PODCAST · business
The Last Lift Operator
by Sam Kirk
My name is Sam Kirk. I'm in my early fifties. I've spent nearly thirty years in marketing — writing, strategy, client relationships, nonprofit fundraising. I've been good at it.And then, in roughly the last two years, a significant portion of what I spent my career becoming good at got commodified. Content that used to take days, an AI tool can approximate in minutes. Roles I was proud of are being restructured out of existence. And recently, I found myself unemployed — for the first time in a world that looks like this.This channel is where I work that out. Out loud. In public.The Last Lift Operator is a podcast about what happens to people who built careers on craft, expertise, and human relationship — when those things get disrupted in real time. It's part industry autopsy, part personal reckoning. I'm not here to tell you AI is bad or that we should slow it down. I use these tools every day. But I'm also trying to be honest
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Planting My Own Flag Ep. 3
What happens when the thing you've built your career on has always been in service of someone else's vision — and suddenly you're on your own?In Episode 3 of The Last Lift Operator, Sam Kirk explores what it means to be an Enneagram Nine — the Diplomat — in the middle of professional and personal upheaval. He unpacks the Nine/Three/Six triangle, the difference between healthy integration and hollow performance, and the specific cost of spending two years gripping tighter instead of being honest about where he actually was.This isn't a personality framework episode. It's about learning to stop representing someone else's country — and starting to plant your own flag.The Last Lift Operator is a podcast about navigating AI disruption in marketing, out loud and in real time. New episodes every two weeks. Find out more about Sam and The Last Lift Operator on the show website: samuelkirk.com
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ABOUT THIS SHOW
My name is Sam Kirk. I'm in my early fifties. I've spent nearly thirty years in marketing — writing, strategy, client relationships, nonprofit fundraising. I've been good at it.And then, in roughly the last two years, a significant portion of what I spent my career becoming good at got commodified. Content that used to take days, an AI tool can approximate in minutes. Roles I was proud of are being restructured out of existence. And recently, I found myself unemployed — for the first time in a world that looks like this.This channel is where I work that out. Out loud. In public.The Last Lift Operator is a podcast about what happens to people who built careers on craft, expertise, and human relationship — when those things get disrupted in real time. It's part industry autopsy, part personal reckoning. I'm not here to tell you AI is bad or that we should slow it down. I use these tools every day. But I'm also trying to be honest
HOSTED BY
Sam Kirk
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