PODCAST · business
The Human Touch. A B2B podcast series by JPC.
by JPC
If you want to help buyers to purchase from you, you must first appreciate the treacherous journey they have to go through in the buying process. To complete a purchase, B2B customers today need to complete a series of non-sequential steps, several of which happen at the same time and are led by different people. It’s more a maze than a straight path, and it’s completely undermined the traditional model of linear deal progression.
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ABOUT THIS SHOW
If you want to help buyers to purchase from you, you must first appreciate the treacherous journey they have to go through in the buying process. To complete a purchase, B2B customers today need to complete a series of non-sequential steps, several of which happen at the same time and are led by different people. It’s more a maze than a straight path, and it’s completely undermined the traditional model of linear deal progression.
HOSTED BY
JPC
CATEGORIES
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Frequently Asked Questions
How many episodes does The Human Touch. A B2B podcast series by JPC. have?
The Human Touch. A B2B podcast series by JPC. currently has 0 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Human Touch. A B2B podcast series by JPC. about?
If you want to help buyers to purchase from you, you must first appreciate the treacherous journey they have to go through in the buying process. To complete a purchase, B2B customers today need to complete a series of non-sequential steps, several of which happen at the same time and are led by...
How often does The Human Touch. A B2B podcast series by JPC. release new episodes?
The Human Touch. A B2B podcast series by JPC. is no longer actively publishing new episodes, but the existing catalog remains available.
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Who hosts The Human Touch. A B2B podcast series by JPC.?
The Human Touch. A B2B podcast series by JPC. is created and hosted by JPC.
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