The Influencer Sisterhood

In this episode of The Influencer Sisterhood Podcast, we’re sitting down for a real-life influencer check-in — no fluff, just what’s actually been happening behind the scenes over the past month.We’re talking about big moves, lessons learned, and what’s starting to click in our businesses.✨ Lauren shares her experience joining an influencer agency — how she chose the right one, what it actually means for her business, and what you should consider before signing.✨ Leslie gives an inside look at collaborating with other influencers through freebies and email list growth, plus what’s finally helping her feel more consistent and confident with content creation.We’re also tossing around a fun idea — coaching one of our listeners and documenting the entire process for a future episode 👀And if you’ve ever thought about joining us in person… we want to hear from you. We’re exploring the idea of a retreat and would love your input!💬 DM us if you’d be interested in: Being coached live on the podcast Attending a future Influencer Sisterhood retreatThis episode is part catch-up, part strategy, and full of honest conversation about what it really looks like to grow as an influencer in the “in-between” stages.Sister Shout Outs:@everydaystylewithj@thedailywithmarissa

In Episode 10 of The Influencer Sisterhood Podcast, we’re answering some of the most common questions we’ve received straight from our DMs. From navigating the “messy middle” of influencing to figuring out how to price your work, this episode is a candid conversation about the real challenges creators face as they grow.We talk about what it’s like to be in that in-between stage—when you’re no longer a brand new creator but you’re not quite landing those big brand deals yet either. What do you focus on when most of your collaborations are gifted or smaller paid partnerships? And how do you keep growing without getting discouraged?We also tackle the awkward situation every influencer eventually encounters: agreeing to promote a product that arrives and doesn’t quite live up to expectations—whether it’s sizing, quality, or just not something you’d truly recommend. We share how to handle those moments professionally while still protecting your integrity and your audience’s trust.Finally, we dive into the business side of influencing—how to start thinking about your rate card, what should actually be included in a media kit, and how creators can begin positioning themselves for better paid opportunities.If you’re building your platform, figuring out your value, and navigating the ups and downs of creator life, this episode will feel like sitting in on an honest conversation with friends who get it.In this episode we cover:What to do when you’re stuck in the influencer “messy middle”How to handle brand products that miss the markWhen to start charging and how to think about your rate cardWhat brands actually want to see in a media kitStaying authentic while growing your influencer businessBecause the truth is… the middle of the journey is where most creators actually live. And no one talks about it enough. 🎙️Sister Shout Outs:@southernmtngirl @tammyroshea

In this candid episode of The Influencer Sisterhood Podcast, Lauren and Leslie are pulling back the curtain on something we don’t talk about enough in the influencer world…What do you actually need to buy to be an influencer?Because let’s be honest — not everyone is getting gifted boxes and brand deals. A lot of creators are funding their own closets, their own product hauls, and their own content.So how do you decide what’s worth it?In this episode, we talk about: Whether you should buy what you personally love… or what you think will convert If there should be a strategy behind what you purchase Learning your audience (and why guessing doesn’t work) Using your affiliate platform analytics to guide smarter buying decisions A real example of a reel Leslie posted that got major views… but very little sales Planning content first and shopping second (versus impulse buying and figuring it out later) Advice for creators who are still growing and trying to understand what their audience actually wantsIf you’ve ever stood in a fitting room wondering,“Do I love this… or will this sell?” — this episode is for you.This is a transparent, real conversation about strategy, spending, growth, and building a business — not just a closet.Because influencing isn’t just about having more stuff.It’s about buying (and creating) with intention.Sister Shoutouts this week are:@kimberly.marie.lifestyle@refinedbybrandyFollow us on Instagram @theinfluencersisterhood and be sure to let us know what you want to hear on the podcast!  You can also dm us any questions! 

What do influencers really wish they had known when they first started?In this special episode of The Influencer Sisterhood Podcast, Leslie and Lauren sit down with seven incredible women during a creator trip for an honest, unfiltered conversation about what it actually takes to build a brand in this space.Together, they answer three powerful questions:• What’s one thing you wish you had known when you started?• What’s your best advice for someone just beginning their influencer journey?• What’s one thing about being an influencer that people don’t see?The answers are encouraging, practical, and refreshingly real. From mindset shifts and consistency to the unseen work behind the scenes, this episode feels like sitting in the room with women who are walking the same path you are.Plus, each guest shares a heartfelt “sister shout-out,” celebrating another creator in the room — because this podcast is about collaboration over competition.If you’re building your brand, growing your platform, or wondering if you’re doing this whole influencer thing “right,” this conversation will remind you that you’re not alone — and that there’s room for you here.Grab your coffee and join us for a behind-the-scenes conversation you won’t want to miss.Influencers featured in this episode:@shortgirlbigmood, @dorothypro, @girlmeetsbow, @ameliarose_xo, @samantha_spiro, @stylebythekate (formerly @targetandtopknots), and @eringladdingSister Shoutouts this episode:@bobbiewiththeeye, @confidently_carina, @noelpgonzales, @happilynataliexo, @thepetiteredhead, @chelswaterwall, @simplylatonyap (glam and grace)

If you’ve ever felt unsure about gifted collaborations, paid partnerships, influencer marketing, ROI (return on investment), deliverables, or how brands actually choose creators — this episode breaks it down clearly and practically.Lauren shares the five biggest lessons she’s learned about brand deals, including why engagement matters more than follower count, how platforms like LTK and Mavely factor in, how to spot fake brand emails, when Amazon seller collaborations make sense, and how to protect your boundaries.She also shares exactly what she would do in the next 30 days if she were starting today.This week’s Sister Shoutout is Maryglenn Blanks @money.savvy.mama. Be sure to check out her amazing content and give her a follow.

Leslie takes the mic solo this week to break down the essentials every aspiring influencer needs to start creating content — and actually feel confident doing it. From finding your niche and content pillars, to mastering lighting, choosing equipment, picking the right platforms, staying consistent, and even starting to think about monetization — this episode gives you a practical roadmap for content creation. Perfect for midlife fashion creators who want to show up authentically, connect with their audience, and make content creation simpler and more doable.This week's Sister Shoutout is @thejodismith.  Be sure to check out her amazing content and give her a follow!!  Come back next week for Lauren's solo turn where she will be sharing Brand Deal Basics.

In this episode of The Influencer Sisterhood Podcast, we’re talking about one of the most uncomfortable (and misunderstood) topics in the influencer world: copying.It all started when Lauren received a DM accusing her of copying someone else—except… she wasn’t. That moment sparked a bigger conversation about how often this happens, why it happens, and how quickly ego can take over in an online space where trends, sounds, outfits, ideas, and formats are constantly being shared.We dive into the reality of influencing:✨ Multiple creators will show the same thing✨ Trending audio exists for a reason✨ Inspiration is not the same as imitation✨ And not everything requires credit or a tagWe talk about when giving credit does matter, when it doesn’t, and how to navigate these situations with confidence instead of comparison. This episode is part real-life story, part mindset check, and part permission slip to stop second-guessing yourself every time you hit “post.”If you’ve ever worried about being “too similar,” been accused of copying, or felt yourself spiraling over someone doing something that looks like your idea—this conversation is for you.Because there’s room for all of us. And the internet doesn’t belong to just one person.This week's Sister Shoutouts are @meeghanm and @micquelles.must.haves

Influencing isn’t always cute outfits, pretty feeds, and brand deals.In this candid episode of The Influencer Sisterhood, Lauren and Leslie pull back the curtain on the ugly side of influencing—the rude comments, unsolicited opinions, and moments that make you question why you ever put yourself out there in the first place.We’re talking openly about: The reality of receiving hurtful or judgmental comments Why rude comments say more about the commenter than they do about you How to stop taking it personally (even when it stings) What actually helps when negativity starts messing with your confidence Practical advice for influencers navigating criticism, hate, or comparisonIf you’ve ever read a comment and thought, “Should I quit?”—this episode is for you. Consider it a reminder that you’re not alone, you’re not doing it wrong, and you don’t have to let negativity silence you.As always, we wrap up with Sister Shoutouts, highlighting two accounts we’re loving this week:✨ Lola Marie✨ Lizzie Loves LuxGrab your coffee, take a deep breath, and let’s talk about the parts of influencing no one warns you about—but everyone experiences.

In this episode, Lauren turns the mic around and interviews Leslie so you can get to know the other half of The Influencer Sisterhood. 🎙️✨We dive into how Leslie got started on her fashion influencer journey, what inspired her to launch a brand-new Instagram account from zero followers, and what it’s really been like growing that account from the ground up. She shares the good, the hard, and the behind-the-scenes realities of putting yourself out there online — especially in midlife.We also chat about her personal fashion style, lessons learned along the way (including a few past fashion faux pas 😬), and wrap things up with a fun round of rapid-fire questions so you can get to know Leslie beyond the grid.To close out the episode, it’s time for our Sister Shoutout, where we share two accounts we’re currently loving:💛 @thisblondesshoppingbag💛 @affordable_amyWhether you’re an aspiring influencer, a content creator figuring it out as you go, or just love honest conversations about style, growth, and showing up online — this episode is for you.🎧 Tune in and meet Leslie.

In this episode of The Influencer Sisterhood Podcast, Leslie sits down with Lauren for an honest, behind-the-scenes conversation so you can truly get to know the woman beyond the content.Lauren shares her personal journey into influencing—how a deeply personal weight loss journey unexpectedly opened the door to becoming an influencer, and what it was really like navigating that transition. Together, Leslie and Lauren talk about the realities of building an online presence, the lessons learned along the way, and the things no one talks about when you’re just getting started.You’ll hear: How Lauren’s weight loss journey became the catalyst for her influencer career What she wishes she had known before putting herself out there online Her best advice for influencers—especially women starting or starting over in midlife What people don’t see behind the scenes of influencing The mindset shifts required to grow, stay grounded, and keep goingThis episode is about honesty, evolution, and reminding you that there’s no one “right” way to become an influencer. Whether you’re brand new, feeling stuck, or quietly dreaming of what’s next, this conversation will make you feel seen, encouraged, and less alone.Welcome back to the Sisterhood 🤍This week's Sister Shoutouts are:@leeannstyled@all_themoments

Welcome to The Influencer Sisterhood Podcast—a safe space for women 40+ who are curious about, already in, or secretly side-eyeing the world of influencing.In this very first episode, I’m pulling back the curtain on why this podcast exists, who it’s for, and what you can expect inside the Sisterhood. We’re talking honestly about the influencer world—the good, the awkward, the confusing, and the parts no one really explains—especially for women who didn’t grow up online but still have powerful stories, style, wisdom, and voices to share.This podcast was created because too many midlife women feel like they’re “late,” “behind,” or “not the right age” to show up online—and that couldn’t be further from the truth. Here, we talk openly about building confidence, navigating visibility, dealing with imposter syndrome, monetizing your influence (without selling your soul), and redefining what influence actually looks like in this season of life.In this episode, you’ll hear: Why having a safe, judgment-free space for 40+ women matters What we’re not talking about (no hustle culture, no comparison spirals) Why transparency and real conversations are the foundation of this podcast Our hopes for this community—and how I want you to feel when you listen How the Sisterhood is about connection, not competitionIf you’ve ever thought “I want to do more, but I don’t know where I fit”—this is for you.Welcome to the Sisterhood. You belong here. 💛Sister Shoutouts this week:@the.style.era@dearbrookes