The Gym Marketing Podcast

In this episode I talk about the best ways to sell online.  From trying to sell gym memberships in 2013, right up until now coaching gym staff on selling.I go into:Landing page design, which platform works best, which language works best, examples of the sales process, and a load of other tips and tricks.I hope you enjoy the episode!

In this episode I talk about planning your marketing and why it's crucial if you want 1. peace of mind and 2. a consistent flow of inquiries.Going with the flow or simply reacting to the market is a recipe for disaster.  Once you have everything planned out you can simply turn up to work and execute the plan.The best part about planning your marketing is that once you plan out a full calendar year... you can rinse and repeat the promotions for every year following! (with a tiny bit of tweaking)If you have questions get in touch @regan__phillips

This week I talk about Search Engine Optimisation (SEO), why it's important, why you've never heard of it, and how you can improve your SEO immediately after listening to this podcast.Ranking higher on Google is so important as it puts you above your competition and gives you a constant flow of FREE LEADS.  It can reduce your need to rely on adverts, and fills your calendar and database with committed leads who are ready to take action and join a gym.  As a gym it's quite easy to rank higher than your competition on Google as usually most gyms haven't implemented any SEO on their website.  So if you use these tactics that I speak about on the podcast, you will quite literally be above your competition (on Google)!

Don't be scared of email marketing!  For group training gyms it is such a high value activity that I encourage all gym owners to get involved in.  In this episode I speak about the usual email marketing methods I use for gyms:New lead emailsSales/reactivation emailsNewslettersValue emailsEach has their own style, tactics, and purpose.  If you aren't doing any I suggest you get in gear and set them up!

In this episode I detail exactly what content I typically use for client adverts.  I also give a breakdown of what ad copy (text) goes in which section.  Again, you can literally copy and paste what I say on this podcast and use it for your facility!**Please listen to Episode 2 -Part 1 before listening to this episode**Any questions shoot me a message @regan__phillips

In this episode I give the complete step by step on how to set up Meta lead get advertising campaigns: campaign objective, targeting etc.  You can literally copy this step by step to set up your first ad campaign (or use it to analyse your current setup).Part 2 is coming soon where I speak more about ad content and copy.For questions give me a follow @regan__phillips

Here's a breakdown of what I've done in the industry, so you know where my knowledge comes from.  I briefly touch on email marketing, Meta ads, sales systems, SEO, retention, and a few other key topics.If you have questions give me a follow on Instagram: Regan__phillipsDon't be shy!