The Entail AI Podcast

This week, we explore the role of AI in content marketing with Joe Unhammer, an SEO strategist. We discuss the potential benefits and pitfalls of using AI for content creation, the importance of human oversight and creativity, and how search engines like Google are adapting to the influx of AI-generated content. We also chat about the competitive landscape, with platforms like TikTok and Apple potentially posing a threat to Google's dominance in search and content discovery. Joe offers insights into how these tech giants might adapt and innovate in response to the rise of AI-powered content and conversational interfaces. More about Entail AI: Website: ⁠⁠⁠⁠⁠⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/entailai⁠ More about Joe Unhammer: LinkedIn: https://www.linkedin.com/in/junhammer/

In this episode, Eugina Jordan, a seasoned marketing professional with a diverse background, shares her expertise on effective go-to-market strategies in the telecom industry. Eugina discusses the unique challenges and approaches required for B2B marketing, particularly in sectors with long sales cycles and complex products. More about Entail AI: Website: ⁠⁠⁠⁠⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠⁠⁠⁠⁠ LinkedIn:⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/entailai⁠

Join us as we dive deep into the world of tech marketing with tech marketing expert James Ryan. With years of experience in developing go-to-market strategies for startups and refining products for customer appeal, James shares his invaluable insights and approaches to cost-effective product marketing strategy and execution. More about Entail AI: Website: ⁠⁠⁠⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠⁠⁠⁠ LinkedIn:⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/entailai⁠

Join us as we sit down with Matthew Holman, to discuss his insights on using content marketing to build brand perception and drive growth. He shares his experience with leveraging different channels like newsletters, podcasts, and social media, and offers valuable tips for creating engaging content that resonates with your target audience. More about Entail AI: Website: ⁠⁠⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠⁠⁠ LinkedIn:⁠ ⁠⁠⁠https://www.linkedin.com/company/entailai⁠ More about Matthew Holman: LinkedIn: https://www.linkedin.com/in/holman-matthew/

This week's expert, Gilad Bechar, co-founder and CEO of Moburst, shares his expertise on leveraging influencer marketing to drive growth for brands. Gilad delves into the nuances of paid vs. influencer marketing, the challenges of measuring performance, and the importance of authenticity. More about Entail AI: Website: ⁠⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠⁠ LinkedIn:⁠ ⁠⁠https://www.linkedin.com/company/entailai⁠ More about Gilad Bechar: LinkedIn: https://www.linkedin.com/in/begilad/

In this episode, Sam Mendelsohn, an e-commerce expert and co-founder of Workspace6 , shares his journey of building and maintaining a thriving online community for e-commerce founders. He delves into the challenges, strategies, and principles behind creating an engaged and valuable community, offering practical insights for anyone looking to foster a vibrant online space. More about Entail AI: Website: ⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠ LinkedIn:⁠ ⁠https://www.linkedin.com/company/entailai⁠ More about Sam Mendelsohn: LinkedIn: https://www.linkedin.com/in/sam-mendelsohn-w6-b7216794/

Ben Grynol, Head of Growth at Levels, a metabolic health company, shares his insights on driving growth through content marketing, influencer collaborations, and leveraging a lean team with effective delegation strategies. Overall, this episode offers valuable insights into content-driven growth strategies, particularly in the health tech sector. More about Entail AI: Website: ⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠ LinkedIn:⁠ https://www.linkedin.com/company/entailai⁠ More about Ben Grynol: https://www.linkedin.com/in/bengrynol/

In this episode we welcome back Al Sargent, Senior Director of Product Marketing at ArangoDB, who shares his insights on solving content creation challenges and scaling marketing efforts efficiently. The discussion covers the growing importance of video content, the role of brand ambassadors, leveraging AI for content creation and repurposing, and streamlining the content creation process. More about Entail AI: Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link LinkedIn: https://www.linkedin.com/company/entailai More about Al Sargent: LinkedIn: https://www.linkedin.com/in/alsargent/

In this episode, Brandon Liebowitz, an SEO expert and entrepreneur, shares his insights on optimizing the SEO conversion funnel. He discusses the importance of balancing user experience with search engine optimization, creating a multi-channel content strategy, and leveraging AI for content creation. More about Entail AI: Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link LinkedIn: https://www.linkedin.com/company/entailai More about Brandon Leibowitz: LinkedIn: https://www.linkedin.com/in/brandonleibowitz/

In this episode, Alex Love, Vice President of Marketing and Communications at Riva Solutions, shares insights into the unique world of public sector marketing. She discusses the importance of leveraging user-generated and employee-generated content to humanize the brand, build trust, and effectively reach government agencies. More about Entail AI: Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link LinkedIn: https://www.linkedin.com/company/entailai More about Alex Love: LinkedIn: https://www.linkedin.com/in/alexslove/

In this episode, Kristin Maranki, a seasoned marketing leader, shares her approach to leveraging customer insights and creating targeted content for successful account-based marketing (ABM) campaigns. She discusses the importance of understanding your audience's pain points, conducting thorough market research, and collaborating with sales teams to align on target accounts and messaging. More about Entail AI: Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link LinkedIn: https://www.linkedin.com/company/entailai More about Kristin Maranki: LinkedIn: https://www.linkedin.com/in/kristinmaranki/

In this episode, we sit down with Sonja Mehta Sidhpura, the Director of Product Marketing at Twilio Segment, who shares her expert approach to product marketing success, navigating challenges, and leveraging data to drive impact. More about Entail AI: Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link LinkedIn: https://www.linkedin.com/company/entailai More about Sonja Mehta Sidhpura: LinkedIn: https://www.linkedin.com/in/soniamehtasidhpura/

In this episode, we sit down with product marketing veteran Al Sargent to discuss his expert approach to making sales enablement work. From developing positioning guides and objection handling documents to creating engaging training sessions, Al shares his time-tested methods for equipping sales teams with the knowledge and tools they need to close more deals. Whether you're a seasoned product marketer or just starting out, this episode offers practical advice and actionable tips for taking your sales enablement efforts to the next level. More about Entail AI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://bit.ly/3SZh5fo More about Al Sargent: LinkedIn: https://www.linkedin.com/in/alsargent/

Staying focused, resisting distractions, and finding the right balance between trying new tactics and sticking to proven strategies are only a few of the challenges that marketing leaders face. In this episode, our guest Rob Freedman, vice president of growth at Zuper, tackles these challenges and shares his insights on developing effective marketing strategies to reach diverse audiences across multiple industries. More about Entail AI: Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link LinkedIn: https://www.linkedin.com/company/entailai More about Rob Freedman: LinkedIn: https://www.linkedin.com/in/robfreedman/

This week, marketing leader Michael Ortega shares his strategies for authentic developer marketing. From prioritizing educational content like tutorials and how-tos, to making engineers "famous" by amplifying their voices, Michael offers practical tips for breaking through the noise and building trust with developer audiences. More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ More about Michael Ortega: LinkedIn: https://www.linkedin.com/in/michaelortega1/

In this episode, Tom Amitay sits down with Eric Thum, Head of Marketing at VTS. Eric shares his expert insights into developing compelling brand narratives that truly resonate with B2B audiences and drive growth. Hear Eric break down how VTS takes a bold, creative approach to branding, such as their recent "Kill the Key Card" campaign for their tenant experience product. He also dives into how to create authentic, influential customer storytelling through video content, discussing how VTS leans heavily on testimonials from their top customers. He also discusses balancing quality vs. velocity for content production. More about Entail AI: Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link LinkedIn: https://www.linkedin.com/company/entailai More about Eric Thum: LinkedIn: https://www.linkedin.com/in/ericthum1/

This episode Tom sits down with Eyal Nir, the Head of Growth Marketing at Taboola. Eyal shares his approach to multichannel marketing and the challenges of managing a complex marketing operation across various channels. More about Entail AI: Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link LinkedIn: https://www.linkedin.com/company/entailai More about Eyal Nir: LinkedIn: https://www.linkedin.com/in/eyal-nir-74aa1761/

In this episode Tom interviews Head of Brand Marketing, Demand and Content at Tyk, Jason Miller. They dive deep into the changing landscape of content marketing in the age of AI. From the impact of AI technologies like ChatGPT to the resurgence of organic community-driven strategies, this insightful conversation covers it all. More about Entail AI: Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link LinkedIn: https://www.linkedin.com/company/entailai More about Jason Miller: LinkedIn: https://www.linkedin.com/in/jsnmiller/

Join us in this episode as we explore the world of product marketing with Nancy Boas, an experienced professional in the AI industry.  Discover why companies should adopt a journalistic mindset in their content creation and explore Google's potential evolution in the ever-changing landscape of online search.  More about Entail AI: Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link LinkedIn: https://www.linkedin.com/company/entailai More about Nancy Boas: LinkedIn: https://www.linkedin.com/in/nancyboas/

This week, we spoke with Dirk Nicol, an industry veteran from Input Ouput (IOHK) about innovative growth strategies for companies in emerging tech fields like blockchain, AI, and beyond. Dirk shares insights from his experience on driving innovation, experimenting with new ideas, building an organization's capabilities, and leveraging the latest technology trends. More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ More about Dirk Nicol: LinkedIn: https://www.linkedin.com/in/dirk-nicol/

Are you leveraging the power of video to drive real business impact?  Enrique Olives, Head of Product Marketing at Vyond shares insights on why modern marketers must embrace video as the supreme content format for cutting through the noise. He shares creative tactics for using video across your entire marketing and sales funnel - from brand awareness to conversion. Whether you're producing videos in-house or leveraging an enterprise-grade platform, this episode will open your eyes to video's vast potential for any B2B marketing organization.  More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ More about Enrique Olives: LinkedIn: https://www.linkedin.com/in/enriqueolives/

Welcome to season 2 of The Entail AI Podcast! In this episode, we dive into the role of open source projects in B2B marketing with Greg Chase, Director of Product Marketing at PagerDuty.  Discover the secrets behind leveraging open source projects to drive growth and engagement in your business. More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ More about Gregory Chase: LinkedIn: https://www.linkedin.com/in/gregorychase/

In our latest episode we dive deep into the world of organic content with Kathy Bryan, EVP of Marketing at Electives. Discover how organic content offers long-term gains and greater control compared to the fast-paced world of social media algorithms and how Electives is revolutionizing live learning and making it accessible for lean people teams, all while building brand awareness and driving engagement. More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ More about Kathy Bryan: LinkedIn: https://www.linkedin.com/in/kathyhbryan/

In this episode, Tom speaks with Shlomi Ashkenazi, Head of Brand at Cybellum, about the importance of building a strong brand narrative for businesses, especially in the B2B space. They also discuss: 💡 The value of branding alongside performance marketing and how it can drive exponential returns in the long run 💡 The process of "brand engineering" – understanding the customer, mapping their pains and needs, analyzing the competitive landscape, and crafting a focused narrative that resonates with the target audience 💡 Practical examples from Shlomi's experience at Cybellum For more information about EntailAI, visit our website or LinkedIn: LinkedIn: ⁠https://www.linkedin.com/company/entailai ⁠ Website: ⁠https://entail.ai/?utm_source=spotify&utm_medium=social&utm_campaign=podcast-links&utm_content=podcast-link⁠

The world of cybersecurity marketing may be complex, but it's not an impossible code to crack. In our latest episode, Armando Diana, head of product marketing at Fortinet, breaks down the journey from creating technical content to building brand trust in cybersecurity marketing. We also covered Marketing in the highly technical cybersecurity domain Creating accurate and appealing content for both users and buyers Targeted value-driven content for buyers Tailoring messaging and channels for different personas The importance of video content The role of branding in building customer trust and lasting connections For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/?utm_source=spotify&utm_medium=social&utm_campaign=podcast-links&utm_content=podcast-link

How do you adapt to marketing and search when generative AI is changing the game? In this episode, we dive into the opportunities and challenges facing marketers in the age of AI with Ryan Pollock, marketing expert. He provides unique insights on how tools like ChatGPT threaten Google's ad model by reducing clicks. We discuss the shift away from Google searches toward AI assistants for queries. Ryan explains why thoughtful, authoritative content is still critical for establishing trust. Other topics include: Tactics for using AI to enhance marketing Optimizing for AI content vs. search The rise of subscriptions over ads Ranking in AI responses, The disruptive force of TikTok For more information about EntailAI, visit our website or LinkedIn:LinkedIn: https://www.linkedin.com/company/entailaiWebsite: https://bit.ly/3UWApLJ

Tune in for an enlightening look at the renewed power of authentic content marketing. In this episode, we speak with B2B marketing expert Lora Osborn about how marketers can cut through the noise and connect authentically in an AI-saturated world. Lora shares insightful tactics on owned, earned, and organic social media and why high-quality, customer-focused content will be key for growth in 2024 and beyond. For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://bit.ly/3UWApLJ

Looking to discover the secrets of SaaS Growth? In our latest episode, we sat down with Lomit Patel, CMO at Tynker, who has scaled marketing for startups like Roku and Texture/Apple News.  Lomit unpacks marketing fundamentals, how to utilize SEO and UGC, video content and how to understand your value proposition and target audience. For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/

Ready to break through the noise and forge meaningful connections with your customers? Tune into our latest episode with Oleg Lebedev, head of marketing at Vnoska, where we dive into marketing strategies that balance high-tech tools with high-touch relationships. From learning how to rapidly create engaging SEO content at scale with AI, to tips for nailing creative, expert-led video content, this episode has it all! For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/

What lies ahead for content creators working with generative AI and LLMs? Join us as we explore the world of AI-powered content creation with B2B expert Amy Tobin. Whether you're a marketer, content creator, or simply curious about the future of content, this episode is a must-listen. For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/

Most searches on the internet that lead to sales are branded searches. So what's holding you back from investing in your brand? We sat down with Ari Yablok, head of brand at Island, to chat all things BRAND. Ari breaks down the challenges and complexities behind building a lasting brand. He also unpacks a powerful product strategy while sharing the impact that a brand can have on your sales. For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/

Welcome to Episode 1 of the EntailAI podcast! Join us for an eye-opening discussion where Sandra Stepan, an e-commerce expect, shares strategies on automating your content creation process, allowing you to focus on what matters most.Sandra's innovative approach to influencer marketing involves exploring practical tips and tools to make your content creation journey smoother. From harnessing the power of automation tools to mastering time-efficient techniques, Sandra's insights will empower you to consistently deliver top-notch content, leaving you with more time for audience engagement and brand growth. For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/