The Lucky Biz Podcast

Welcome to the 4th and final instalment of our SEO podcast miniseries! The third and final part of the humanistic approach to SEO we've discussed throughout this miniseries is authority. Authority is something you work on with your website after you’ve gone live. So research is obviously the initial phase, accessibility is interwoven into the design and build portion of creating your website and then authority comes once your website is live and in the world. Building your authority is all about making sure you are seen as reliable and trustworthy online. Watch now to learn why authority matters and how you can improve yours for stronger SEO. OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist

Welcome to part 3 of our 4-part SEO miniseries! Over the course of this miniseries, we'll be focussed on demystifying Search Engine Optimisation and sharing actionable tips for small business owners. In this episode we discuss: Universal accessibility in web design and making your website work for as many people as possible What is alt text and what is the right way to use it? How to make the most out of links and CTAs The best way to create an accessible, SEO friendly page structure Why mobile optimisation is crucial for websites of all sizes OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist

Welcome to part 2 of our 4-part SEO miniseries! Over the course of this miniseries, we'll be focussed on demystifying Search Engine Optimisation and sharing actionable tips for small business owners. In this episode we discuss: What market research is in SEO terms How to gather information about your ideal customer How to effectively assess competitors How to make SEO research less salesy and icky OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist

Welcome to the first of our 4-part SEO miniseries! Over the course of this miniseries, we'll be focussed on demystifying Search Engine Optimisation and sharing actionable tips for small business owners. In this episode we discuss: What SEO is and why it's important The truth about the SEO algorithm The interconnection of SEO and UX principles How working on your SEO benefits your business long-term OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist

Babes! It's the last episode of season one! Join us as we reminisce on 2023 and share our successes, our failures, and everything we learnt along the way. We'll be sharing key insights from our pivot to a product-based module including: - Making the most of visibility - Stepping out of our comfort zones - Getting comfortable investing - Much more! Remember to like this episode and subscribe to our podcast for your weekly dose of web design and small biz goodness from your digital besties. See you in 2024 for season 2! OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course PREFER VIDEO? ➡️ Watch this episode on Youtube: https://youtu.be/trVMVE5yqP0 DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

In this episode of the pod we're chatting to Han Mosby about how to show up for your audience and sell out your offers using social media in 2024! Han aka socialhan is a digital marketing expert who focuses on blending creativity with strategy to get the best results for her clients. We'll be chatting about: Where to show up for your target audience Why consistency matters more than you think Mindset shifts for showing up authentically Much much more OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course LEARN MORE ABOUT HAN ➡️ https://socialhan.com/ PREFER VIDEO? ➡️ Watch this episode on Youtube: https://youtu.be/ODtr2DCOhzM DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Shop our personality-packed website templates: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

On this episode we're thrilled to be joined by copy queen and small business superstar Tasmin Lofthouse! Tasmin is a conversion copywriter, messaging strategist and the founder of Fika Digital.  She writes personality-packed copy that helps service providers, SaaS businesses and solopreneurs harness their voice to make their business shine and their dream customers get in line. We'll be chatting about: Why copywriting isn’t just putting random words on a page. It needs to be thoughtful and led by data & goals How we can use data to add personality to copy Why you should never be afraid to show your quirky side as a business owner Much much more! OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course LEARN MORE ABOUT TASMIN ➡️ https://fikadigital.co.uk/ PREFER VIDEO? ➡️ Watch this episode on Youtube: https://youtu.be/1N1XasE_nQA DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

Believe it or not, the hunt for perfection is actually slowing your small business down. In this episode of The Lucky Biz Podcast, we're talking about our own experiences with perfectionism, how we're overcoming our struggles with perfection, and why we think it plagues us. We're also sharing how dropping the facade of perfection has actually helped us level up and take our micro agency onto bigger and better things! Remember to like this video and subscribe to our channel for your weekly dose of web design and small biz goodness from your digital besties. OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course PREFER VIDEO? ➡️ Watch this episode on Youtube: https://youtu.be/trVMVE5yqP0 DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

This week on The Lucky Biz Podcast we're joined by Elle Williamson, The Ecommerce Assistant who specialises in teaching small business owners how to create a thriving online shop using Shopify and Klaviyo. In this episode we'll be chatting about common myths that plague a lot of small businesses starting their first ecommerce venture. Want to know when your website will be finished? Or whether you really can get away with ignoring email marketing? This is the episode for you. DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist CHECK OUT ELLE'S WEBSITE ➡️ https://www.theecommerceassistant.com/ SAVE £100 ON OUR SELLOUT SEO COURSE ➡️ Join the waitlist for Soar: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

Believe it or not babes, 2024 is right around the corner! In this episode, we're taking a look at some of the hottest web design trends being predicted for 2024 (did someone say Y2K?!). We'll be giving our takes on these up and coming trends, and spilling all the tea from a usability, accessibility and SEO standpoint. Plus, as always, sharing some small business highs and lows and plenty of laughs along the way. Get your small business website bang on trend with this episode of The Lucky Biz Podcast, from hosts Naomi & Louise of Lucky Night Studio. PREFER VIDEO? ➡️ Watch on Youtube: https://youtu.be/xtfu5E1boik DOWNLOAD A FREE WEBSITE TEMPLATE ➡️ https://luckynightstudio.com/free-single-page-squarespace-template TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

Part 2 of our selling through your website series, this episode of The Lucky Biz Podcast deep dives into selling products through your website. Whether you're new to the world ecommerce, or a seasoned seller, you won't want to miss the web design and SEO tips from this episode. Get your product based ecommerce business set up for success with this episode of The Lucky Biz Podcast, from hosts Naomi & Louise of Lucky Night Studio. PREFER AUDIO? ➡️ Listen to the pod on Spotify: https://open.spotify.com/show/2U5sFAW2lK0q4yThgKiBg7?si=405d3cdb3dc64096 DOWNLOAD A FREE WEBSITE TEMPLATE ➡️ https://luckynightstudio.com/free-single-page-squarespace-template TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

This week on The Lucky Biz Podcast we're joined by Ceels Lockley, a Business Coach + Strategist based in the UK, working with service providers, freelancers, consultants and agency owners. Ceels specialises in niche marketing, offer suite design and messaging and will be chatting with us today about how niching can help your small business grow. DOWNLOAD A FREE WEBSITE TEMPLATE ➡️ https://luckynightstudio.com/free-single-page-squarespace-template CHECK OUT CEELS' WEBSITE ➡️ https://www.ceelslockley.co/ TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

In this episode of The Lucky Biz Podcast we're talking about how service based businesses can use their websites to make sales. If you want to know how to gear up your service website for success, this is the episode for you! DOWNLOAD A FREE WEBSITE TEMPLATE ➡️ https://luckynightstudio.com/free-single-page-squarespace-template TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

Marisa Guthrie, a business coach to small and micro businesses, believes that micro and small businesses are the lifeblood of our communities. Tune in to this episode to learn what makes micro businesses so special, why they're essential to the UK economy and how you can make being micro your superpower! FANCY A FREE 2 HOUR BUSINESS REVIEW? ➡️ Book on Marisa's website: https://marisaguthriecoaching.co.uk/ PREFER AUDIO? ➡️ Listen to the pod on Spotify: https://open.spotify.com/show/2U5sFAW2lK0q4yThgKiBg7?si=405d3cdb3dc64096 LEARN MORE ABOUT SMALL BUSINESS & WEB DESIGN ➡️ Read more web design and small business articles: https://luckynightstudio.com/blog TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Shop our Squarespace website templates: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

In this episode of The Lucky Biz Podcast, we're answering some of our small business listeners' questions about SEO! Tune in to find out how to choose the right keywords for your website, where to arrange your services pages and much more. ➡️ Read more web design and small business articles: https://luckynightstudio.com/blog ➡️ Shop our Squarespace website templates: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

This episode of The Lucky Biz Podcast is our first ever guest interview! Every few weeks from now on we’re going to bring on a special guest to the pod to talk about all things running a small business, growing that business online and whatever else takes our fancy. Our topic for today's podcast episode is website conversions - what are they, how do they work and how can we optimise our websites to get more of them?! Joining me for this chat is our first ever podcast guest, Lara Glover aka The Ecommerce Handywoman! Lara helps ecommerce and service based businesses boost the conversion rate of their website so that they can increase their sales and enquiries - very exciting stuff that we’ll dig into in a little more depth throughout the episode. ➡️ Download Lara's free guide: https://www.theecommercehandywoman.com/free-resources

In this episode we'll be sharing some of the most important website hacks to grow your small business. From how to correctly analyse the competition to getting the SEO foundations right, we're here to make your website work smarter, not harder! ➡️ Read more web design and small business articles: https://luckynightstudio.com/blog TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Shop our Squarespace website templates: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

Running a small business is about so much more than just selling products or services. It's about sharing your story, your passion, and your unique flair with the world. That's where having a personality-packed website comes into play, and let us tell you, it's a total game-changer for small businesses looking to make an impact! Your website isn't just an online storefront; it's your digital personality, your brand's voice, and your opportunity to stand and make deep emotional connections with your customers. Join us for this episode of The Lucky Biz Podcast as we discuss why all small businesses need a website, why personality-packed is best, and how you can add more unique flair to your website.

AI has become a hot topic in the small business world. With heaps of tools that can help you generate content, images, audio and even video, this podcast is diving into the do's and don'ts of AI tools for small business owners. We'll cover: What is AI? What can we use AI tools for? How is AI useful for small business owners? What should we NOT do with AI? And much more! So join us on this episode to learn how AI tools can help you save time and money in your small business - the right way!

Being a small business owner can feel challenging at times with all the plate spinning and hats to wear. But we truly believe in the power of 'doing it yourself', whether that's your website, your social media or your accounting! Tune in to find out why we're such big believers in business DIY and how it can strengthen your business.

Blogging isn't just for Youtubers and angsty teens any more my babe! In this episode we'll be chatting about all the many benefits of blogging as a small business owner. We'll also give you some useful tips for where to get started if blogging feels like a mountain of a task.

In this episode of The Lucky Biz Podcast, Naomi & Louise are your website agony aunts! We've got a decade each of experience in web design, and we've been running our own studios for over 2 years, so we've got plenty of experience with the issues you're facing. Join us as we help small business owners figure out wtf to do with their business email address, how to organise their services and more.

Your fave digital design duo are back for another episode of The Lucky Biz Podcast – the small business podcast created especially for the brightest babes in business. In this episode we’ll be dissecting the term ‘ignorance debt’ and what we can all do to avoid getting in over our heads in it. This may sound like a negative topic, but it’s actually a fantastic way to assess your own strengths and whether or not a task is worth your precious time. We can’t all know everything, but as entrepreneurs, tasks often arise that have zero relevance to our areas of expertise. So what do we do when faced with a task we know nothing about? As well as this interesting small biz chat, we’ll be asking the big questions like: ‘which reel gave Naomi cramp?’, ‘which Disney film has the best soundtrack?’ and ‘exactly how far away does the mic need to be to accommodate our thunderous cackling?’. So grab yourself a brew (beer or tea, we don’t mind) and get stuck into all things small biz with Naomi and Louise of Lucky Night Studio. Subscribe to The Lucky Biz Podcast now for weekly small business chats that educate, inspire and hopefully include a laugh or two along the way.

Get ready for a dose of design magic with Naomi and Louise of Lucky Night Studio! 🎉 Join your fave dynamic duo of creativity as they dive deep into the incredible world of design templates and the endless benefits they bring to your small business. 🎨✨ If you're tired of spending hours on end trying to create stunning visuals from scratch, your digital design dream team have got your back! Join us as we reveal how design templates can instantly elevate your brand's aesthetic, level up your content game and save you heaps of valuable time. Take notes as Naomi spills her secrets on finding the perfect personality-packed design templates that align with your unique brand. With Louise's contagious laughter and witty banter, you won't want to miss a single moment! Grab your favourite drink, a notebook and pop on your headphones, babe! This episode will leave you feeling empowered, inspired, and ready to take on the world with your newfound design prowess. Subscribe to The Lucky Biz Podcast now and unlock the secrets of design templates that will make your business shine brighter than a shooting star. Let's sparkle and slay together, because in the world of design, anything is possible!

This episode, we're diving headfirst into the world of websites, debunking common myths that often hold back women in small business. Prepare to be inspired as we unravel the secrets to success with your website and help you unleash your online potential. Say goodbye to doubts and limitations, and get ready to slay the website game like the boss babe you are! 💡 In this episode, we'll discuss: 1️⃣ Busting Website Myth #1: "If you build it they will come" 2️⃣ Demolishing Website Myth #2: "Once you’re live, the job is done" 3️⃣ Shattering Website Myth #3: "Beautiful design equals instant sales." Plus many more! It's time to level up your online business presence and embrace the endless possibilities that a well-designed website brings. Join us as we discuss real-life experiences and provide actionable tips to help you thrive in the digital landscape. Don't miss out on this transformative episode of The Lucky Biz Podcast! Hit that play button now and let's bust those website myths together.

Hey digital dreamboats, and welcome to a new episode of The Lucky Biz Podcast with your hosts Naomi & Louise from Lucky Night Studio! Join us as we unveil the secrets of CSS in a language that all small biz owners can understand. Say goodbye to techy jargon and hello to a whole new level of website control & customisation. It's time to make your online presence shine bright like a diamond! In this episode, we're taking the intimidation out of CSS and empowering you to take control of your web design destiny. Learn how to effortlessly style your website with custom code snippets and effortless plug-ins that reflect your brand's unique personality. Whether you're a local coffee shop owner, an Etsy entrepreneur, or a lifestyle guru looking for a killer online presence, this episode is made just for you. We'll walk you through the basics of CSS in a fun and relatable way, so you can focus on what you do best—running your business like a boss. Get ready to level up your website game and leave a lasting impression on your dreamiest ever customers. Say buh-bye to cookie-cutter designs and hello to a personalised online presence that will set you apart from the competition. So grab yourself a latte, sit back, and let's dive into the fabulous world of CSS Basics. Your website makeover starts now!

Welcome to the latest episode of The Lucky Biz Podcast! Pour yourself a tipple and join Naomi & Louise in uncovering the secrets to building a thriving small business. Join us as we explore the exciting world of entrepreneurship, luck, and strategic decision-making. In this episode, we're tackling a topic that's been debated by business owners around the globe: Specialising vs. Generalising. We'll be discussing if it's better to focus your energy on becoming an expert in one area, or whether you should spread your wings and dabble in various fields. Hosted by besties and agency owners Naomi & Louise, The Lucky Biz Podcast is all about celebrating female small business owners and helping you unlock your business potential. We believe in the power of bringing a little sparkle and fun into every episode, while providing you with actionable insights and valuable advice. Whether you're a fierce female entrepreneur, a biz babe in the making, or simply looking to level up your business game, this podcast could be your lucky charm! Get ready to unleash your inner lucky star and take your small business to new heights! Tune in and let's make your entrepreneurial dreams come true, one episode at a time. Don't forget to subscribe and join our amazing community of like-minded digital dreamboats. Together, we'll create the lucky break you've been waiting for!

Welcome to the Lucky Biz Podcast with your web design faves, Naomi & Louise! We're here to spill the tea in this episode and debunk all the SEO misconceptions out there. Let's face it, there are a lot of myths and misconceptions about SEO floating around, and it can be tough to separate fact from fiction. But fear not digital dreamboats, because we're here to set the record straight! So grab a glass of your favourite rosé, whip that bra off, and get ready to dive deep into the scintillating world of SEO with us. We'll be sharing tips and tricks to help you boost your website's visibility, and debunking some of the most common SEO myths. From keywords to backlinks, we'll cover it all, and we promise to make it fun and approachable. So, whether you're a seasoned SEO pro, or just dipping your toes into the world of digital marketing, this podcast is for you. So, let's get started, babes! Get ready to learn, laugh, and boost your business along the way. This is the Lucky Biz Podcast, and we're taking on the SEO world, one misconception at a time.

Get ready to have some branding fun with us, Naomi and Louise from Lucky Night Studio! In our first ever episode of The Lucky Biz Podcast, we're dishing out our secrets on how to make your small business brand stand out in a crowded marketplace. We'll be sharing some personal branding fails and how we rectified them, taking the p*** out of multi-million branding packages and sharing plenty of champagne and cackles on the way. But don't be fooled - this podcast is also packed with valuable branding tips and tricks. We explain the importance of creating a consistent brand strategy that resonates with your target audience and keeps them coming back for more. So, whether you're a branding newbie or a seasoned pro, this video is sure to entertain and educate. Get ready to learn, laugh, and level up your branding game with Naomi & Louise of Lucky Night Studio!