The Future is Calling: conversations that connect the future of business.

In this episode, we sit down with NFON UK’s marketing duo Chris Selby-Rickards and Bethan Weston, the team behind NFON’s latest nationwide survey of 1,000 customer experience (CX) professionals. Joining them are Steve Button, our resident contact centre guru, and Tim Smee, NFON’s AI specialist. Together, they unpack the findings of the survey, which spans sectors including retail, telecoms, finance, utilities, healthcare, and hospitality. The discussion reveals how the landscape of customer engagement is rapidly evolving — where AI, empathy, and agility emerge as the key drivers of success. Tune in to discover what today’s CX leaders are prioritising, the challenges they face, and how organisations can prepare to thrive in a world where technology and human connection must work hand in hand.

In this episode, we sit down with NFON UK’s marketing duo Chris Selby-Rickards and Bethan Weston, the team behind NFON’s latest nationwide survey of 1,000 customer experience (CX) professionals. Joining them are Steve Button, our resident contact centre guru, and Tim Smee, NFON’s AI specialist. Together, they unpack the findings of the survey, which spans sectors including retail, telecoms, finance, utilities, healthcare, and hospitality. The discussion reveals how the landscape of customer engagement is rapidly evolving — where AI, empathy, and agility emerge as the key drivers of success. Tune in to discover what today’s CX leaders are prioritising, the challenges they face, and how organisations can prepare to thrive in a world where technology and human connection must work hand in hand.

In the latest episode of The Future is Calling, we tackle one of the most misunderstood—and most urgent—topics in business today: the role of AI in the workplace. Our guests, Hemal and Chris, NFON UK Technical & Marketing Directors, join host Tim to cut through the noise and explore how companies can embrace AI not as a replacement, but as a powerful partner for people.

In the latest episode of The Future is Calling, we tackle one of the most misunderstood—and most urgent—topics in business today: the role of AI in the workplace. Our guests, Hemal and Chris, NFON UK Technical & Marketing Directors, join host Tim to cut through the noise and explore how companies can embrace AI not as a replacement, but as a powerful partner for people.

In our very first episode of The Future is Calling, hosts Bethan and Tim dive into one of the most powerful — and pressing — topics for UK businesses today: how to scale successfully and sustainably by harnessing the power of automation and artificial intelligence. Whether you're running a fast-growing startup, managing change in a large enterprise, or simply exploring how technology can streamline your operations, this episode is packed with practical insights and big-picture thinking. Bethan and Tim break down what "scaling with tech" really means, where UK companies are seeing the greatest gains from AI and automation, and how to overcome the common pitfalls that can stall growth. From smarter workflows to intelligent customer service, you’ll hear real-world strategies and thought-provoking ideas that could transform the way you work. 👉 Whether you’re actively looking for solutions, planning your next growth phase, or just curious about what’s possible — this episode is your starting point. The future is calling. Are you ready to answer?