great comment left by a reader helped inspire this post.This is powerful. Consistency is often undervalued. Output accumulates and teaches you far more than perfect drafts ever will. That said, balance is key, because if the quality drops too much, you lose your audience’s trust.Great piece. Pushing me to rethink my cadence. -Lily Raya“If the quality drops too much, you lose your audience’s trust.”Its not about trust in this scenario, it is about YOUR Skill as a content creator. While I completely agree that if you lose the trust of your fans, then yes that will lead to failure. However we often over-estimate what level of quality a certain post NEEDS to be. As of the time of this writing, and even when this post goes out. There is a meta right now on YouTube that favors more raw and unedited videos. Every couple years it flip flops to being either highly edited or raw.As long as the ACTUAL CONTENT of what you are saying is TRUE, HELPFUL, and Explained Concisely. Then that is what truly matters.Half of the time people might even just be listening to your video in another tab while doing something else anyway.Back to the comment she share though, how do you get to that “high quality” you want to achieve with your content. If not by doing many many reps to get to that higher amount of “perfect reps” (i.e. quality) in the long run?The more perfect reps you achieve over the course of your journey, then the more lessons you learn about how to make content. Regardless if it is video, podcasts, or blogs, etc. It doesn’t matter the medium.Another factor is what constitutes reps? What are posts?When me or Gary say you should be posting “100 times a day” your first instinct is to think 100 pillar posts, i.e. videos or blogs. No, that’s not it.Think about making a short form video. You record 30 seconds of wisdom, and you want to post it.Where do you do it?While some creators may favor instagram reels over say tiktok, is there a reason why you SHOULDN’T post that same SFV to both of them? No, and in fact you definitely should syndicate/cross post. The one thing I might add to this idea, is that MAYBE, depending on your niche or situation, then you MIGHT change the caption based on the platform. Maybe change the hook based on the performance on another platform. However you really don’t need to in the grand scheme of things (for most creators).Meaning you have that one video, it is as quality as you can make it.Thus you should share it as much as possible, to try and reach as many people as possible.When I first shared my clips from my interviews I was limited by the tool I used on how many platforms I could go on. I chose Tiktok, YT Shorts, Insta Reels, and Pinterest (which Pins were surprisingly really effective).However now that I don’t have that limitation, and I take each of these videos I post here on the Content Polymath and turn them into clips. I now have posts scheduled out 2x a day across: YT, Threads, Linkedin company page, blusky, mastodon, instagram, tiktok, twitter, fb reels, fb page, pinterest, and personal linkedin page. Meaning I am now posting those two SFV clips across ELEVEN platforms every day. That is 22 posts right there, and that is only my clips. It isn’t counting the weekly blogs, podcasts, and videos I create as well. That somewhat spread out over the days of the week.I also post usually written posts at least once a day (unless I’m yapping on threads), across: twitter, blusky, mastodon, fb, linkedin, and threads. Meaning that one written post is also going across 5 platforms everyday. Note: For a while there I was also posting those same notes to yt community posts as well, but you have to do that manually or schedule them separately.The quality of the post stays the same, the reception of it might change due to the context of the platform, but still.Meaning getting to that 100 reps a day does not mean you are decreasing the quality. You are simply reaching a wider range of people, platforms, and widening your ecosystem. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

We talked about Strategy, we talked about Automation, but now it is up to you. What are you doing to Execute on your Strategy?Are you spreading yourself too thin, doing great across the board, or firing on all cylinders? Let’s talk!Why is it important to Execute Content Creation skillfully?I can’t tell you how many times I’ve failed to be consistent, or to even just get content out at all. It happens to all of us creators at some point. Over time with practice, then we get better at doing the act of making content.It becomes easier to actually make a video or post, but without that practice it can take a lot of effort still. If your content takes more effort to make in the first place, then this can be even worse.Sometimes it is better to just decrease the effort, such as with editing, if it means you actually put the video out. Your editing skills will still get better over time, and you can do a lot with AI too.Other times batching can be of great help, such as what I’ve done with this series. I wanted to be consistent for the rest of the year so I batched things out. Then I can focus on events, or experimental content. In the end you just don’t want to burn out, and that is very important to actively avoid.How to go about doing it sustainably!It comes about with practice. I talked about doing 100 reps, and you really don’t know what you did right or wrong until after that point. Even then you don’t really get “good” until around 300 reps.Mind you this is my view, and what I’ve seen from creators. I should also note that I think there is a point in between 100-300 where creators get good. That point is different for every person.Not to mention your rep count resets anytime you switch too. Whether it is video, audio, LIVE, written, short, or long, content. They all have their own skill level that grow on their own.Now the skill of getting comfortable on camera, or hearing your own voice, those are things that if you do one content type. Then it might be easier to do the other ones. If you’re used to livestreaming, then in a lot of cases you’ll be fine doing video. Although not everyone, as recorded video can be somewhat intimate for some creators.You want to find a frequency of your main content type that you can do each week, and then continue it for a long time.Maybe adding in extra posts here and there when it feels right, maybe experimenting with other types along the way. However make sure your main thing is continuously going.🥡 TakeawaysRegardless of which speed track you choose, things are bound to come up. Can you keep up with your planned strategy when roadblocks get in your way?Are you able to achieve the goals you set out for yourself?These are the questions you need to ask yourself to see if you’re going to able to execute well enough to succeed!Related: I’m sharing the other videos I made about this topic earlier this year, at the end of these posts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

I can’t tell you what the BEST tool is for you, well I can, but that comes from my deep knowledge of tools on the market. I even created a tools directory website at one point, simply so I could organize all the ones I came across.However the tools I tell you would be based on whether I think you personally can use them best, OR I think they are objectively the best in that category. For example two I bring up all the time being: OpusClip in the clipping category, or Nuelink in the social media management tool category.The reason I think they are the best is that I have literally been looking for tools like them for 6 and 12 years respectively. They are a crucial part of my automation stack, and I don’t know if I could output as much as I do without them.Why is Automation so important?You are only one person, and even if you’re polymathic like myself it can be very hard. Time management is one thing, but we don’t always have the ability to do everything. There are only so many hours in the day, and however much energy you have as well.In the future I’ll have a post on “My Content Automation Tool Stack”, and on the main website I do have a series I do every quarter of “Whats in PolyInnovator’s Tool Stack”. Meaning if you are interested in what I use, then I can share with you in those posts. Although today I’ll share three:* OpusClip* Nuelink* SubstackHere is why I think these three will help most people. Substack is the closest thing right now to an all in one (all three content types) platform. I don’t even see it as the best newsletter/blogging platform. That title goes to Ghost CMS, but being able to have a FREE podcast host, alongside a video post to youtube automation (even with all the problems it has). I think that is something that cannot be ignored, especially for some newer creators.You make your video post in Substack, it automatically takes that video and sends it to YouTube. It also makes clips that you can share BEFORE posting, to market your episode, and it can send your audio to podcast platforms.Then you just write your blog post on there.From there you can share the autogenerated social image for the post, as well as some short form vertical clips it makes (if you like). I would rather drop the video into OpusClip, and get higher quality clips out of it. Then you can use Nuelink to auto-post announcement social posts to any social platform that you have a new substack blog post, podcast, and youtube video (preferably at different times of day).The point of all this is to automate what you should already be doing, its just easier with the right tools.I don’t think a creator should automate their entire process, especially if they don’t have the skills for what they are automating in the first place.How should you go about itAs I said before it should being all automated. Then the equation is off, and you end up shilling out AI slop or your automations break, etc.Automation should help your strategy, and it should be a bonus. Not something to replace, at least not fully.For example many creators do not want to do short form video, and while they should experiment for sure (I strongly suggest it). There are a lot of creators that just won’t get around to it until its too late, so if using OpusClip gets you to do it. Then that’s okay. Especially if like once a week, or a few times a month you put in the effort to try that content out yourself.That is just one example, but this goes for other platforms as well. I don’t have any particular interest in making content for Pinterest. However I know how important it is to be there.My blogs and videos automatically post to there, but so does all of my short form videos and instagram photos too.Think of automation like supplements for working out. They cannot replace food, but they can help fill in the gaps when you don’t have everything you need.Highlighted Tool of the Week: n8nOne of the more popular automation tools on the market, and it quickly shot up the ranks. A lot of people would say it competes with Make well, and probably blows Zapier out of the water.Given the topic of this post I thought this was a fitting choice!https://n8n.io/🥡 TakeawaysI tend to think about automation differently than a lot of people, and I spent a majority of this post warning against misuse of automation. I’ll probably make more posts on how to use automation more.In context of the Creator Equation though, think of strategy as your exercise, and automation as your supplements. In the next episode we are going to get into Execution, which is how many reps you put into your exercise.Related: I’m sharing the other videos I made about this topic earlier this year, at the end of these posts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

I mentioned in the last post in the series about the 3 tracks of creators, but really that just pertains to how many reps you put out of the content you make. What sort of content are you putting out, and on what platform? Not just the frequency.All of these things matter, and they culminate into what your content strategy entails.How much you do, where you do it, what type you do, and how you repurpose it for other types and platforms, etc.Why think of it this way?Really there is no other way to think about it. Any one is just a slice of the whole cake. I’m giving you the whole cake. When you learn about how to build your substack, or how to build your youtube channel. These are just slices of the metaphorical cake, and I’m telling you to have the whole cake and eat it too.What I am saying is that you can’t just do one type. Will you be successful? Sure, to a degree. Will you maximize your success? No. Don’t get me started on the whole specialist vs generalist debate!Your strategy should entail specialization for a time, then a broader generalist approach, and then presumably a combination of the two. Eventually once you get good at all content types, you’ll take the polymathic approach. That is the strategy I am giving you. Whether you’re ready for it or not.How do you be ready?Well put in the reps. I can’t say it enough, and I can definitely say that none of you are doing ENOUGH. I’m not doing enough, and I actively create content regularly. In fact I’m scheduling this post out a month and half ahead. Along with the rest of the series.Each one of these episodes you are watching/reading/listening to is that of all three content types. While the podcast might just be the video audio cut out, the blog post is completely separate from the video. Meaning both skills are being used, but I have done both for a very long time.If you want to get good at them, then you have to do more of them. Hence why there are different creator tracks.I don’t like just generalizing that you should make 100 posts as soon as possible, as not everyone has the ability to do so. Whether it is occupational or familial responsibilities. However for those people who do have the time, they also get left out a lot. I want to give all three types of people a pathway forward.They’ll come together at some point too, either because of the amount of free time, or the amount of skill.Choose whether to go for full force high frequency, or for a more sustainable approach for higher quality or less time demand. However just get to “X” number of posts as quick as you can.Highlighted Tool of the Week: AirTable, NocoDB, Notion, or Obsidian Bases.No links for this one, as really I just wanted to highlight the “database” as a broad example of a tool. It is more than just project management, but in essence your content production ecosystem IS a project. Just a grand one.I managed to organize multiple content types, formats, and sub-brands all in one massive database in Notion. Eventually moved it from Airtable to Notion, then to Capacities, and now into Obsidian. Although this was prior the release of Obsidian Bases, and until then I had no consistent way to PLAN my content in OBSD. Now I do.However regardless of which tool you use I wanted you to figure out which one is best for you, as you need to have a robust planning mechanism.🥡 TakeawaysIn the end your strategy is going to change, yes, but not that often really. In fact I would probably only change it if something huge happened to a platform (opportunity or something), or that you have a significant change happening to your brand.In any case take your frequency we talked about, i.e. slow or fast track, then figure out what platforms you need to be on. Figure out if you can just repurpose your big content into social content, or if you have to make stuff from scratch.One thing I like to do sometimes is simply make mini versions of my big posts in shorter form. Not just using something like Makereels.ai to convert a blog post to a short, but rather just take that idea I had for the blog post. Then record a video using that post as bullet points.Really just figure out how and where you need make content!Related: I’m sharing the other videos I made about this topic earlier this year, at the end of these posts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

The Creator Equation is something I came up with for Content Creators of any kind to help them succeed and grow.This is the major contribution that this sub-brand of mine has to offer. I give it out for free too because there is no point in gatekeeping it. It is a simple equation, and most people aren’t going to take full advantage of it anyways.Strategy + Automation x Execution = SuccessWhy should you care?Well you wouldn’t be here if you were a content creator, or trying to become one. Meaning if you want to be successful at doing said content, then you better listen up!I don’t get too authoritative like that either, so you know its important.When I started making content I had a pretty great strategy in mind, especially considering the time and the meta of the time. However I lacked the skills and motivation to enact the execution factor.Additionally, I would say there was a severe lack of automation tools as well. Something I’ll get more into in the upcoming Automation post.Mind you I started well before quarantine, and so it has been a while. I think over the course of the last decade I have personally failed because of all three portions of the equation. I have since learned how to negate that, and find ways to be successful which is what I bring to you.How do you use it?Well first you establish what your strategy is, and while myself or Gary Vee, etc, can give one to you. It is up to you to decide whether or not you want to do it. I make my strategy I give out pretty applicable to any creator.In this series too I’ll mention the slow-track, fast-track, and super-fast-track pathways of a creator. For reference:* Slow: 1x post a week = 52 in a year* Fast: 3x post a week = 156 in a year* Super-Fast: 1x post a day = 365~ posts in a yearEach have their place, and you may end up doing any one of them at some point. Depending on your output needs, growth goal, or free time availability.Highlighted Tool of the Week: ObsidianThis is my tool of choice for knowledge management. I think it has the most freedom out of any tool, even more so than Notion. Simply because of the vast array of things you can do it with it.In fact I would consider it to be close to the only All in One productivity app you can get. Depending on which plugins you use at least. I.e. task management, project management, note taking, etc. I plan out all of my content in it!https://obsidian.md/🥡 TakeawaysThis post is simply to introduce you to the premise of the series, and overall what the Creator Equation is. I think I might have gotten a bit ahead of myself in certain spots, so don’t worry if it doesn’t all make sense just yet. If it does then great, leave a comment telling me, so I know where my audience is at!I think you’ll like where this is going regardless!!Related: https://polyinnovator.space/strategy-automation-x-execution-success/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

I was frustrated by the lack of creator type diversity when it came to creator interview shows. Not to mention I loved talking to creators when I had them on the PolyCast, my other show, and I wanted to talk shop more.The various shows on the market, even those like Colin and Samir’s interviews, they solely focus on their own type. C&S being Youtubers, so they focus on YouTubers, and sometimes Streamers.Other shows that are podcast focused, they only have on other podcasters. However there is something to be said about cross-discipline examination. I saw many times habits that GAMING creators would do, then bled into the Podcast world. I.e. Dream the minecraft video creator would start doing these highlight reels at the start of his videos. To entice the viewer to stick around, and soon after he did that for a while. The Podcasters started doing it too at the beginning of their interviews.I want to take those lessons from each of the creator types, and share them with my audience. I’m only one guy though, and so YOU coming onto the show. Sharing YOUR story, that can be the way we reach so many new people!Why should you come on?For one the interviews are fun, and I try to make sure you are comfortable coming on. Thus it is really great for those with experience, but even so for those who may not have been interviewed ever before too.I make no judgement based on subscriber count, only ask for a good telling of your story, and perhaps nerding out on what tools you use!This is your opportunity to nerd out, talk shop with a peer, and share your anecdotes that you may not have been able to before.Also I run every episode through OpusClip, and I share that link with you. So you get clips of the episode as well to have more content for your socials!Highlighted Tool of the Week: Descript RoomsThis being one of the major video podcast recording tools on the market. I’ve been testing slowly but surely, and when they told me about it last year I was pretty excited to see what comes of it.It is replacing the older “Squadcast” tool, that Descript acquired, and incorporating it into the main Descript workflow.Given how many times Riverside has broken on me, I’ll be checking out Rooms more and more. You should too!https://www.descript.com/roomsHow do you come on?All I ask is that you reach out to me. I figured if I left my email or even calendly link, out here on this post. That I would open myself up to spammers, as I already get a ton of spam emails already.However if you shoot me an DM, and I’m pretty much on every platform. Then we can chat about if you’re a good fit. I’ll shoot you the booking link, and we’ll go from there!@ PolyInnovator on every platform! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Firstly, I am checking out these tools, either for the first time or again after a long while. They seem to be better than I anticipated, and I am excited to try and start using them more!* Firecut* Beacons Ai* FourthWall* ManyChatThe reason being is that I am expanding my content/creator ecosystem, as I need to create another source of income. That is if I am going to survive on my creator business, and I figured many of you would be in the same boat. Thus I thought I’d sort of document this part of the journey.Here are the videos I mentioned that I am learning from:Not really in any particular orderThere’s a lot today I know, just save them for later, and try to go for 3 videos today.Let me know if you like these kinds of posts! I’m still experimenting with my extras on this Substack, and I feel like for some people this could be really cool. Others might find them not interesting, so I am not going to email it out atm. Meaning you’ll have to see it on my Substack or socials feeds to know when these types of posts come out.Although down the line I’ll probably share in email, and I make a full post every week anyways. You should definitely subscribe if you aren’t already! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Sequel post to https://polyinnovator.space/you-need-to-be-putting-out-100-pieces-of-content-a-day/ I figured it would be wise to check that post out, although it is a paid post. If you message me mentioning this post you’re reading I’ll give you free access to check it out.This all started cause of Gary Vee, and I know that for a lot of people he can be a bit much. Although when watch his stuff for a while and/or read his books, then you can see that he really is genuine. He cares about his audience, and tries to give out quality advice. This idea though that he put out, it did scare a lot of people. They thought to themselves how could I ever do that, or I can only post a couple times a week - how can I do that?For me my brain just went “how do I do that successfully?”, and in particular without burning out. Getting to those 100 posts isn’t as simple as just making 100 tweets, or doing a 100 videos. However it is actually a lot easier than that!Why is it important to do this?I find that I particularly enjoy making content, and the premise of trying to reach an even greater level of output really excites me. That is my own personal motivation.However people like Alex Hormozi puts out 450 pieces of content a week. At least at the time he was on a podcast telling the host that. Which is an insane amount. We’ll get into what “Pieces” really means in the next section below, but the point is that you need to put out 100x more than what you are doing now.Most people may put out a reel a day, or 3 reels a week. MAYBE, just maybe, you cross post those to tiktok and shorts. Although that isn’t always a given!Perhaps you put out a linkedin post a week, or a twitch stream, or maybe a youtube video. Regardless count those out.In total even if you did ALL of what I just said, it comes out to only 12 posts in that week. TWELVE!You might have read this section thinking oh wow they are doing all of that? I’m only do “X” platform at the moment, and I get it. Its hard sometimes, but it doesn’t need to be as hard as you think it does.Most of the time the pieces aren’t coming from scratch, and usually they are syndicated as well.How do I do it?Okay let me be clear I don’t necessarily do 100 posts a day, but I also don’t count regularly either. It is more of a goal rather than a checkbox to check off. Here are some examples.Every time I make an interview that video goes out, 1 post on YT, then it also goes to Spotify and Itunes 1-2 posts (depending on how you count it), then I drop it into OpusClip. I get around 15-30 clips depending on the context of the video. I send those out about 8-10 clips a day. Let’s go with the 10 for ease. However when I send out those clips, they go out to YT, Insta, FB, Linkedin, Tiktok, and Pinterest. 10 posts x 6 platforms. That alone is now 60 posts plus the 3 of the actual full length as well.Mind you that is just from the interview, and not counting my plethora of solo content as well.Thanks to Nuelink any time I make a post, whether it is a YouTube video, podcast episode, or blog post/newsletter; They always go out across my social media channels automatically. I.e. FB, Pinterest, Linkedin, Twitter, Mastodon, Bluesky, Threads, etc.So even the basic social sharing OF your posts gets put out via RSS to Social automation. That means 6 posts just from sharing your video*, which is also a post.Highlighted Tool of the Week: Nuelink (aff link)I’ve mentioned this tool in practically every post I make, but that is for a reason. I’ve been able to achieve so much from using it. For over a decade I’ve looked for a social media management tool for two unique use cases: RSS/YT to Social automation, and Bulk Upload Tiktoks/Shorts/Reels.Nuelink not only has both features, is always improving and updating the interface to better, it also does both features rather well. I might add that recently I decided to making clips channels for my two shows, and I used Nuelink to quickly schedule out all 2,600 clips across the two show’s channels.If you want to try it out here is my link!http://nuelink.com/?via=dustin🥡 TakeawaysIt really does come down to repurposing, and chopping things up, then syndicating them across many platforms.For example most people don’t even think of Linkedin, let alone Pinterest, when it comes to sharing short form video. Did you know that Bluesky ALSO has a short form video feed?? (mobile only). These are places where you might not have even considered in one way or another, but all you’d have to do is add one more check box on Nuelink for example, and syndicate to those platforms.That 3 more pieces every time you post. If you use a tool like OpusClip to repurpose your videos, even just adding in a few short form videos a week. That can add up to a lot of extra posts, especially when you syndicate them.When you start thinking about the 100 or even a 1000 posts a day mindset in the sense of multiplication and repurposing. It starts to become a lot more palatable. Let me know in the comments if you think there is a detail I need to go into deeper in a future post!Related: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

There are ways to make content even with these hurdles, even if it is tremendously slower. I want to encourage people from all over the world to create more, and establish independent media.I truly empathize with the challenges that people have to face just to survive, and being a creator is not necessarily part of a person’s hierarchy of needs. However fulfillment is a key part of happiness in life. Content creation fulfills that for a lot of people. A great example @gym_rat_in_gaza whom creates workout videos, despite literal bombs being dropped right door to him. It is a matter of establishing a bit of normalcy in his life, and he creates content to share his experiences in this time.There are people all around the world dealing with their own challenges, but content creation is important to them. That is why I made this post!!How can you go about making content with little to no internet?I’m going to assume you have a device in this case, even if it is a public computer in an internet cafe. As the technology component is something I can’t wrap my head today in this post, but maybe in a sequel post.Even a crappy android phone could work in this case, but a windows laptop (or any computer) would obviously work a lot better.Most devices include a camera, and you can find ways of getting a microphone for cheap. That is one thing I think people need to consider is audio quality, even if it is just a microphone from a pair of gaming headphones.From there you can record a video, or a podcast. However I think for most people the written format is going to be most accessible.On average for me a blog post is anywhere between 4kb to 1mb depending on how long it is, and if it had images or not, etc. Very small, and that shouldn’t be difficult for anyone to upload even on dial up (hence why blogging was so popular in the late 90s/early 2000’s).Most podcasts for me are around 25mb to 50mb, BUT please note that I export at the highest audio quality or around 320kbps. You could probably get away with 160kbps, which I think would also decrease the size quite a lot. Maybe even have a program to compress the file too.Even 50mb isn’t that much in the grand scheme of things, but depending on your internet, the upload speed would be the largest limiting factor.Videos on the other hand tend to be 300-500mb each, and that will be a lot harder to make for a lot of people. Even if you decrease the resolution, I record at 1080p (full HD), down to something like 720p (which in my opinion is the lowest you should go), the videos still might be 200-400mb.Then what should you do? Really whatever your internet, and phone/computer storage will allow you to do. Keep in mind you usually only have to upload once, and then you can use tools to move things around in the cloud. However that first upload is the issue.Meaning probably most people would be limited to podcasting, or even just blogging only. That is okay, but I wanted to paint the picture of what each one entails.Here are some examples of tools that you can use!Remember this isn’t the “end all, be all”, and so there may be a tool that is better for you. I just want to give you what comes to mind for me as a person who is obsessed with tools.I write using Ghost CMS and Substack, which are tools that allow you to have a blog and email newsletter (keep in mind your blog posts themselves can be the newsletter, much like how this post is).Email is one of the more important pieces to being a content creator, so this is a good way to get that head start.I would stay away from more RAM heavy/demanding websites, such as Framer/Wix/Webflow, as they require more from your device even though they are in the cloud. Plus they don’t have automations, that will help you in this limited case.Substack comes to mind for example, as I said in the video (make sure you watch that), where you can upload a video to Substack. Then on their servers they will send it to YouTube, and cut out the audio and send to Spotify/Apple. It is also one of the only three or so FREE podcast hosting platforms.One thing I forgot to mention in the video is cost. Ghost CMS is better in a lot of ways, but doesn’t have podcast hosting and it also costs to host each month.Otherwise you can use a paid podcast hosting tool like Transistor or Libsyn, however they may or may not be available in your region. Plus the cost is a lot higher, not even including currency exchange rate.Now personally I use Nuelink as my social media management software, as it is best I’ve found after looking at every single tool on the market. However again I must add that tools are subject to what you can afford. While I think the automations in Nuelink are better, the ones in Repurpose can also help.Note: I’m sharing links, but these are affiliate links as they were close on hand to copy.I can’t tell you what is best for you because I don’t know each and everyone’s situation. However I am coming from what makes my job as a content creator EASIER, mindset, which directly does translate over to “how can I be a content creator when my environment makes it harder”.Meaning the very topics I’ve been talking about on this Substack, for people like myself, they also directly help you who may be in a position that wants to make content. However due to external circumstances it is a lot harder for you to gain access.Let me know if you have any questions, as I would love to help more people become their own independent media. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

When you establish your content branding, it revolves around what you put out. Whether that is on a daily basis, weekly, or even monthly like Kurzgesagt. It doesn’t matter just as long as people who follow you know what to expect.The idea of creating episodic content is nothing new, and Chopcast (Tribetactics) even talked about this in their series back in the day. I find that making your own “TV show” is an interesting premise. It allows you to create this sense of that you’ll show up every week. People can learn to expect that, and then consistently show up for you.Why is it important to consistently show up?I’ll be the first to tell you that I’m not always consistent, so I know that it is hard. However not only do the platforms you post on reward you for showing up regularly, but the people following you can learn to expect to see your works at that time/day.Meaning you can become somewhat of a habit for them much like how people read the morning newspaper back in the day.When I started my “episodic” journey I actually took a polymathic approach, which meant each episode came out at the same time and in all three forms: written/audio/video. HOWEVER each episode was a different topic, and so I think that really hindered my growth. Not to mention I didn’t keep it going for a long time.Conversely now, if you look at this Substack, then you can see the content showing up every week. It is always a video/podcast/blog post, and they’re all about content creation or creator tools. You know what to expect from this publication.How to stay on top of itThe best thing to do is get practice, and then it becomes a lot easier to make the works. I did this post in two parts, where I recorded the video first, and now I’m writing the post actually a few days later. However this is because I was batching too!Batching your content is a great way to get yourself to stay ahead. I made about 3-4 posts ahead. You know you can change shirts or hats in between recordings, and make it seem like more time had passed. Although I know my audience will see through that, so I don’t worry about it as much. I just want to make the content come out at an interval that is best for your consumption.While I would like to post every day, as it would allow me to accelerate the level of what I am talking about to you. The sheer volume would overwhelm even the most super of fans. Meaning that in order for you to take in as much as you can, as fast as you can. The best ratio is once a week, so that you have time for the ideas to settle.It comes from my coaching background that idea, but I think it helps. Thus batching allows me to fulfill my desire to make a lot of content, but also stay ahead on the posting schedule for you!The Content Polymath is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.🥡 TakeawaysWhat should you leave with from this post. Well for one I want you to think about what sort of series you could do. It could be an interview series, daily vlog, weekly news episode, and more.What matters is how well you can consistently do the work at each interval. Hence why I chose a weekly cadence, as I have literally a dozen or more series that I do for my content ecosystem. I want to try and be consistent with at least half a dozen of them. As some only need to post when a new idea or news comes out. Although the others have so many ideas in the backlog, they have to be consistent.Feel free to comment below if you have any ideas to share on making an episodic series! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

What do you mean “modern”? I just think it is a differentiator, that other creators aren’t thinking about. Really all it entails is that you are looking at what content is in the current moment, or maybe even looking ahead a bit in some cases.Rather than trying to do what DID work, now, which may or may not still work.I’ve tried so many things over the course of my content creation journey, and stuck to old strategies that I once wanted to do. Yet in my previous skill levels couldn’t do. Yet by the time I was good enough, those strategies were no more.I figured I could help upskill you to get to the level you need to be, and also share with you what I see to be the current meta of modern content creation.Think of this like a short course if you will, with each episode being it's own module. Please watch the Substack exclusive video first, as it brings everything together in a more concise way, and was made specifically for you here.How to Be a Modern Content Creator Part 1: Creating Content & EntrepreneurshipMany of this generation's aspirations have to do with content creation and becoming a Modern Content Creator. I am here to tell you how you can do that!* Build a Personal Brand: Your content is an extension of your identity. Create a consistent voice, style, and message that resonates with your audience and reflects your unique value proposition.* Monetize Your Passion: Think like an entrepreneur. Every piece of content should have the potential to generate income—whether through ads, sponsorships, courses, or products. Diversify your revenue streams early on.* Leverage Automation & Tools: Stay efficient with the right tools for scheduling, editing, and distribution. Automating repetitive tasks allows you to focus on creativity and strategic growth.While not every entrepreneur is a content creator; pretty much every content creator is an entrepreneur. I think that if you’re not, then you’re not meant to be on this substack. As this is meant for the creators who want the advanced strategies and mindsets. Mind you it is okay if you don’t, I just want to stop you here. If you are that person, then let’s continue onward.How to Be a Modern Content Creator Part 2: Content FormatsThe point is to get to your first 100 posts, regardless of which format you choose. If you do decide to switch after making maybe say 33 posts in Audio, but realize you'd rather be on camera. That is okay, but just know that your 100 reps starts over when you switch formats or types!Content, content, and more content. Trust me if you think you are doing enough, you're wrong, but here is how to do it sustainably.* Pick Your Primary Format: Whether it's video, audio, or written content, commit to your first 100 posts. It’s about building momentum and mastery, not perfection. If you switch formats, your learning curve resets, so be prepared for the grind.* Master Repurposing: One piece of content can be transformed into multiple formats—videos can become blog posts, podcasts, or infographics. This maximizes your reach without doubling your workload.* Consistency Over Perfection: Don’t aim for viral content from day one. Focus on building a sustainable content routine. The more you create, the better you'll get, and eventually, the audience will come.Each format or type really comes down to what you want to make. While in most cases I would tell people to start with video or written content, and in some rare cases I’ll say start with a podcast. However video is easy to repurpose, and written is more common for a lot of people/ you can always do a newsletter. Which garnering emails is very important in the long run.In either case you are achieving one of two of the more important angles. Either gaining emails on your own turf, or you are leveraging SEO on the video platform. Plus you can then repurpose the videos later.How to Be a Modern Content Creator Part 3: WRITTEN Content & BloggingBlogging has been around for a couple decades, and as someone who has done it for half of that time I can officially say I don't think it is going away.* Longevity of Blogging: Despite the rise of video and social media, blogging remains a cornerstone of content creation. It offers depth, SEO benefits, and a space to build long-term, evergreen content.* Written Content is Versatile: Blogs can be turned into social media posts, newsletters, or even video scripts. A strong blog post can fuel multiple pieces of content across platforms.* Establish Authority: Blogging allows you to dive deep into topics and showcase expertise. A well-maintained blog can position you as an industry leader and create a loyal reader base.Writing is not for everyone, but anyone can learn it. Specifically the type you need for content creation. It might be hard to start learning to blog, and in turn making a newsletter. However like with any of these skills practice makes perfect.Substack also makes it easier to grow given the network effect, so you get a bit more of a positive feedback loop. Please note that Ghost CMS also now has a social network built on it as well.How to Be a Modern Content Creator Part 4: AUDIO Content & PodcastingDepending on how you like to present yourself this may be a great way to start. Even though I started writing, it was the audio format that got me to come out of my shell.* Find Your Voice: Podcasting is a great format for those who feel more comfortable speaking than writing or being on camera. It's a powerful medium to connect authentically with your audience through conversation.* Ease of Production: Compared to video, audio content can be easier and faster to produce. With minimal equipment and post-production, you can focus on delivering high-value content consistently.* Build Deeper Connections: Podcasts create an intimate experience for listeners, fostering a loyal audience. The long-form nature allows you to explore ideas in-depth, helping you develop authority and trust.Now the reason I said audio is not one of the two I would suggest starting out with is that it lacks most of the growth opportunities. While yes certain niches or topics might be very successful. Most podcasts won’t get that, and they end up dying out. You lack that feedback loop, and the podcast platforms lack true discoverability.For some people though, who like to talk, it might be a great way for you to make content. As you can crank out many reps much more quickly, with a much lower editing necessity than video. To be honest you can just throw the episode into Adobe Podcast and call it a day even.How to Be a Modern Content Creator Part 5: VIDEO Content & YouTubingVideo is the medium of this time of the internet. Maybe next generation it will be VR, but for now make the most you can with video content.* The Power of Visual Storytelling: Video is the most engaging content format right now. It allows you to communicate complex ideas visually and emotionally, making it easier to capture and hold your audience's attention.* YouTube as a Search Engine: YouTube is the second largest search engine after Google. Creating video content on YouTube not only grows your audience but also improves discoverability and organic reach through SEO.* Build Personal Connection: Video content puts a face to your brand. It humanizes you, allowing viewers to connect more deeply with your message. This authenticity can lead to higher engagement and loyalty.Probably the more powerful growth choice out of the three, but also the more saturated too. We are specifically talking about long form, and at the time of this writing I think short form video is actually a bad choice to start out with.Long videos allow for more in depth ideas, more watch time, and more repurposing opportunities.How to Be a Modern Content Creator Part 6: Content Types* Short Form Content: Quick, bite-sized videos (like TikToks or Instagram Reels) are perfect for grabbing attention in a fast-paced world. They’re easy to create and highly shareable, making them ideal for building awareness and engagement.* Long Form Content: Longer videos or podcasts allow for in-depth exploration of topics, helping to establish your expertise and offer value. Platforms like YouTube reward long-form content with more watch time, improving your visibility.* Live Streaming: Live content adds immediacy and authenticity. It gives you real-time interaction with your audience, making them feel like part of your journey. This is great for building community and trust.Really the smart idea is to start with long form, as it has the most versatility when you first start out. While yes Livestreaming is the best for repurposing into long and short, it is a bit harder for people to learn right off the bat.Short form is easiest to pick up, but probably the least effective at actually making progress. Especially since each platform has its limitations. You can cross post, which helps a little bit, but overall better to do this alongside longform.How to Be a Modern Content Creator Part 7: Long Form* Depth Equals Authority: Long-form content—whether it’s a blog post, video, or podcast—gives you the space to explore topics thoroughly. This positions you as an expert, offering more value and fostering deeper engagement with your audience.* Maximize SEO & Discoverability: Search engines love detailed, well-researched content. Long-form blogs or YouTube videos can help you rank higher in search results, bringing organic traffic and long-term visibility to your content.* Repurposing Potential: Long-form content can be broken down into shorter pieces, like clips, quotes, or summaries, for other platforms. One deep-dive piece can fuel weeks of social media posts, emails, or videos, maximizing your content output.Learn the skills of editing, presentation, and marketing your content. Then you can use repurposing from long form to get you a headstart on short form, and at this time you can experiment more with short form from scratch.Eventually doing a livestream 1-4 times a month. Meaning you can start the other two types while you focus on long form.How to Be a Modern Content Creator Part 8: Short Form* Fast Engagement: Short-form content, like TikToks, Instagram Reels, or YouTube Shorts, is designed to capture attention quickly. In just a few seconds, you can hook your audience and increase the chances of shares and viral reach.* Efficient Content Creation: Short-form content requires less time to produce and edit, allowing you to stay consistent with your output. This format is perfect for testing ideas, promoting longer content, or staying active on social media.* Algorithm-Friendly: Social media platforms prioritize short-form content, making it a great way to grow your audience rapidly. With the right content, you can take advantage of the algorithms to increase your exposure and reach new viewers.How to Be a Modern Content Creator Part 9: Livestreaming* Real-Time Interaction: Livestreaming allows you to engage directly with your audience, answering questions and receiving immediate feedback. This real-time connection builds trust and creates a sense of community around your content.* Authenticity and Transparency: The unfiltered nature of live content lets your audience see the "real you," fostering authenticity. Imperfections during a live stream can make you more relatable, which strengthens your relationship with viewers.* Repurposing Opportunities: After the live event, your streams can be saved and repurposed as long-form content. You can also edit highlights or key moments for short-form posts, maximizing the value of each live session.Really the best thing I can do for you in this section is simply send you to this post.How to Be a Modern Content Creator Part 10: Managing EverythingAs a Modern Content Creator you are truly a stepping stone away from an entrepreneur, why don't you take the first step in that direction!* Create a Content Calendar: Plan your content in advance using a calendar to organize themes, formats, and publishing schedules. This helps ensure consistency, allows for strategic planning, and reduces the stress of last-minute content creation.* Utilize Tools and Automation: Invest in content management tools and automation software to streamline your workflow. From social media scheduling to analytics tracking, these tools can help you focus on creativity while managing the logistics efficiently.* Set Goals and Track Progress: Define clear goals for your content creation efforts—whether it's audience growth, engagement metrics, or income targets. Regularly assess your performance and adjust your strategies to ensure continuous improvement and align with your entrepreneurial aspirations.Check out https://www.notion.so/ or https://obsidian.md/ for managing your content!How to Be a Modern Content Creator Part 11: Social Media and MicroContentThe Shotgun versus Sniper approach. In order to be a Modern Content Creator in any space you need to have an audience, specifically getting in front of people's eyes. Choose one social to start, then expand.* Leverage Micro Content: Create bite-sized content tailored for social media. Micro content—like quotes, clips, or infographics—can be easily shared, increasing your visibility and engagement. This helps attract attention and funnel followers toward your more substantial content.* Shotgun vs. Sniper Approach: The shotgun approach involves spreading your content across multiple platforms without a really clear focus, it isn't so much unfocused just more wide ranging, while the sniper approach means targeting one platform at a time. Start by mastering one social media channel before expanding to others, ensuring you build a strong foundation.* Engage Your Audience: Social media is not just a broadcasting tool; it's a place to connect. Engage with your audience through comments, polls, and stories. Building a community around your content encourages loyalty and amplifies your reach as they share your work with their networks.Short form content like tweets or reels are the aforementioned microcontent. However the act of making social content is still technically different than just sharing repurposed content. You shouldn’t rely solely on one or the other. Have a combination of feeds.How to Be a Modern Content Creator Part 12: Empathy and FollowersWhat your community thinks about you IS the influence you carry whenever you become a creator. Never forget it is the people you create for that matter most.* Understand Your Audience: Take the time to listen to and understand the needs, preferences, and pain points of your followers. Conduct surveys or engage in conversations to gather insights, ensuring your content resonates deeply with your community.* Build Authentic Relationships: Show genuine interest in your audience by responding to comments, messages, and feedback. Creating a supportive and interactive environment fosters loyalty and makes followers feel valued, encouraging them to advocate for your brand.* Create with Purpose: Always remember that your influence comes from the community you serve. Focus on creating content that adds value, inspires, or solves problems for your followers. By prioritizing their needs, you cultivate a strong connection and enhance your credibility as a creator.Realize that every single person that follows you is important, and while you shouldn’t drop everything for them. You can go out of your way to reply to a comment, answer a question, or even make a piece of content based on what a person asks.How to Be a Modern Content Creator Part 13: Polymathic Personal Brand EcosystemYour personal brand is your online reputation, and therefore is the lifeline of your online presence. Become a polymath to help with that, and create an omnichannel marketing empire!* Create an Omnichannel Presence: Leverage multiple platforms to create a cohesive online presence. Ensure your messaging, visuals, and branding are consistent across all channels—like social media, blogs, and podcasts—allowing your audience to engage with you wherever they are.* Continuously Evolve and Adapt: As you grow and learn, so should your personal brand. Be polymathic! Stay open to feedback and be willing to pivot your strategy based on your audience's needs and market trends. This adaptability will help you maintain relevance and strengthen your brand ecosystem over time.* You don’t need a team. However you do have to take a polymathic approach, or else you are going to get left behind.Technology has made it even easier for us to accomplish so much more. I mean look at obsidian with ai plugins, you can really expedite your content journey that way.How to Be a Modern Content Creator Part 14: The Creator EquationStrategy + Automation x Execution = Success* Strategy is Key: Develop a clear strategy that outlines your goals, target audience, content types, and distribution channels. A well-thought-out strategy provides direction, helping you stay focused on what truly matters for your growth as a creator.* Leverage Automation: Use tools and software to automate repetitive tasks, such as scheduling posts, managing emails, and tracking analytics. Automation saves you time, allowing you to dedicate more energy to content creation and strategic planning.* Focus on Execution: No matter how good your strategy or tools are, success ultimately depends on execution. Consistently produce high-quality content, adapt based on performance, and maintain a regular posting schedule. The more you execute your plan, the closer you’ll get to achieving your goals.More to come on this topic soon!Why remake this series into a post?I created this series to show you how to approach content creation in a modern and omnichannel way. There are many lessons to be taught, and more of them to come beyond just this post.I felt that I could do a better job at making it concise, and hopefully more people can see it. Not to mention it came out before I made this Content Polymath Substack. Which means a selection of people in my audience haven’t seen those videos.I decided to make it a paid post, as it is a great start to a paid membership. Allowing you to then focus on more specific needs from me in the membership. I can then make content more specific to the needs of more advanced creators.How to use this?Over time I've found myself creating content in new ways, on new platforms, and always getting ready for the next curve ball. This is a super information dump type post, but that is because it is the baseline. If you aren’t doing all of this already, then you aren’t ready for more advanced training.This was made to fast track you to that level. If you are missing any part of the creator equation, then fix that first. If you aren’t doing all six content types/formats, then you’re leaving attention on the table. You never know which of them will pop off too!Meaning follow the baseline I provided in this post, which may be a lot, but then you can try something more creative/difficult.🥡 TakeawaysWhat should you do next? Leave a comment, seriously, you made it this far and I am curious what you are thinking.Next write down on a notebook/obsidian note, what types and formats you need to work on. Even if you do all 6, there is still probably improvement to reach. Once you establish a level, then that is your immediate goal.Along the way you can try something new, but spend most of your time on establishing the high level of competency in all six types/formats. Think of it like a refresh. Start a new season, series, maybe your own combined approach like my Omnicontent, or something like that!Cheers! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Listen this isn’t a revolutionary topic, and honestly if this blog is about advanced creator education. Then why is something so simple being the topic of this week’s episode?Well simply because of how fundamental this concept is, and the lack of awareness by so many creators of all levels.Setting Up Your RecordingThis really is regardless of the tool you use, but I would assume something like OBS would be even easier. Although Meld Studio and Ecamm probably still give you pretty decent configurability.It does play out a bit different with Riverside or other Podcast Recording tools, which I get into a bit in the video. Although its more how you export from the tool itself in that case!There seems to be THREE options for how you record your sources separately. Mind you this is for ONE orientation, and not necessarily helping as much for the other (horizontal vs vertical).* You can orient your scene as a double wide 1080p canvas. Meaning two 1080 screens side by side into one recording file.* Use the plugin source record (which I could never get to work, let alone get it off my pc so I don’t suggest it).* Open up a second OBS instance, or a second recording tool, to record while you do your main recording/streaming in the first tool.All three have their caveats, setup, and methodology of how you can USE the file afterwards. If you do the double wide you only have one file, so might be easier to manipulate, but you have split the recordings in the editor.If you do the other two methods, then you’ll have TWO* (+/- however many sources you are recording) files that you would then have to merge for your output file. Whether that is vertical or horizontal.In any case you have the POWER to choose how the final output looks, and you can change things how you like.Setting Up Your StreamingThis is an important aspect that Streamers will obviously think about when they set up OBS, but a lot of people set and forget it.Then later they realize oh I need to make clips from my stream, but the only recording is the VOD on Twitch or YouTube (be careful cause Twitch deletes your stuff after 7/30/60 days depending on your partner/non-partner status).The problem is now that their VOD is the only file, the facecam is now only 360x180 resolution in the corner of their 1080p stream. Meaning their face is blurry, and if you try to stretch it out for a tiktok clip it will look garbage.Thus the best action at that point is to ignore the facecam, and simply focus on the gameplay for the clip. However that loses the appeal of having a face, and a lot of viewers want that.The solution is to change how you are recording during your stream. Set up a second instance where you have your facecam separately, or depending on your stream scene setup change how it outputs.The same situation from the recording section above applies, but it gets more complicated as you also need a SCENE for streaming that includes your facecam. Thus the final result is a facecam footage, gameplay footage, and presumably a combined footage from the stream. Now you don’t need to keep the latter, as you can always get it from the aforementioned streaming site’s VOD if needed (and if it is still around). However it may be useful in other cases too. Perhaps if you just want to cut a 10min segment from the stream, without having to readd the facecam.Most of the videos that talk about how to record your facecam and gameplay separate are 2-5 years old. I’ll make a tutorial video if enough people request it, but really you can find videos already of the methods I mentioned earlier.What you really need to figure out right now is which method will work best for you and your computer specs.Feel free to leave a comment if you have an alternative method that we haven’t thought of yet!! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

This is HUGE!I’ve been talking about multistreaming for two years now, at least, and in particular an angle I thought was crucial. That being doing it both vertically and horizontally.You have the vertical platforms:* Tiktok* Instagram* YouTube ShortsThen you have the horizontal platforms:* Twitch* Kick* Trovo* Twitter/Linkedin/Facebook* YouTubeAll of which have their own reasoning for being used/streamed to, but the act of acting streaming to multiple platforms was tedious. Still sort of it, especially if you have to use a syndication service.However now YouTube at least is going to make it a lot easier.Link to Tweet - From what people are saying it is coming within the next few months!Straight from the mouth of the platform: https://blog.youtube/news-and-events/live-updates/ First, we’re adding a way to reach viewers on every screen by streaming across formats. Soon, creators will be able to broadcast in both horizontal and vertical formats simultaneously, with a single unified chat room to bring the entire community together in one seamless experience.Here is video that is even more of an explainer of what’s coming. In my video I solely focused on the streaming feature, but there are dozens of new features coming. I always love Nick Nimmin’s videos, as he was one of the people I learned from when I started. I still do.BigE also explained things in a great way, so I thought I’d shout him out too.Now that you’ve seen what all is coming what are you most excited to try?Now if you like these types of quick news posts…Please leave a comment below, as I would really like to know. This Substack is being built in front of you, and so your feedback is very important.If you would like to receive the posts via email, then I suggest subscribing to getting posts for sure! My next post that is coming out is literally about vertical and horizontal livestreaming, which I might add I made that post before this announcement came out! HahaP.S. I think I’ll be doing a video here soon about the Auto-Dubbing feature, as that too I think is a really interesting growth mechanism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

The rise of AI, the explosion of repurposing tools, and the aging up of social media. They all contribute to this unique position we are in with this digital world.I used to think something was wrong with me, that maybe I wasn’t executing enough, or that I was being too picky with the tools at hand at the time. However looking back it was like I was trying to use a screw driver instead of a power drill.Yes sure, I could turn the screw with my hands but the screwdriver is better. In reality though I needed a power drill to achieve what I was wanting to do.Why is it different now?More and more companies have cropped up due to the rise of content creators since covid. I can’t say that it is all because of quarantine, but it certainly accelerated the development in a lot of areas.ChatGPT popularized using AI, and now that there are even better tools and AI out there it is even more widespread.While I have my gripes with Substack’s technical problems, it still does showcase what COULD be in the age of individual journalism. Tools like Nuelink or OpusClip allow you to produce and reach a much greater audience.The strategies are also more refined now. While the platforms are more picky, and it is harder to carve out your place on them. The strategic approach is that of years and years of practice. Meaning that the lessons you can learn now, are after people have spent ages learning them.Social media was new, and that meant you literally had to discover and create strategies for them. Now that there has been a few generations of social media. The lessons are already passed on.How does this newsletter help you in this renaissance?Look I can’t be the one size fits all for everyone, that would just lead me to trying to get everyone. What I felt was my persona was that person like me that was trying to find growth hacks, new ways of creating, and new tools that gave you an edge.What tools did things better than others, and what strategies were other people too afraid/lazy to do. That kind of thing.I have been saying this more and more now, this isn’t a get huge quick scheme. I’m not saying you won’t get huge, and more than likely if you do it right you probably will (*depending on your niche and personality). However I want to give you the advanced calculations that it takes to grow.What is the Creator Equation, and how it gets you from point A to point B.Highlighted Tool of the Week: NuelinkOne of my favorite tools, and I mention it often. I have been looking for a social media management tool for over a decade to do what I wanted. Some like Nelio Content got close, but it just wasn’t good enough. Same with others I came across too, and I looked at quite literally EVERY SINGLE SMM tool on the market.Nuelink had both of the deep needs: RSS to Social / Automations in general, and Bulk Schedule Tiktok/Shorts/Reels.http://nuelink.com/Not only has it improved since I started using it, but it also seems to have helped me reach hundreds of thousands of views because it helped me go more widespread.🥡 TakeawaysWhat should you take from this post? That you should keep an eye out on what comes next in this series and subscribe.I don’t like pushing for subs, but in true purpose of what this newsletter is for: I want to show you the path to exponential content creator growth. I can’t do that if you don’t follow along with the posts!Shoutout to The Nuesletter as well for very informative posts! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

The top 3 tools I use are OpusClip, Videobolt’s free resize tool, and crossclip.I should note that I am looking into as well.https://thatwas.pro/Here are the rest of the tools I came across:In no particular order.https://crossclip.com/https://fusionclips.pro/https://clipbot.tv/https://opusclip.comhttps://streamladder.com/https://eklipse.gg/https://www.framedrop.ai/https://gameshot.ai/https://hypetrigger.io/https://go.overwolf.com/outplayed/https://powder.gg/https://app.videobolt.net/simple-video-tools/resizehttps://medal.tv/premium This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

I’ve talked about my Creator Equation quite a lot, and I’ll make some dedicated posts to that soon. However the main premise is simply have the right strategy, have the right tools, and have ENOUGH execution to out work your peers.Someone said on Reddit “how do I grow my channel fast?”, and I commented:If you want to grow fast then you need to create content FAST. On my content I talk about the scale of what you need to do. https://polyinnovator.substack.com/p/first-100-reps-to-100-posts-a-dayThe more posts you put out, then most likely you'll be growing ten times faster than your peers. Some people might come on here and disagree thats fine. But if you're streaming 3x a week, in each stream you create 3 yt videos. Then from that 1-3 hour stream you create 20-40 clips (posting 5x per day, or imo 10x per day across tiktok/insta/fb/yt/pinterest). Then you're going to grow.Look it is THAT simple. As they say in the business world “money in, money out”, and in content it is the same thing. The more you put out, the more you get back. Will it be instant? Maybe not, but will you actually have a chance for it to be so? Now you will, as most people put out so little content that they have NO chance to grow fast.I’m writing this post because I need you to realize you are not doing enough, and really it isn’t even close. Mind you I probably sound like Gary Vee or Alex Hormozi, but they really are right in this case.Okay let’s talk StrategyYou first make a 100 posts of a content type you want to be known for: video, written, or audio. Then you work on making the other 2. The sooner you get good at all 3 the better, but for some of you audio may be able to wait.The next is 100 reps at a certain format: long, short, or LIVE.Granted if you do Long and LIVE, then you’ll have more clips to pull from. Conversely, short form content is easier and quicker to make, and you can always compile them together later.There are six content types and formats, and you want to accelerate your leveling of each as quickly as possible. There are some that you can skip, AT FIRST, but you should never think you’ll ignore them completely.Let’s go back to the streamer at the beginning.What I would tell this person is to stream 3 times a week for an hour. Just to be more sustainable in the long run. Now depending on the person’s schedule I would have them consider, are they able to do longer streams? I.e. 3 hours instead, which means more content to pull from for repurposing. Or can they do 5 days a week at 1-2 hours?In either case you get more clips, more yt videos, etc.In each of the streams you have 3-4 planned out videos you can make within the streams. Which also gives you entertaining goals to work towards, and the viewers will enjoy that.Then you can toss the whole stream into OpusClip in order to find your short form videos. Or if you have the replay buffer in your streaming tool make clips too!From there I would post the videos out spaced out each week, ideally the same time every week. Then you can schedule 10 shorts out every day.What are the Tools you need?I would argue a social media management tool is key, I use Nuelink as it has the best automations, but there are some other good ones out there too.As I mentioned OpusClip is the tool I would recommend to find your clips.I also use Davinci Resolve as my editing software, and for the most part I use either Meld Studio or Streamlabs for my recording/streaming software.How do you execute at such a high volume?I can’t stress this enough, this isn’t some get rich quick scheme. I am literally telling you what to do the HARD WAY. I was thinking about this the other day when someone commented on one of my posts. People want instant gratification, and I want to give you that as a creator… if I can.However I can’t really, and honestly no one is out there giving you the details you need for the advanced creators. The ones looking for the edge, or the thing they are missing. Thus this is why I started out so broad in my posts on this Content Polymath substack, as I wanted to make sure if you were missing something trivial you found out quickly.Think of it like fitness, if you are working out and you are tired, and lacking the energy to do the reps. You might think oh I need protein, or this supplement, or “X”. However more than likely you are just DEHYDRATED. In either water or electrolytes, and it could very well be THAT SIMPLE. Yet it has a dramatic impact on you doing any sort of exercise.I am trying to find out what simple issue like dehydration is happening to you as a creator.If you want to execute at a high volume like Hormozi or others like him, but you are a solo-creator (like myself) then I am telling you how.Truly it comes down to skill in each Content Type and Format.Hence why I shared the first 100 reps post at the beginning of this post. You need your first 100 reps in video, lives, audio (if that’s your goal), and short form video. Those in particular I think, and if you’re a writer then exchange that out.You can just start making all of them, and I might suggest doing that. Play around with the platforms, learn your mannerisms, and the trends.However the sooner you get experience, then the sooner you can get used to the strategy shared today, and then the sooner you can consistently post at a high volume.This isn’t get rich quickI cannot stress this enough. You will fail over and over again, and that is okay. If anything it is good for your learning and improvement.However if you want to grow quick, and you have the time and patience to do it. Then the stuff I shared today is HOW.If you can spend a ton of time in the short term, i.e. you’re a teenager without work, and you have all the time you need after school. If you’re an adult with a flexible job, or something like that. You have the time basically, then you can do more in a shorter period.It is your decision to post it all at once, or schedule over time. Probably better to do the latter. I’m literally giving you the advice I would give you in a paid coaching call, for free, and this is how I plan on growing.I want you to grow, and by doing so you’ll be able to say hey it is because I read this guy’s blog or watched his videos. We both win then. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

I’ve been off and on this platform for many years now, and there is a reason for that. I consistently see the potential here, but get so frustrated by the lack of development on the team’s part.That’s the reason I often rank Ghost CMS over Substack, as my top two platforms for creators building websites. I go into my history a bit in the video above, but if you want to dig more into each of my Substack endeavors I talk about them more in the link here. This is a sequel post to: https://polyinnovator.space/my-experience-with-substack/A lack of communication?Given that this company has been around for eight years, tons of funding, tons of 10% cuts from creators, etc. There is no reason why the customer service for it is so abysmal. Let alone a complete and utter lack of content from the company themselves. The youtube channel is filled with mostly product showcases, and all comments are turned off.The social media platforms are barely active, and don’t respond to @ or comments.I talked more about it in a livestream today. As you can tell I’m quite passionate about this project “The Content Polymath”, and I don’t want to stop using Substack.In fact I even created a publication for both of my podcasts each, so that in the case I decide to move I can transfer my podcasts over to this hosting platform.Why can’t I just use what it has?Look the writing element is great, and besides some quirks here and there I like it. For example the heading for this section. I tried highlighting it, which in ghost would bring up a menu to let me make into a heading. Instead I either have to do ### or go to the top bar and select style.My point is that writing and content managing is just superior in Ghost. The reason why I am here, and why I would like to stay here more is because of their other features.Those being the livestreaming (I’m a bit iffy about), the video posting (very useful if it worked), and the podcast hosting (something I might take advantage of no matter what).How can it improve?The stability first and foremost on video posts, clipping, and most importantly IMO the substack video post to youtube automation.The podcast hosting is pretty spot on, but the connections to other platforms i.e. spotify or apple, is a bit tedious. Compared to traditional podcast hosts, where you can just link them, and then get access on their end pretty easy. Here there are more steps. There also just isn’t many ways of embedding or sharing your podcast more either here.Communication with creators, not just the big ones, is a must! Something a guest said to me on the PolyTools Creator Spotlight is that just because I don’t have a big audience, doesn’t mean that I am not a big creator.There are a lot of people like me, who know what they are doing, but just haven’t hit a big subscriber number… YET. Substack needs to connecting with those people before they blow up. Else that 10% cost they charge might start looking far too much.🥡 TakeawaysWhat to do from here?Well this last week I had planned on making content every day going forward on here. At least livestreaming, then doing my posts like this 1-3x a week. However it seems like now I need to stop focusing on this platform for a bit.Partially because my frustration, and partially because I have a lot of content planned for https://polyinnovator.space which in the long run is more important as a personal brand. If Substack reaches out, and we can figure out these user experience issues together. Then I’ll probably focus more on this publication, let alone bring over my other two podcasts as well. Putting this out there, but probably wont do it: I have been considering bringing back my swimming newsletter to here. To give it a chance to thrive again, and perhaps make it into audio so you can listen while in the water.Already this platform is a farcry from what it was the last time I put real effort into it. That I can say is amazing, I just wish there was a bit more elbow grease into making it work properly! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Thank you to everyone who tuned into my live video! Join me for my next live video in the app. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Please note that this is a more visual heavy episode, so it may be wise to watch it.Here is an exhaustive list of all of the multistream - simulcasting tools, so that you can choose the best one for you. I give my opinion to help you make a decision too!Given that is a challenge I myself am facing at this moment, it seemed like a great time to get around to making this video. I am both streaming to substack, as well as to twitch, for my creator and gaming brands respectively.Both of which would do better if I was simulcasting them across platforms.Not only that but taking the opportunity that vertical livestreaming platforms like YouTube Shorts offers us!You WILL regret not livestreaming sooner, and taking advantage of the opportunity in front of us in this moment.Thank you to everyone who tuned into my live video! Join me for my next live video in the app. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Thank you to everyone who tuned into my live video! Join me for my next live video in the app.The 300 Reps Rule for Content CreatorsAs it has been said a lot, you should try to get to your first 100 reps as soon as possible. However I want to expand that philosophy a bit, as I think you really start to get good after 300 reps.That’s when the posts really start to accumulate, your skills improve drastically, and you have had enough history for platforms to know.While you can somewhat do it faster, it is more about you and your skills in particular.After your first 100 reps, you’ll have enough bandwidth to start the next content type as well. Then you can do both alongside. 200 reps with your first, when you hit 100 reps with the second. Then you can start the 3rd, and so forth.Don't Delete—Your Content History MattersThis is just something important I wanted to quickly share. I cannot wrap my head around people deleting their own content.It does not matter if your previous niche encompassed your last 100 videos, and now you’re switching. Who cares? The SEO is not going to change that much if you delete and restart. Meaning you are only shooting yourself in the foot.Every piece of content or micro-content is a doorway to your content ecosystem. If you delete your post, or even unlist it, then it closes that doorway forever.Master Every Format: Keys to Content GrowthBefore I start getting into more strategies and tools in these upcoming posts here on the Content Polymath. I have been really driving home the fact that you need to improve your skills as quickly as possible. Sustainably.If you are interested in those upcoming posts, then I encourage you to subscribe! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

The point of this post isn’t to give you an exact strategy. Even though I did give an example in the video. It is to guide you into figuring out what is sustainable for you.When you create content for the first time you don’t know what you don’t know. Over time when you put in the reps, it allows you to establish a brand. A consistency in your media content, and how you present yourself. How certain skills proliferate, and how your expression comes through.Why do you need to do all three?Each content type, let alone format, creates a different kind of connection with the viewer. If they like one type, then they’ll more than likely find you on other platforms as well. Reaching that person across many different places is key for building up your connection to them.Once they hit a certain level they will be more inclined towards paying for your content as well. Hence the journey for success as a creator.The studies shows that it takes over half a dozen, maybe closer to a dozen, of times for a person to see you. Before they ever consider buying anything from you, or subscribing, or whatever call to action you are asking for.How you go about reaching 100 postsI mention in the video the idea of taking 3 months of intense daily content production. However you could expand that out to a year.I really don’t think you can do less than 3 months, as you would just burn out too quick, or worse overwhelm your audience and lose them.There is a fine balance you need to thread, and that is key to pushing the limit of your production. If you can put in the reps, then you’ll be closer to a 100 posts a day, and once you get to that point you’ll be even closer to growth and monetization.Highlighted Tool of the Week: SubstackOkay okay hear me out!Substack has proven to me over the last two weeks to be a lot more than I initially thought it was. Mind you have been on here for the last five years, and I have known about a lot of the features already for a while.Meaning you do too probably.However I don’t think you fully grasp the extent of what they’re going for as a tool. Normally I wouldn’t write so much in this section of the blog post, BUT this tool actually goes hand in hand with my topic of today. By making use of the features here on Substack it will help you get closer to the 100x a day ideal.You go live first (basically making a video), then cut out the audio, and then write a blog post underneath it (don’t just use AI, actually write one). From there Substack gives you clips. The reframing into vertical is pretty subpar, so I’d suggest using Opusclip, but let’s say for now you use it.It automatically posts 2 shorts for you from your video, and you can download more (or make more). You should post a couple horizontal clips from the video too to substack notes.The livestream would have also made a post already as well when you went live.You can create an instagram post from their picture creator.Already there you have TEN posts, all from ONE episode. That is honestly a conservative calculation too. As you could make a lot of clips, and if you made pictures on your own in Canva too that would help.🥡 TakeawaysWhat should you leave with today? Really it is a matter of measuring how far you have come at this point, and how much farther you need to go. Creating an established content ecosystem that feeds into itself, and reaching a far greater width of audience! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Thank you to everyone who tuned into my live video! Join me for my next live video in the app. If you want to see all my tags, check it out here: https://polyinnovator.space/tags/This livestream covered what I planned for creating content in the near future. Not just on my Substack, but probably even more prudently… on my main website.I need to do a sort of blitz again, if at least a few sprints to get it all done. However I think it will be helpful to have that baseline again.Substack has been motivating for me, but it isn’t enough, and I cannot let my other streams of content falter too. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Thank you to everyone who tuned into my live video! Join me for my next live video in the app. I’m going to be going LIVE everyday, no set time as of yet, and I’d love for you to join in!I’ve been treating it as free creator coaching calls too in case you want to ask me something! Here is a screenshot of what my Obsidian vault looks like, and if you want to see more check out the video above.I’ll go into more detail about my planning system in a dedicated video down the line! Let me know if I should make it sooner! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Thank you to everyone who tuned into my live video! Join me for my next live video in the app.I hope you join me in the next one, as I really want to answer more questions.An update on YouTube horizontal/vertical?https://x.com/nuttylmao/status/1957619349000482966The Restreamer tool mentioned:https://github.com/datarhei/restreamer This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Thank you to everyone who tuned into my live video! Join me for my next live video in the app. I am trying to do more coaching, but in larger groups via the Livestreaming. If you have questions about content creation, then come in the next LIVE and ask!I’ve been experimenting lately with live streaming on Substack—not because I’m fully comfortable with it (I’m not), but because I know that practice creates progress. The beauty of streaming is that even if no one shows up live, the session itself can become a clip, a video, or part of a larger series later. Every rep counts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

You have three types and three formats, each intersect, and ALL are important.They are as follows:* Video* Audio* Written* Short* Long* LIVEWhy is it important to do all six?Not everyone is going to consume the content you make the same way you do. Personally I like watching videos for consumption but I am a writer for creation. Do I listen to podcasts, or read blog posts? Yes. Will I choose a video first? Also yes.Your follower might be the same way, or even opposite. Thus it is wise to be creating content in all 3 types.The other angle is where you meet that person, and on what platform. Depending on the type you choose it might change the format. I.e. video and livestreaming. However you could go onto Clubhouse and do LIVE Audio that works too.The thing is to try to go for all of the types and formats.We will get more and more into the How to do it in later posts.However for now think of it like a workout. You have Upper, Lower, and Abs. You know you need to do all three, but maybe you skip abs some weeks. Eventually that is going to catch up to you.Even if you have to do only a little bit of abs each week, just as long as you are doing them, that is what matters.At first it will be difficult, but you gotta put in the reps!100 Videos, 100 Podcasts, 100 blogs… 100 shorts, 100 long form (for each), 100 LIVEs.Highlighted Tool of the Week: VDO Ninjahttps://vdo.ninja/This is a tool to help you have an interview show on a free tool like OBS or Meld Studio. Which are livestreaming/recording apps, that you can also use with Substack LIVE. I thought this would be an interesting tool to highlight for those who are going LIVE like me but not on the mobile app.As on desktop it is pretty hard to have on guests.🥡 TakeawaysWhat is the point of this post? I really think that regardless if you are just starting or have done it for a while; That it is a good idea to keep in mind the areas that you are lacking. I’ve been trying to do this myself, so you know that no one is perfect. We all have to put in the work!What I want you to try is to pick one of the six things that you haven’t done yet. A podcast, or a livestream, or maybe a short if you haven’t yet for some reason. The point being put a step towards it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Overall I would consider myself a writer first, before that of a YouTuber or Podcaster, which surprises many people. I’ve tried out nearly every main tool on the market for blogging and newsletters, yet I keep coming back to a couple of them. Wanted to share with you as to why!Firstly, just a quick note on Revue.I really think it could have been a serious competitor to Substack when it came to the social blogging-newsletter space. Now that Ghost 6.0 has something like Substack Notes built in, then maybe we’ll see that again.This is a “sequel” post to one I made a bit back:https://polyinnovator.space/substack-vs-beehiiv-vs-ghost-vs/Something I said in the last post that I wanted to bring back here. Yes I consider Linkedin Articles to be on the end of life for most people. If you get lucky or work with the company they can work. However I do not think it is wise to use it otherwise.Note: I do not want to include more archaic solutions, or ones that don't really fit into this writing form niche. Those would include: Wordpress, Medium, Linkedin Articles, Quora, Airtext.xyz, or something that is similar in nature to these but does not fit the newsletter format.Revue as a Comparison to SubstackWhat I find really interesting is the comparison to the late “Revue” platform that Twitter owned. It was a newsletter bridge, where people would find it via your twitter/x profile, and then be brought to the newsletter platform Revue to read. However it also helped you connect to your actual email marketing tools too.What I find peculiar is why they dropped it in the first place, as to me it seemed to be going smoothly. Now we can see for a fact that Substack and Ghost 6.0 both do this, and it helps tremendously with growth.Who knows, maybe it will come back, since there are rumors that Vine is coming back. Something that Twitter also acquired. Quick Takes on the Various Platforms:This post isn’t meant to be a full review of each newsletter tool, but I do have some strong feelings towards each that I felt I should share.Some might be good, some might be bad, and in the end you should decide what you think is best. Although if you’re reading this I’m going to safely assume you are on Substack one way or another.SubstackI both praised and jeered at the minimalism of Substack when I first wrote about it. It was nice for having a public journal, which is what a lot of people still treat it like today. However I found that the potential for real niche content (i.e. like the aforementioned Swimming), such as the content niche I am doing now. Those are the types that would THRIVE on the platform.I tried many different iterations, and I may try more later on. Originally starting with my Fireside Codex, which was for me a public journal. Moving on to the Swimming Academy newsletter, then “PolyInnovator Social Blogs” which was an interesting concept on its own, I temporarily wanted to do Knowledge Management posts too, and then most recently my travel content. Prior to changing it to the current The Content Polymath series you are reading/watching/listening to.Even back when I wrote about Substack as a platform I spoke of it highly, even as the 2nd best platform in my opinion. I’m really curious to see how this experiment continues to go.I wrote more in this related post if you’re curious: https://polyinnovator.space/my-experience-with-substack/The one thing that could be bad is the pricing model… ONCE you get to a certain level. Until then I think it is fine.ParagraphWhile I would include images, the platform changed on me in the last year drastically. I was having good and bad experiences with the new updates over the couple years I ran my gaming blog there.One issue I had was with the way blog posts were listed, and how you interacted with each of them in the backend. Eventually things changed so much, and for the worse on the frontend (sort of breaking my site’s flow). That I ended up moving everything to my main Ghost site again.This was one that I kept probably one of the longest, and maybe the UI has improved since then. Or you might not have issues with it.BeehiivFun fact THIS channel, this series or newsletter, whatever you want to call it; Started technically on Beehiiv. I was trying out all of the platforms, and wanted a blog on each of them. Swimming on Substack, Gaming on Paragraph, and Content on Beehiiv. Everything else was on Ghost combined together. Eventually I realized that I could not stand writing anything in Beehiiv because of the atrocious UI/UX.Which still doesn’t seem to have improved to this day much. Even going as far as to note in the previous comparison post: UPDATE - I have continuously had usability issues on the user experience front. Having to click through multiple layers to do something simple, or even couldn't find what I was looking for at all.As you may have guessed I’m not a fan. I quickly moved the newsletter to my Ghost instance, and eventually to a separate Ghost site. Then back. Now to here, but without moving the old posts.Not much else to say on this platform, moving on.Ghost CMSIronically probably the BEST one on this entire post, and I still stand by that despite quite loving Substack right now. This is sort of why I wanted to make this post next. In fact I’m writing it before making the video because my brain was thinking about all the comparisons.There is a reason I kept taking my newsletters from all of these other platforms, and putting them all on one site. That was because I felt it was best to have a holistic place for all of my content. Links to the whole ecosystem, and multiple newsletters in one place.The interface on both the backend and frontend is unparalleled, the speed of the site is fantastic, the selection of themes is only 2nd to wordpress, and they do keep adding more features too as time goes on.Why am I on both Substack and Ghost?Probably a good question to ask considering that I am here. There are a few lines of thinking, and I figured sharing them might help you on your journey too.Firstly, I’ve gone on and on about all of the various features on Substack, and I think those are a great way to automate what I am doing. Especially with my written/audio/video combined strategy.The second angle is that SEO is a finicky thing. I actually have one of the best SEO results for content repurposing to my knowledge. A lot of my posts, like my How to Go Omnichannel has garnered a lot of attention. It is only going to keep growing too because I plan on making more content creation related content on there, that isn’t going on this site. Just didn’t fit into my plans for the trajectory here.Meaning I’ll probably keep up the Digest newsletter on Ghost at the same time as here. HOWEVER I did feel that I could build a semi-isolated brand more quickly, if I had it on its own little island.Being on Substack allows for me to tap into the amazing people network on here, and to build out a new SEO history.Alternative PlatformsLook I’m going to tell you that Substack and Ghost cms ARE the Best. However I always believe in choice. As a tools geek too I have a long list of links anyways, so I figured I’d share!After the main platforms talked about above, these are my top three alternatives for those curious:* https://kit.com/* https://typeshare.co/home* https://buttondown.com/* Honorable mention: https://superblog.ai/ Similar to GhostHere are the web3 platforms, which sort of stand out in the case of futureproofing. However please note that now Ghost cms has joined the fediverse too. So it has access to the decentralized networks as well!* https://www.sigle.io/ No experience with* https://paragraph.com/ Mentioned before, but wanted to put with the blockchain ones* https://svbtle.com/ too mysterious for how competitive the market is tbh.* https://mirror.xyz/ One of the major players other than Paragraph.Here are some additional links for your rabbit hole:* https://mataroa.blog/* https://bearblog.dev/* https://hashnode.com/* https://outpost.pub/* https://bloggi.co/* https://getpublii.com/ Similar to Ghost* https://recuremail.com/ No opinion, very simple* https://typehut.com/ Overtly simple, but fair pricing.* https://letterpad.app/ too many ads, and bit bland.* https://www.onepubli.sh/* https://bloghunch.com/ putting at the end because for as much potential I think this one had. The interface is awful, and completely broken on the backend any time I tried it over the years.Keep in mind that I am not talking about email marketing, with tools like Mailchimp or Kit (although I did include the latter). Simply newsletter creation, with a minor blog element.Which should YOU decide on?I can’t tell you to be honest. For some of you maybe buttondown is exactly what you were looking for, as it was one of the first platforms where you could have multiple newsletters in one. Now Ghost can too, and Substack has sections.Whether you are a generalist or a specialist I think there are things you should consider prior to even if you are multi-faceted or not.Pricing is probably number one, and then user interface. When you are staring at a screen for a long time, writing long enough to get a cramp in your wrist (me right now), or wanting to take advantage of the latest features. These are all things that will very quickly change how you feel about a platform.Thanks for reading The Content Polymath! Subscribe for free to receive new posts and support my work.Thank you to everyone who tuned into my live video! Join me for my next live video in the app. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

Today I wanted to test out the Livestreaming feature here on Substack. I was pretty astounded when I was scrolling one day seeing a conversation live on here. I didn’t know that was a feature until very recently.While I’m not surprised, it was still pretty cool to experience it so natively that way. Now there are two ways to go LIVE, one through the mobile app, and one through the rmtp key/url on a streaming tool on desktop.I find that the desktop would lead to higher quality, especially in audio, so that is what I went for. While it is limited in features, i.e. I can’t bring up comments, or invite people in (after starting). You can invite people prior to starting, and it does do a pretty good job notifying people in a variety of ways.One thing I found out as a creator, that I want to tell you right off the bat… Is that you don’t get notified that your recording is saved. Thus when I ended I tried going back to the substack notes post (which was broken, Substack team please fix that). It turns out the live video gets put into your drafts, which wasn’t inherently obvious at first.Might I also suggest to you upcoming creators, that you consider recording it natively on your computer as well if you are using Meld Studio (like myself) or OBS. That way you don’t get the bitrate drop from streaming, and you have a copy on your computer already (instead of downloading from Substack servers).Takeaways:* Live streaming can enhance content creation and audience engagement.* Substack offers unique features for video and audio content distribution.* Ghost is a preferred platform for its versatility in hosting multiple topics.* Polymaths should consider niche focus for effective content strategy.* Monetization requires a multi-faceted approach for content creators.* Building a personal brand is essential for connecting with audiences.* Content creators should experiment with different tools to find the best fit.* Engaging with like-minded individuals can foster collaboration and growth.* Understanding the polymathy niche is crucial for targeted marketing.* Creating digital products can provide additional revenue streams.The Power of Substack and Ghost for CreatorsIn the call I touched on a variety of topics from polymathy or multi-niche marketing, ghost cms versus substack (particularly in the angle of polymathic creators), and even shared some tools that I thought were helpful:* Meld Studio (Alternative to OBS)* VDO Ninja (Podcasting Through OBS)* OpusClip (Clipping Tool - Aff link)I am trying to test out any feature I can on Substack currently, as I want to grow as rapidly as possible. Particularly using the skills I’ve acquired over the last decade of making content. If you’re in on that, then please chat with me, leave a comment, and subscribe to the Content Polymath!Perhaps the next Livestream I’ll test out on mobile so I can see the difference.If you want to be notified when I go LIVE in the future, then Please Subscribe!Thank you to everyone who tuned into my live video! Join me for my next live video in the app. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

It does not matter if you are only beginning or well-sailed in the content journey. If you have a platform or more. Then you have a content ecosystem of your own making.This entails that you have a presence or reputation, and as one part of the system evolves so does the other parts. Each arm acts on its own, but also as a whole.Your content ecosystem thrives when you operate it holistically.Everything falls under the umbrellaWhen you create something online, then it will be coming from YOU. Unless you’re doing some sort of faceless or ghostwriting.*If your name is on it then it is part of YOUR ecosystem of content. Your personal brand, your online reputation.Now this goes even for faceless brands, as even if it isn’t your face, there is some sort of logo or AI face being the figurehead of that content umbrella. You created an isolated ecosystem, but it is still an ecosystem nonetheless.This is the lesson I want to impart on you today, as you need to start thinking more holistically about your content creation, repurposing, and strategy.For the BeginnersYou need to start somewhere, and while a few people out there may want to start with all three content types; You’ll most likely need to pick just one to start off with, and make a 100 posts. Set the first entities of your content ecosystem forth. Let them grow and evolve a bit on their own.Honestly you probably need to let it grow for a while too, or if you want shorter time put in more reps sooner.Only THEN can or should you start doing other content types or formats. From there more entities fill up your content ecosystem. At this stage they are not feeding into each other that much, and you may not have a great strategy.Over time you’ll learn how to syndicate better, repurpose one type into another effectively, and repurpose the main pillar pieces into micro-content.For the AdvancedNothing beats a jet2 holiday…. If you’ve been hearing that as much as I have lately, then I know you are active in the space. If you’re just a writer, then probably you haven’t, but if you were just a writer more than likely you wouldn’t be in the “advanced” category (debate in the comments).Not only do you Need to create content across all the mediums and platforms, but you should be consuming it as well. Sure, there is a point of doom scrolling, and not letting yourself “waste time”. Although there comes a point where you cannot progress without knowing what all else is out there.Understand OTHER creator’s ecosystems, what are they doing, and they aren’t going to be telling you like Gary Vee. You’ll have to watch closely.When I was making my personal brand website again back in 2019. I looked at all of the major players in the market for their personal sites. GV, Lewis Howes, Oprah, etc. I studied how they had their priorities set up, for was it their book, their podcast, or what?From there I created a spreadsheet comparing each of the sections of their sites. Then I created my own. The same will go for your strategy for the most part too.As an advanced creator, only YOU will really know what your audience truly likes, and what they’ll respond to. However we don’t always get it right, so experimentation is crucial even at the highest levels (look at Mr. Beast, he is always experimenting).For most of you however, beginner or advanced, the Content Polymath strategies will be more than fitting. Then from there you can add your own twists to it.In the end it is the same.As I mentioned a moment ago the strategies you’ll learn from this newsletter will be your key to growth.I’m not just saying that either, as I know this ^ whole line has been used by all those gurus out there. However what makes me different is that I watched those gurus, I watched the Gary Vee’s, the Alex Hormozi’s, and better than that I’ve talked to the people on their teams.Whether it was at conferences, and then later on the PolyTools Creator Spotlight… or even just through outreach. I have created, conversed, interviewed, and most importantly I think: WATCHED CLOSELY. How the best of the best do it, and I have experimented so much as a creator myself. Even this newsletter came to be after four other attempts at making a Substack prior.In the coming issues I’ll be building the foundation, the basics of what the Content Polymath is all about. I’ll remake (fresh) the Best posts from my old content newsletter, the PolyTools Digest. I’ll be making more content around this idea of the Digital Renaissance, sharing tools, the Creator Equation, and most importantly of all the Content Polymath Creation Strategy.Be sure to subscribe if you haven’t already! Catch it while it is early!! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

While I do not think it is “too late to start”, or that you have to be “perfect” right away. You do however need to start yesterday, and you need to get to perfect as soon as possible.The saturation is higher in most platforms now, and while there are ALWAYS going to be platforms where you can get the First-Move or Second-Mover advantage. You’ll need to be paying close attention to where those are. Really the advantages come from new features on the platforms now.Such as Trial Reels on Instagram or Video/Audio distribution on Substack, as two current examples in my opinion.Note: The topic in the video and in this blog post are the same, but what I talk about may end up being quite different, so you should watch/read both!I started blogging in around 2013, which back then would almost seem to be “too late”, as the blogging really rose in the 2000’s right? Well look at Substack and Ghost CMS now, they’re both blowing up more and more.Newsletters as blogs in particular, like this one, do very well now and have resurged written content interest.I started podcasting in around early 2018, and people thought it was too late then. Then after the covid podcast boom, they thought it was “too late” in 2021 or 2022.Don’t get me started on video and YouTube, as that becomes “too late” almost every two years.The point I am making is that it is NEVER too late, and you’ll wish you had started sooner! I have been making hundreds of podcasts and videos, and about 800 written posts at this point. Yet I still feel like I’m only scratching the surface of what I can offer the world in my content.That is all execution and how much effort you put forth, but that isn’t all that matters.Over the course of creating content you’ll learn better and better strategies to employ. I found myself struggling at some points with posting content across the mediums, as there weren’t good tools for it.I’ve scoured the social media marketing tool market for literally a decade and half ever since I started blogging. Yet I could not find a damn tool that could do RSS to Social media automation worth its salt.Eventually some tools had some prowess like Coschedule back in the day or Nelio Social, and now I have Nuelink which has been amazing.Another issue I came across, even before I started using OpusClip, but was to be able to bulk schedule short form videos.Literally no tool could do it, they often had CSV bulk upload. However that failed to do a lot of what bulk upload needed to do. I.e. on instagram selecting to ONLY post to Reels feed, not the main feed, or rather the traditional post to Reels and Main feed together. As I found my content performed better that way.Not to mention you still had to upload all of your content to a cloud drive first. Instead of uploading to the SMM tool’s servers. Which increases chances of bitrate compression.Note: Nuelink can now do BOTH of my important needs!That brings us to the Current state.I think there are a lot of lessons that even experienced creators could learn from this series. Although new creators will get a huge step up in understanding. Please don’t forget to sign up for future editions! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com

The video sums it up quite well, but I wanted to explain further in this post! Firstly, a bit of history of me for your context:I started blogging way back in about 2012/13ish, and that was a dedication to world unity and philosophy. I was eager to create in the written word, so that I could reach people like me out there (the polymaths as I later realized).Over the next few years I didn’t make content much, and it wasn’t until 2017 where I brought back my blog. Even created a podcast! However I realized I could not create the organization with my limited notoriety as a person. Thus I pivoted towards building a personal brand, PolyInnovator, and from there I started doing All Three content types. Written, audio, and video (the latter taking quite a while to get used to).Since then I’ve made other brands, such as a gaming one, or this brand “The Content Polymath”. For historical SEO purposes I’d like to list out the previous names: OmniContent, PolyInContent, and PolyTools. As the brand evolved from being about a Strategy, to taking a Polymathic approach to content, and then about the Tools you can use as a creator.I feel that the PolyTools was the closest to success that I dreamt of, as it was the “Polymath’s Toolkit”, a spin off of my personal brand around polymathy.However it confused people on what it was about, and lacked the search engine appeal that I think this new branding brings.Back to that Original Strategy from the OmniContent era… I am thrilled to be on Substack once again (half a dozen times later), as I realized that I think it is finally time for me to fully use that Strategy once more. As I told my creator friend, Doc Williams, whom I share a show with called the Brand Doctors.Super interesting with the whole strategy thing. Back in the day my old omnicontent strategy basically entailed this, but I couldn't do it. Based on mostly Automation tool limitations (or lack of tools), and also my execution. Now that I'm niched down to just the content creation topic I think the execution part will be easy, and the automation tools have finally caught up.What I mean by this is that I would create a blog post (I’ve always been a writer first), and then create a video from that. Usually using the bullet points as a guide. Then cut out the audio from the video. I’d try to formulate what I say in the video to be useful as audio only too, such as describing any visuals on screen.From there you could create clips, quote images, tweets, etc from all of the 3 Content Pillar Types.HOWEVER…It sort of failed. For one my series was the niche, and thus any episode could be any topic. Leaving momentum out the window, as for me it was more about creating a certain baseline of content back then.The tools were not up to par, this being prior to the quarantine and all. Now with tools like Substack (video and podcast distribution), OpusClip, and Nuelink. I think I could accomplish this goal phenomenally. Of course once I get a taste of how it works, then I’ll make some posts on it as well.I created the Content Polymath channel to teach people how to grow as creators. Particularly in this time of a Digital Renaissance of sorts.That is all for now, and I hope you subscribe today to get a head start!Also, if you would be so kind as to share this intro post to your world, then I would extremely appreciate it! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com