The Messaging Maven Podcast by Messente

Have you ever calculated what a failed OTP message really costs your business?A 10% lower SMS price might seem like a win - until OTPs and Marketing messages fail to reach customers, costing you signups and revenue.We have gathered insights from hundreds of customer conversations and will answer the most pressing questions about SMS cost, what you are paying for, and why sometimes the cheapest offer is the most expensive one.👉🏻In this video, you'll learn:- The economics of message delivery- Who determines the price - Why message reliability matters more than price per SMS🔊Speakers:Svea Mäesalu, Customer Success Manager at MessenteTõnis Kirsipuu,. Head of Global Connectivity at MessenteFollow for more updates on business messaging, product tips, and expert insights.

This episode is a live recording of Messente's Coffee & Product morning in Vilnius, April 9th 2025. In this episode, you'll hear about: ​📍 Expectation management on the tech & stakeholder side 📍 Real-life experiences and examples 📍 How to recover from failure 📍 To buy or to build? Speakers: ​👉🏻 Head of Product @ Messente, Harry Peek👉🏻 Principal Product Manager @ 1E, Frederick Bendžius-Drennan👉🏻Moderator: Head of Community @ Messente, Katria Helena Komp

In this podcast episode, you will learn how to optimize your business messaging costs (SMS, WhatsApp, Viber). You will hear how business messaging is shifting in 2025, and how to remain competitive in the Baltic region and across Europe. You'll also learn about price models, compliance requirements and rich messaging channel changes.Speakers:👉🏻 Messente's CEO Uku Tomikas👉🏻 Head of Global Connectivity Tõnis Kirsipuu👉🏻 Head of Revenue Marcus KallavusHappy listening!

Hi all! It's been a long time since I've done a solo session on The Messaging Maven - but it's quite an important topic. I fell for a scam - yep. I work with fraud prevention every day, yet I still got scammed out of money with some biking gear. So, in this episode, you'll hear my storytime of how that happened. Also, we recently released the SMS Fraud Report 2024, so I am happy to give you more context and insights of what we covered in the report. Now the most important question is - who is to blame for the scam? Well - listen up and you'll find out. Happy listening! Uku Tomikas, Host of The Messaging Maven

In this episode, my guest is Tue Søttrup, VP CX Excellence & Chief Evangelist @ Dixa. With more than 20 years in customer service, Tue is fueled by his passion. He sees software as a force to fortify brand relationships, elevate customer experiences, and transform agent engagement. His expertise embodies the pivotal fusion of technology and customer-centricity. On this live session, we will talk about your approach to customer interaction and how to cut through the noise to ensure your customers feel appreciated and heard. Key takeaways: Techniques to identify and remove low-value conversations from your communication strategy. Best practices for creating synchronized messaging that aligns with your brand’s voice and your customer’s expectations. Insights into customer behavior to help you understand where and how to engage them most effectively. Practical tips for leveraging technology to meet your customers where they are. Whether you aim to enhance customer engagement, increase efficiency, or both, you’ll leave with actionable insights to elevate your customer conversations. Happy listening!

Hi, this is a #repost of Customer Experience Goals with CX Goalkeeper podcast that I visited in June 2023. Just as a soccer team relies on a common purpose and strategic plays to win the championship, the CX Goalkeeper podcast brings you weekly interviews with industry leaders, offering unparalleled insights and game-changing strategies. With high-quality guests who are the top players in their fields, the podcast elevates your game. Me and the host Gregorio Uglioni talked about mastering multichannel engagement with SMS and business messaging tools. Thank you, Gregorio, for having me! Please do subscribe to the CX Goalkeeper podcast. Happy listening!

Hi, this is a #repost of The Payments Show Podcast that I visited in July 2024. The Payments Show helps businesses learn how to use the latest payments and financial technology to increase sales conversion and cut costs. The show is hosted by the wonderful Satwant Phull. We talked about how to communicate with every mobile phone user on the planet. Please do follow the podcast as their episodes are full of knowledge and expertise. Thanks you, Satwant, for having me on the show! Happy listening.

Hi, this is a #repost of All Things Considered CX with Bob Azman podcast that I visited back in June 2023. All things considered, CX, is a lively discussion about the challenges and opportunities facing organizations as they strive to improve their overall customer and employee experiences. Whether you are a well-seasoned executive or a new convert to the world of CX, our show addresses how to break through all the noise and focus on what matters in achieving better customer satisfaction, loyalty and retention. In listening to the show you can expect discussions on timely topics, with guests across a wide-spectrum of experience and industry knowledge coupled with provocative questions and actions you can utilize in your organization. Please do give the podcast a follow! Thank you, Bob, for having me on the show. Happy listening!

Welcome to 2024! In this episode, I am joined by the Head of Revenue, Marcus Kallavus, and the Head of Connectivity, Tõnis Kirsipuu, to talk about the expectations and predictions of business messaging in 2024. We cover topics such as: What regulations are we facing in 2024? When is the best time to change your provider? And why should you even do it? How can you optimize the costs without watering down the quality? How is the market dynamic changing with new brand-related challenges? Happy listening!

Hello everyone, this episode is a #repost of the PAYPOD: The Payments & Fintech Podcast that I visited in June 2023. Since 2019, PayPod has been the leading voice in the payments and fintech industry, covering advances in payments, software and new technology. Host Jacob Hollabaugh interviews industry thought leaders who are shaping the payments and fintech world, as they discuss the most important trends shaping the future. We talked about how SMS communication is a highly effective marketing channel for businesses, with an open rate of 98% within the first five minutes and how you can't afford to ignore the channel. Thank you, Jacob for having me on the show! Happy listening!

Hi, this episode is a repost of the Voice of Fintech podcast that I visited in May 2023. I had a wonderful conversation with Rudolf Falat, founder of the Voice of FinTech podcast, about expanding your business abroad and leveraging the power of business messaging. Here is what we covered:• Click-through rate on e-mails vs. SMS or messaging apps - which is better?• How do you solve this problem? What is your unique selling point?• Why is a business messaging solution like Messente different from Whatsapp?• What's the compliance angle that you need to bear in mind?• Who are the key clients?• Fraudsters are improving each year. What are the latest attacks related to messaging, and how to protect against them? Voice of Fintech is a weekly podcast interview with FinTech founders and key players in the FinTech ecosystem in Switzerland and around the world. It's educational and inspirational. Please do give Voice of Fintech a follow on Spotify or any of your favourite podcasting platforms, and check out their latest episodes. Thank you, Rudolf, for having me. Happy listening!

In this episode, my guest is Marko Sulamägi from Messente's R&D team. Marko and I dive into the recently announced improvement for 2024 - the introduction of RCS with a new update on all of Apple's smartphone devices. We discuss the impact of this update on the business messaging customers - and we explore how it will change how businesses interact with their customers and the new avenues it creates for engaging and personalized communication. But that's not all - we will also delve into the customer perspective and examine how this update will enhance the experience with business messaging services. What does it mean for their convenience, accessibility, and overall satisfaction? Happy listening!

In this episode, my guest is Karl Kalvik, the anti-fraud specialist at Messente. Karl is an expert in scam and fraud management, and he works every day to fight for the integrity of the business messaging industry. Me and Karl talked about the current SMS scam situation and what we can expect from 2024. We also challenge the AI topic, and how will AI influence the safety of businesses and customers. Happy listening!

In this episode, my guest is Daniel Selde, a 4X CMO and a strategic marketing expert with over 12 years of experience in setting the strategic architecture for marketing. Daniel opens up the world of strategic segmentation and approaching the segmentation modernly. We talk about the gap between marketing and sales teams' alignment, the structure of segmentation, and how not to overcomplicate it. Daniel shares how to do segmentation through product lens & customer lens and how to measure success through commercial messaging. You can find Daniel Selde on LinkedIn.

In this episode, my guest is Katria Helena Komp, Demand Generation Specialist of Messente. With the upcoming shopping festivities, keeping up with the marketing trends is essential. Everybody is doing Black Friday. Everybody is expecting Black Friday. In this live session, me and Katria talk about:- Understanding Black Friday- The statistics of different marketing channels- How can you benefit from a multi-channel approach in your campaigns

In this episode, my guest is Madis-Siim Rull, a Partnership Manager at Fintech Market. In his day-to-day work, Madis-Siim advises customers on various technical aspects of lending and loan repayment solutions, works on finding new partners, and integrates them into the Fintech Market platform. Madis-Siim shares industry insights into the newest loan repayment solutions and how to make informed decisions based on the new innovations. We also talk about the importance of understanding the market and your clients. Fintech Market provides a subscription-based SaaS platform, which is highly configurable while easy to use for lenders to run and develop their businesses. Happy listening!

In this episode, my guest is Anneli Eesmann, the Head of Customer Support at Messente Communications. Anneli talks about preemptive and proactive collaboration with our customers. More precisely, we discuss: 👉 What’s the importance of letting your provider know about your big campaigns 👉 The good & the worse examples of proactive (and on the contrary, the lack of) collaboration between the support team and the customer 👉 How to prepare for a larger campaign with your provider?

In this episode, my guest is James Williams, the Director of Programmes at Mobile Ecosystem Forum. James has been active in the business messaging industry for years, making him one of the most competent and experienced thought leaders of our time. We discuss how Mobile Ecosystem Forum (MEF) created its 9th Annual Trust Study and what are the key findings about mobile users' trust. We also discuss how scammers work, how to build trust among your customers and why is it so essential to protect your brand. For context, take a look at the Trust Study here: MEF's 9th Annual Trust Study

In this episode with Uku, we talk about the actual value of business messaging. SMS is often considered an expensive digital channel, but have you ever compared it to other channels, such as Facebook or Google Ads? It turns out that SMS is 9x more effective and 15x cheaper than Google ads. Furthermore, you'll hear about: Click-through-rates in SMS vs. other digital channels Which promotion types have the highest CTR What's the average global market cost-per-click

Welcome to The Messaging Maven community podcast. In this episode, we talk about asking the right questions about SMS pricing from your service provider. You'll hear about: Breaking down the cost of SMS The issues with SMS service pricing and how they affect financial industry companies Why asking the right questions is crucial What to ask and why to ensure transparency, cost-efficiency, and overall satisfaction