The Fence Company Marketing Podcast

Fence contractors often receive estimate requests at all hours, and responding quickly can make the difference between winning or losing the job. In this episode, we discuss how AI tools can automate scheduling, respond to website chat inquiries, and capture leads through intelligent answering systems. Prospective customers can book appointments through calendar links while automated text messages confirm details and provide updates. When integrated into a CRM, these AI tools help fence companies stay organized while ensuring every opportunity is captured.

Fence companies need steady lead flow to keep crews busy, and this episode focuses on the marketing systems that deliver results in 2026. We talk through local SEO strategies, how Google Ads and LSA campaigns are evolving, and how AI tools are improving customer communication and booking efficiency. You’ll hear how better targeting and review management are helping fence contractors stand out in local markets. If you want practical strategies for increasing visibility and converting more estimates, this episode is for you.

Automate your way to more installs. In this episode, we discuss how to use AI to handle scheduling, track estimates, and make sure every customer inquiry gets a fast, professional response.

Fence leads shouldn’t be a mystery. We’ll walk you through how Meta Ads and lead forms can bring in consistent inquiries. Learn how to qualify leads instantly and set up follow-up systems that convert.

Most fence companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for fence businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a fence business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every fence company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

Let’s talk leadership of owning a fence business. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a fence business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

Most fence businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the fence space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

In this bonus episode of The Fence Company Marketing Podcast, we share the mindset and structure that successful fence companies have in common. Learn what it really takes to grow — from letting go of control, to investing with purpose, to building systems that scale. If you’re ready to level up, this episode will help you evaluate whether your company is truly built for growth.

In this episode of The Fence Company Marketing Podcast, we talk about the power of online booking for fence contractors. Learn how to embed scheduling links, automate follow-ups, and connect booking tools to your CRM or phone system. Customers want convenience — give them an easy way to book your services 24/7.

In this episode of The Fence Company Marketing Podcast, we dive into how fence companies can use short-form video ads to showcase work, generate demand, and close more jobs. Learn how to use Meta and YouTube effectively, even if you’re not a video pro. Get ready to attract attention and convert viewers into buyers.

In this bonus episode of The Fence Company Marketing Podcast, we discuss how to protect and grow your fencing business during economic uncertainty. Learn which marketing strategies hold up during a slowdown, how to keep leads flowing, and why the right clients still buy even in a recession. Tune in for insights on making your fence company resilient.

In this episode of The Fence Company Marketing Podcast, we dive into the strategies needed to dominate Google’s Local 3-Pack. Discover how consistent reviews, citations, and backlinks can boost your local SEO. Learn to optimize your Google Business Profile with timely updates, engaging content, and detailed service descriptions. Don’t miss this episode to enhance your local rankings and grow your fence company.

In this episode of The Fence Company Marketing Podcast, we cover everything you need to know about Google’s Local Service Ads and how they can boost your business. Learn how to set up your LSA profile, get verified, and optimize for the right services. We’ll discuss how to handle leads, track ROI, and ensure your profile stands out. If you’re looking to increase calls and grow your fence company, this episode is a must-listen.

In this episode of The Fence Company Marketing Podcast, we tackle the misconceptions about email marketing and show you how to use it effectively for your business. Discover how to re-engage past customers, nurture prospects with USP-based sequences, and onboard new clients with marketing automation. Learn how email campaigns can drive referrals, cross-sell services, and enhance customer loyalty. This episode provides practical advice on leveraging email marketing to grow your fence company and maintain strong customer relationships.

In this bonus episode of The Fence Company Marketing Podcast, we explore the major marketing shifts of 2024 and what they mean for your business in 2025. Discover strategies to tackle fierce local search competition, optimize your ad campaigns, and harness the power of referrals. We’ll also discuss how to use measurable marketing tactics to track ROI and make data-driven decisions. Stay competitive and grow your fence company with these valuable insights.

In this bonus episode of "The Fence Company Marketing Podcast," we explore the complete marketing strategy that can drive 300% growth for fence businesses. From initial planning and defining unique selling points to implementing advanced SEO and marketing automation, we cover all the essential elements. Discover how to enhance your website, create a compelling print marketing package, and optimize local SEO. Learn about effective ad campaigns and using a custom CRM to manage leads and automate follow-ups. This episode provides a roadmap to help your fence company dominate the market.

In "The Fence Company Marketing Podcast," Episode 13 delves into the fascinating world of AI and its applications in marketing for fence companies. We demystify AI and machine learning, showing how they can save you time and money. Discover AI tools like chatbots and virtual assistants to boost customer service and lead generation. Learn about AI-driven content creation, SEO optimization, and social media marketing. Get practical tips on quickly implementing AI and answers to common questions about its future. Tune in to transform your fence company’s marketing strategy with AI!

In Episode 12 of "The Fence Company Marketing Podcast," join Matt Law as he guides fence building business owners through the process of setting up a simple yet effective follow-up system for customers and prospects. Discover how automation and strategic communication can help you nurture relationships, retain customers, and attract new prospects. Matt Law emphasizes the key elements of a successful follow-up system. Learn how automation extends beyond just emails, incorporating SMS messages, direct mail, and more to engage with your audience effectively. Discover the power of email autoresponders, utilizing tools to connect your CRM with other platforms seamlessly. This episode also explores the importance of communicating your unique selling points to prospects, showcasing the value and benefits of your fence building services. Additionally, Matt Law shares strategies for fostering strong customer relationships, providing insights on how to effectively communicate with customers to help them stay loyal and become customers for life. "The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging automation tools, email autoresponders, and strategic communication, you'll be able to build strong connections, retain customers, and attract new business.

In Episode 11 of "The Fence Company Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for fence building businesses. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your business operations. Matt Law highlights the key elements of custom CRMs. Discover platforms that empower fence building business owners to create a CRM system that perfectly aligns with their unique needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance customer interactions. This episode also emphasizes the versatility of a CRM for fence building businesses. Learn how a custom CRM can be utilized for managing customer information, tracking project progress, scheduling, and more, ensuring all aspects of your business operations are seamlessly managed in one centralized system. "The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms and utilizing automation tools, you'll be able to enhance customer relationships, streamline workflows, and ultimately drive higher revenues for your business.

Join Matt Law in Episode 10 of "The Fence Company Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your fence building business. Discover how to effectively use these incentives to attract new customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to effectively communicate its value to your target audience. Understand the importance of utilizing a secure database to capture lead information and follow up with prospects effectively. This episode also highlights the significance of offering something for free to prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful lead magnets, capturing the attention and interest of potential customers. "The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to increase leads through coupons and free offers. By incorporating the strategies discussed in this episode, you'll be able to optimize your lead generation efforts and nurture valuable customer relationships.

In Episode 9 of "The Fence Company Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your fence building business. Join Matt as he reveals the power of thank you packages, yard signs, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews. Discover how to create impactful thank you gifts for new customers , leaving a lasting impression and encouraging them to share their positive experiences with others. Explore the use of yard signs for active projects, leveraging them as a powerful marketing tool to attract attention and generate new leads. This episode also addresses the importance of reputation management, providing insights on how to proactively gather positive reviews and effectively handle any negative feedback. Matt Law discusses the benefits of implementing referral programs and referral incentives, motivating your customers to refer your business to others.

In Episode 8 of "The Fence Company Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your fence building business. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling ad copy that resonates with your target audience and captures their attention. Understand the importance of keyword research and ad targeting to maximize your reach and improve the click-through rates of your Google Ads. This episode also explores the significance of landing page optimization, ensuring your website aligns with your ad messaging and provides a seamless user experience. Matt Law provides insights on how to optimize your landing pages for conversions, improving the overall performance of your Google Ad campaigns. "The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to dominate the Google Ads landscape. By integrating the tactics discussed in this episode, you'll be able to spend less while generating a higher quantity and quality of leads for your business.

In Episode 7 of "The Fence Company Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your fence building business. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral referrals through social media. Learn how to encourage and incentivize your customers to share pictures of their beautifully built fences on various social media channels, amplifying your brand's reach and visibility. Discover the art of tagging your business in these posts to enhance your online presence and build credibility. This episode also explores the concept of referral programs and incentives, providing valuable insights on how to reward customers for their referrals, further motivating them to share their experiences on social media. Matt Law sheds light on effective methods to track referrals and measure the success of your viral referral strategy, ensuring you can quantify the impact and make data-driven decisions. "The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to create a viral referral machine through social media. By following the process outlined in this episode, you can leverage the power of customer-generated content to attract new leads, build brand loyalty, and fuel the growth of your business.

Join Matt Law in Episode 6 of "The Fence Company Marketing Podcast" as he explores the strategies and tactics needed for fence building companies to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help fence building business owners unlock the power of SEO and establish a strong online presence. Matt Law dives into the key elements of SEO success. Learn how website health plays a vital role in search engine rankings and discover the essentials of on-site SEO, including keyword optimization, meta tags, and compelling content. Understand the significance of off-site SEO through effective link building strategies that enhance your website's authority and credibility. Furthermore, this episode explores the role of content marketing in amplifying your SEO efforts and expanding your online reach. Matt Law highlights the importance of creating blog posts and informative articles that provide value to your audience while driving organic traffic and improving your search engine visibility. "The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to achieve significant SEO victories. Whether you're a seasoned SEO practitioner or just starting out, this episode provides actionable insights to help you optimize your website, build quality backlinks, and create compelling content that drives organic traffic and generates valuable leads.

In Episode 5 of "The Fence Company Marketing Podcast," Matt Law unveils the strategies and tactics to win with local marketing for your fence building business. Join Matt as he delves into the intricacies of local search and how it can catapult your business to the top of the rankings in the maps section or 3-pack of search engine results. Matt Law guides fence building business owners through the key elements of local marketing success. Learn about the significance of local directory listings, maintaining consistent Name, Address, and Phone (NAP) information across various platforms. Discover the importance of optimizing your website for local keywords and leveraging Google My Business to enhance your local visibility. Furthermore, this episode delves into the role of online reviews and customer engagement in local marketing, emphasizing the impact of positive testimonials and social proof on your local search rankings. Matt Law provides actionable insights on how to gather and leverage customer reviews to boost your business's presence and reputation within your local community. "The Fence Company Marketing Podcast" equips you with the knowledge and confidence to dominate the local search landscape. Whether you operate in a single location or have multiple branches, this episode provides essential strategies to help you outshine your competitors and attract more customers through effective local marketing.

Join Matt Law in Episode 4 of "The Fence Company Marketing Podcast," as he unveils the secrets to crafting the ultimate welcome package for fence building businesses. In this episode, fence building business owners will discover the power of a well-designed and thoughtfully curated welcome package that leaves a lasting impression on new prospects. Matt Law walks you through the essential components of an impactful welcome package. Learn what to include in the folder, from informative inserts to eye-catching brochures, business cards, branded items, and more. These tangible items serve as powerful marketing tools, showcasing your expertise and instilling confidence in your brand. Moreover, this episode explores the modern approach of delivering the welcome package electronically via email when a new lead requests a quote. Matt delves into the strategies and techniques to create a digital welcome package that captures attention, delivers valuable information, and keeps your brand at the forefront of your prospects' minds. "The Fence Company Marketing Podcast" equips you with the knowledge and inspiration to create an irresistible welcome package that sets you apart from the competition. Whether it's through physical materials or digital assets, this episode provides practical insights to help fence building business owners leave a remarkable impression and foster long-term customer relationships.

"The Fence Company Marketing Podcast" continues with Episode 3, where Matt Law reveals the key elements necessary for building the perfect website and landing pages that drive conversions and optimize search engine rankings. Join Matt as he shares invaluable insights on creating a website that captivates visitors and delivers measurable results. Matt Law emphasizes the significance of website speed, ensuring your online presence loads quickly to keep visitors engaged. Learn the essentials of website health, including mobile-friendliness, seamless navigation, and user-friendly design, all of which contribute to a positive user experience and improved search engine optimization (SEO). Discover the art of crafting effective landing pages that entice and convert visitors into customers. Matt Law unravels the secrets behind compelling copy, captivating visuals, and persuasive calls-to-action, empowering fence building business owners to maximize their conversion rates and generate measurable results. "The Fence Company Marketing Podcast" equips you with the knowledge and confidence to create a website that shines in the digital landscape. Whether you're seeking to enhance your existing website or embark on a new online venture, this episode provides actionable strategies for building a website and landing pages that elevate your fence building business to new heights.

In Episode 2 of "The Fence Company Marketing Podcast," Matt Law delves into the realm of measurable marketing for fence building businesses. Join him as he unveils essential strategies to make your marketing efforts quantifiable, allowing you to optimize your budget and allocate resources more effectively. Matt Law emphasizes the importance of analytics in tracking and evaluating marketing success. Learn how to leverage UTM data, call tracking, and website analytics to gain valuable insights into your marketing campaigns. By harnessing the power of these tools, you'll uncover the precise impact of your marketing initiatives, enabling you to make informed decisions and eliminate wasteful spending. Discover how making your marketing measurable can result in substantial savings, as you invest your resources solely in strategies that yield tangible results. Matt Law's positive approach will leave you equipped with the knowledge and confidence to elevate your fence building business to new heights through data-driven marketing.

In the inaugural episode of "The Fence Company Marketing Podcast," join Matt Law, CEO at Gro.Inc, as he lays the foundation for a remarkable journey into the world of fence company marketing. Designed specifically for fence building business owners, this podcast provides invaluable insights and strategies to fuel growth and success. Matt Law introduces himself and his extensive experience in the industry, establishing his authority and credibility. He then dives into the heart of the matter—the Four Step Marketing Formula for fence building businesses. Unlock the secrets of this powerful formula as Matt guides you through each step, revealing how to effectively market and expand your fence building enterprise. Matt Law illuminates the path to achieving marketing excellence, equipping you with the tools and knowledge to stand out in a competitive landscape. Whether you're a seasoned entrepreneur or just starting your fence building business journey, this episode is a must-listen for anyone seeking to thrive in the world of fence company marketing.