The Deep Dive Podcast

In this episode we wrap up this series, summarise the most impactful & controversial parts of the book and give our final thoughts.   Let us know what you think at [email protected] and [email protected]   Also thank you so much for your support with this series – it wouldn’t have happened without you! Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into laws 31 & 32 , where we discuss the power of progress and leading inconsistently, with reference to The Hemingway Bridge method.   The Hemingway Bridge method helps you stay focused by stopping work in the middle of a task, not at the end. This "bridge" makes it easier to start again because you know exactly what to do next. It's like leaving yourself a hint so you can quickly pick up where you left off, helping you avoid feeling overwhelmed. This technique is great for small business owners who have lots to do!   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into laws 29 & 30 , where we discuss Cult mentalities and raising the bar as you grow your business.   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into laws 27 & 28 , where we discuss Discipline versus Motivation & the Art of Delegation.   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into laws 25 & 26 , where we discuss   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into laws 23 & 24 , where we discuss having hard conversations and chronic stress versus positive pressure.   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into laws 21 & 22 , where we Failing forward and sticking to Plan A   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into laws 19 & 20 , where we discuss continuously improving, experimentation & actively failing.   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into law 17 & 18 , where we discuss “Let them try & they will buy” – how getting your product into your customers hands is an incredible tool for selling and “Fight for the First 5 seconds” – Keeping attention in a busy world where focus is in short supply   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into law 15 & 16 , where we discuss framing your services & products, and positioning into market from a price perspective   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into law 14 , where we discuss how adding friction to your services or products can add perceived value.   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into law 13 , where we discuss how to increase your customer’s perception of the value they are receiving for very little investment and how large brands are doing it.   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into law 12 , where we discuss pissing people off and people pleasing.   Let us know what you think at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into law 11 , where we discuss standing out and how to stop blending in while in a saturated market.   We love feedback let us know what you think [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠

In this episode we dive into law 10 , where we discuss challenging the status quo and standing out from the crowd (naked). This Week’s Challenge: Let us how you have made your business stand out from the crowd and challenge the status quo. If you are struggling with this let us know and we would love to brainstorm for ideas for you!   Let us know at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠

In this episode we dive into law 9 , where we discuss prioritising your health and Sian tells Pamela off for not taking care of herself. This Week’s Challenge: Let us know how you prioritise yourself and keep healthy while running a business.   We’d love to know how you get on. Let us know at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠

In this episode we dive into law 8, where we discuss breaking bad habits. This Week’s Challenge: Let us know which bad habit you’re trying to break.   We’d love to know how you get on. Let us know at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠

In this episode we dive into laws 6 & 7, where we discuss changing your self-story and leading yourself and others.   This Week’s Challenge: Figure out your word of the year for 2024 & let us know what you’ve decided on and Why.   Ikigi: A Japanese concept referring to something that gives a person a sense of purpose, a reason for living List the following and find the common themes: What you love What you are good at What the world needs What you can be paid for   We’d love to know how you get on. Let us know at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠

In this episode we dive into leaning in & analysing your business to understand what you really need to do for 2024.   SWOT Analysis: List your business Strengths, Weaknesses, Opportunities & Threats.   PESTLE Analysis: List the External Macro Influences on your business under the following heading: Political Economical Social Technological Legal Environmental   Paper Clip Challenge: List all the uses of and people that may benefit or take value from your products or services. The more outside the box the better!   We’d love to know how you get on. Let us know at [email protected] and [email protected] Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠

In this episode we dive into self-belief, imposter syndrome and collecting no’s. Get In Touch: ⁠⁠[email protected]⁠⁠ ⁠⁠[email protected]⁠⁠ Follow The Hosts On Instagram: ⁠⁠Sian Horn - Mentor, Advocate, Content Creator⁠⁠ ⁠⁠Sian Horn - Business and Marketing⁠⁠ ⁠⁠Pamela Walsh - Monarch Business Solutions⁠⁠ Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠

Get In Touch:⁠[email protected]⁠ ⁠[email protected]⁠ Follow The Hosts On Instagram: ⁠Sian Horn - Mentor, Advocate, Content Creator⁠ ⁠Sian Horn - Business and Marketing⁠ ⁠Pamela Walsh - Monarch Business Solutions⁠ Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠

Get In Touch:⁠[email protected]⁠ ⁠[email protected]⁠ Follow The Hosts On Instagram: ⁠Sian Horn - Mentor, Advocate, Content Creator⁠ ⁠Sian Horn - Business and Marketing⁠ ⁠Pamela Walsh - Monarch Business Solutions⁠ Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠

Get In Touch: [email protected] [email protected] Follow The Hosts On Instagram: Sian Horn - Mentor, Advocate, Content Creator Sian Horn - Business and Marketing Pamela Walsh - Monarch Business Solutions Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 ⁠http://creativecommons.org/licenses/by/4.0/⁠

Welcome to the first episode of The Deep Dive Podcast! Intro/Outro Music: Pleasant Porridge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 http://creativecommons.org/licenses/by/4.0/