The Marketing Boost

🎙️ OverviewVincent Oliver joins Leon to explain why the "AI Agent" craze is often a trap for small businesses. They discuss the shift toward Marketing Engineering, where AI is used to build cheap, reliable custom code rather than expensive, unpredictable autonomous agents.Hosts: Leon HitchensLinkedIn:  https://www.linkedin.com/in/leonhitchens/X: https://x.com/LeonhitchensWebsite: https://www.leonhitchens.com/Guest: Vincent Oliver: Founder of Oliver Revenue SolutionsLinkedIn: https://www.linkedin.com/in/vincentoliver1/Website: https://www.oliverrevenue.com/Oliver Revenue Solutions LinkedIn: https://www.linkedin.com/company/oliverrevenue/Find Us: YouTube: https://www.youtube.com/@TheBoostChannelSpotify: https://open.spotify.com/show/2AHGT1Aoq9oAHZEHeORBpaApple Podcasts: https://podcasts.apple.com/us/podcast/the-marketing-boost/id1720047128Facebook: https://www.facebook.com/TheBoostChannelWebsite: https://theboost.fm/🗝️ Key Insights✔️Code over Agents: AI agents are probabilistic (inconsistent). Traditional code is deterministic (reliable). Vincent argues for using AI to write code that costs pennies to run, rather than spending thousands on token usage for agents.✔️The "Sassified" Agency: Use niche software tools as lead magnets. Once a client is in your ecosystem for a $500/mo tool, you can upsell high-ticket consulting and implementation.✔️The Death of the Screen: Expect a rapid shift toward voice-first workflows and AI-integrated wearables, moving away from traditional graphical interfaces.✔️Marketing Engineers: The most valuable future skill is being a "Marketing Engineer", someone who understands the psychology of a business problem and can use AI to build the technical solution.🚀 Top Tips for Builders1. Use N8n as Training Wheels: It’s great for starting, but eventually, have AI write the raw JSON or Python to avoid third-party subscription costs.2. The K-12 Learning Method: Don't just let Claude build for you. Ask it to explain what it did at a "PhD level" so you learn the underlying computer science.3. Middleware is King: Don't rebuild QuickBooks or HubSpot. Build custom "middleware" layers on top of them to solve hyper-specific client pain points.🔗 Connect with VincentWebsite: OliverRevenue.comLinkedIn: Vincent Oliver"The idea is not: 'How do we let AI go rampant and then figure out what to code?' It's: 'Let us figure out what needs to be coded, have the AI build the code, and then ship that to the company.'" - Vincent Oliver

Episode SummaryIn this episode of The Marketing Boost, Leon sits down with longtime friend Jon Garcia, the creator behind the viral TikTok account StrikingEye. After leaving an eight-year career at Geekdom and facing personal loss, Jon turned to content creation to find his purpose. He shares how he grew to 10,000 followers in just two months by telling the "lost and lesser-known stories" of San Antonio, the mechanics of his creative process, and how storytelling is bridging the gap between social media content and a full-scale creative agency.Hosts: Leon Hitchens🔹LinkedIn:  https://www.linkedin.com/in/leonhitchens/🔹X: https://x.com/Leonhitchens🔹Website: https://www.leonhitchens.com/Guest: Jon Ryan Garcia: Digital Content Creator & Founder, StrikingEye🔹LinkedIn: https://www.linkedin.com/in/jonryangarcia/🔹Website: https://jonryangarcia.com/ 🔹Tiktok: @strikingeye🔹YouTube & Instagram: @StrikingEye33Find Us: 🔹YouTube: https://www.youtube.com/@TheBoostChannel🔹Spotify: https://open.spotify.com/show/2AHGT1Aoq9oAHZEHeORBpa🔹Apple Podcasts: https://podcasts.apple.com/us/podcast/the-marketing-boost/id1720047128🔹Facebook: https://www.facebook.com/TheBoostChannel🔹Website: https://theboost.fm/Key Takeaways✔️Stories Over Sales: Jon’s philosophy is that "stories sell." While people might ignore a sales pitch, human nature makes us instinctively "eavesdrop" on a good story.✔️The "Stealth Launch" and Rapid Growth: Jon hit 10,000 followers and 1 million views within 60 days by focusing on high-quality production and hyper-local cultural significance.✔️Personal Connection to History: One of Jon’s most successful videos, on Cementville, was deeply personal, featuring his family's history. This authenticity resonates more than generic facts.✔️Monetization Beyond the Platform: While TikTok monetization exists, the real business value has come from inbound creative contracts from local businesses (like The Quarry Golf Course) wanting to leverage his storytelling style.✔️Done is Better Than Perfect: Jon encourages aspiring creators to start posting, take "fearless feedback" from the comments, and refine their style in public.Links & Resources Mentioned🔹TikTok: @strikingeye🔹Instagram & YouTube: @strikingeye33🔹Portfolio: https://jonryangarcia.com/🔹Local Inspiration: The Curiosity Corner Store🔹Tool Tip: ChatGPT for research; Claude/Automation for scaling.Featured Quote"Everyone is working on the next big thing. What can you do to really differentiate yourself and get people to actually care? My philosophy is always: Stories sell." - Jon Garcia

Matthew Kanakidis didn't set out to build a tech empire; he just wanted a place to live. After getting scammed while looking for an apartment at UTSA, he realized the leasing industry was stuck in the Stone Age.Today, as the CEO of RentBamboo, Matthew is replacing "annoying templates" with AI Agents that close leases in minutes. In this episode, we break down how he went from cold-calling landlords to building a high-speed sales engine that rivals the biggest players in PropTech.Hosts: Leon Hitchens🔹LinkedIn:  https://www.linkedin.com/in/leonhitchens/🔹X: https://x.com/Leonhitchens🔹Website: https://www.leonhitchens.com/Guest: Matthew Kanakidis: CEO of RentBamboo🔹LinkedIn: https://www.linkedin.com/in/matthew-kanakidis-638352294/🔹Website: https://www.rentbamboo.com/🔹RentBamboo LinkedIn: https://www.linkedin.com/company/rentbamboo/Find Us: 🔹YouTube: https://www.youtube.com/@TheBoostChannel🔹Spotify: https://open.spotify.com/show/2AHGT1Aoq9oAHZEHeORBpa🔹Apple Podcasts: https://podcasts.apple.com/us/podcast/the-marketing-boost/id1720047128🔹Facebook: https://www.facebook.com/TheBoostChannelThe "Too Long; Didn't Listen" (TL; DL)▪️The Problem: Why it takes 3 days to get a reply from an apartment (and why that's killing business).▪️The Pivot: How a "Tinder for Apartments" app failed on the user side but revealed a massive B2B goldmine.▪️The Secret Sauce: A masterclass in Cold Emailing, using 24+ email accounts and 8 domains to reach the world’s biggest property managers.▪️The "Five Ws": How to turn a "No" into a product feature that everyone wants.▪️The Middle Market: Why RentBamboo is winning the "Goldilocks Zone" of real estate (1,000 - 10,000 units)Key Moments & Highlights▪️The Scam: The $1,000 mistake that started the company.▪️Cold Outreach: Why Matthew loves "The Highest ROI Channel" in existence.▪️The "Five Ws": A simple trick to handle rejection like a pro.▪️Obama O’s: What a fake cereal box can teach you about marketing.▪️Speed to Lead: Why the first 5 minutes of a lead's life are the only ones that matter.Connect with Matthew▪️Website: https://www.rentbamboo.com/▪️LinkedIn: Matthew Kanakidis▪️The Offer: Want to try RentBamboo for free? Reach out to Matthew on LinkedIn and mention the show!

▶️ In this episode of the Marketing Boost, we sit down with Franklin Morris, founder and CEO of KeepTabz, an AI-powered competitive intelligence platform. Franklin shares his journey from being a VP of Marketing at a venture-scaled business to launching his own startup. We dive deep into why competitive intelligence is no longer just for "the big guys" and how AI is changing the way we process market signals.Host: Leon Hitchens➤ Linkedin: https://www.linkedin.com/in/leonhitchens/➤ X: https://x.com/leonhitchens➤ Website: https://leonhitchens.com/Guest: Franklin Morris: Founder and CEO of KeepTabz➤ Linkedin: https://www.linkedin.com/in/franklinmorris/➤ KeepTabz Website: https://www.keeptabz.ai/➤ KeepTabz LinkedIn: https://www.linkedin.com/company/keeptabz/Find Us: ➤ YouTube: https://www.youtube.com/@TheBoostChannel➤ Spotify: https://open.spotify.com/show/2AHGT1Aoq9oAHZEHeORBpa➤ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-marketing-boost/id1720047128➤ Facebook: https://www.facebook.com/TheBoostChannelKey Discussion Points🔹The "KeepTabz" Origin Story: After years of managing marketing for B2B SaaS companies, Franklin realized that keeping up with competitors was a manual nightmare of 50 open browser tabs and forgotten spreadsheets. He built KeepTabz to automate this process for the mid-market.🔹The AI Revolution in Marketing: How AI allows small teams to perform enterprise-level research, tracking everything from pricing page tweaks and Terms of Service updates to SEO performance and social media activity.🔹Ignore vs. Obsess: Franklin addresses the common "don't look at your competitors" advice. While you shouldn't let them dictate your roadmap, your customers are definitely looking at them. Understanding the market is essential for building trust.🔹Signal vs. Noise: The biggest challenge in 2026 isn't a lack of data; it's the overwhelming volume of it. Franklin explains how his team shifted from "gathering data" to "interpreting strategic meaning" using AI agents.🔹Founder-Led Growth: Why sharing expertise in communities (Slack, Reddit, LinkedIn) is more effective for early-stage trust-building than traditional outbound or SEO.Memorable Quotes"Whether you're paying attention to competitors or not, your customers definitely are. You actually don't get to determine who your competitors are, that's determined by your customers.""Marketing has been more like 'ing' than 'market' lately. It’s been about doing activities and maybe not paying as much attention to the market itself."Resources Mentioned🔹KeepTabz: AI-powered competitive intelligence.🔹Alloy AI: Franklin's previous home in the retail analytics space.🔹Clay: Mentioned as a gold standard for building marketing trust.🔹Adam Robinson (RB2B): Discussion on inbound-led outbound strategies.🔹Geekdom: The San Antonio-based startup community where the recording took place.Where to Find Franklin Morris🔹Website: keeptabz.ai🔹LinkedIn: linkedin.com/in/franklinmorris (Remember: it's Morris, not Morrison!)

Zac Brown returns to the show to discuss the bold transition from Nonprofits HQ to GiveKit. While the original name was SEO-friendly, it lacked brand recall and was difficult for customers to communicate. Zac explains how they executed a complete name and identity change in just two weeks, and why "moving fast and breaking things" remains a valid strategy for growing companies.Host: Leon HitchensLinkedin: https://www.linkedin.com/in/leonhitchens/X: https://x.com/leonhitchensWebsite: https://leonhitchens.com/Guests: Zac Brown: CEO of GiveKit Linkedin: https://www.linkedin.com/in/zacjordanbrown/GiveKit Website: https://givekit.org/Find Us: YouTube: https://www.youtube.com/@TheBoostChannelSpotify: https://open.spotify.com/show/2AHGT1Aoq9oAHZEHeORBpaApple Podcasts: https://podcasts.apple.com/us/podcast/the-marketing-boost/id1720047128Facebook: https://www.facebook.com/TheBoostChannelWebsite: https://theboost.fm/Key TakeawaysThe "Two-Week" Rebrand: Why Zac chose a lightning-fast rollout over a prolonged transition to maintain momentum and minimize over-analysis.Brand Recall vs. SEO: Why a "functional" name like Nonprofits HQ actually hurts word-of-mouth marketing and why GiveKit provides a clearer "hook" for their primary service: fundraising.Unscalable Marketing: Early growth didn't come from ads; it came from "guerrilla marketing," such as Zac spending entire days at nonprofit offices to understand their pain points.The "One-Way Door" Rule: Using the Amazon framework to identify which decisions are reversible (two-way) and which require absolute conviction (one-way).The Power of AI in Branding: How the team used tools like Claude to overhaul website copy and brand voice in record time without starting from scratch.Memorable Quotes"If you are writing copy by yourself, physically writing from nothing to something, you’re insane today... AI is an amazing assistant to help you get the base, add your human touch, and take those M-dashes out.""Marketing, especially early on, is those unscalable actions... that got us a lot further than sitting in Canva figuring out what a logo would be.""Everything we do needs to contribute to one of three things: the progress of our people, our products, or our company. If it doesn’t, we don't need to be doing it."Resources MentionedGiveKit: givekit.orgClaude (Anthropic): Used for brand voice and copy transitions.Nonprofits HQ: The legacy brand.Connect with Zac BrownLinkedIn: https://www.linkedin.com/in/zacjordanbrown/Email: [email protected]

Episode Summary: In this episode of The Marketing Boost, host Leon Hitchens sits down with John, founder of PacAPit, to dive deep into the journey of turning a simple riverside idea into a patented, flat-packing fire pit loved by overlanders, scouts, and outdoor enthusiasts.John shares his path from working at Apple and in the tech sector, to opening a restaurant, and finally to becoming an inventor and entrepreneur. You’ll hear how a casual conversation by the Frio River sparked the creation of PacAPit, the design decisions that make it unique, and how it stands out in a crowded market dominated by brands like Solo Stove.From designing for stability and portability, to ensuring leave-no-trace environmental responsibility, John explains how PacAPit serves both ultralight hikers and family campers alike. We talk about the four different models (including the new Kickstarter-exclusive Chiquito), the versatility of fuel options, and creative uses—from citronella burners to paella pans.You’ll also get a behind-the-scenes look at his Kickstarter campaign, marketing strategies, and the power of in-person customer validation at farmers markets. Plus, John shares insights into influencer marketing, building a product with legacy in mind, and why storytelling is his secret weapon.Host: Leon HitchensLinkedIn, X & WebsiteGuest: John ChadwellLinkedInPacAPit Website : https://www.pacapit.com/index.html#/PacAPit Social Media: https://www.instagram.com/thepacapit/https://www.facebook.com/pacapit/PacAPit Kickstarter Campaign  (Ends August 31st) https://www.kickstarter.com/projects/pacapit-chiquito/pacapit-chiquitoWhat You’ll Learn in This Episode:How John transitioned from tech to entrepreneurship after Hurricane SandyThe moment the idea for PacAPit was born on the Frio RiverThe design philosophy behind PacAPit and how it differs from other fire pitsWhy portability, durability, and environmental stewardship matterHow to connect with niche communities like overlanders and scoutsThe role of Kickstarter in launching the Chiquito modelLessons in customer feedback, validation, and storytelling-driven marketingAbout the Guest:John is the creator of PacAPit, a patented, collapsible fire pit designed for portability, stability, and environmental responsibility. Drawing from his experiences in tech, hospitality, and the outdoors, John built PacAPit to help people gather, cook, and connect—anywhere from the backcountry to the backyard.

In this episode of The Boost, Leon sits down with Maria, founder of Hess Street Foods, to explore how a generational recipe and deep cultural roots sparked a thriving culinary business. What started as a homemade chorizo recipe passed down from Maria’s grandmother evolved into a shelf-ready, clean-label chorizo paste now featured in 144+ H-E-B stores and Pullman Market.Maria shares how she transitioned from making sausage to crafting a paste that retains flavor while offering flexibility and health-conscious benefits. She also breaks down her journey from kitchen experiments to Launch SA, adapting through failures, and earning a spot in H-E-B’s “Quest for Texas Best.Host: Leon HitchensLinkedIn:  https://www.linkedin.com/in/leonhitchens/X: https://x.com/LeonhitchensWebsite: https://www.leonhitchens.com/Guest: Maria Flores, Founder of Hess Street FoodsLinkedIn: https://www.linkedin.com/in/maria-flores210/Find Us: Spotify: https://open.spotify.com/show/2AHGT1Aoq9oAHZEHeORBpaApple Podcasts: https://podcasts.apple.com/us/podcast/the-social-ledger/id1803475184YouTube: https://www.youtube.com/@TheBoostChannel Website: https://theboost.fm/the-marketing-boost/What You’ll LearnThe heritage behind Hess Street’s signature chorizo pasteHow Maria turned a family tradition into a modern food brandChallenges of launching a food product without a business backgroundWhy food nostalgia and health-conscious consumers drive brand loyaltyLessons from launching at farmers markets and pivoting from raw meat to shelf-stable productsStrategies for bootstrapped marketing and defining brand identityHow to stand firm on values—no shortcuts on qualityNavigating retail and direct-to-consumer channels without compromising the missionResources & Mentions🌐 https://hessstreetfoods.com/Key Takeaways“Flavor. Flavor. Flavor. That’s what it takes in food. But it’s not just about taste — it’s about honoring traditions and never compromising on quality.” — Maria, Founder of Hess Street Foods“Don’t let outside forces change your product unless it aligns with your values. That’s sacred.” — Leon Hitchens🎧 Subscribe, rate, and review The Boost wherever you listen to podcasts! Have a founder story you want featured? Reach out!

IntruductionIn this episode of The Boost, Leon and Pablo sit down for an engaging discussion on AI, internationalization, and how businesses can leverage emerging technologies to scale effectively. They break down the impact of AI on business operations, customer interactions, and even the ethical implications of automation. The conversation also explores the growing trend of nearshoring and how companies are moving operations to and from the U.S. to stay competitive in global markets.Hosts: Leon Hitchens: Linkedin &  XPablo Calvo: LinkedinFind Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite:https://theboost.fmKey Topics Covered:1. AI and Its Current LandscapeThe aftermath of the Super Bowl and OpenAI's ChatGPT commercial.The rise of "prompt engineers" and the industry of AI-driven productivity tools.The limitations of AI memory and the importance of threading prompts effectively.AI struggles with fundamental tasks and why human intervention is still crucial.2. AI in Business OperationsThe common questions business owners ask about AI: Which one should I use? How do I integrate it?The use of AI for automating customer interactions and improving efficiency.The risks of poor AI implementation, citing cases like legal AI missteps and refund policy errors.The importance of AI agents in streamlining workflows but not fully replacing human oversight.3. AI and Customer ExperienceThe pros and cons of AI-powered customer support tools.The impact of AI on customer frustration when systems fail to escalate problems appropriately.The delicate balance between AI efficiency and maintaining strong customer relationships.The inevitability of AI becoming an integral part of everyday consumer interactions.4. The Future of AI in Advertising & SEOThe challenges of AI-driven advertising and how companies will monetize AI-generated content.The shift in search engine optimization (SEO) toward AI optimization.Google’s struggle to adapt its advertising model to the rise of AI-generated answers.How businesses can tailor AI responses to fit their niche needs.5. Internationalization & Nearshoring TrendsThe increasing number of Latin American businesses expanding into the U.S.The role of AI in overcoming language barriers for business expansion.The impact of tariffs and political pressures on companies relocating operations.How businesses can integrate AI for seamless international operations, including translation and regulatory compliance.6. AI & Multilingual Business CommunicationAI-powered transcription tools like Fathom that help facilitate bilingual business interactions.The growing demand for businesses to support multiple languages in customer service.The advantages of AI-driven translations for smoother cross-border operations.AI’s role in enabling companies to expand their customer base beyond domestic borders.

Introduction:In this episode of The Boost, host Leon welcomes back Zac, founder of NonprofitsHQ, for a candid discussion about the nonprofit tech landscape, the challenges of bootstrapping a startup, and the innovative solutions changing the way nonprofits operate. Eight months post-launch, Zac shares insights into how NonprofitsHQ is helping nonprofits amplify their impact through AI-driven grant sourcing, compliance tools, and an all-inclusive platform designed specifically for their unique needs.Hosts: Leon Hitchens: Linkedin &  XGuest:Zac Brown: LinkedInFind Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite:https://theboost.fmKey Topics Covered:The Journey of NonprofitsHQLaunching in May 2024 and navigating the first eight months.Addressing nonprofit-specific challenges like dwindling public donations and compliance needs.AI and Grant Management:How NonprofitsHQ leverages AI to automate grant sourcing and proposal drafting.The importance of blending human expertise with AI to enhance productivity without sacrificing accuracy.The Ethics of Nonprofit Tech:The need for transparent pricing in nonprofit software.Why NonprofitsHQ avoids the “nickel-and-dime” approach.Community and Collaboration:Building a community platform to connect nonprofit leaders and share resources.How community feedback shapes product development and addresses real-world nonprofit challenges.Advice for Founders and Builders in 2025:The importance of talking to customers early and often.Why starting simple—like launching a landing page—is better than waiting for perfection.The value of building self-sustaining businesses rather than chasing venture capital.What’s Next for NonprofitsHQ in 2025:Expansion of AI-driven tools like virtual volunteers.Launch of a dedicated community platform for nonprofit leaders.A large-scale product announcement to unveil new features and partnerships.Conclusion: As 2025 begins, Zac’s story serves as a powerful reminder that creating meaningful impact requires innovation, hard work, and a deep understanding of your audience. NonprofitsHQ is setting a new standard in nonprofit tech by focusing on sustainability, ethical practices, and customer-driven solutions.

Introduction:In this episode of The Boost podcast, recorded live at San Antonio Startup Week, we sit down with Rikky Moller, CEO of Once in a Wild, a San Antonio-based company that offers immersive, educational animal experiences right in your backyard. Hosts Leon and Pablo chat with Rikky about his journey from creative director in advertising to co-founding a mobile zoo that prioritizes education, conservation, and joy.Hosts: Pablo Calvo:  LinkedinLeon Hitchens: Linkedin &  X: Guest:Rikky Moller : LinkedIn & Once in a WildFind Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fmEpisode Highlights:The Spark Behind Once in a WildRikky shares how he and his wife started rescuing animals and bringing them to birthday parties, which eventually grew into a full-fledged business after the COVID-19 pandemic led to widespread job loss.Once in a Wild began offering virtual programs, which led to contracts with local school districts, and now aims to expand with additional branches and a possible brick-and-mortar location.A Unique Educational ApproachOnce in a Wild creates TEKS-aligned programs for Texas schools, using hands-on animal interactions to teach students about science, conservation, and responsible pet ownership.Kids are inspired to study biology and STEM subjects, meeting animals like the endangered axolotl, which they may recognize from popular video games like Minecraft.Positive Impact Beyond EducationThrough animal therapy, Once in a Wild provides healing and joy in hospitals and senior homes, where animal interactions can stimulate profound emotional responses, especially in children with disabilities.Rikky discusses the therapeutic benefits of animals, emphasizing how animal interactions can improve motor skills, reduce anxiety, and promote calmness.Building a Brand with PurposeRikky, with a background in creative direction, shares how he developed a brand that reflects the culture of San Antonio—a celebration of life rather than a safari-themed concept.The brand design focuses on vibrant colors and joy, moving away from traditional “zoo” aesthetics to capture the essence of San Antonio’s unique spirit.Animal Welfare and Responsible OwnershipOnce in a Wild educates the public about responsible pet ownership, including the importance of proper training and appropriate pet care.Rikky explains how minor actions, like spaying and neutering pets or understanding an animal’s needs, can help reduce San Antonio’s high euthanasia rates and improve animal welfare.Business Model InsightsRikky and his team have opted to keep Once in a Wild a for-profit entity rather than a nonprofit, allowing for greater flexibility in operations while maintaining a focus on education.He shares advice for aspiring entrepreneurs: focus on capital management, embrace mentorship, and join accelerators like Goldman Sachs’ small business program, which has been pivotal for their growth

Introduction: In this episode of The Boost, Leon sits down with Marco, a participant in the "Pitch It to Win It" competition at San Antonio Startup Week. Marco shares his concept for a mindset-tracking app, aimed at helping users improve emotional awareness and decision-making. Inspired by his journey as a parent and his professional background in IT, Marco's app idea offers real-time emotional check-ins that help users connect their emotional state with their actions, reflecting on how feelings impact daily choices. Hosts: Pablo Calvo:  LinkedinLeon Hitchens: Linkedin &  XGuest:Marco Antonio Cervantes Find Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Episode Highlights:Introduction to Marco’s Concept:Marco shares his idea for an app designed to track, analyze, and reflect on users' emotions to help them make better decisions and improve mental well-being. By simulating daily scenarios and linking emotions to decisions, the app provides insight into behavioral patterns without giving specific advice—allowing users to self-reflect.Origins of the Idea: Marco discusses the inspiration behind the app, including his experiences in parenting, psychology, and managing work relationships. His goal is to create a tool that could be beneficial not only for individuals but also for therapists, coaches, and even businesses.Navigating Emotional Complexity: Emphasizing that people experience more than one emotion at a time, Marco explains how the app could allow users to select and analyze multiple emotions for a comprehensive view of their mental state. The idea draws on principles from Cognitive Behavioral Therapy (CBT) and emotional intelligence frameworks.Potential for Broader Impact: Leon and Marco discuss potential applications, from individual self-reflection to a B2B model where companies could integrate the tool for employee mental health tracking. The conversation touches on challenges and ideas for monetization, such as a freemium model and potential HIPAA considerations.Building the Foundation: Marco is just getting started, but he's excited about the learning process. Leon offers insights on using San Antonio’s tech community resources to build a prototype, collect feedback, and potentially scale the concept.San Antonio Startup Week Experience: Marco reflects on his experiences at Startup Week, attending insightful sessions, networking, and being inspired by other Latino entrepreneurs.Key Takeaways:Emotional awareness and tracking can be as essential as physical health tracking.The mental health app concept offers a powerful tool for self-reflection, family dynamics, workplace morale, and professional therapy support.San Antonio’s startup scene is a thriving community where innovative ideas can take root and grow.Summary:In this episode, Marco dives deep into his vision of an app that captures and analyzes emotions to improve decision-making, both at work and in personal life. Inspired by his journey as a parent and his studies in psychology, Marco aims to build a tool that enhances emotional awareness

Introduction:Welcome to the latest episode of the Boost Podcast! This week, we're thrilled to host a live discussion featuring key voices in San Antonio’s tech and entrepreneurial scene. Special thanks to our sponsor Geekdom and to everyone in the San Antonio startup ecosystem for their incredible support. Join Leon and Pablo are joined with two special guests as they dive deep into what makes San Antonio a unique and promising space for tech startups and entrepreneurs. Hosts:Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XGuest:Lawrence Coffee: LinkedInZac Brown: LinkedInFind Us:YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Key topics:Community’s Role in Startups:The group discusses the importance of community involvement, mentorship, and the collaborative spirit that make San Antonio stand out as a supportive city for startups.Unique Challenges and Opportunities:With its lower cost of living and community-driven programs, San Antonio is positioned uniquely among larger tech hubs like Austin and San Francisco. Zach shares insights on why he chose San Antonio as his startup’s base after moving from Phoenix.Resilient Entrepreneurship:Honesty about the entrepreneurial journey is vital, from celebrating small wins, like the first 33 cents earned by Nonprofits HQ, to sharing personal challenges.The Importance of Free Resources:San Antonio’s startup ecosystem is rich with free resources like those provided by Geekdom, Launch SA, and Tech Block, which help founders focus on growth without the upfront costs of other markets.Episode Highlights:Community and Mentorship: Hear how community leaders mentor new founders and foster a give-and-take culture that encourages everyone to contribute to the city’s growth.Building San Antonio’s Startup Identity:The panel shares how creating San Antonio-specific solutions is better than imitating larger markets, with programs like SA Startup Week, Venture Lab, and Geekdom as prime examples.Entrepreneurship Challenges and Realities:An open conversation on the harsh realities of entrepreneurship, from overcoming financial stress to the relentless pursuit of revenue.Building a Supportive Ecosystem:From creating supportive networks to organizing events, the panelists discuss ways San Antonio could foster future founders and business growth sustainably.Conclusion:San Antonio is on the rise as a tech hub, but it’s the people—the mentors, founders, and community members—who make it truly unique. This episode captures the spirit of this city’s collaborative journey towards a thriving startup ecosystem.

Introduction:Join hosts Pablo and Leon as they sit down with Llyas Salahud-Din, founder of GrantApply, recorded live at San Antonio Startup Week. In this episode, Elias shares his inspiring story from being a foster child to building a successful tech startup that empowers nonprofits. Recently crowned the winner of the $20,000 Geekdom pre-accelerator competition, Elias dives into the challenges of developing GrantApply, a software designed to streamline the grant-writing process for nonprofits, helping them secure funding more efficiently.Hosts: Pablo Calvo:  LinkedinLeon Hitchens: Linkedin &  X: Guest:Llyas Salahud-Din: LinkedInGrantAppli: WebsiteFind Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Episode Highlights:Introduction to Grant Apply: Llyas describes how Grant Apply reduces the time needed for nonprofits to complete grant applications, allowing them to focus more on their core missions. With over 1.8 million nonprofits in the U.S. and thousands in San Antonio alone, this software meets a vital need by simplifying and enhancing the grant-writing process.The Path to Startup Success: From a challenging start as a foster child to raising over $50 million in funds for nonprofits, Llyas explains how his experiences fueled his vision for Grant Apply. He discusses the ups and downs of his entrepreneurial journey, including a challenging search for the right technical partner.Personal Challenges and Resilience: Llyas opens up about the personal trials he faced while building Grant Apply, including the loss of his child during the startup process. Through it all, he remained committed to his vision, using resilience as a guiding force to overcome setbacks.Growth and Impact Goals: With a recent cash prize win, Llyas is ready to scale Grant Apply by adding new features, investing in marketing, and expanding partnerships to ensure even greater impact for nonprofits.Future Vision: Llyas dreams of expanding Grant Apply’s capabilities to support grant writing for federal and state grants, potentially moving into for-profit sectors where businesses also apply for grants.Key Takeaways:Building Strong Partnerships: Llyas shares how he overcame technical challenges by finding the right engineering partner. His story highlights the importance of teamwork and complementary skills in the startup journey.Personal Branding & Storytelling: Pablo and Leon encourage Llyas to build a personal brand around his story, inspiring other aspiring entrepreneurs, especially those interested in nonprofits and tech.Commitment to Community Impact: Llyas talks passionately about giving back to San Antonio and supporting nonprofits on a budget, demonstrating how mission-driven technology can create real change.Summary:Llyas Salahud-Din takes listeners on a heartfelt journey through his personal and professional life. He discusses how his background in the nonprofit sector fueled his desire to support organizations in maximizing their impact, which led to the creation of Grant Apply. 

Introduction:In this exciting episode of “The Boost Podcast”, hosts Leon and Pablo sit down with  Nick Honegger , Director of Marketing and Sales at Geekdom, to recap San Antonio Startup Week. The conversation covers highlights, takeaways, and the unique startup culture in San Antonio.Hosts:Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XGuest:Nick Honegger: LinkedInFind Us:YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Episode Highlights:San Antonio Startup Week: Nick shares insights into San Antonio Startup Week’s explosive success, breaking attendance records and emphasizing the potential of San Antonio as a startup hub. The event focused on community, investment, and support for local entrepreneurs."Invest in San Antonio" ThemeWith a spotlight on funding opportunities within the city, the event encouraged entrepreneurs to consider San Antonio as a viable location for business growth. Key events included themes like diversity, Latinx, and innovation.Pitch It to Win It: A new initiative where daily winners were awarded $1,000 for their best elevator pitches. The winning pitches were selected through audience engagement and finalized by a panel of judges. This fun competition helped promote community support for local businesses.Funding Opportunities and the "Valley of Death”Nick discusses a common hurdle for startups known as the "Valley of Death"—the challenging period between early-stage funding and larger investment rounds. San Antonio is working to address this gap, especially for startups needing mid-range funding.The Importance of Community and Mentorship:Throughout the episode, Nick underscores the importance of community connections and Geekdom’s support network, which helps founders navigate the unique challenges of entrepreneurship. Geekdom mentors provide startups with valuable resources, advice, and networking opportunities.Key Takeaways:Diverse Startup Community: Geekdom’s emphasis on inclusivity brought together startups from Latin America, women-led ventures, and tech innovators, among others.Valuable Connections: Events throughout the week connected founders with local mentors, industry players like H-E-B, and a supportive community willing to share insights and resources.Investment Growth: With almost $200,000 in funding distributed during the week, the event highlighted San Antonio as an emerging hub for startup investment.Summary:In this special episode, hosts Leon and Pablo welcome  Nick Honegger , Director of Marketing at Geekdom, to discuss San Antonio Startup Week. Nick shares key insights from this exciting week filled with innovative pitches, networking events, and resources designed to empower local entrepreneurs. The conversation covers community highlights, successful pitches, and Geekdom’s ongoing efforts to drive investment in the San Antonio startup scene.

Introduction: Welcome to The Boost, hosted by Leon and Pablo, where we spotlight dynamic businesses and entrepreneurs in San Antonio. In this episode, we're thrilled to have Jay Rebaldo back for a second time! Jay, a successful realtor and entrepreneur, was previously featured in one of our most popular episodes. Today, we dive deep into the shifting real estate landscape, explore the new rules impacting real estate agents, and talk about Jay's inspiring entrepreneurial journey.Hosts: Pablo Calvo:  LinkedInLeon Hitchens:  LinkedIn & XGuest:Jay Rebaldo: FacebookFind Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Key Topics Covered:National Association of Realtors (NAR) Rule Changes:Jay explains the August 2024 changes, which impact how real estate agents and buyers negotiate agent compensation. Previously, agents were compensated by the seller, but now compensation must be negotiated directly between the buyer and the buyer’s agent. Jay shares how this shift brings greater transparency and accountability to the real estate market.San Antonio Real Estate Trends:Jay dives into current market data, including the average days a home stays on the market (65 days), negotiation trends, and how sellers are adjusting list prices to keep their homes competitive. He also touches on how the market has evolved since the pandemic boom of 2021-2022.Impact of Interest Rates on Buyer Behavior:With recent interest rate cuts, Jay breaks down how these changes are slowly increasing market activity and affecting both buyers and sellers. He provides insights on how interest rate trends could shape the market in the coming months.The Economics of Home Buying:Jay shares the ripple effect that home purchases have on the economy, from home furnishings to car sales, explaining how a strong real estate market contributes to overall economic growth in San Antonio.Jay’s Personal Journey from Corporate to Entrepreneurial Success:Jay shares his transition from the corporate world to real estate, attributing his success to strong faith, family values, and dedication to doing the hard work behind the scenes. His story is a testament to how staying focused on your "why" can lead to success even during challenging times.Advice for Aspiring Entrepreneurs:For those looking to take the leap into entrepreneurship, Jay offers invaluable advice: leave your ego behind, focus on serving others, and don’t be afraid of hard work. He stresses that success comes from staying authentic and true to your values.Summary: In this insightful episode, Jay Rebaldo, a realtor with a year and a half of experience in the San Antonio market, discusses the recent changes to the National Association of Realtors (NAR) rules, how interest rates are influencing buyer and seller behaviors, and how the market is transitioning from a seller’s market to a buyer’s market. Jay also shares his personal story of leaving the corporate world to start his own business, reflecting on the importance of balancing faith, family, and business.

Introduction:In this episode of The Boost, host Leon Hitchens sits down with Melissa Martini, the CEO and co-founder of Waste Away, an on-demand trash service based in San Antonio. Melissa shares how her company is revolutionizing waste disposal by providing an Uber-like service for trash pickup while creating job opportunities for local residents. They also dive into Melissa’s entrepreneurial journey, how her background in education and ministry informs her leadership style, and how the Geekdom community helped her build a successful business from the ground up.Hosts:Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XGuest:Melissa Martini: Linkedin Waste Away: https://www.wasteawaytx.com/ Find Us:YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Key Discussion Points:Introduction to Waste Away: Melissa explains the concept behind her company, which provides an on-demand trash pickup service using contracted drivers—essentially a "DoorDash for trash."How the Idea Came About:Melissa talks about the initial inspiration for Waste Away, co-founded with Cedric, and how they identified gaps in the trash and bulk pickup services offered by the city of San Antonio.Challenges in the Trash Industry: Discussion on the oversaturated junk removal market, the limitations of existing trash services, and how Waste Away is filling the void by providing an accessible, on-demand solution.Collaborations with the City: Melissa shares her experience working with the city of San Antonio, including meetings with the Solid Waste Management team and Reworks SA, who are exploring opportunities for bulk pickups and recycling services.The Transition from B2C to B2B:As Waste Away evolved, Melissa discovered new opportunities in the B2B space, particularly with small and medium-sized businesses struggling to manage recycling costs.The Entrepreneurial Journey:Melissa reflects on her transition from an elementary school PE teacher to entrepreneur, balancing business, education, and family, all while pursuing a doctoral degree.The Importance of Community:Melissa credits Geekdom's incubator program and the support from fellow entrepreneurs for Waste Away's early success, emphasizing how critical it is to have a strong network when starting a business.Conclusion:Melissa’s story of resilience, community support, and innovation is an inspiring reminder that entrepreneurship is more about the journey than the destination. Waste Away is not only solving an everyday problem but also creating positive change in the community. Melissa’s insights on balancing life’s many demands while growing a business are valuable lessons for all aspiring founders.

Introduction:In this episode of The Boost, Leon and Pablo dive deep into the ongoing drama within the WordPress community surrounding Matt Mullenweg, WP Engine, and the effects of private equity on open-source software. The controversy kicked off from some cryptic tweets by Matt Mullenweg, founder of WordPress, and escalated during his keynote at WordCamp, where he called WP Engine the "cancer of WordPress." The discussion spans the larger issues of open-source sustainability, private equity's impact on software development, and the future of WordPress itself.Hosts:Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XFind Us:YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Key Points:Matt Mullenweg’s Criticism of WP Engine and Private Equity:Matt Mullenweg criticized WP Engine and private equity firms for undermining open-source projects, claiming they destroy the open-source spirit by prioritizing profits over community contributions.WP Engine’s Response:WP Engine denied these claims, emphasizing their role in supporting the WordPress community. However, tensions escalated, leading to WP Engine being cut off from the WordPress plugin repository, which prevents their customers from easily updating plugins.Private Equity in WordPress:The discussion broadened to the role of private equity in the WordPress ecosystem, drawing comparisons to the decline of other open-source projects when private equity took control. The concern is that WP Engine’s private equity backing could lead to the deterioration of the open-source community.The Business Impact of WordPress on Small Businesses:Pablo highlighted how WordPress has been crucial in helping small businesses thrive by providing a low-cost, open-source solution. He emphasized that WP Engine’s premium services, although costly, have benefited businesses by offering fast speeds and reliable support.Potential Forking of WordPress:A key concern discussed was the possibility of WP Engine forking WordPress (creating a separate version of the software). This could lead to a fragmented ecosystem, which might harm the open-source community and the long-standing collaborative nature of WordPress development.Community Reaction:The hosts expressed surprise at the WordPress community’s mixed response, with many not fully supporting Matt Mullenweg’s stance. The episode also touched on how WP Engine and other hosts have integrated themselves into the WordPress ecosystem, blurring the lines between what’s part of WordPress and what’s an external service.Conclusions:Open Source Sustainability:The debate between profit-driven companies and open-source projects is ongoing. The hosts speculate that more legal battles are inevitable as Automattic (Matt Mullenweg’s company) tries to protect the integrity of WordPress from private equity-driven influences.Business Impact on WP Engine Users:WP Engine users may face disruptions, especially regarding plugin updates, but agencies and developers are already preparing to adapt by moving to alternative hosting solutions.Future of WordPress:The podcast concludes with a reflection on WordPress's future. Despite the drama, Leon and Pablo believe that Matt Mullenweg’s intentions are to pro

Introduction:In this episode of The Boost, hosts Leon and Pablo discuss the upcoming Geekdom Startup Week, which takes place October 14th to 18th. The focus is on near shoring, outsourcing, and business growth strategies. They explore the evolution of Near Shoring, its benefits, and the common challenges businesses face when managing international teams, particularly in Latin America and Southeast Asia. With over 20 years of experience in the field, the hosts share valuable lessons on managing remote teams, cultural considerations, and building efficient processes. Hosts:Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XFind Us:YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Key Topics Discussed:What is Near Shoring?A detailed explanation of near shoring vs. offshoring, focusing on proximity and time zone alignment, especially for companies in regions like Texas.Challenges of International Outsourcing:Key difficulties of managing remote teams in different time zones, such as stress on resources, sickness, infrastructure issues, and cultural differences.Importance of SOPs and Training:Building and following SOPs and providing thorough training are essential for the success of international teams.Latin America vs. Southeast Asia for Outsourcing:A comparison of the pros and cons of hiring in Latin America and Southeast Asia, focusing on language, cultural differences, and infrastructure stability.Outsourcing for Small Businesses:Leon and Pablo emphasize that even small businesses, like dog walkers or solo entrepreneurs, can benefit from outsourcing with the right support and partners.Conclusions: This episode highlights the growing relevance of near shoring as more businesses look for ways to expand efficiently while minimizing risks associated with offshoring. Pablo’s decades of experience provide valuable lessons on navigating international hiring and the importance of adapting processes to meet local challenges. The podcast concludes by emphasizing that with the right partners and systems in place, companies of any size can benefit from outsourcing, streamlining operations, and boosting productivity.

Introduction: Join us on this exciting episode of "The Boost" as host Leon Hitchens sits down with Laura Ruiz-Roehrs, founder of Code Flight and the personal brand Suitcase Coder. Laura shares her transformative journey from being a personal assistant to becoming a successful coder and entrepreneur. Dive into the challenges and triumphs of switching careers, learning to code, and the creation of her startup, Code Flight.Hosts:Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XGuest:Laura Ruiz-Roehrs : LinkedIn & Code FlightFind Us:YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Key Takeaways:Laura’s Origin Story:How she transitioned from an unfulfilling job as a personal assistant to a thriving career in coding.The role of coding bootcamps in her journey and the sacrifices she made, including moving back in with her parents and emptying her savings.The Concept of Code Flight:The creation of Code Flight, a personalized learn-to-code platform that helps users identify their unique coding path.The importance of tailoring coding education to individual goals and preferences.The Importance of Self-Guided Learning:Why Laura chose to make Code Flight self-guided, emphasizing flexibility, accessibility, and fostering genuine interest in coding.Gamification and Future Plans:Upcoming features for Code Flight, including plans to gamify the learning experience to make it more engaging and enjoyable.Advice for Aspiring Coders:Understanding your “why” before diving into coding.Finding a supportive community and staying consistent in your learning journey.Overcoming the misconception that it’s too late to start learning to code or change careers.Conclusion:Laura’s story is a testament to the power of perseverance, curiosity, and the importance of aligning your career with your personal goals. Whether you're looking to make a career switch or just curious about coding, this episode provides valuable insights and inspiration. Tune in, take the Code Flight discovery quiz, and start your coding journey today!

Introduction:In this episode of The Boost, Leon and Pablo sit down with JR, the innovative CEO and founder of Webssey. Webssey is a pioneering social finance application that allows users to invest in individuals using blockchain technology. JR shares his unique journey from a small town in South Texas to becoming a tech entrepreneur, driven by his passion for video games and coding.Hosts:Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XGuest:Jesus Rafael Burgoa: LinkedIn & LinktreeFind Us:YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Key Topics Covered:JR's Background and Journey: Growing up in Laredo, Texas, a small town with limited tech opportunities.Transition from pre-engineering to game design and eventually to coding.The role of video games in sparking JR’s interest in technology.Introduction to Webssey:What Webssey is: a social finance app where people can invest in individuals. Comparison to Robinhood for crypto and the concept of Human IPO.The impact of the pandemic and the rise of Bitcoin on JR’s interest in crypto.Crypto and Its Democratic Potential:How blockchain technology empowers global economies in a permissionless way.JR's experience with Ethereum mining and the financial benefits.The role of Bitcoin and other cryptocurrencies in democratizing financial opportunities.Global Adoption of Crypto:The use of crypto in emerging markets and underserved communities.Examples of how technology like XRP and decentralized social protocols are being adopted.Webssey’s mission to leverage blockchain for social and financial empowerment.Features and Future of Webssey:How Webssey is creating a social platform with financial features.The process of signing up, earning crypto, and engaging with the community.Upcoming features: online subscriptions, articles, blogs, live streaming, and enhanced investment tools.Investing in People through Webssey:Converting other cryptocurrencies to Diesel, the native currency of Webssey.The concept of creator coins and investing in individuals’ success.Comparison to traditional investing and the potential for growth in value.Conclusion:JR shares his inspiring journey from a small town in South Texas to becoming the CEO of Webssey. His story highlights the potential of blockchain technology to democratize financial opportunities and empower individuals globally. Webssey's innovative approach to social finance, allowing users to invest in talented individuals, presents a unique intersection of social media and cryptocurrency. As the world continues to evolve digitally, platforms like Webssey offer exciting new ways to support and invest in the future.

Introduction:In this episode, Pablo and Leon sit down with President of ColdCALR Ray Cantu to discuss how AI revolutionizes sales training. Ray shares insights into the rapid technological advancements at ColdCALR, the importance of sales skills in entrepreneurship, and how their AI-driven simulations are helping professionals improve their sales techniques. Ray also provides a behind-the-scenes look at the development of ColdCALR, its impact on real estate professionals, and the diverse applications of their innovative technology.Hosts:Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XGuest:Ray Cantu: LinkedIn & ColdCALRFind Us:YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Key Discussion Points:Introduction to ColdCALR:Introduction of hosts and guest Ray Cantu.Ray talks about the natural conversation experience with AI Alice and the rapid improvements in ColdCALR’s technology.Ray’s Journey and Business Development:Ray discusses his journey through startup programs and winning the $20,000 pitch competition.The impact of Geekdom programming on ColdCALR’s progress.Importance of Sales Skills:Pablo emphasizes the critical role of sales in entrepreneurship.Ray explains the necessity of selling ideas and oneself to VCs, and the “The Wolf” simulation for fundraising practice.Benefits of AI Training:Leon shares his positive experience with the AI demo, highlighting the lack of personal judgment.Ray describes the value of a safe learning space without judgment provided by AI.Real-world Applications:Discussion on how repetitive practice with AI leads to confidence in sales.Ray describes the tool’s ability to help improve verbal communication skills.Real Estate Focus:Ray talks about how ColdCALR helps real estate professionals train new agents and master diverse conversations.The importance of effective training in real estate and maintaining client relationships.Broader Business Applications:Leon discusses the tool’s potential use in various industries, including customer support and de-escalation scenarios.Ray highlights the financial impact of getting client conversations right and the value in retaining clients.Future Potential:Pablo explores potential uses for training chat AIs.Ray stresses ColdCALR’s specific focus on sales conversations and teases future developments.Takeaways:Sales skills are crucial for entrepreneurial success, and ColdCALR’s AI-driven simulations provide an innovative way to improve these skills.The tool offers a safe, judgment-free environment for practicing sales conversations building confidence and proficiency.ColdCALR’s technology is versatile and applicable across various industries, effectively helping professionals handle diverse sales scenarios.Continuous improvement and adaptation are key to leveraging AI for real-world applications.

Introduction: In this insightful episode of "The Boost," host Pablo Calvo welcomes Franklin Morris, VP of Marketing at Alloy AI, to discuss the evolving dynamics of the tech and marketing landscapes, particularly in the context of post-pandemic adjustments and the strategic choice of San Antonio over Austin for technology professionals. Franklin shares his journey through the tech world, from startups in San Francisco to mentoring at Geekdom in San Antonio, highlighting companies' challenges and strategies in their early stages.Hosts:Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XGuest: Franklin Morris: LinkedinFind Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fmKey Points Discussed:Franklin’s Background:Franklin has an extensive background in creative writing and marketing, transitioning from content creation to strategic marketing roles in various tech companies.His journey took him from Austin to San Francisco and eventually back to Texas, settling in San Antonio for its potential in the tech ecosystem and family-friendly environment.Challenges for Startups:Franklin discusses common pitfalls for startups, such as developing solutions without a clear problem and the difficulties of changing consumer behaviors.Marketing often comes in too late when the product-market fit isn't adequately addressed from the start, leading to higher costs in customer acquisition.The Role of Marketing:The conversation shifts to how marketing should integrate deeply with product development to ensure the product addresses a genuine need.Franklin stresses the importance of understanding customer usage and interaction with products, which is often overlooked but crucial for marketing strategy.Data-Driven Decision Making:At his current company, Alloy AI, Franklin works to provide actionable insights to consumer goods companies, streamlining the collection and analysis of retail data to improve supply chain decisions and prevent stock issues.AI and Marketing:The discussion covers the integration of AI in marketing, emphasizing that AI is not a panacea but a tool to enhance decision-making if used with high-quality data.Franklin advocates for a balanced approach to adopting AI, focusing on real problems that AI can effectively address.Conclusion:Franklin Morris's journey through the tech landscape illustrates the critical role of strategic marketing and data analytics in the growth and success of tech startups. His insights provide valuable lessons on adapting to market needs, the strategic use of AI, and the importance of a solid understanding of customer interactions with products.

Host Leon welcomes Zach and Alberto from Nonprofits HQ to discuss their journey in the nonprofit sector, the challenges they faced starting up, their move to San Antonio, and their mission to improve nonprofit operations through technology.Introductions:Zach and Alberto: Co-founders of Nonprofits HQHosts:Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XFind Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Nonprofits HQ Origins and Mission:Zach founded the Bites Foundation and faced challenges with nonprofit operations.Nonprofits HQ was born out of the need for a unified platform for nonprofits to manage operations efficiently.Mission to provide a comprehensive, easy-to-use platform for nonprofits to enhance their impact without being overwhelmed by technology or costs.Moving to San Antonio:Zach and Alberto decided to move to San Antonio from Phasix due to lower costs and to extend their runway as a bootstrapped startup.They were attracted to San Antonio’s growing tech ecosystem, particularly Geekdom, a hub for resources and networking in the city.Community and Resources:Nonprofits HQ is tapping into local resources for nonprofits, such as Bridging the Gap.San Antonio’s unique position as a cybersecurity hub also provides a vibrant community and support for nonprofits.Dynamic Roles and Responsibilities:Both Zach and Alberto wear multiple hats in the business, handling all aspects of technology and operations due to their bootstrap nature.Product-Driven Approach:Customer feedback drives the development of Nonprofits HQ’s platform.The goal is to create an "everything you need" platform for nonprofits, eliminating reliance on spreadsheets and disorganized data management.Impact and Success Stories:Although still early stage, Nonprofits HQ is working towards making compliance and operational efficiency attainable for all nonprofits.They have developed tools to assist with governance, compliance, and operational efficiency to better demonstrate impact and secure funding.Platform Features and Launch Plans:Nonprofits HQ’s platform is built with artificial intelligence to make setup and operations intuitive and affordable.The platform is designed to be interconnected, ensuring that all aspects of a nonprofit's operations are streamlined and efficient.Vision and Goals:Nonprofits HQ aims to be a leading platform that meets the diverse needs of nonprofit organizations.The company is exploring new features, such as grant management and possibly payroll services, based on partner feedback.Advice for Aspiring Social Entrepreneurs:Nonprofits HQ provides a free formation portal for those looking to start a nonprofit, guiding them through the legal and regulatory steps.Zach and Alberto emphasize the importance of compliance and sound operations from the outset to avoid future hurdles in growth and funding.Closing Remarks:Nonprofits HQ is set to officially launch on May 1st.The platform aims to be a go-to resource for existing nonprofits and individuals seeking to start their own nonprofit organizations.

Join Pablo and Leon as they discuss their experiences with Geekdom, the dynamic entrepreneurial hub of San Antonio. They share a retrospective on their journey from casual visitors to engaged members with office space, the power of mentorship, and the broader impact of Geekdom in fostering a diverse and inclusive startup ecosystem. Listen in as they unpack the post-COVID business shift to a hybrid work culture and the exciting developments shaping the future of entrepreneurship in the region.Hosts: Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XFind Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Their Geekdom Story:Pablo and Leon's introduction to Geekdom dates back to 2018, with an official office presence since March.Reflections on how they've engaged with Geekdom over the years, evolving from utilizing coworking spaces to becoming active mentors within the community.Mentorship and Community Engagement:Discussion on the value of mentorship and the diverse programs offered by Geekdom that cater to entrepreneurs at various stages of their journey.Insights into the synergy between mentors from different professional backgrounds and how they guide new startups towards sustainable growth and problem-solving.Evolving Business Landscape:How Geekdom's open approach has led to a significant increase in diversity, with a substantial portion of women, minority, and veteran-owned startups.The pivot to hybrid work environments post-COVID-19 and how it has influenced the way businesses interact within the community.Geekdom as a Catalyst for Growth:The affordability and flexibility of Geekdom's office spaces compared to traditional office rentals.The co-hosts commend the Geekdom staff for their role in facilitating a nurturing environment for members.Looking to the Future:Exciting prospects with the introduction of the Accelerate South Texas fund and the expansion of Geekdom's influence beyond San Antonio.How Geekdom has bounced back post-COVID to revitalize downtown San Antonio and the broader South Texas business scene.Connect with Geekdom:Discover more about Geekdom and its programs at Geekdom.com.Connect with The Boost:Visit theboost.fm for more episodes and information on our podcast.Closing Thoughts:Pablo and Leon explore the benefit of community and the tangible benefits of face-to-face interaction that spaces like Geekdom offer. They highlight the profound impact an entrepreneurial hub can have, not just on individual businesses but on the economic fabric of a city.

In this episode of The Boost, hosts Leon Hitchens and Pablo delve into internet accessibility. They discuss the significant gap in accessible web content and the impact of this shortfall on individuals with disabilities. With a special guest, Alexandra Britez from AccessiBe, they explore solutions and the importance of making the web more inclusive.Hosts & Guest: Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XAlexandra Britez from Accessibe: Accessible Website Find Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Key Points Discussed:Introduction to the Issue of Accessibility:The internet's accessibility rate is alarmingly low, with only 2-5% of websites being accessible.Approximately 15% of the world's population lives with some form of disability, making web accessibility a significant concern.Personal Impact and the Importance of Keyboard Navigation:Leon shares his personal experience with web navigation due to his physical disability, emphasizing the need for keyboard navigation and accessible web design.Legal and SEO Implications:The podcast touches on the legal implications for businesses not adhering to accessibility standards, including potential lawsuits.Accessibility improvements can lead to better SEO performance, with up to a 12% impact on SEO results.AccessiBe's Role in Enhancing Web Accessibility:Alexandra Britez discusses AccessiBe's mission to make the internet more accessible through AI and machine learning technologies.AccessiBe provides tools and solutions to address a wide range of disabilities, including vision impairments, cognitive disabilities, and motor impairments.The Business Case for Accessibility:Making websites accessible can increase market reach and ensure compliance with legal standards.Accessibility is not only a social responsibility but also a smart business decision, with potential financial incentives for small businesses.Success Stories and the Future of Accessibility:The conversation highlights success stories of businesses that have improved their web accessibility, benefiting from increased customer engagement and legal protection.Final Thoughts and Resources:The hosts conclude by encouraging listeners to consider the broader impact of web accessibility and to explore tools like AccessiBe to make their websites more inclusive.Resources Mentioned:AccessiBe Website: accessibe.comFree website audit for accessibility compliance available at AccessiBe's website.Closing Remarks: This episode underscores the critical need for web accessibility and the role businesses, and developers can play in creating a more inclusive digital world. With insights from Alexandra Britez and the discussion on the importance of accessibility for all users, we encouraged all website owners to take actionable steps toward making their online content accessible to everyone.

In this episode of The Boost, hosts Pablo and Leon sit down with Jay Rebaldo from Rebaldo Realty Group to talk about the world of real estate. Jay shares his journey from building and developing teams in the corporate world to his passion for real estate, which led him to establish his real estate team. Operating within a small team alongside another licensed agent, Jay discusses the unique operations of Rebaldo Realty Group, affiliated with Keller Williams City View. We discuss the state of the San Antonio real estate market. Jay addresses the impact of higher interest rates and observes the market's shift towards a buyer's market, offering valuable insights for both buyers and sellers. Hosts: Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XJay Rebaldo: Facebook Find Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Getting Into Real Estate:Jay's Background: Jay discusses his transition from building and developing teams in the professional world to venturing into real estate.Transition to Real Estate: Eight years ago, Jay became more passionate about real estate and decided to build a business in the field due to his experience in sales and investing.State of the San Antonio Real Estate Market:Impact of Higher Interest Rates: Jay discusses the challenges posed by higher interest rates, leading to consumer hesitation, but emphasizes the potential benefits for informed buyers.Market Shift: Observations on the market shift towards a buyer's market, evidenced by factors like days on the market and inventory levels.Trends: Decline in home sales contrasted with rising home prices; discussion on factors like interest rates and pandemic effects.Advice for Buyers:Importance of Pre-Approval: Jay emphasizes the importance of getting pre-approved for a mortgage before starting the home-buying process.Steps in Home Buying: From consultation with a real estate agent to securing financing and navigating the negotiation process, Jay outlines the steps for buyers.Advice for Sellers:Preparation for Listing: Sellers are advised to prepare their homes for listing, including home assessments, repairs, and setting a competitive price.Negotiation Process: Jay explains the negotiation process for sellers, including reviewing offers and managing contingencies.Investment Property Strategies:Types of Investments: Discussion on various investment strategies, including buying second homes for rental, flipping properties, and investing in multi-family properties.Financial Considerations: Jay emphasizes the importance of assessing cash flow and financial viability when considering investment properties.Upcoming Event:Lunch and Learn Event: Jay invites listeners to a Lunch and Learn event on March 1st at Bell Oaks Community Center, covering topics like buying, selling, and mortgage updates.Flyer on the Lunch and Learn Event on March 1st 

Hosts: Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XFind Us: YouTube: https://www.youtube.com/@TheBoostChannelWebsite: https://theboost.fm Introduction:Welcome to the new episode of The Boost, where we're diving into the incredible world of Venture Lab, an organization reshaping the future of education and entrepreneurship. Join us for an amazing conversation with Venture Lab founder, Dr. Cristal Glangchai, and Executive Director, Desma Dietz. We explore how Venture Lab empowers the next generation with the skills, confidence, and entrepreneurial mindset needed to thrive in an ever-changing global landscape. From its roots in addressing the underrepresentation in tech to its expansive global movement, Venture Lab is not just preparing kids for the jobs of tomorrow—it's revolutionizing the way we think about education and innovation. Join us as we uncover the inspiring journey of Venture Lab, the impact of its programs, and how it's paving the way for a more diverse, creative, and entrepreneurial future. Meet the Guests:Dr. Cristal Glangchai, Founder of Venture Lab, shares the inception story of Venture Lab, fueled by her desire to address the underrepresentation of women and minorities in technology and entrepreneurship. Starting with teaching her young children entrepreneurial concepts, Cristal's vision expanded into schools, evolving into a global initiative.Desmond Dietz, Executive Director of Venture Lab, discusses the organization's mission to prepare youth for a rapidly changing world by fostering entrepreneurial skills and mindsets, thereby bridging the gap in education and addressing inequality in innovation and leadership.Key Highlights:Venture Lab's Origin: A deep dive into how Venture Lab was born out of a need to encourage more girls and students of color to explore technology and entrepreneurship, beginning with innovative summer camps in San Antonio.Impactful Programs: Exploration of Venture Lab's unique programs that go beyond teaching kids to start companies, focusing instead on cultivating an entrepreneurial mindset that empowers them to navigate and shape their future.The Role of Educators: Insights into how Venture Lab trains educators to adopt and spread entrepreneurial education, ensuring the movement reaches a wide and diverse audience.Mentorship and Community Support: The importance of mentorship, partnerships, and community involvement in amplifying Venture Lab's reach and effectiveness, including how mentors and subject matter experts play a crucial role in inspiring and guiding the next generation.Looking Ahead: Reflections on Venture Lab's growth over the past decade, its aspirations for the future, and how it plans to continue impacting the lives of young entrepreneurs globally.Conclusion:Venture Lab stands at the forefront of redefining education for the modern era, making entrepreneurship an integral part of learning for children worldwide. By instilling confidence, creativity, and resilience in youth, Venture Lab is not just preparing them for the jobs of tomorrow but is actively contributing to a more diverse, innovative, and entrepreneurial future.Stay tuned for more episodes of The Boost, and don't forget to visit venturelab.org to learn more about their incredible work and how you can get involved.Visit Venture Lab:Venturelab.org

Get ready for “The Boost”! We cover the newest happenings in news, business, and technology around South Texas. Our show features important industry leaders who share their views on what’s coming up in the future. The discussions are led by experienced professionals who have spent many years working with some of the most interesting figures and businesses in South Texas. Tune in to hear from these experts and stay updated on the exciting developments in our region!Hosts: Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XFind Us: YouTube: https://www.youtube.com/@TheBoostChannelSpotify:https://open.spotify.com/show/2AHGT1Aoq9oAHZEHeORBpa?si=1cea25e611bb4ec6Apple Podcasts: https://podcasts.apple.com/us/podcast/the-boost/id1720047128Facebook: https://www.facebook.com/TheBoostChannelNotes:  ChatGPT and AI in Business: Discussion on how businesses are integrating AI, specifically ChatGPT, into their operations for content creation and other functions.Legal Challenges with AI: Overview of recent court cases, highlighting the lawsuit by The New York Times against OpenAI and Microsoft over copyright issues and the impact on SEO.The Ethical Dilemma of AI Content Creation: Debate on the ethical considerations of using AI for generating content, including the potential for AI to "steal" SEO rankings from original content creators.Future of Journalism and Content Creation: Exploration of the changing landscape of journalism and content creation in the age of AI, including the role of AI in supporting or replacing human writers.Copyright and AI: Examination of copyright laws as they pertain to AI-generated content, discussing cases like Excel Jet's claim of content theft through AI.AI's Impact on Small Creators and Publishers: Concerns about how AI might disadvantage small publishers and content creators in the digital space.The Role of AI as a Tool versus a Replacement: Discussion on the appropriate use of AI as an assistive tool rather than a replacement for human creativity and effort.Ethical and Legal Guardrails for AI: Consideration of the need for ethical guidelines and legal frameworks to govern the use of AI in content creation.Predictions for AI in 2024: Speculation on the future trends in AI, including its integration into various industries and the potential challenges and opportunities it presents.The episode delves into the complex interplay between AI, copyright law, and the future of content creation, highlighting the potential of AI as both a tool and a challenge for creators and businesses alike. We discuss the need for ethical use of AI, the importance of copyright protection, and the evolving landscape of digital content creation, inviting listeners to contribute to the ongoing conversation on these critical issues.

Watch the Video Version!YouTubeHosts: Pablo Calvo: LinkedinLeon Hitchens: Linkedin & XNotes:  1. AI and Ethical Use in Marketing:The hosts emphasise the importance of responsible and ethical use of AI in marketing. They discuss the challenges of using AI, setting KPIs, and safeguarding sensitive data.2. Voice Search and Voice Interaction:The increasing use of voice search is highlighted as a significant trend. They share their personal experiences with voice commands and how this technology is changing the way they interact with devices.3. Short-Form Content and Optimization:The hosts stress the importance of concise and to-the-point content. They discuss the need to answer user's questions directly in the content, especially for voice search optimization.4. Influencers and Authenticity:The role of influencers on social media is discussed, with an emphasis on authenticity. They point out that individuals can often be more influential than brand accounts and discuss the shift towards influencer marketing.5. Subscription Models and Owned Entities:The hosts mention the rise of subscription models and owned entities like newsletters and Patreon groups. They note that people are willing to pay for valuable content and connections.6. Parasocial Relationships: The concept of parasocial relationships, where individuals feel connected to content creators, is brought up. They talk about how people can connect with creators on a personal level even if it's a one-sided relationship.7. Human-Centric Branding: Consumers seek relationships with brands, leading to individuals becoming the face of companies.8. The Power of Video: Short-form video content is vital for engagement, but businesses often face barriers in its production.9. Authenticity and Value: Being authentic and providing value beyond products is crucial for building trust.10. The Changing Face of Brand Loyalty: Brand loyalty now revolves around connections and added value, shifting from price and quality. 11. Embracing Education: Business owners must understand digital marketing basics to collaborate effectively with professionals.The conversation provides insights into these trends, with a focus on the evolving landscape of marketing, technology, and content consumption in 2024.Visit us at Digiboost.com or email us at [email protected].

Host: Pablo Calvo: https://www.linkedin.com/in/pablocalvo322/Guests: Peter Yeargin, CEO of Sage SEOWebsite - https://www.sageseo.aiYoutube - https://www.youtube.com/channel/UCaSS8FkdCWPMN3yfwxo3UfATwitter - https://twitter.com/sageseoaiInstagram - https://twitter.com/sageseoaiSummary Brief: "The Boost" Podcast with Peter Yeargin, CEO of Sage SEO1. Introduction to the Podcast and Guest    - Host: Pablo Calvo.   - Guest: Peter Yeargin, CEO of Sage SEO.   - Venue: Geekdom.2. Origin and Evolution of Sage SEO    - Started as a Q&A platform similar to Quora.   - I shifted the focus to SEO to drive organic traffic.   - Experimented with technical SEO and keyword research.   - Pivot to SEO service due to demand and lack of revenue from the original platform.3. Challenges in SEO and Development of Sage SEO Tool    - Recognized the complexity and manual nature of SEO.   - Aimed to simplify the SEO process.4. Incorporating AI and OpenAI in Sage SEO    - Initial reliance on Google Analytics and Search Console.   - Introduction to OpenAI at a startup conference.   - Integration of OpenAI for content suggestion and optimization.   - The vision of a content marketing flywheel: Audience understanding, content planning, keyword research, content publishing, and measurement.5. The Role of Sage SEO in Streamlining SEO Processes    - Simplifies gathering and analyzing data across multiple platforms.   - Reduces time consumption for SEO novices.6. The Future of SEO and AI Integration    - Discussion on recent events with OpenAI and its impact.   - Concerns and potential changes in the AI landscape.   - Focus on AI safety and accountability.7. The Importance of High Touch in AI-Generated Content    - The necessity of editing AI-generated content for quality assurance.   - AI learning from user interactions and past content.8. Target Customers and Market Adoption of Sage SEO    - Originally targeted small businesses and startups.   - Expanding to serve marketing teams of large enterprises.   - Scalable product suitable for various team sizes.9. Future Developments and Roadmap for Sage SEO    - Enhancements in prompt engineering for better AI suggestions.   - Plans for new features like AI smart article suggestion.   - Demo showcasing the capability of the product.9. Future Developments and Roadmap for Sage SEO    - Enhancements in prompt engineering for better AI suggestions.   - Plans for new features like AI smart article suggestion.   - Demo showcasing the capability of the product.10. Concluding Remarks    - Reflections on the product’s potential and its impact on the SEO landscape.   - Contact information for further inquiries about Sage SEO.Visit us at Digiboost.com or email us at [email protected].

Hosts: Pablo Calvo: LinkedinLeon Hitchens: LinkedinShow Notes1. Introduction and Focus of the Podcast  Hosts: Pablo and Leon, with producer Kory.  Recording from Seguin, South Texas.  Focus: Tech, business in South Texas, local business and startup interviews, and agency-related topics.2. Discussion on Gutenberg and WordPressGutenberg's impact on WordPress and its relationship with other page builders.Debate over the role of independent page builders in WordPress's evolution.Different perspectives on the future of page builders and Gutenberg's integration.3. Agency Perspectives and Page Builder UsagePablo's agency experience and reliance on page builders for non-developers.Transition from various page builders to others based on project needs.The dilemma of Gutenberg's integration versus independent page builders.4. The Role of Page Builders in WordPress EcosystemThe importance of page builders in WordPress's popularity and functionality.Concerns about WordPress's direction and the community's response.Discussion on the future of page builders in the evolving WordPress environment.5. User Experience and Agency ChallengesThe complexity of teaching clients multiple user interfaces.The ease of training and website management with Gutenberg.The challenge of balancing client needs and technology solutions.6. Web Development Trends and Platform ChoicesThe distinction between web development and user-friendly platforms.The impact of platforms like Wix, Squarespace, and Webflow on web development.The ongoing relevance of full-stack developers in an evolving web landscape.7. WordPress Community Dynamics and FutureDiscussion on the tribalism within the WordPress community.The distinction between wordpress.org and wordpress.com.Speculation on Elementor's future and its possible divergence from WordPress.8. Sales, Marketing, and Small Business ChallengesThe reality of sales and marketing for startups and small businesses.The misconception of 'build it and they will come' in business development.The importance of comprehensive digital strategies beyond just web development.9. The Boost's Mission and Community BuildingThe goal of 'The Boost' to promote South Texas businesses.Encouragement for businesses to share their stories and join the community.Future plans for the podcast and engagement with the audience.Visit us at Digiboost.com or email us at [email protected].