The First Shift

In Episode 25 of Built on Blues, host Graeme Bryks sits down with Adam Schaffer, a man who took the ultimate war path to entrepreneurial success. Adam started as a humble sales rep in Saskatchewan with nothing but seven color samples, no brochures, and an unwavering belief in a revolutionary building product: Vipeq Thermal Cork Shield. Today, he owns the distribution rights for North America, the Caribbean, and South America. Adam shares the gritty, unfiltered reality of what it takes to build an empire—including surviving hostile takeovers, fighting off cease and desist letters, and legally forcing out bad partners to protect the product he loves.If you think cork belongs only in wine bottles, Adam is here to drop a masterclass on the science of building envelopes. He explains why this sustainable, negative-carbon-footprint material is the "product of the century". From its natural resistance to mold and fire to its unmatched breathability and flexibility, Adam breaks down why cork spray is the ultimate solution for retrofitting old homes and saving condo boards millions in maintenance costs.Beyond the product, Adam delivers hard-hitting advice on sales, networking, and the harsh realities of entrepreneurship. He explains why your "safe job" is actually holding you back, why you need to surround yourself with people who talk about investments instead of sports, and why the best way to get a lead is to stop being afraid of asking your friends and family. Finally, we discuss how Adam is cautiously leveraging AI to automate his lead generation, scraping contact lists in 10 seconds to find the best stucco and paint companies in new territories. If you need a dose of raw, unapologetic motivation, this episode is exactly what you are looking for.Spotify Chapters00:00 Introduction: From Saskatchewan sales rep to controlling the map.01:33 The early days: No brochures, no branding, just pure product passion.04:19 The sales equation: Why passion + product knowledge equals success.08:06 The anti-franchise model: How the Vipeq Certified Installer Network operates.10:09 Hostile takeovers and cease and desists: Fighting for the product you love.16:25 Why "luck" is a myth and how to create your own opportunities.22:43 Burning the boats: Why your safety net is killing your business.28:16 The 5 Millionaires Rule: Why you need to upgrade your peer group immediately.34:04 The ugly truth about networking: Stop being afraid to sell to friends and family.42:10 The science of Thermal Cork Shield: Fire retardant, breathable, and mold-resistant.51:56 The harvest process: Why cork is a sustainable, negative-carbon-footprint product.01:05:14 Leveraging AI: Scraping leads and automating emails to scale distribution.01:11:47 Radical transparency: Why telling the truth makes you more money in the long run.01:16:37 The 2030 Vision: Building an army of entrepreneurs and expanding globally.01:20:32 Where to find Adam Schaffer and Vipeq Canada.Connect with Adam Schaffer & Vipeq CanadaWebsite: vipeq.caEmail: [email protected]

In Episode 24 of Built on Blues, host Graeme Bryks sits down with Daniel LeSieur, a man who traded the high-stakes world of Fortune 1 logistics for the deeply personal business of custom home building. After a 20-year career at Walmart—managing billion-dollar supply chains and building the Walmart marketplace—Daniel could have easily taken a quiet board seat. Instead, he founded Walk Your Plans NWA, a studio that projects residential floor plans at a 1:1 scale, allowing homeowners to physically walk through their future homes before a single drop of concrete is poured.Daniel shares the surprisingly seamless transition from global enterprise software to small business entrepreneurship. We discuss the science behind "walking your plans" and how seeing a layout at scale solves the most common homeowner regrets—like a kitchen oven door blocking the dishwasher or a hallway that feels too much like a maze. He also reveals his tech stack, detailing why he chose Zoho as his all-in-one CRM to manage leads and social media across his multiple ventures.Beyond construction, Daniel opens up about a deeply personal project: Family Journal. Inspired by his wife's battle with pancreatic cancer, he is developing a secure, digital platform to capture and preserve family stories, voices, and legacies for future generations. Finally, Daniel leaves startup founders with two invaluable lessons from his time at Walmart: the importance of a zero-based budget and the power of an "always" commitment to the customer. Whether you are building a custom home or a tech startup, this episode is packed with operational wisdom.Spotify Chapters00:00 Introduction: From Walmart supply chains to Walk Your Plans NWA. 02:20 The transition: Moving from global logistics to intimate, emotional home building. 04:53 The joy of the business: Listening to homeowners and becoming part of their story. 06:16 The science of Walk Your Plans: Why you need to feel the space at a 1:1 scale. 07:41 The biggest homeowner regret: Kitchen layout and appliance flow. 10:46 Intake and marketing: Using social media, word of mouth, and the Architectural Designs partnership. 12:20 The Tech Stack: Why Zoho is the ultimate all-in-one CRM for managing multiple businesses. 15:06 Full Sail PMC: Bringing enterprise problem-solving to startups and taking smaller bites of the elephant. 17:11 Family Journal: Turning a personal tragedy into a mission to preserve family legacies. 21:13 The Magic Wand: Closing the sales cycle gap between planning and permitting. 24:09 The Walmart Lesson: Zero-based budgeting and the "Always" commitment to the customer. 26:53 Where to find Daniel LeSieur and Walk Your Plans NWA.Connect with Daniel LeSieurConsulting (Full Sail PMC): https://www.fullsailpmc.comWalk Your Plans NWA: https://www.walkyourplansnwa.com

In Episode 23 of Built on Blues, host Graeme Bryks sits down with Carl Nelson, founder of Visual PNW. Carl’s journey in construction started at age 14, physically framing houses with his father and grandfather. After a stint in the Army and a decade in residential design, Carl transitioned into the corporate commercial world, spending years executing high-efficiency, massive-scale rollouts for giants like Starbucks and McDonald's. Now, he’s taking the rigorous, standardized systems he learned in the corporate boardroom and applying them to the notoriously chaotic and uneducated world of custom residential design.Carl opens up about his "fuck you" moment—the mounting frustrations of trying to instill change in an industry comfortable with doing things the old, inefficient way. We dive deep into why the current "design-build" model is broken, specifically the messy handoffs between designers, builders, and suppliers that frequently derail projects. Carl also breaks down the critical importance of feasibility studies, explaining why homeowners need to stop obsessing over Pinterest photos and start understanding zoning, setbacks, and true project costs.Looking at the future of construction, Carl shares his unfiltered thoughts on Artificial Intelligence. While he uses AI to automate client education and proposal generation, he explains why meaningful, industry-wide AI integration will take a long time due to the fragmented nature of local permitting and individual builder processes. Finally, Carl gives invaluable advice to any homeowner terrified of getting ripped off: go read a book, understand the different types of general contractors, and do your homework before making that first call.Spotify Chapters00:00 Introduction: Bringing corporate efficiency to residential design. 01:15 Framing at 14: Learning the reality of construction before becoming an architect. 02:04 The Starbucks and McDonald's masterclass in process and scale. 03:36 The tipping point: Leaving the corporate world to fix the broken residential market. 08:13 The most skipped step: Why you can't just build a Pinterest photo. 12:23 Defining "Custom": The disconnect between homeowners and builders. 15:21 Educating the client and using AI to automate project communication. 17:27 Why AI won't solve the housing crisis overnight. 18:27 The broken "design-build" model and the messy handoffs of construction materials. 21:16 The Magic Wand: Navigating the nightmare of city permitting and supplier handoffs. 24:11 How to avoid getting ripped off: Understanding the different types of general contractors. 27:27 Where to find Carl Nelson and Visual PNW.Connect with Carl Nelson & Visual PNWWebsite: https://visualpnw.comLinkedIn: Search for "Carl Nelson" to connect directly.

In this episode of Built on Blues, host Graeme Bryks sits down with Keegan Burke, the VP and COO of Ground Floor Industries (GFI Inc.). Keegan didn't start his career in the corner office; he earned his respect in the trenches, digging foundations and working 14-hour days in the grueling waterproofing industry before transitioning to concrete. We discuss what it actually takes to scale a family business from small-scale jobs to massive commercial projects like Amazon fulfillment centers, high-rises, and automated warehouses.Keegan pulls back the curtain on the science behind super-flat floors, explaining how laser-guided equipment and cementitious self-leveling toppings are used to meet razor-thin, micro-millimeter tolerances. We also dive into the daily chaos of dispatching, where concrete doesn't wait for anyone, and how his team navigates unpredictable weather and strict 11 PM noise bylaws in Toronto.Looking toward 2026 and 2027, Keegan shares his insights on market trends. With a noticeable slowdown in the Canadian high-rise sector due to build costs and foreign investment taxes, GFI is doubling down on the booming architectural polished concrete market, currently tackling a massive 600,000-square-foot project. Finally, we tackle the reality of AI in the trades. While Keegan uses tools like ChatGPT for meeting notes, he explains why the physical nature of construction means GFI is waiting for the perfect fit before overhauling their logistics. Whether you're pouring a driveway or managing a massive commercial crew, this episode is packed with gritty, real-world leadership advice.Spotify Chapters00:00 Introduction to Keegan Burke and GFI Inc. 01:09 Earning respect: From shoveling mud in waterproofing to 14-hour concrete pours. 03:29 Scaling up: Taking small-business quality to massive commercial jobs. 05:09 The science of super-flat floors: Lasers, self-leveling toppings, and micro-millimeter tolerances. 07:22 Managing the chaos: Unpredictable weather, late deliveries, and Toronto noise bylaws. 10:16 AI in construction: Why GFI is waiting for the right logistical tools. 13:19 Using AI personally for meeting notes and summaries. 14:58 Market trends: The explosion of polished concrete and the Canadian high-rise slowdown. 16:59 Forecasting the economy through 12 to 14-month project pre-planning. 18:48 The Magic Wand: Why crew motivation is the biggest bottleneck in a people business. 21:38 Advice for young tradesmen: Mastering your trade and finding efficiencies to stand out. 22:52 How to connect with GFI Inc.Connect with Keegan Burke & GFI Inc.To connect with Keegan Burke and his team for your next commercial flooring project, you can search for Ground Floor Industries Inc. on Google. You can reach out directly via email at [email protected], or check out their extensive portfolio and follow their work on Instagram at @groundfloorindustries.

In Episode 20 of Built on Blues, host Graeme Bryks sits down with Jeremy Herider, a former professional baseball player turned real estate mogul, coach, and tech founder. Jeremy’s incredible story starts with a devastating moment at thirteen years old when his coach told him he "wasn't good enough" to make the all-star team. Instead of letting it break him, his mother asked a question that changed his life forever: "What are you going to do about it?". That defining question sparked a five-year obsession with a twenty-dollar batting tee and a sharpie calendar that eventually took him to Division 1 college baseball and the professional leagues. Jeremy opens up about the crippling identity crisis he faced after leaving sports and how he transitioned his elite work ethic into building a massive real estate business, and eventually launching Harvist, a software company designed for real estate agents.During the episode, we discuss the danger of having an ego in business, why you should always strive to be the dumbest person in the room, and the profound life lesson he learned from his eleven-year-old daughter about being one hundred percent present. We also dive into Jeremy's non-negotiable physical standards—like his morning Himalayan salt, lemon, and sauna routine—and why he believes physical discipline unleashes mental clarity. Finally, Jeremy shares the emotional story of a young man named Nick who made him realize that sharing our struggles can literally save lives, fueling his lifelong obsession with "the ripple effect". If you have ever felt overwhelmed, lost, or told you weren't good enough, this episode will teach you how to grab your magic wand and take the first step forward.Spotify Chapters00:00 Introduction to Jeremy Herider and the power of the ripple effect. 01:38 The pizza party heartbreak and being told "you're not good enough" at 13. 06:05 The $20 batting tee and the five-year calendar streak that led to pro baseball. 11:53 Transitioning from sports to business and surviving the 2007 market crash. 14:15 The grocery store encounter, overcoming an identity crisis, and feeling like a fraud. 23:56 The abundance mindset and why you actually need competitors to push you. 32:41 Why "goals" should be called "destinations" and how to properly set them. 35:36 The 100% Rule and a wake-up call from his 11-year-old daughter about being present. 38:50 Checking your ego and why great leaders hire people smarter than them. 52:00 The physical standard: Himalayan salt, saunas, and why the physical unlocks the mental. 01:10:23 The interaction with Nick and the true meaning of the ripple effect. 01:18:31 The magic wand technique to defeat overwhelm and take action today. 01:23:14 Where to find Harvist and connect with Jeremy.Connect with Jeremy HeriderTo learn more about Jeremy's software platform, visit Harvist.com. If you want to connect with Jeremy directly, ask business questions, or inquire about his private coaching, you can send him a direct message on Instagram or Facebook at his personal handle @BaseBrawl.

In Episode 20 of Built on Blues, host Graeme Bryks sits down with Brett Burkhart, the Chief Operating Officer and Partner at CapVest. Brett’s resume reads more like a Silicon Valley founder than a Wisconsin real estate developer. Starting out with a passion for architecture, he pivoted to launching his own software development company and a marketing agency before bringing his systems-level thinking back to brick-and-mortar construction. Brett shares how the fundamental principles of software development—obsessing over the end-user experience—perfectly translate into designing better multifamily housing units.Brett breaks down CapVest’s vertically integrated model, handling everything from land acquisition and commercial construction to long-term property management. He reveals the massive operational advantage of breaking down the silos between construction crews and leasing agents, allowing tenant feedback to directly inform future architectural designs. We also dive into his tech-forward approach to property management in 2026, where he treats different AI models as "specialized brains" and builds company-wide AI tools loaded with lease data to provide instant, consistent customer service.Finally, Brett explains the strategic genius behind CapVest’s strict geographic focus—building exclusively within a 90-mile radius of Eau Claire, Wisconsin—to ensure predictable subcontractor relationships. He also shares a hard truth for tech founders looking to jump into real estate: you can’t pull an "all-nighter" to finish a physical building. From navigating municipal bureaucracy to leveraging long-term relationships, this episode is a masterclass in building a predictable, scalable real estate operation.00:00 Introduction to Brett Burkhart and his journey from architecture to software to real estate development. 01:16 Translating software development skills to understanding the end-users of multifamily housing. 03:45 The operational shock of bringing property management and maintenance in-house. 05:22 Why a vertically integrated real estate model creates a better long-term ROI for investors. 07:10 Bridging the gap: Why leasing agents and maintenance techs need to be in the design phase. 11:58 The role of AI in property management and treating different models as specialized "brains." 15:47 The 90-mile radius rule: Why CapVest stays close to Eau Claire, Wisconsin. 17:58 The Magic Wand: Standardizing municipal approvals and overcoming governmental bottlenecks. 21:06 Advice for tech founders moving into real estate: Why you can't "all-nighter" a physical build. 24:21 Where to find CapVest and invest in their upcoming multifamily projects.Website: https://www.capvestpartner.comInvestor Portal & Rentals: Visit the CapVest website to view their current portfolio, contact their team, or sign up to hear about upcoming investment opportunities.

In Episode 19 of Built on Blues, host Graeme Bryks sits down with Brandon Bentley, the General Manager of Wimberley Roofing. Texas is known as the hail capital of the world, a reality that attracts thousands of fly-by-night storm chasers looking for a quick insurance payout. Brandon shares how Wimberley Roofing took the exact opposite approach, building a legacy of permanence, trust, and community in the Hill Country. We discuss the origin story of the company, founded in a garage by Sam and Mark Mott , and the core values that keep their operation grounded: God, Family, and Wimberley Roofing.Brandon pulls back the curtain on what it actually takes to scale a roofing business when disaster strikes. After a massive 2024 storm, the company tripled its revenue in just eight months. He explains how they handled the chaos, the shift from a "mom and pop" CRM to enterprise-level tech , and how they are cautiously integrating AI for field photo reports and internal meeting summaries without losing their personal, human touch. We also get into the science of a "Texas-proof roof" (metal vs. shingles) , the right way to handle insurance claims , and why contractors must stop throwing out cheap prices and running from their mistakes. Whether you are scaling a local business or dealing with rapid growth, this episode is packed with blue-collar wisdom and actionable advice.00:00 Introduction: Fighting storm chasers in the hail capital of the world. 01:07 Building a legacy in Wimberley and mastering the honest insurance claim. 05:01 The family dynamic: Navigating business with God, family, and roofing. 11:03 The science of a Texas-proof roof: Metal vs. shingles for hail damage. 14:05 Tripling revenue in 8 months and transitioning from a mom-and-pop CRM. 19:38 Integrating AI into roofing: Automating photo reports and meeting summaries. 24:51 The Magic Wand: Fixing the hiring process and fighting the "cheap price" stigma. 29:47 Advice for young roofers: Build a reputation and never run from your mistakes. 33:27 Where to find Wimberley Roofing and avoiding fraudulent websites.Website: https://www.wimberleyroofing.com Facebook: Wimberley Roofing Instagram: @wimberleyroofing

In this high-energy episode of Built on Blues, host Graeme Bryks sits down with Brad Strawbridge, the visionary founder of Capital City Roofing and Chief Strategy Officer at BuilderLink. Most contractors spend a decade grinding to hit the $8 million revenue mark—Brad did it in just 18 months. He opens up about how he turned his ADD into a superpower, using intense hyper-focus to map out complex business systems and block out the daily noise that distracts so many founders.Brad breaks down his revolutionary "anti-franchise" licensing model. He explains why he refuses to take equity or charge crippling royalties, instead offering partners a complete operating system—including AI-driven lead generation and automated workflows—without stripping them of their autonomy. We also get into the weeds on BuilderLink, the all-in-one software platform Brad helped build to eliminate the "double-entry data" nightmare that plagues the trades, replacing five or six disjointed tools with a single, streamlined system.But the true heart of this episode lies in Brad’s mission. He details Capital City Roofing’s "Feeding the Future" initiative, explaining how a self-funded philanthropic purpose completely transformed his hiring process and company culture. Brad’s goal isn’t just to dominate the Southeast roofing market; his 10-year vision includes feeding one million kids and donating a free roof every single day. If you want to learn how to scale with speed, leverage AI for operational dominance, and build a legacy that matters, this episode is your blueprint.00:00 Introduction: From Corporate to an $8 Million Roofing Empire in 18 Months. 01:08 ADD as a Superpower: Using Hyper-Focus to Build Multimillion-Dollar Systems. 03:17 The EOS Model: Creating Clarity and Defeating Analysis Paralysis. 04:50 The Anti-Franchise Trap: Why Capital City’s Licensing Model is Different. 07:47 BuilderLink: The All-in-One Software Killing the "Double-Entry" Nightmare. 11:43 Separating Growth from Chaos: Using Automations and AI to Scale. 14:15 The Role of AI in Roofing: When to Use Bots and When to Use Humans. 19:11 Feeding the Future: How Philanthropy Transformed Hiring and Culture. 22:03 The 10-Year Vision: Feeding a Million Kids and Giving Away a Roof a Day. 23:43 The Magic Wand: Managing the Bottleneck of "Too Many Ideas." 26:48 Advice for the $1M Roofer: Stop Using Ledger Pads and Get a CRM. 28:49 Where to find Brad, Capital City Roofing, and BuilderLink.Website (Capital City Roofing): https://capitalcityroofing.netWebsite (BuilderLink): https://builderlync.com (Note: L-Y-N-C)LinkedIn: https://www.linkedin.com/in/brad-strawbridge-b40b9049/

In this episode of Built on Blues, host Graeme Bryks sits down with Andrew Lyon, founding partner of Studio Lyon/Szot and a professor of architecture at Pratt Institute. Andrew brings a remarkably rare perspective to the table: he has the elite academic pedigree of a Yale and Brown graduate, combined with the gritty, boots-on-the-ground experience of directing advanced technology at Enclose, one of the world's premier facade engineering contractors. He opens up about bridging the historic divide between the architects who imagine complex structures and the tradesmen who actually have to build them.We dive deep into Studio Lyon/Szot’s philosophy of "critical collaboration". Rather than forcing a rigid signature style onto their clients, Andrew explains how his team designs around a family's daily rhythms—crafting functional, beautiful spaces by listening first. He also breaks down why the best contractor relationships are true partnerships built on give-and-take, not adversarial battles over mock-ups and change orders.The most fascinating part of our conversation focuses on Artificial Intelligence in 2026. While many creatives fear AI, Andrew embraces it as a high-speed operational tool. He shares how his firm uses AI to audit five years of past proposals, acting as an elite QA/QC manager that catches missing scopes and hourly rate discrepancies. It’s the ultimate 80/20 rule: let the AI do the heavy lifting so the architect can focus on the final 20% of perfection. Finally, Andrew leaves the next generation of builders with a powerful reminder: AI can generate a floor plan, but it will never replace the deep human relationships required to bring a building to life.00:00 Introduction: Bridging the gap between high design and actual fabrication. 01:46 The Enclose Experience: How working in the engineering trenches changed Andrew’s approach to architecture. 06:09 Critical Collaboration: Why Studio Lyon/Szot avoids a "signature style" to focus on client rhythms. 09:30 Custom Problems, Custom Solutions: Building true partnerships with contractors instead of adversarial relationships. 12:07 The 80/20 Rule of AI: Why AI isn't smart, but it's fast enough to handle the heavy lifting. 13:58 AI as a QA/QC Manager: Using AI to audit 5 years of proposals and catch costly errors. 17:18 The Dual-City Strategy: Operating remotely across Brooklyn and Texas in a turbulent market. 18:35 The Future of Urban Density and Sustainable Architecture. 20:25 The One Skill AI Can't Replace: Why human relationships are the ultimate currency in construction. 22:52 How to connect with Andrew Lyon and Studio Lyon/Szot.Website: https://www.studiolyonszot.comInstagram: @lyonszot.dpcEmail: [email protected]

In this episode of Built on Blues, host Graeme Bryks sits down with Denver's own Peter Brumley, a unique force in the commercial real estate world. Operating as both a commercial realtor with Brumley Realty and a Vice President for a commercial General Contractor, Peter embodies the "gray collar" professional—bridging the gap between the white-collar executives signing leases and the blue-collar tradesmen swinging hammers. We dive into the high-stakes world of commercial tenant improvements and spec suites, including a wild story about scrapping 14 months of approved drawings for a massive $40 million, 20-year lease just weeks before construction.Peter breaks down the post-COVID evolution of office spaces, revealing why "community desks" are dead, executive suites are back, and how first-floor retail spaces have morphed into DoorDash landing zones. We also tackle the realities of construction in 2026. Peter explains why he believes commercial construction costs are finally poised to come down, why AI isn't ready to take over complex estimating without a human check, and the undeniable truth that artisan-level trades take a decade to master. Finally, Peter shares blunt advice for residential contractors looking to break into the commercial game: manage your cash flow, and whatever you do, don't put a lien on a commercial client unless you want to be permanently blacklisted. Whether you're a real estate investor or a GC looking to level up, this episode is packed with boots-on-the-ground wisdom.00:00 Introduction to Peter Brumley and the "Gray Collar" advantage. 01:07 The origins of Brumley Realty and bridging the gap between owners and builders. 02:45 Welcome to the Jungle: Fire permits, life safety, and updating 50-year-old buildings. 04:42 The $40 Million Pivot: Scrapping 14 months of plans for a massive 20-year lease. 08:00 Managing the chaos with Procore and the importance of full-service GCs. 11:02 The Realtor advantage: Using CoStar and speeding up tenant move-ins. 12:30 Post-COVID office trends: The death of community desks and the rise of DoorDash landing zones. 15:46 AI in commercial construction and why the trades take a decade to master. 19:50 Why construction costs might finally fall and the current state of interest rates. 22:30 The Magic Wand: Navigating city permitting bottlenecks in Denver. 24:43 Breaking into commercial work: Cash flow warnings and why you should never put a lien on a client. 26:07 How to connect with Peter in Denver.To connect with Peter Brumley for commercial builds, spec suites, or real estate inquiries in the Denver area, you can reach him directly at Brumley Realty Inc. As he mentioned on the show, he still picks up the phone every time it rings! His direct phone number is 720-645-8589, and you can also email him at [email protected].

In this episode of Built on Blues, host Graeme Bryks sits down with Jim Heimler, the visionary founder of James Heimler Architect, Inc. (JHAI) and a true pioneer of sustainable design. Long before "green building" became a corporate buzzword, Jim was operating as an "ecoist" in Los Angeles, co-founding one of the first government-sponsored recycling centers in the 1970s and pushing the absolute boundaries of environmental architecture. With over 3,600 completed projects ranging from custom Bel Air hillside homes to massive commercial rollouts, Jim shares the gritty reality of surviving the rollercoaster of the architecture business—scaling his firm up to 30 people and successfully navigating the crushing lows of economic downturns.Jim breaks down his philosophy of integrating structural engineering directly with architectural design to eliminate waste, and why finding the natural "sweet spot" on a property is far more important than the aesthetic facade. We also dive into the impact of Artificial Intelligence in the design world. While many fear AI will replace human creativity, Jim argues the opposite: he hopes AI will eliminate the tedious "button-pushing" of programs like AutoCAD and Revit, allowing designers to instantly translate their imagination into blueprints and bring the "heart and soul" back into modern buildings. Packed with incredible advice on fighting plan checkers, anticipating political and economic shifts, and sticking to your guns, this episode is an absolute masterclass in building a legacy with passion.00:00 Introduction: Meet the Ecoist Architect. 01:20 The Roots of Green Design: Starting the first recycling center in the 70s. 04:15 The Rollercoaster of Architecture: Scaling from 5 to 30 employees and surviving economic shifts. 06:55 Communicating Across the Spectrum: From billionaires to budget-conscious clients. 09:12 The Sweet Spot: Integrating structural and architectural design to eliminate waste. 12:37 Why "Green for the Sake of Green" Doesn't Work. 16:15 The Artichoke Method: Peeling back the layers of client communication. 22:54 AI in Architecture: Why AI might restore the "soul" to building design. 28:42 Fighting the Plan Checkers: Knowing the gray areas of the code. 31:30 Advice for the Next Generation: Imagination, passion, and the power of networking. 39:15 Where to find Jim Heimler and JHAI.Website: https://www.jhai-architect.comEmail: [email protected]

In this inspiring episode of Built on Blues, host Graeme Bryks sits down with Nicole Davis, the Founder of Fortitude, a nonprofit transforming the lives of young adults facing systemic barriers. After three decades navigating the high-stakes, "soul-crushing" world of corporate contract triage on Wall Street, Nicole made a radical pivot. She left the safety of the boardroom to return to her roots in construction and tackle one of the industry's biggest challenges: the skilled labor shortage.Nicole shares the genesis of Fortitude, which emerged during the pandemic as a way to provide hope and a tangible career path for young people who weren't "born on second base." We discuss how the program goes beyond teaching students how to use a circular saw; it’s a masterclass in "Life Mastery." By building a shed from foundation to roof, students aren't just learning trades—they are building the confidence to believe they have a place in the world. Nicole recounts powerful stories of students stepping up for each other and finding their true purpose, even if it eventually leads them out of the trades.The conversation also touches on the challenges of scaling a high-impact nonprofit with a small team and Nicole's vision of expanding Fortitude to every major tech hub where young people are often told they are "nothing" if they aren't in tech. For contractors looking for dedicated, job-ready employees, or anyone wanting to hear how true leadership can change lives, this episode is a must-listen.00:00 Introduction: Leaving Corporate America for Construction. 01:20 The Soul-Crushing Boardroom and the Pivot to Fortitude. 03:50 Partnering with Webcor and the "Exploring Construction Careers" Program. 05:34 The Pressure of the "Stanford Onesie" and Redirecting Ambition. 09:40 A Childhood on the Jobsite: Cutting Teeth on 2x4s. 11:38 Clawing to the C-Suite and Inspiring the Next Generation. 14:19 The "Life Mastery" Curriculum: Teaching What Schools Missed. 16:47 Building Sheds to Build Confidence. 19:28 A Success Story: From Plumber to Police Officer. 24:50 The Intake Process: Meeting Young Adults Where They Are. 30:29 Enforcing Standards: Pushups and the Power of Teamwork. 33:36 The Challenge of Scaling: Replicating Heart and Instinct. 37:48 How to Hire Fortitude Grads and Support the Mission.Website: https://www.fortitudecareers.org

In this episode of Built on Blues, host Graeme Bryks sits down with a true powerhouse of business reinvention: Lori Tschohl, founder of Eagle Pipe Heating & Air. Lori’s resume is anything but typical for an HVAC owner. She started her career under the Golden Arches, rising from a crew member to running a $10 million McDonald’s franchise, before pivoting to own luxury jewelry stores with Pandora. So, how does someone go from selling burgers and bracelets to installing heat pumps in crawl spaces? Lori breaks it down with her philosophy of "Burgers to Bangles to Pipes," proving that elite processes and systems are the universal language of success, no matter the industry.We dive deep into how Lori applied the rigorous discipline of McDonald’s to the often chaotic world of residential HVAC. She shares her strategy for early adoption of AI, explaining why she ditched traditional call centers for AI receptionists that handle overflow and after-hours calls without burning out her staff. Lori also opens up about her time as the President of Women in HVACR, an organization dedicated to bringing more women into the trades through scholarships, mentorship, and education. Whether you’re a technician looking to start your own shop or an entrepreneur curious about how skills transfer across vastly different industries, Lori’s story is a masterclass in adaptability, leadership, and the power of being "100% all in."00:00 Introduction: From Golden Arches to HVAC.01:30 Bringing Franchise Discipline to Blue Collar Trades.03:10 "Burgers to Bangles to Pipes": The Universal Business Lesson.06:18 The Science of Heat Pumps: Why Efficiency Wins.09:59 The Death of the Call Center: Using AI for 24/7 Dispatch.13:08 Proactive AI Adoption: Why You Can't Wait to Start.16:34 Women in HVACR: Scholarships, Mentorship, and Breaking Barriers.22:21 The Magic Wand: Solving the Staffing Crisis with "All In" Attitude.26:01 Transferable Skills: How to Jump Industries Successfully.29:35 Where to Find Eagle Pipe and Women in HVACR.Website: https://www.eaglepipemechanical.comWomen in HVACR: https://www.womeninhvacr.org

In this episode of Built on Blues, host Graeme Bryks sits down with Austin Park, the founder of Visual Installers. Austin describes his team as the "Special Forces" of the branding world—the guys hanging off high-rises at 3 AM or navigating security checkpoints at luxury jewelry stores to ensure every vinyl wrap is perfect before the doors open.Austin takes us through his gritty origin story, from living in his truck and traveling to all 50 states to building a nationwide installation empire. He pulls back the curtain on the high-pressure logistics of the industry, where a single missed digit in a tracking number or a frozen window in Alaska can derail a massive corporate rollout. We discuss the unique variables of the trade, like surface temperatures, lighting, and the crucial "human element" of keeping installers and clients in sync.However, the core of this episode is Austin's radical adoption of Artificial Intelligence in 2026. While many tradesmen are hesitant, Austin is going all in. He reveals how he is training AI agents to act as his estimators, operations managers, and even his CEO advisor—feeding them his financials to get strategic roadmaps. We explore his "Raindrops Make Oceans" philosophy, using tools like Gemini and custom GPTs to automate everything from reading emails to generating quotes in seconds. If you want to know what the future of blue-collar scaling looks like, this conversation is your playbook.00:00 Introduction: The "Finish Line" of Construction.00:39 The Origin Story: From Humanitarian Work to Living in a Truck.03:01 The "Special Forces" of Branding: High-Pressure Installs in Luxury Retail.06:56 The Science of the Wrap: Fighting Temperature, Lighting, and Logistics.10:27 The Reality of Minimums: Why a 60-Second Install Costs What It Costs.13:11 Managing the Chaos: Group Chats, Trust, and Blacklists.16:55 Relationships Over Transactions: Playing the Long Game with Installers.19:41 AI in the Trades: Using Technology to Catch Human Error.22:27 Automating the Estimate: How AI Writes Proposals in Seconds.25:36 "Raindrops Make Oceans": Reading 48 Hours of Emails Instantly.28:52 The Human Element: Why AI Can't Lead (Yet).31:19 The AI CEO: Uploading Financials to Create a Strategic Advisor.36:39 Where to Find Visual Installers.Website: https://visualinstallers.comEmail: [email protected]

In this episode of Built on Blues, host Graeme Bryks sits down with Jeff Wieland, a third-generation builder and owner of Wieland Builders in Southwest Ohio. Jeff isn’t just carrying the torch of a 65-year legacy; he’s completely redesigning it. He opens up about the brutal reality of the 2008 recession, where his family went from building entire neighborhoods to taking any job they could get—sometimes working for free just to pay down debt and survive. That "survival mode" forged a new philosophy that defies modern scaling wisdom: instead of chasing volume, Jeff’s goal for 2026 is to hit $12 million in revenue by building fewer houses than ever before.Jeff breaks down the systems required to make this low-volume, high-luxury model work, including his "Mutual Success Agreement." This isn’t just a contract; it’s a boundary-setting tool that prevents burnout by establishing rules like "no calls after 6 PM" and treating the builder-client relationship as a partnership rather than a transaction. We also dive into how he manages client indecision with a physical selection center, why he prioritizes mental health over the "hustle culture" of construction, and the shift from being a boss who dictates orders to a leader whose team tells him what needs to be done. Whether you are a multi-generational builder or a solo operator drowning in client demands, this episode offers a blueprint for building a business that serves your life, not the other way around.00:00 Intro: Meeting of the Minds with Jeff Wieland. 00:57 The Legacy: From 1960s Apartments to 2008 Survival Mode. 04:15 The Pivot: Why we decided to build fewer houses to make more money. 05:05 The Recession Mindset: Working for free to save the company. 08:52 Systems for Luxury: Why you can't build custom homes like a machine. 10:50 Managing Indecision: How to handle the "Panic Text" at 10 PM. 12:48 The Mutual Success Agreement: Setting boundaries and firing bad habits. 17:23 Tech Stack: Why Google Sheets still beats AI for custom builders. 21:30 The Economy: Are cash buyers insulated from interest rates? 24:05 The Magic Wand: The one bad client that slipped through the cracks. 26:22 Mental Health: Finding joy outside of the hustle. 28:29 Outro: Where to find Wieland Builders.Website: https://www.wielandbuilders.comPodcast: The WB Download

In this episode of Built on Blues, host Graeme Bryks sits down with Malcolm MacInnes of MGM General Contracting to get inside the mind of a veteran General Contractor. Malcolm didn't start with a spreadsheet; he started with a shovel in sub-zero Boston weather. He shares the hilarious and pivotal moment he corrected a superintendent on a surveying error—an interaction that launched a career spanning over 40 years, from high-rise condos in Florida to complex airport hangars.Malcolm dives deep into the concept of "making your own luck," sharing powerful stories about missed opportunities on plane rides and how showing up prepared can change your life. We get into the tactical weeds of running a successful GC firm, including why he prefers Microsoft Project over Primavera, the critical importance of the "Two-Week Look Ahead" schedule, and why your estimate needs to be a checklist, not just a pad of paper. Malcolm also explains how he uses ChatGPT to map out business lifecycles and systems, proving that even old-school veterans can leverage new-school tools for consulting and strategy.However, the conversation takes a sharp turn when discussing the dark side of construction technology. Malcolm argues that while iPads and digital plans are convenient, they are creating a generation of "complacent" builders who no longer memorize the job site. He explains why carrying a heavy roll of drawings forced superintendents to internalize the project in a way that scrolling on a tablet never will—leading to costly logistical errors like burying trench lines under pipe deliveries. Finally, Malcolm offers his most valuable piece of advice for young entrepreneurs: don't start your company yet. Learn the trade, understand the cash flow, and make your expensive mistakes on someone else's dime first.Website: https://www.mgmgc.comMGM Strategic Partners: https://www.mgmgc.com (Consulting Services)Spotify Chapters00:00 Introduction: Getting into the mind of a General Contractor. 01:03 From Shovel to Superintendent: The "You're a Jerk" story that started a career. 03:04 Making Your Own Luck: Why attitude beats aptitude on a plane ride. 05:24 Scaling Pains: Big companies can't run like small companies. 06:42 Using ChatGPT to map out business systems and lifecycles. 08:46 The Science of the Bid: Using Excel checklists to catch every penny. 11:58 The "Two-Week Look Ahead": How to keep a schedule from falling off a cliff. 14:03 The Airport Niche: Why it’s impossible to get in and impossible to get kicked out. 16:57 The "iPad Complacency": Why digital plans are making field staff lazy. 21:10 Logistics Nightmares: Why a dumpster is more important than the drywall. 22:48 The Future of AI: Google Glasses and 3D overlays on site. 25:34 The Best Advice: Make your mistakes on someone else's dime before starting your firm.

In this episode of Built on Blues, host Graeme Bryks sits down with Ben Parco, the founder of Parco Studio. Ben’s career didn't start in residential design; he spent decades as a corporate architect designing massive campuses for tech giants like Google and Uber—projects spanning over 20 million square feet. We discuss the "burn the boats" moment that led him to walk away from the safety of corporate skyscrapers to hang his own shingle and focus on the intimate, high-stakes world of custom residential homes.Ben pulls back the curtain on the often-chaotic process of building a home and reveals his trademarked "Parco Studio Process"—a system that brings corporate-level efficiency to the emotional rollercoaster of custom builds. He explains why he views himself as a "fiduciary artist" and "de facto therapist" for his clients, navigating the complex Venn diagram of cost, quality, and fire safety in California’s strict regulatory environment. Ben also shares a unique perspective on the "small pictures of big things" philosophy, where a postage-stamp-sized sketch becomes the DNA for an entire estate.Finally, we tackle the topic of AI in 2026. While many are rushing to automate design, Ben explains why tools like Midjourney are "moving backward" in quality for architects and why AI still can’t replace the "handcrafted" intuition required to draw a functional floor plan. Whether you are an aspiring architect looking for a mentor or a builder trying to elevate your craft, this episode is a masterclass in professional reinvention and the discipline of design.Website: https://www.parcostudio.comInstagram: https://www.instagram.com/parcostudio/Spotify Chapters00:00 From Skyscrapers to Sanctuary: Leaving the Corporate World. 02:50 Burn the Boats: The Mindset of Starting Your Own Studio. 06:37 The Long Game: Building a Reputation in a Slow Industry. 09:15 The Architect as Therapist: Managing Client Relationships. 10:47 Systemizing Creativity: The Parco Studio Process. 11:52 Small Pictures of Big Things: The DNA of Design. 15:56 AI in Architecture: Why Technology is Struggling to Keep Up. 19:14 The California Venn Diagram: Balancing Fire, Cost, and Energy. 22:40 The Founder's Bottleneck: Hiring Good People and Getting Out of the Way. 24:51 Advice for the Next Generation: Architecture School as "Brainwashing" and finding a Mentor.

In this episode of Built on Blues, host Graeme Bryks is joined by Jess Glowacki, the visionary founder of EcoPhi. Jess isn’t just an architect; he is a regenerative designer on a mission to flip the traditional construction model upside down. From designing in the mountains of Montana to tackling housing crises in Bali and Colombia, Jess has seen firsthand how the industry prioritizes profit over people—often leading to "sick buildings" that look beautiful but are mold-ridden and dangerous to live in.The conversation dives deep into the science of "living machines"—homes built with panelized systems using hemp, sorghum, and strand-woven bamboo that are designed to breathe and interact with their local climate. Jess breaks down his revolutionary "L3C" business model (Low-Profit Limited Liability Company), which challenges the greed of modern development by capping profits to ensure affordability and community wealth-building. He explains how EcoPhi plans to use micro-factories to empower local communities to manufacture their own building materials, rather than importing expensive commodities.Finally, Jess and Graeme tackle the role of AI in 2026 construction. Jess offers a refreshing, grounded perspective: while AI is an incredible tool for BIM data and speeding up workflows, it is dangerous in the hands of amateurs. He warns against the rising trend of "pretty picture architecture"—AI-generated designs that look stunning but are structurally unbuildable. Whether you are a builder interested in sustainable materials or an entrepreneur looking for a more ethical way to scale, this episode is a masterclass in building for the future without forgetting the past.Website: https://www.eco-fi.comFacebook: https://www.facebook.com/EcoFiArchitectureEmail: [email protected] Chapters00:00 Building Healthier, Not Just Faster. 01:08 From LEED Certification to Real Regenerative Design. 03:36 The Bamboo Problem: Making Natural Materials Code-Compliant. 07:24 The Science of the Wall: Hemp Insulation and Panelized Systems. 13:32 The L3C Model: Why We Chose "Low Profit" to Save Communities. 16:00 Managing the Chaos with BIM and Digital Twins. 21:19 The "Sick Building" Syndrome: A Cautionary Tale from Bali. 27:10 AI in Architecture: A Powerful Tool or a Trap for Amateurs? 32:04 Micro-Factories and Local Sourcing: Building Without Supply Chains. 36:23 Protecting Affordability: Preventing the "Flip" with 10-Year Contracts. 39:31 How to Join the EcoFi Mission.

In this episode of Built on Blues, host Graeme Bryks sits down with a rare breed in the industry: Jim Zack of Zack | de Vito Architecture + Construction. Jim isn't just an architect who stays behind a desk; he’s a licensed contractor who spent his formative years as a carpenter and "shop rat." This hybrid identity allows him to design with a level of precision and "spatial thinking" that most purely academic architects lack.Jim takes us through his origin story—from racing motorcycles and flipping houses with his father to navigating the rigorous academic world of UC Berkeley. We dive deep into the "Design-Build" model that has made his firm a powerhouse in the hyper-expensive San Francisco market. Jim explains why he treats architecture and construction as separate business entities but a single, integrated experience for the client. He shares a transparent look at the struggles of aligning client expectations with the actual cost of high-end, custom-crafted work in today's economy.The core of our conversation centers on the rapid evolution of AI in 2026. While many in the craft world are skeptical, Jim is an early adopter. He reveals how he uses AI to turn a week’s worth of marketing and proposal writing into 90 minutes of work, allowing him to focus on what actually matters: the human connection and the creative soul of the project. We also discuss the "Magic Wand" problem—Jim’s desire to use technology to solve the ultimate small business headache: business development and maintaining a consistent pipeline of high-quality projects. Whether you’re a young tradesman wanting to start designing your own builds or a veteran contractor looking to scale, this episode is a masterclass in staying relevant in a high-tech, high-craft future.Socials and WebsiteWebsite: https://www.zackdevito.comInstagram:https://www.instagram.com/zackdevito/Facebook: https://www.facebook.com/zackdevito/LinkedIn: https://www.linkedin.com/in/jim-zack-9b04886/Email: [email protected]:00 The Hybrid Identity: Architect vs. Builder. 01:28 From Carpenter to Berkeley: How Jim’s hands-on background shaped his design philosophy. 05:25 The Risk-Taking Gene: Racing motorcycles and the entrepreneurial mindset. 09:09 The Architecture of a Partnership: Managing a business with a spouse and the "one plus one equals three" rule. 12:03 Master of the Whole Chain: Decoding the Design-Build process. 14:43 The Cost of Craft: Why high-end builds always shock the budget and how to manage expectations. 18:14 Operational Load: Keeping systems from breaking when running two firms at once. 22:35 AI in 2026: Using technology for scheduling, code checks, and "boring" administration. 25:50 The AI Marketing Revolution: How Jim uses prompts to generate proposals in minutes instead of days. 28:43 The Magic Wand: Solving the "Pipeline Problem" and the struggle of business development. 31:54 Advice for the Next Generation: How tradesmen can transition into design through collaboration. 34:26 Scalability and Liability: Why you might not need two separate companies for Design-Build. 36:38 Final Thoughts: Building with soul in a digital world.

We often talk about building houses, but we rarely discuss the nightmare of leaving them. In this episode of Built on Blues, Graeme sits down with Barry Gordon, CEO of Gordon’s Downsizing and Estate Services, to deconstruct the machine he built to handle the one thing every homeowner dreads: moving a lifetime of stuff.Barry traces his company's evolution from a 1950s livestock auction house to a fully integrated real estate and transition service. The secret isn't just selling the property; it’s mastering the "gap services"—the messy, complex project management between deciding to move and handing over the keys. Barry reveals how his team coordinates everything from packing underwear and selling 1967 Dodge Daytonas to managing estate executors and closing the sale.We dig deep into the logistics of managing high-touch transitions for seniors, how Gordon's uses online auctions to minimize landfill waste, and why they refuse to let their listing agents work for buyers to avoid conflicts of interest. Barry also shares his perspective on AI in a human-centric industry and why "project management" is the hidden value proposition that most businesses overlook. If you want to know how to monetize complexity and build a bulletproof system, this episode is for you.Connect with Barry Gordon & Gordon’s Downsizing:Website: gogordons.comSpotify Chapter Breakdown(00:00) Introduction: The Nightmare of Moving a Lifetime of Stuff(00:37) From Livestock to Living Rooms: The 1950s Origin Story(03:12) The Pivot: Why Auctions Lost to the MLS & The Birth of "Gap Services"(04:52) Finding Treasure in the Garage: The $141k Dodge Daytona Story(06:45) The Integrated Model: Financing the Transition for Executors(09:53) Step-by-Step: Curating a Solution for a 3,000 sq. ft. House(12:48) The Online Auction Advantage: 98% Sell Rate & Zero Waste(13:54) Eliminating Conflict: Why Listing Agents Shouldn't Represent Buyers(16:10) Logistics & Tools: How to Ensure the Packers Don't Beat the Auction Team(18:46) AI in a Human Business: Automations vs. The Personal Touch(21:38) The "Silver Tsunami" and Future Growth(23:12) The Secret Sauce: Why Project Management is Worth More Than the Sale(25:39) Barry’s Advice for Entrepreneurs: Complexity is Opportunity

Concrete is the oldest material in the book, but the way we lay it is about to change forever. In this episode of Built on Blues, we are stepping away from the trowel and looking at the robot arm. Graeme sits down with Justin D’Angelo, founder of Printera 3D, to discuss how he went from an IT background and a garage hobby to printing architectural masterpieces in Manhattan.We dive deep into the chemistry and mechanics of 3D concrete printing—moving beyond plastic trinkets to industrial-scale infrastructure. Justin reveals the "secret sauce" behind his tech: a modified shotcrete pump and a nozzle-injected accelerant that allows concrete to set in seconds, defying gravity and traditional formwork limits.We also tackle the business reality of innovation. Justin shares why Printera isn't chasing the "3D printed house" hype just yet, but is instead dominating the bespoke architectural market with high-margin, complex elements like 60-foot organic benches and fireproof structures. Whether you are a GC, a mason, or a tech enthusiast, this episode challenges you to rethink what is possible on a job site.In this episode, we cover:The Leap: How Justin transitioned from a 9-5 IT job to testing concrete robots in his garage on nights and weekends.The Tech: The specific chemistry and robotics required to print concrete without molds.The Strategy: Why focusing on "architectural jewelry" is smarter than printing full houses right now.The Advice: Why waiting for the "perfect plan" is the fastest way to kill a business.Connect with Justin D'Angelo & Printera 3D:Website: printera3d.com LinkedIn: Search "Justin D'Angelo Printera" Social Media: @printera3d on Instagram and TikTok Spotify Chapters(00:00) Introduction: The Future of the Trade(00:41) From IT Guy to Garage Innovator (04:02) Educating the Market: It's Not Stamped Concrete (06:10) The Science: How to 3D Print Concrete (09:41) Operational Flow: Slicing Models & Predicting Costs (12:20) Filtering the AI Noise as a Founder (13:57) The Future: Why Architectural Elements Beat Housing (For Now) (17:16) The "Magic Wand": Making Concrete Weigh Nothing (19:08) Final Advice: Don't Get Hung Up on Planning (20:42) Outro & Where to Find Printera 3D

In this episode of Built on Blues, host Graeme Bryks sits down with commercial real estate "Hall of Famer" Greg Schenk, President of The Schenk Company. With over 38 years in the trenches, Greg has built a reputation as the "renter's bodyguard"—a broker who refuses to take landlord commissions so he can fight 100% for the tenant.The conversation dives deep into the evolution of the industry, starting with Greg’s "survival and advance" mindset. From caddying for golf scholarships to closing some of the biggest deals in Ohio, Greg shares how his upbringing and early obstacles forged a work ethic that has outlasted nearly four decades of market volatility. He emphasizes the power of mentorship and surrounding yourself with "mentally stimulating" advisors rather than "yes people."A major highlight of the episode is the exploration of AI in 2026. Greg and Graeme discuss how new AI models can scan complex leases for "notification traps" in seconds—a task that once took humans hours. However, Greg offers a crucial reality check: while AI is a phenomenal tool for research and streamlining paperwork, it lacks the "spidey-sense" required to know if a landlord is in financial trouble or if a deal feels "fishy."Finally, Greg touches on the importance of legacy, health, and why materialistic pursuits are a hollow chase compared to making memories. Whether you are a contractor looking to renew a warehouse lease or an entrepreneur trying to find your footing in a digitalized world, this "masterclass" episode provides the roadmap for combining high-tech tools with high-touch human connection to dominate your marketThe Schenk Company Official Site: schenkcompany.comSchenk Training and Education: schenkcompany.com/schenktrainingSchenk Seminars: schenkseminars.comYouTube: @schenkcompany or Greg SchenkLinkedIn (Personal): /gregschenkLinkedIn (Company): /theschenkcompanyX (formerly Twitter): @tenantrep1Facebook: The Schenk CompanyChapters[00:00] The Renter's Bodyguard – Introduction to Greg Schenk and the "rigged" game of commercial real estate.[01:17] Choosing Integrity over Commissions – Why Greg walked away from millions to represent tenants exclusively.[03:12] The Deal That Changed Everything – Closing a 100,000-square-foot office deal and the power of persistence.[04:15] The $10 vs. $1,000 Mindset – How your beliefs dictate your worth and potential.[05:50] Building Your Inner Circle – The 5 trusted advisors every business owner needs.[07:45] Survival and Advancement – Overcoming personal tragedy and staying focused on the goal[08:49] The People Skills Gap – Why Toastmasters and Dale Carnegie are more valuable than a college degree[11:28] AI in the Real Estate Trenches – Using AI for lease audits and market research in 2026. [12:46] Where AI Falls Short – The "Human Factor": Identifying "jerk" landlords and financial red flags.[16:15] Protecting Your Legacy – Why your reputation is your most valuable asset. [17:29] The Rocking Chair Test – Overcoming the fear of risk and the pain of regret. [19:35] Memories Over Materials – Why freedom is the ultimate form of wealth. [21:53] The Next 10 Years – Schenk Training and giving back to the next generation. [23:11] How to Connect with Greg – Finding the Schenk Company and 100% guaranteed training.

In this episode of Built on Blues, Graeme sits down with Alison Alston, owner of Lodestone Real Estate and partner at Finca Living. Alison didn’t just stumble into success; she built it on a foundation of grit, coming from a family of contractors and house flippers before taking the reins of a high-volume real estate team.This episode is a wake-up call for any business owner still operating manually in 2026. Alison and Graeme dive deep into the absolute necessity of integrating Artificial Intelligence right now. If you are still answering calls at 9:00 PM, agonizing over listing descriptions, or drowning in unread emails, you are already falling behind. Alison reveals her personal "Tech Stack"—including Fixer AI and custom voice bots built by Jack Ryan AI—that allows her team to maintain a 24/7 presence without the burnout. She explains why the "hustle culture" of constant availability is toxic and how AI agents allow her to reclaim family time while still capturing and qualifying every lead.For our contractor listeners, Alison pulls back the curtain on the other side of the table. She breaks down exactly why some contractors get the referrals while others get "coasted." She discusses the "Buffer Week" rule she applies to every contractor's timeline, why communication beats speed every time, and identifies a massive, unaddressed gap in the market: the need for a dedicated "Handyman Division" that brokers are desperate for.Whether you are a GC, a sub, or a real estate pro, this episode is a masterclass in systems, delegation, and the urgent need to adopt AI infrastructure before your competitors do.Connect with Alison Alston:Instagram: @lodestonereiWebsite: lodestonerealestate.com(00:00) Intro: The industry from the other side of the table.(00:38) The Origin Story: From high-level fundraising to flipping houses with family.(05:50) Systems Over Chaos: Implementing the "90-Day Audit" to streamline operations.(07:52) The AI Tech Stack: Leveraging Fixer AI for email and ChatGPT for creative fatigue.(10:05) The 24/7 Solution: Using Jack Ryan AI voice bots to qualify leads while you sleep.(13:16) Why You Need AI Now: Moving beyond the fear of technology to free up creative thinking.(14:50) Vetting Tech Partners: Why human connection matters when building your AI infrastructure.(18:18) Contractor Real Talk: Why realtors add a "Buffer Week" to your timeline and how to win referrals.(24:24) The "Handyman" Gap: The massive service opportunity most brokerages are missing.(25:43) Founder Advice: Overcoming the fear of the first step and the power of mentorship.(27:11) The Ego Trap: Why starting your own brokerage might be a financial mistake.(30:36) Outro: Where to find Alison.

Episode Description:How does a career firefighter build three successful companies in under five years? On this episode of Built on Blues, Graeme sits down with Brad Covington, founder of Forged Construction, to discuss how he translated the life-or-death command structures of the fire station into a scalable business blueprint.Brad’s journey started in 2020 as a backup plan during the uncertainty of mandates, but it quickly evolved into a multi-division operation covering construction, excavation, and glass. He pulls back the curtain on how he manages "span of control" to empower his team, why he still answers every initial sales call himself, and the specific systems he uses to protect his bottom line.What We Cover:The Firefighter’s Blueprint: Applying paramilitary command structures and "span of control" to construction management.The "Triage" Lead System: Brad’s "Red, Yellow, Green" method for instantly qualifying leads and prioritizing high-value projects.Tech & AI in Construction: How Forged Construction leverages ChatGPT and Grok to cut down estimating time and drive efficiency.The Founder’s Touch: Why maintaining the first point of contact is critical for high-end custom builds.Profit First: Implementing the Profit First financial model to ensure cash flow and long-term stability.Faith & Business: How a strong "Why" and Christian worldview dictate company culture and ethics.Connect with Brad Covington:YouTube (Documentary Series): Forged Construction on YouTubeWebsite: forgedconstruction.workSocials: Search "Forged Construction" on TikTok, Instagram, and Facebook.Tune in for a masterclass on grit, systems, and building with purpose.

In this episode of Built on Blues, host Graeme Bryks interviews Adam Fincik, founder of Planet Roof. Adam shares his journey from working in door-to-door sales to establishing a successful roofing company. He discusses the importance of mentorship, the influence of his sports background, and the challenges of scaling a business. Adam emphasizes the significance of customer experience and quality assurance, as well as leveraging technology and customer reviews for growth. He also explores the future of the roofing industry in relation to AI and offers valuable advice for aspiring entrepreneurs.