The Hill Unscripted

Season 2, Episode 10 – In this episode of The Hill Unscripted, Bob Kitchen breaks down everything happening in the golf world right now—from LIV Golf drama and mini driver hype to zero torque putters, golf ball fitting, and the future of equipment.BK gives his honest take on:- Aaron Rai’s surprising PGA Championship win- Why mini drivers are exploding in popularity- The confusing future of LIV Golf- Whether zero torque putters are already fading- Why most golfers play the wrong golf ball- New Revelation Zero Torque putters from Maple Hill- Upcoming Cobra, Callaway, Mizuno & Wilson fitting eventsBob also shares personal stories about his son graduating, pickleball league disasters, and the growth of Maple Hill’s live selling shows on Whatnot and eBay Live.If you love golf equipment, golf business talk, and honest opinions about where the game is headed, this episode is for you.New episodes every other week from Maple Hill Golf.

Season 2, Episode 9 – In this special Mother’s Day episode of The Hill Unscripted, Bob Kitchen sits down with his mother, Nancy Kitchen, for a heartfelt conversation about family, golf, memories, and the journey behind Maple Hill Golf.Nancy shares stories about raising Bob and Andy, how the family business started, their favorite golf memories together, and what it’s been like watching the next generation take over the company.The episode also dives into:- Nancy’s current golf bag setup- Her 6 hole-in-ones 😳- The best golfer in the Kitchen family- Family traditions and Belgian heritage- The evolution of Maple Hill Golf- Lessons about kindness, faith, and familyThis is one of the most personal episodes yet, and a special tribute to moms everywhere.Happy Mother’s Day from Maple Hill Golf.

Season 2, Episode 8 – In this solo episode of The Hill Unscripted, Bob Kitchen (BK) goes OFF on the golf industry.With over 30 years in golf retail, BK breaks down the biggest myths, bad advice, and marketing lies that are costing golfers money—and hurting their game.From zero torque putters to overpriced shafts, golf ball selection, and club fitting… this is the honest truth most companies won’t tell you.Topics covered:- Why golf is already hard—and you're making it harder- The truth about zero torque putters (and why they won’t fix your putting)- Why expensive shafts don’t change your swing- The biggest mistake golfers make when choosing a golf ball- When club fitting matters… and when it doesn’t- Why you should ignore what the pros play- The problem with “your buddy the expert”- How marketing is misleading golfers todayIf you want to save money, lower your scores, and stop falling for hype—this episode is for you.New episodes drop every other week from Maple Hill Golf.

Season 2, Episode 7 – Bob Kitchen is joined by his brother Andy Kitchen and Maple Hill GM Steve Strock to break down their unforgettable trips to the Masters at Augusta National—just as Rory McIlroy made history.From exclusive access at Berckmans Place to walking the course on Championship Sunday, they share what it’s really like inside Augusta—from the insane green speeds and elevation changes to the no-phone policy, merch experience, and surprisingly cheap food.They also cover:- What TV doesn’t show about Augusta National- The hardest holes and craziest greens- Insider tips if you ever go to the Masters- Rory’s historic win and tournament takeaways- The wild tech behind the merch shopIf you’ve ever dreamed of going to the Masters, this is the closest you’ll get without a badge.

Season 2, Episode 6 – In this episode of The Hill Unscripted, Bob Kitchen sits down with Harry Nodwell, Wilson Golf’s Global Product Line Manager, for an honest, behind-the-scenes look at one of golf’s most overlooked — and fastest rising — brands.From his journey at MyGolfSpy testing millions of golf balls to now leading global product development for Wilson, Harry breaks down what really matters in golf equipment — and why more golfers are starting to rethink what’s in their bag.This episode dives into:- Why Wilson is targeting serious ball strikers and competitive golfers- The new Staff Model XB irons — built to look like blades but perform like game improvement- The Dynapower Forge and the rise of the “player’s performance” category- Wilson’s most forgiving driver ever — the Max Plus- Why graphite iron shafts might be the next big shift in golf- The truth about brand bias — and why most golfers never try better options- How unbiased testing (like MyGolfSpy) is reshaping equipment decisionsBob and Harry also get into fitting philosophy, common mistakes golfers make (including shaft and lie angle misconceptions), and why performance should always beat ego when choosing equipment.Plus, insights on Wilson’s award-winning wedges and putters, what’s coming next in 2027, and why this legacy brand might be quietly building something big.

Season 2, Episode 5 – In this episode of The Hill Unscripted, Bob Kitchen sits down with Tim Heffelfinger, Mizuno Golf sales rep, to break down what truly separates Mizuno from the rest of the golf industry.From replacing a 30+ year legend to covering one of the largest territories in the Midwest, Tim shares his journey into the Mizuno brand — and why it’s gaining serious momentum as a complete golf company, not just an iron brand.But the real story?How Mizuno builds their clubs.Bob dives deep into Mizuno’s legendary grain flow forging process, where craftsmen spend 20–25 years mastering metalwork before ever touching a golf club. It’s a level of discipline and quality control that few — if any — companies can match.The episode also covers:- The new JPX ONE driver line and its unique nano alloy technology- Why Mizuno is finally competing in drivers, woods, and full bag setups- The breakout MX Speed Metal irons at a price point golfers didn’t expect- The evolution of the Mizuno Pro M13 & M15 irons- Why Mizuno’s shaft optimizer might be the best fitting tool in golf- How tour player feedback directly shapes Mizuno design- The rise of Mizuno wedges and putters — and why they’re gaining traction fastBob and Tim also talk about the state of the golf industry, the future of equipment innovation, and why proper fitting matters more than ever.If you’ve ever heard “Nothing feels like Mizuno,” this episode explains exactly why — and why more golfers are starting to pay attention.

Season 2, Episode 4 – In this episode of The Hill Unscripted, Bob Kitchen welcomes Sam Bettinardi, President of Bettinardi Golf, for a deep dive into one of golf’s most respected family-run brands, and where it’s headed next.Following last season’s conversation with founder Bob Bettinardi, this episode shifts to the next generation. Sam shares how he went from growing up around the shop to leading a company that has expanded from 15 employees to 95, now operating in 45 countries with over 100,000 square feet of space.The conversation covers:- The rise of the Antidote Zero Torque putter, now Bettinardi’s top-selling line- What makes their zero torque design different from competitors- How tour players like Matt Kuchar, Matt Fitzpatrick, and Fred Couples influence product design- Why Sam spends an hour every morning inspecting quality himself- The real reason putter fitting matters more than most golfers realize- The story behind the Queen Bee line and its global impact- Bettinardi’s expansion into wedges, irons, and AI-driven innovationSam also shares personal stories — including winning the Butler National Club Championship four times — and explains why even he chooses performance over preference when it comes to what’s in the bag.From craftsmanship to culture, from tour feedback to global expansion, this episode pulls back the curtain on how Bettinardi plans to become not just a premium putter company, but a household name in golf.

Season 2, Episode 3 – In this episode of The Hill Unscripted, Bob Kitchen sits down with longtime family friend and Callaway sales rep Mike Dykema for a conversation that blends cutting-edge golf technology with a 50-year relationship built on trust, loyalty, and love for the game.Bob and Mike reflect on the deep history between the Kitchen and Dykema families, dating back to their fathers’ legendary careers in golf equipment. From Power Built to Adams Golf to Callaway, the partnership has spanned decades — and now continues with the next generation.The conversation then shifts to what’s next in golf equipment.Mike breaks down Callaway’s brand-new Quantum line, featuring revolutionary Tri-force face technology — the first three-piece titanium driver face designed to stretch 14% more and respond 17% faster for increased ball speed and forgiveness. With five driver models and a full iron lineup built for every skill level, Quantum aims to fit everyone from beginners to Tour pros.Bob shares his personal testing experience in California, where the Triple Diamond Max helped him hit 26 of 28 fairways after months away from competitive golf.They also discuss:- Callaway’s $12 million Ai investment and how it’s reshaping club design- The future of golf fitting and a new technology launching soon- Why service separates Callaway from competitors- The importance of long-term business relationships in golf- Upcoming Maple Hill fitting events and how to get dialed inThis episode is equal parts innovation, loyalty, and inside-the-industry perspective — a must-listen for golfers who care about where the game is heading.

Season 2, Episode 2 – The Hill Unscripted, Bob Kitchen sits down with Maple Hill Golf’s head fitter and longtime friend, William “Dub” Ogden, for a wide-ranging, unfiltered conversation covering golf gear, industry drama, and life behind the scenes at one of the busiest fitting centers in the Midwest.Dub shares how he went from selling doors and windows to leading Maple Hill’s fitting department, how being a three-sport athlete (and the last guy to beat UFC’s Tony Ferguson in high school wrestling) shaped his approach to coaching, and why finding the right club for the right player matters more than chasing high-end “unicorn” upgrades.This episode dives into:- The future (or downfall) of LIV Golf- First thoughts on 2026 gear – Callaway Quantum, Cobra Optum, Mizuno’s new driver tech- Why Evnroll putters might be golf’s best-kept secret- Honest takes on low-spin driver myths, chippers, and 60-degree wedges- Upcoming Maple Hill events, live auctions, Midwest golf shows, and moreYou’ll also hear stories of hole-in-one drama, golf cart injuries, Dub’s dream foursome (Tiger, Daly, and Payne Stewart), and a behind-the-scenes look at Maple Hill’s evolving gear strategy going into 2026 and beyond.

Season 2, Episode 1 – The Hill Unscripted returns for Season 2 with a heavy hitter: Guerin Rife, the legendary designer behind Rife Putters and Evenroll Golf.In this in-depth conversation with Bob Kitchen, Guerin walks through his journey from metal shop entrepreneur to industry innovator — revealing how he changed the putting game forever through groove technology, Sweet Face, and the iconic Two Bar Putter that took the Champions Tour by storm.You’ll hear stories and insights on:The origins of Sweet Face 2.0 and why it's helping golfers hit putts faster, softer, and straighterWhy even Tour pros miss the sweet spot — and how Guerin's grooves solve for itThe rise, sale, and rebirth of his brand through Evenroll GolfCompeting with the biggest names in golf while still building over 100 Tour wins worldwideThe evolution of zero torque design, hosel-free construction, and what’s coming nextPlus:Why Guerinn’s favorite putter ever is still the Two BarHow the Swedish Bikini Team inspired a hilarious dream foursome momentHis favorite U.S. course (spoiler: it’s not Pebble)What amateurs misunderstand most about MOI, sweet spots, and forgivenessWhether you’re a gear junkie, a student of putting mechanics, or just love hearing from true inventors who shape the game — this episode kicks off Season 2 with engineering precision and storytelling style.

Episode 17 – In this special episode of The Hill Unscripted, host Bob Kitchen sits down with one of the most respected names in golf — Bob Bettinardi, founder of Bettinardi Golf — for a wide-ranging and personal conversation that covers everything from CNC precision to celebrity putters, major wins, and the future of the flatstick.Bettinardi opens up about:- How he went from engineer to golf industry disruptor, pioneering the one-piece milled putter- His early days working with Scotty Cameron, including building the putter Bernhard Langer used to win the 1993 Masters- The moment he went all-in and launched Bettinardi Golf in 1999The two Bobs also talk about:- Tour success stories with Jesper Parnevik, Jim Furyk, and Vijay Singh- The rise of Bettinardi’s son Sam, who now runs day-to-day operations- How The Hive, Queen Bee, and Antidote lines became icons- Why Bettinardi believes zero torque tech is here to stay, and what’s coming next- Making custom putters for Mark Wahlberg, DJ Khaled, and Michael Jordan- A hilarious story involving Butler National, no menu, and a surprise Thanksgiving dinner in JulyYou’ll also hear his thoughts on:- Golf innovation vs tradition- Building a golf brand that lasts- Why Cypress Point edges out Pebble Beach (barely)- Playing with President Trump and Gary Player (and getting nervously roasted on the tee)This episode is a must-listen for any golf fan, gear nerd, or entrepreneur — filled with history, humor, and a rare look behind the scenes at one of the game’s most beloved brands.

Episode 16 – In this episode of The Hill Unscripted, host Bob Kitchen delivers a packed session of golf business insights, product tips, and holiday shopping help — just in time for Thanksgiving.Bob kicks things off with a sincere apology about a brand mention in a previous episode, reinforcing his commitment to keeping the podcast honest, informative, and professional.Then it's onto big stories in the golf world:- Callaway sells Top Golf at a $1.5B loss – What it says about the business of golf entertainment- Good Good finally adds female golfers – And why it matters- FootJoy’s evolution – From old-school to agile brand, and how they’re staying competitiveBob also answers listener questions about:- Teeing up on par threes – Should you? (Yes!)- Offset in golf clubs – What it is and why most golfers need itHe then shares his Holiday Golf Gift Guide, with personal recommendations at all price points — including gear from TaylorMade, Cobra, Bridgestone, Puma, Pins & Aces, and more. Expect honest takes on what’s worth the money, what’s moving fast, and which brands Maple Hill has gone deep on (think: 40,000+ shoes, 2,000 iron sets, and hundreds of bags).Finally, Bob runs through Maple Hill’s Black Friday promotions, including:- Bonus gift cards with every gift card purchase- Simulator passes, fitting discounts, and exclusive extras- Prepaid indoor golf packages for winter playPlus, a sneak peek at next episode’s special guest — Bob Bettinardi of Bettinardi Golf — and a quick Thanksgiving sign-off.0:00 Podcast Introduction and Apology1:43 Callaway Golf Sells Top Golf5:45 Good Good Adds Female Golfers7:57 Meeting with FootJoy Executives9:40 Should You Tee Up on Par Threes?11:32 Upcoming Bob Bettinardi Interview15:31 Holiday Gift Guide19:12 Why Do Golf Manufacturers Make So Much Offset?24:12 Maple Hill Black Friday Deals29:28 Thanksgiving Sign-Off🎯 Shop THE HILL Official MerchRep the brand and support the movement with official gear!🛒 Grab yours now: https://bit.ly/46UAoOhFollow us:https://www.facebook.com/maplehillgolf/https://www.instagram.com/maplehillgolf/https://www.tiktok.com/@maplehillgolf.comhttps://www.youtube.com/channel/UCm1PySMzGMnuiZbXVjWMlmAWebsite: https://maplehillgolf.com/

Episode 15 - Internet Golf Booms, LIV Changes, and The Truth About Trade-InsIn this episode of The Hill Unscripted, Bob Kitchen breaks down some of the biggest shifts in the golf world — from viral tournaments to how retailers handle your trade-ins.Bob starts with the incredible success of the Internet Invitational, which has pulled in 5.1 million viewers, surpassing PGA Tour ratings. He shares his own vision for a new kind of event — one where players buy into the purse themselves for a winner-take-all format that brings real excitement back to golf.Then, Bob dives into the latest LIV Golf changes, explaining why the move from 54 to 72 holes might be more about money than golf — and how YouTube creators are changing the way fans watch and interact with the game.He also gives an inside look at how golf trade-ins really work, revealing the “smoke and mirrors” behind inflated trade-in offers and explaining how Maple Hill focuses on true value and transparency for golfers.Plus, Bob covers:Proper yardage gapping between clubs and how to fix distance overlapsThe truth about golf balls in cold weather (hint: your swing matters more than the temperature)How to handle the reality of aging in golf and still love the gameUpcoming Maple Hill promotions, including free TrackMan fittings, holiday gift card bonuses, and the annual Turkey Tee Off Open on Black FridayIf you want straight talk about golf — the gear, the game, and the business — this episode delivers it all.0:00 Introduction to The Hill Unscripted Podcast0:28 The Internet Invitational and Golf Tournament Innovation5:57 LIV Golf's Evolution and YouTube's Impact9:13 How Trade-Ins Work in Golf Retail15:01 Yardage Gapping and Club Selection22:51 Golf Ball Selection and Temperature Effects24:42 Mailbag Question About Aging and Golf29:50 Maple Hill Promotions and Events36:58 Closing Remarks and Listener Engagement🎯 Shop THE HILL Official MerchRep the brand and support the movement with official gear!🛒 Grab yours now: https://bit.ly/46UAoOhFollow us:https://www.facebook.com/maplehillgolf/https://www.instagram.com/maplehillgolf/https://www.tiktok.com/@maplehillgolf.comhttps://www.youtube.com/channel/UCm1PySMzGMnuiZbXVjWMlmAWebsite: https://maplehillgolf.com/

Episode 14 - In this episode of The Hill Unscripted, host Bob Kitchen sits down with two of Michigan’s top golf instructors — Terry Ernst and Jeff Caminiti — for a deep, insightful conversation about what it really takes to improve your game, enjoy the process, and stay passionate about golf at every level.Terry and Jeff bring decades of teaching experience, from running junior academies to earning recognition among Golf Digest’s best instructors in the state. They discuss:How technology like TrackMan has revolutionized teaching and club fittingWhy individualized instruction is more effective than cookie-cutter lesson plansThe mental side of golf, and how managing expectations can change your gameThe rise of women’s and junior golf post-COVIDHow to make the game more accessible, enjoyable, and confidence-building — especially for beginnersPlus, Bob and the crew get real about:Why expensive equipment doesn’t replace purposeful practiceHow to deal with nerves, frustration, and pressure on the courseTips for golfers of all levels to play better and have more funWhether you’re a beginner, weekend warrior, or just a fan of the game, this episode is filled with perspective, experience, and practical advice from two pros who love helping people get better.🛍️ Maple Hill Promos Mentioned:FREE TrackMan fittings through November 27 (get 100% back as a gift card)Tour Edge Driver Challenge – November 7, 3–7 PM (FREE fitting + FREE Tour Edge Hat)Guest Contact Info:Terry Ernst - [email protected] Caminiti - [email protected] / https://www.instagram.com/jeff.caminitigolf/Caminiti Golf Academy - https://caminitigolf.com/0:00 Introduction and Bob's Golf Story 2:53 Introducing Terry Ernst and His Background7:49 Introducing Jeff Caminiti and His Journey10:35 Evolution of Golf Technology and Fitting12:25 Jeff's Current Teaching Facility and Recognitions16:05 Approach to Golf Lessons and Student Goals ‎19:16 Growth of Women's Golf22:53 Teaching Approach and Communication33:18 Making Golf Accessible and Enjoyable40:23 Mental Toughness in Golf46:01 Amazon Basics Golf Ball and Mailbag Question55:36 Conclusion and Maple Hill Promotions🎯 Shop THE HILL Official MerchRep the brand and support the movement with official gear!🛒 Grab yours now: https://bit.ly/46UAoOhFollow us:https://www.facebook.com/maplehillgolf/https://www.instagram.com/maplehillgolf/https://www.tiktok.com/@maplehillgolf.comhttps://www.youtube.com/channel/UCm1PySMzGMnuiZbXVjWMlmAWebsite: https://maplehillgolf.com/

Episode 13 - The Hill Unscripted, Bob Kitchen takes listeners inside his unforgettable trip to the Ryder Cup at Bethpage — one of golf’s most electric venues. He breaks down the impressive five-course layout, the massive merchandise tent, the fan experience, and his thoughts on Team Europe’s victory and the U.S. team’s continued struggles with pairings.Bob shares behind-the-scenes observations about the crowd energy, standout players like Rory McIlroy, Shane Lowry, Scottie Scheffler, and Bryson DeChambeau, and even weighs in on captain Keegan Bradley’s fiery leadership.Then it’s time for “20 Questions with BK,” where Bob answers fan-submitted questions about:Golf gear, favorite clubs, and equipment adviceHandicap honesty and “vanity golfers”His dream foursome (with a touching family twist)Favorite courses in Michigan and beyondThe biggest golf meltdown of his career (and how he recovered)Why expensive clubs don’t always equal better golfThe episode wraps with Maple Hill Golf updates, including:The Halloween Parent-Child Scramble on October 29 – candy, gift cards, and fun for all agesPre-launch TrackMan Fittings through November 27 – get 100% of your fitting fee back as a Maple Hill gift cardWhether you’re a gear junkie, Ryder Cup fan, or just love great golf stories, this episode of The Hill Unscripted is packed with insight, laughs, and plenty of BK honesty.

Episode 12 - The Hill Unscripted, host Bob Kitchen sits down with his father, Rich Kitchen, for a candid, wide-ranging chat about the game, the business, and the people who play it.The episode opens with Bob previewing his upcoming trip to the Ryder Cup, before diving into a thoughtful conversation with Rich about the current health of golf. Rich argues the sport is stronger than ever thanks to the post-COVID boom, but also warns about challenges like rising prices, shrinking course availability, and limited tee times.Together, Bob and Rich tackle topics including:Simplifying golf’s rules – why bunker penalties and stroke-and-distance don’t work for average playersCourse accessibility – the importance of properly placed tees for women, juniors, and seniors to keep the game funDominant players in history – and why Tiger Woods still stands alone as the most dominant golfer everClub fitting realities – Rich’s recent fitting session, learning when it’s time to switch from a 3-wood to a 5-woodGolf ball quality – Bob’s defective Maxfli find and why sticking with major brands mattersClub pricing myths – what really drives up costs, and why expensive clubs won’t magically fix your swingThe episode closes with reminders about Maple Hill’s Fall Tent Sale (September 12–30, with a special tent event September 25–27) and the always-popular Big Hole Four Person Scramble on October 12.If you care about where golf is headed, what’s working and what needs to change, and how to make smarter equipment decisions, this conversation between father and son is one you won’t want to miss.

Episode 11 - The Hill Unscripted, host Bob Kitchen blends golf inspiration with industry insight and honest gear talk — all from the heart of Maple Hill Golf.Bob kicks off by celebrating Rory McIlroy’s win at the Irish Open and previewing the upcoming Ryder Cup, which he’s personally attending. He shares why the Ryder Cup is his favorite event in golf and reflects on what makes it so special — passion, patriotism, and no paychecks.Then, the episode takes a meaningful turn as Bob discusses the power of personal golf milestones, like a 21-year-old golfer texting her grandpa about her first par. From breaking 100 to avoiding double bogeys, Bob reminds us that golf is personal — and every goal counts.You’ll also hear Bob’s no-nonsense take on:- Rising equipment prices and tariffs — how they really work, who they affect, and why brand price hikes might not be as simple as they seem- Carbon vs. titanium driver faces — pros, cons, and how swing speed impacts performance and durability- Shaft picks for big hitters — including advice for players with 130+ mph swing speeds on choosing the right flex and weight setupFinally, Bob highlights what’s happening this fall at Maple Hill, including:- The Fall Tent Sale running from September 12–30, with blowout pricing and special deals Sept. 25–27- The Big Hole Four Person Scramble on October 12, featuring 8-inch cups, box lunches, prizes, and gift cards — all for just $100 per playerWhether you’re chasing your next milestone or looking for honest insight on the gear market, Episode 11 delivers it all with passion, perspective, and a little Maple Hill magic.🎯 Shop THE HILL Official MerchRep the brand and support the movement with official gear!🛒 Grab yours now: https://bit.ly/46UAoOhFollow us:https://www.facebook.com/maplehillgolf/https://www.instagram.com/maplehillgolf/https://www.tiktok.com/@maplehillgolf.comhttps://www.youtube.com/channel/UCm1PySMzGMnuiZbXVjWMlmAWebsite: https://maplehillgolf.com/

Episode 10 — In this episode of The Hill Unscripted, host Bob Kitchen welcomes his brother and fellow Maple Hill Golf co-owner Andy Kitchen for a fast-paced, insightful, and entertaining conversation about all things golf — from Tour drama to underrated gear, business ownership, and more.The brothers kick things off by celebrating Tommy Fleetwood’s first PGA Tour win, a $10 million victory at the Tour Championship, and reflect on the emotional payoff of sticking with the grind.Andy shares his firsthand experience at a LIV Golf event in Michigan, offering an inside look at what sets LIV apart — from music on the course and shotgun starts to fan-friendly activities and a younger, more casual crowd.They also get into:Overrated vs. underrated golf gear – Why rangefinders might be unnecessary for the average golfer, and why 8-irons, 9-irons, and pitching wedges deserve more loveGolf rules they’d change – Including relief from divots in fairways and softening the stroke-and-distance penalty for out-of-bounds shotsMemorable rounds they’ve played together at courses like Streamsong, American Dunes, and BaltusrolThe ups and downs of running a business as brothers, and how their different personalities complement each other in leading Maple Hill GolfPlus, Bob answers a customer mailbag question about cracked drivers and shares budget-friendly driver recommendations, including options from Wilson, PowerBilt, Cobra, and more.The episode wraps with current Maple Hill promotions, including:Customer Appreciation Sale (through September 2nd)Fitting Promo with freebies (through August 31st)A preview of the biggest fall deals rolling out from September through NovemberIf you love golf, family-run business stories, and a little gear talk with heart and humor — this episode hits all the fairways.🎯 Shop THE HILL Official MerchRep the brand and support the movement with official gear!🛒 Grab yours now: https://bit.ly/46UAoOhFollow us:https://www.facebook.com/maplehillgolf/https://www.instagram.com/maplehillgolf/https://www.tiktok.com/@maplehillgolf.comhttps://www.youtube.com/channel/UCm1PySMzGMnuiZbXVjWMlmAWebsite: https://maplehillgolf.com/

Episode 9 – In this special episode of The Hill Unscripted, host Bob Kitchen is joined by his father and Maple Hill Golf co-founder Rich Kitchen for a trip down memory lane — and a deep dive into the smart risks and bold purchases that helped shape the Maple Hill legacy.Rich shares the backstories behind some of the company’s most legendary buys, including:40,000 Wilson clubs they turned into matched sets that funded green redesigns$1.3 million in Odyssey putters stacked outside and sold with major success10,000 Tiger Woods headcovers (aka “Frank”) bought for just $1 apieceKiller Bees drivers, Pure Spin wedges, blemished Foot Joy shoes, and moreFrom golf shows to bulk golf balls and surprise deals, the Kitchens explain how taking smart chances, understanding value, and delivering deals built customer trust — and long-term success.Bob also answers a listener mailbag question about why many golfers are ditching 3 woods for 5 woods. He explains how launch angles, swing speeds, and versatility make the 5 wood a better fit for a growing number of players.The episode wraps with Maple Hill updates, including:Ladies Week Sale running through August 21st with discounts on gear and apparelThe 17th Annual Pops Invitational fundraiser for Alzheimer’s, happening August 21st and 23rd, honoring Rich’s father and Maple Hill’s rootsThis episode is packed with stories, insights, and history from a family business that continues to shape the game — one great deal at a time.🎯 Shop THE HILL Official MerchRep the brand and support the movement with official gear!🛒 Grab yours now: https://bit.ly/46UAoOhFollow us:https://www.facebook.com/maplehillgolf/https://www.instagram.com/maplehillgolf/https://www.tiktok.com/@maplehillgolf.comhttps://www.youtube.com/channel/UCm1PySMzGMnuiZbXVjWMlmAWebsite: https://maplehillgolf.com/

Season 1 / Episode 8 – In this episode of The Hill Unscripted, Bob Kitchen, co-owner of Maple Hill Golf, welcomes longtime head fitter Richard Phillips for an in-depth conversation about golf gear, fitting, and the business of the game.Bob and Richard kick things off by recapping the surprising finish at the Scottish Open, where Chris Gotterup beat Rory McIlroy, reinforcing Bob’s favorite theme: golf is hard.Then the discussion shifts to putter fittings, including a fun story about Bob’s 74-year-old mother Nancy’s fitting session using the Quintic Ball Roll system. Richard explains how tendencies, misses, and even putter acoustics play a huge role in choosing the right flat stick.The pair dive into brand perception in golf equipment, highlighting how top-quality products from brands like Cobra and Wilson are often overlooked simply due to consumer bias. They also discuss why feel and sound can make or break a player’s confidence with new clubs.Next up, Bob and Richard explore golf shaft technology and fitting best practices — including how flex, weight, and length affect performance, why online “miracle shaft” claims should be met with skepticism, and why maintaining a fresh swing is key before getting fitted.They also answer a listener question about mini drivers, explaining how these “three woods on steroids” can offer more forgiveness and consistent contact for many golfers compared to today’s longer drivers.Finally, Bob announces the 17th Annual POPS Charity Golf Event, honoring his grandfather and raising funds for Alzheimer’s research. The four-person scramble tees off on Thursday, August 21st, with prizes, contests, and giveaways for a great cause.Whether you’re curious about improving your gear, understanding brand myths, or supporting a meaningful charity event, this episode has it all.

Season 1 / Episode 7 – On this episode of The Hill Unscripted, Bob Kitchen tees up another wide-ranging, no-nonsense look into the world of golf — both on and off the course.Bob kicks things off with a recap of the thrilling finish at the John Deere Classic, spotlighting the battle between Grillo, Chapman, and Lipsky that had fans on the edge of their seats.From there, Bob tackles a big question: How many club options do golfers really need? Spoiler alert — not as many as the brands might want you to think. Bob cuts through the clutter, explaining how most major manufacturers now offer nearly identical product lines and how trial > brand loyalty when it comes to finding the right gear for your swing.He also issues a warning about online reviews, reminding listeners that many are either AI-generated or fake, and that your best bet is always hands-on experience — not hype.Next, Bob breaks down a myth about driver lofts — and why launch angle, not stated loft, is the real number that matters when dialing in your distance.On a lighter note, Bob highlights the buzz around Happy Gilmore 2 and the new Callaway limited-edition golf balls and putters inspired by the film — collectible fun for any fan of the original.Finally, he takes on a listener mailbag question about pace of play, sharing his thoughts on course responsibility, common sense, and how we can all make golf more enjoyable for everyone on the tee sheet.And don't forget — Maple Hill’s Garage Sale is going strong through July 20, featuring deep discounts and your chance to win a set of Bridgestone 221 CB Irons!

Season 1 / Episode 6 – In this episode of The Hill Unscripted, Bob Kitchen, owner of Maple Hill Golf, unpacks a powerful mix of golf gear insights and business philosophy that define what makes Maple Hill a standout in the industry.Bob starts with a look at low spin drivers, clearing up the common misconception that less spin is always better. With insights from top players like Scottie Scheffler, Bob explains how optimal spin — typically between 2,200–3,400 RPM — is key to maximizing distance and control.Next, he breaks down the rise of the mini driver — a new sweet spot between traditional drivers and 3-woods. With shorter shafts and greater consistency, they’re proving to be a strong fit for many players, especially those struggling with driver accuracy.Then the episode shifts into a deeper conversation about the Maple Hill Golf philosophy: great deals, honest service, and treating customers like family — values passed down from Bob’s father and grandfather. He also details the diverse selling platforms that power Maple Hill, from in-store to simulators, golf shows, and online marketplaces — and the pricing challenges posed by manufacturer MAP policies.Finally, Bob teases several upcoming events and promotions including:A FREE Wedge Fitting Event on Wednesday, July 9 (4–7 PM)A Titleist Ball Fitting Day on Wednesday, July 16 (11–5 PM) (appointment required)The highly anticipated Garage Sale Tent Event running July 17–20, with massive deals, over 40,000 pairs of shoes, and new mix-and-match apparel offers.Whether you're looking to improve your game, upgrade your gear, or just love hearing from someone who lives and breathes golf, this episode is a must-listen.Let me know if you’d like a matching thumbnail title or teaser lines for social/email promotion!

Season 1 / Episode 5 – In this episode of The Hill Unscripted, Bob Kitchen recaps a powerful moment from the U.S. Open — the inspiring story of J.J. Spaun, who bounced back from a rough front nine (a 40!) to battle his way through the field with a refuse-to-lose mindset and claim his first major win. Bob highlights Spaun’s perseverance and what it teaches us about mental toughness in golf — and life.Next, Bob dives into the PGA Tour’s manipulation of par, and why the way scorecards are framed can impact fan perception, player narratives, and how we define greatness.You’ll also hear about Bob’s recent round with Sam Bettinardi of Bettinardi Golf, played just outside the legendary Butler National in Chicago — a behind-the-scenes look at two gear guys swapping stories and shots.Finally, Bob takes on a hot-button topic: Do more expensive clubs actually make you better? He unpacks the myth pushed by some club fitting competitors and shares what really matters when it comes to performance, value, and finding the right clubs for your game.From major championship mindset to gear talk that matters, this episode is full of sharp insights and straight talk from someone who’s been in the game for over 30 years.

Season 1 / Episode 4 – Zero Torque Putters, Loft Myths & Father’s Day DealsIn this episode of The Hill Unscripted, host Bob Kitchen welcomes Jesse Post, Maple Hill Golf’s Lead Club Fitter in the Launch Kitchen, for an in-depth look at what’s trending in golf gear and what you need to know.They start by breaking down zero torque putters — who they’re made for, why so many golfers are curious about them, and whether they really make a difference on the green.Next, Jesse and Bob tackle the topic of club lofts: how loft affects your yardage gapping, why specs matter, and how some manufacturers tweak the numbers to sell more clubs.To wrap it up, Bob is joined by Andy Kitchen to share all the exciting deals Maple Hill has rolled out for their Father’s Day Sale. From huge discounts on the latest drivers to special bundles and must-see clearance finds, they’ve got everything you need to celebrate Dad — or just treat yourself.If you’re passionate about golf and want the inside scoop on gear, performance, and savings, this is the episode for you.

Season 1 / Episode 3 – Championship Fallout, Mud Ball Madness & The Truth About Counterfeit ClubsIn this episode of The Hill Unscripted, Bob Kitchen recaps all the buzz coming out of last week’s 2025 PGA Championship at Quail Hollow — including his take on the field, course setup, and how Scottie Scheffler’s dominance is cementing him as the man to beat in major championship golf.Bob also breaks down the heated “Mud Ball” controversy that had players and fans fired up all weekend. From questions about lift, clean, and place to growing frustration with the USGA and PGA, Bob shares his perspective on where the governing bodies go from here and what changes might be on the horizon.Finally, the episode shifts gears with an important heads-up for golfers everywhere: counterfeit clubs are still out there — online and even in local shops. Bob shares tips on how to spot fake gear, what red flags to look for, and how to make sure you’re getting the real deal.If you love major golf, gear talk, and no-BS insights from someone who’s been in the industry for over 30 years, this is an episode you don’t want to miss.

Season 1 / Episode 2 – Naming The Podcast & Shaping The StoryIn this episode of The Hill Unscripted, Bob Kitchen dives into the submissions for the podcast’s name — from the funny to the fantastic — and reflects on the creative (and sometimes hilarious) suggestions that came in from customers, employees, and friends of Maple Hill Golf.But it’s more than just a naming recap. Bob also shares the vision for the future of the podcast, including the types of stories, guests, and topics you can expect in upcoming episodes. Whether it’s deep dives into the golf industry, personal stories from inside Maple Hill, or unfiltered takes on what really matters to golfers — this episode lays out the roadmap for where The Hill Unscripted is headed.If you're curious about how the show got its name and what’s in store, this one’s for you.

Season1 / Episode 1 – Meet Bob Kitchen: 30+ Years in Golf and What’s Coming on The Hill UnscriptedIn the very first episode of The Hill Unscripted, host and Maple Hill Golf owner Bob Kitchen steps up to the mic to kick things off with a personal introduction. With over three decades in the golf business, Bob shares his journey from growing up around the family business to becoming one of the most respected names in the golf retail world.You’ll get a behind-the-scenes look at how Maple Hill Golf has grown over the years, the lessons learned along the way, and why now was the right time to launch this podcast. Bob also outlines what listeners can expect in future episodes — from honest takes on the state of the golf industry to guest appearances by employees, family, and industry pros.Whether you’re a longtime Maple Hill customer or just discovering us, this episode sets the tone for what’s to come. No fluff, no filters — just straight talk from the Hill.