The Manufacturing Marketing Show

Join hosts Selim and Chris as they dive into a fascinating conversation with Lee Densmer, owner of Globia, a content marketing agency specializing in global B2B brands. Lee shares her extensive experience in content strategy, the importance of relationship marketing, and practical tips for implementing a successful global content strategy. Learn how to avoid common pitfalls, balance content and sales enablement, and leverage the power of thought leadership to stand out in competitive markets. Don't miss this insightful episode packed with actionable advice for marketing professionals. Thank you again to our guest Lee Densmer. Lee Densmer on LinkedIn: Connect with Lee Globia Content: Visit Globia's Website Follow Selim Maalouf: LinkedIn -⁠ ⁠in/selim-maalouf/⁠⁠ YouTube - ⁠ ⁠@selimmaalouf ⁠⁠ Follow Chris Carolan: LinkedIn -⁠ ⁠in/chris-carolan/

Join hosts Selim and Chris in this episode with CRM expert Caleb Rule on optimizing customer relationship management. Gain perspectives on the evolution of CRM and its role in unifying teams, processes and customer data. Hear Caleb's insights on addressing implementation challenges, establishing clear system ownership, and integrating CRM with other business tools. Learn proven strategies for aligning CRM with company goals to maximize ROI. Discover how revenue operations and process improvements can amplify CRM efficiency. Appreciate Caleb's emphasis on digital transformation for serving modern customers. This episode provides invaluable learnings for getting the most out of CRM. Thank you again to our guest Caleb Rule, who brings over a decade of marketing expertise to his current role as Digital Director at Strativise, an industrial marketing agency. He's previously worked in Director-level roles and at Club Car supporting their digital transformation in a centralized marketing role. Follow Caleb on LinkedIn - in/calebrule/ Read Caleb's article - Linkedin.com/pulse/b2b-who-should-own-crm-caleb-rule-a7juc/ Visit the Caleb's Website - ruleyourcompetition.com Visit the Strativise Website - strativise.com Follow Selim Maalouf: LinkedIn - ⁠in/selim-maalouf/⁠ YouTube -  ⁠@selimmaalouf ⁠ Follow Chris Carolan: LinkedIn - ⁠in/chris-carolan/

Join hosts Selim and Chris in this episode with B2B marketing expert Joe Sullivan on trends shaping industrial marketing. Gain perspectives on the shift from seller-centric to buyer-centric approaches and the vital role of building trust and awareness early. Hear strategies for leveraging authentic content and internal subject matter experts to establish thought leadership. Learn how company leadership alignment and adapting to digital trends like AI are critical. Appreciate the difference between lead generation and demand capture. Joe also provides a look ahead at the future of B2B marketing. This value-packed episode is essential listening for anyone in the industrial marketing space looking to thrive in the evolving landscape. Thank you again to our guest Joe Sullivan, an industrial marketing consultant of 10+ years and co-founder of Gorilla. In addition to co-leading the agency, Joe serves as the company business development lead and consults Gorilla’s clients on both sales and marketing strategy. Much of his time is dedicated to crafting thought leadership content in Gorilla76's Industrial Marketing Learning Center and hosting The Manufacturing Executive – a growth strategy podcast for manufacturing leaders. Follow Joe on LinkedIn - in/gorilla76joe Read Joe's article - gorilla76.com/industrial-marketing-for-manufacturers/ Listen to Joe's Podcast - gorilla76.com/the-manufacturing-executive-podcast/ Visit the Gorilla76 Website - gorilla76.com Register for the Industrial Marketing Summit - industrialmarketingsummit.com Follow Selim Maalouf: LinkedIn -⁠ ⁠in/selim-maalouf/⁠⁠ YouTube - ⁠ ⁠@selimmaalouf ⁠⁠ Follow Chris Carolan: LinkedIn -⁠ ⁠in/chris-carolan/

Join hosts Selim and Chris for a fascinating discussion with Dr. JJ Peterson, head of Storybrand, to explore the transformative impact of strategic storytelling in marketing. Gain insights on the Storybrand Framework for creating clear, customer-focused messaging that drives growth. Learn how effective narratives lead to "transportation," influencing audience actions. Hear tips on positioning customers as the heroes and making any product engaging through compelling stories. Discover how to incorporate success and failure into your narrative. Dr. Peterson also shares proven strategies for customizing your message to reach different parts of the buyer's journey. This deeply insightful episode provides a blueprint for marketers to craft stories that truly connect with customers and outperform the competition. Thank you again to our guest Dr. J.J. Peterson, head of StoryBrand. Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. J.J. will help your team understand the power of story and how to use a repeatable process to create clear messages that can be used for any product or service. Follow Dr. Peterson on LinkedIn - in/dr-j-j-peterson-1b4011a2/ Learn More about StoryBrand - storybrand.com Follow Selim Maalouf: LinkedIn -⁠ ⁠in/selim-maalouf/⁠⁠ YouTube - ⁠ ⁠@selimmaalouf ⁠⁠ Follow Chris Carolan: LinkedIn -⁠ ⁠in/chris-carolan/

Join hosts Selim and Chris in this episode with Geo Booth on leadership evolution, organizational change and workplace culture. Hear Geo's perspectives on shifting from authoritative to collaborative leadership styles and empowering teams through clear communication. Learn his approach to storytelling in sales and navigating complex change management. Discover the innovative Culture MRI diagnostic tool for aligning company and employee values. Gain insights on engaging disengaged workers, giving recognition, and practical motivation tips. Geo also shares wisdom on helping employees transition away from outdated management styles. This thoughtful leadership-focused episode provides many insights for managers aiming to drive cultural transformation. Thank you again to our guest Geo Booth, leader of a flame barrier business for a leading textile company. For the past three years, he has served businesses as a Business Made Simple Certified Business Coach. He serves the textile industry on the advisory board of Gaston College’s Textile Technology Center. He’s a member of the International Sleep Products Association’s Sleep Products Safety Council, and serves his church as an elder and mentor. He has a bachelor’s degree in Spanish from Davidson College and a Master of Science degree from the Institute of Textile Technology. He is also the founder and CEO of MajorSage Business Coaching where he intends to make 100 millionaires over the next 15 years. Follow Geo on LinkedIn - in/georgebooth/ Follow Geo on Instagram - @majorsage.business.coaching Visit the MajorSage Business Coaching Website - majorsage.com Visit the Firegard Website - firegard.com Visit the Springs Creative Website - springscreative.com Learn More about Culture MRI - theculturemri.com Follow Selim Maalouf LinkedIn - in/selim-maalouf YouTube - @Selimmaalouf Follow Chris Carolan LinkedIn - in/chris-carolan

Join hosts Selim and Chris in this episode with CRM expert Matt Bolian on strategies for successful CRM adoption. Gain insights into overcoming implementation challenges, creating actionable reports, and driving cultural transformation - drawn from Matt's experience in manufacturing, telecom and the military. Learn how Matt's military background influences his leadership approach, focused on empowering teams and solving complex problems. Discover how CRM can evolve from just a data management tool into a catalyst for business growth. Hear Matt's unique perspective on tailoring CRM strategies to individual user needs through customized reporting and training. Appreciate how he positions CRM as an ongoing journey rather than a one-time project. This practical episode provides invaluable learnings for using CRM to make better decisions, achieve efficiency, and unlock the full potential of teams. Thank you again to our guest Matt Bolian, who has led teams as large as 250 people or as small as 4 and thousands of projects in the United States and abroad for hundreds of clients across multiple functional areas in the military and in the private sector. Co-founded Supered.io, a digital adoption platform built for the HubSpot ecosystem. Follow Matt on LinkedIn - in/matthewbolian/ Visit the Supered Website - supered.io Follow Selim Maalouf: LinkedIn -⁠ ⁠in/selim-maalouf/⁠⁠ YouTube - ⁠ ⁠@selimmaalouf ⁠⁠ Follow Chris Carolan: LinkedIn -⁠ ⁠in/chris-carolan/

Join hosts Selim and Chris in this episode with design expert Christine Tierney on the intricacies of balancing aesthetics and purpose in design and messaging. Hear Christine's philosophy on prioritizing function over mere prettiness. Learn the importance of understanding audience needs when crafting design and communication. Discover strategies for navigating stakeholder expectations and achieving clarity in messaging through minimalism. Appreciate the role of website functionality in building trust and credibility. Gain insights on blending technical depth and simplicity when speaking to industry audiences. Get practical tips like the "grunt test" and the power of clear calls to action. This episode is an invaluable resource for marketers and designers seeking to master the art and science of strategic design and messaging. Learn to craft experiences that are aesthetically appealing yet driven by audience understanding and functional purpose. Thank you again to our guest Christine Tierney, with over 15 years of digital marketing experience and an MBA from St. Thomas University, helping small business owners develop intentional marketing strategies tailored to their specific business goals. As both a Certified Storybrand Coach and a Certified Business Made Simple Coach, she guides entrepreneurs on how to clarify their brand messaging in a way that truly resonates with their ideal customers and provides them with the systems and strategies to build a rock-solid foundation for long term success. Follow Christine on LinkedIn - in/chehretierney/ Visit the Christine's Website - junebirdcreative.com Follow Selim Maalouf: LinkedIn -⁠ ⁠in/selim-maalouf/⁠⁠ YouTube - ⁠ ⁠@selimmaalouf ⁠⁠ Follow Chris Carolan: LinkedIn -⁠ ⁠in/chris-carolan/

Join hosts Selim and Chris in this episode with Bryan DeVerse on his fascinating career journey from the Air Force to sales leadership roles in the analytical equipment industry. Hear Bryan’s insights on transitioning from service to sales, continuously upskilling through education, and adapting to become an effective sales and marketing leader. Learn how Bryan leveraged his technical support background to build trust and align sales strategies to customer needs. Discover how he helped sales teams embrace new products and consistent messaging through insightful product marketing. Gain perspective on Bryan’s learnings on the growing role of digital tools and video marketing, while underscoring the ongoing human element in customer experiences. This candid episode provides valuable lessons for anyone in technical roles aspiring to advance into sales, marketing and leadership positions. Discover how to evolve your skillset while staying true to your foundation. Thank you again to our guest Bryan DeVerse, a seasoned sales and marketing professional with over 20 years of experience in the analytical instrumentation industry. Currently a Senior Commercial Director, where he focuses on business development, strategic planning, and leading high-performing teams. Throughout his career, Bryan has successfully launched products, expanded market share, and grown revenues for companies in the spectroscopy field. He's particularly skilled at developing key account management strategies and fostering lasting relationships with major corporate clients. Follow Bryan on LinkedIn - in/bryan-deverse-46312412/ Visit the IXRF Systems Website - www.ixrfsystems.com Follow Selim Maalouf: LinkedIn - ⁠in/selim-maalouf/⁠ YouTube -  ⁠@selimmaalouf ⁠ Follow Chris Carolan: LinkedIn - ⁠in/chris-carolan/

Join hosts Selim and Chris in this episode with manufacturing maven Sarah Scudder on marketing and supply chain strategies. Learn how SourceDay created a memorable brand with their green rubber duck mascot. Hear insights on COVID-19's impact, from supplier relationships to the demise of just-in-time manufacturing. Discover how technology integration and accurate data enable better supply chain management. Get tips on content-driven marketing, personal branding, niche podcasts/video and more. Sarah shares wisdom on moving beyond transactional partnerships, embracing a collaborative mindset, and humanizing through storytelling. This rich episode provides manufacturing marketers an inside look at standing out in a traditional industry. Learn to engage audiences authentically and navigate supply chain complexities confidently. Thank you again to our guest Sarah Scudder, the CMO at SourceDay and a self-proclaimed supply chain nerd. Sarah is a sustainability nut and green is her favorite color. Sarah hosts the What the Duck?! direct materials podcast and a monthly Voice of Supply Chain show that features people in supply chain doing extraordinary things. She also hosts monthly Manufacturing Supply Chain Woes and Women in ERP shows and enjoys speaking about marketing and manufacturing supply chain related topics Follow Sarah on LinkedIn - in/manufacturingmaven/ Visit the SourceDay Website - sourceday.com Follow the SourceDay YouTube Channel -  @SourceDayTube   Listen to the "What The Duck?!" Podcast - sourceday.com/what-the-duck-supply-chain-podcast/ Follow Selim Maalouf: LinkedIn - ⁠in/selim-maalouf/⁠ YouTube -  ⁠@selimmaalouf ⁠ Follow Chris Carolan: LinkedIn - ⁠in/chris-carolan/

Join hosts Selim and Chris in this episode with marketing consultant Adam Kimmel on the challenges and strategies of developing effective technical content for industrial companies. Learn why industrial firms often struggle to communicate the value of complex products to customers. Discover how to establish the problem first before diving into technical details. Get tips on avoiding common pitfalls like overly data-driven content. Hear insights on tailoring content to different audiences, from technical specialists to executives. Understand the power of storytelling, even in technical contexts. Learn how to strategically repurpose existing content. Adam explains the concept of "fractional content strategy" to optimize expertise and budget. Hear real-world examples of impactful content campaigns. This practical episode provides industrial marketers and technical communicators an invaluable blueprint for creating compelling content that resonates. Thank you again to our guest Adam Kimmel, founder of a technical content writing, strategy and consulting firm, specializing in technical content writing, SEO content writing, and content strategy with over 20 years of practical engineering experience across in the industrial sector, research and academia. Follow Adam on LinkedIn - in/adam-s-kimmel/ Visit Adam's Website - askconsultingsolutions.com Follow Selim Maalouf: LinkedIn - in/selim-maalouf/ YouTube -  @selimmaalouf  Follow Chris Carolan: LinkedIn - in/chris-carolan/

Join hosts Selim and Chris in this episode with marketing expert Dave Loomis on leveraging customer insights to transform industrial manufacturing strategies. Learn why Voice of Customer (VOC) research is critical for understanding what your customers truly need. Discover innovative frameworks like the 'Customer Outsights' model for gaining an outside-in perspective. Get practical tips for overcoming common challenges and integrating VOC into your business. This wide-ranging discussion provides powerful insights that can help industrial manufacturers of all sizes adapt to the evolving landscape of customer expectations. Unpack the limitations of traditional satisfaction metrics, and embrace a more empathetic, customer-centric approach to marketing and product development. Thank you again to our guest Dave Loomis, a deep expert in VOC with well over 10,000 hours of customer interviews under his belt. Dave talks about what VOC customer work really is, how to do it right, and how to put what he calls "customer outsights" to work in a way that will benefit both you and your customers. Follow Dave on LinkedIn - in/davidloomis/ Visit Dave's Website - b2bvoc.com Read Dave's Book "Marketing is Everything We Do" - b2bvoc.com/book Learn more about "New Product Blueprinting" - theaiminstitute.com/services/new-product-blueprinting/ Follow Selim Maalouf: LinkedIn - in/selim-maalouf/ YouTube -  @selimmaalouf  Follow Chris: LinkedIn - in/chris-carolan/