The Mindful Bullhorn

We speak with Sam Julka, President, Founder and Co-Owner of DORIS, a group of talented experts with backgrounds in design thinking and a passion for people-centered research. DORIS is a team of Human Ecologists, using data to show the connection between employees' day-to-day behavior and their organization's results. Sam and her team help unearth how daily behaviors within a work environment impact an organization's goals through research and solutions that transform surroundings to be more centered on brand purpose and people. In our conversation we'll dive into employees' fundamental needs for their space, common unmet needs, and the people-first methodology of design thinking.

In our conversation with Ting Gootee, President and CEO of TechPoint, we discuss her role leading the growth catalyst for Indiana's digital innovation economy, and how she's helping design and implement an ecosystem for tech companies and talent to thrive. Ting has led economic development initiatives at the Indiana Economic Development Corporation, helped co-found Elevate Ventures, and has served on numerous boards advising tech companies across the state before taking on her latest role at TechPoint. We'll dive into how Indiana is actively working on building the nation's most AI-ready economy, addressing tech skills gaps, the strength of founding a startup with purpose as the goal rather than an exit, and how Indiana has a strategic advantage to lead in AI-readiness.

In this episode we speak with two tech founders and brand builders, who have a commitment to building local brands to help grow their communities. Dan Hanrahan is an entrepreneur who has worked in enterprise tech for companies like ExactTarget (now Salesforce), and helped found many tech startups with successful exits including iGoDigital and Sigstr. Dan has taken his experience and love of Indiana into his newest startup, Neighbor Serve, where he helps connect his Indianapolis neighbors with trusted and locally-owned contractors and trade pros. Nate Spangle spent many years with PowderKeg, an organization dedicated to building communities for local tech companies, and is now a content creator helping promote leaders and brands in our home state of Indiana. In this episode we explore their career journeys, their passion for local marketing and how they have successfully built and marketed brands. And how they're inspiring the rise of community and the love of all things local!

In this episode we'll speak to Nick Wojdyla, a leader in building digital strategies in data management, digital marketing, sales automation and e-commerce for fortune 500 enterprise companies like Cummins, a global leader in power technology for engines and generators, and with Belden, a leader in network technology and data solutions. In today's conversation we'll talk about how Nick has transformed global businesses to embrace new digital technology to optimize processes, boost online presence and drive marketing and sales in today's evolving and competitive market.

In this episode we speak to Allison Barber, Ph.D., outgoing President of the WNBA's Indiana Fever and current Chair of the Marvella Foundation. Marvella is a youth sports complex with a bold vision to bring athletics and leadership to the underserved market of women's sports. We discuss her role leading the Fever, including how the Caitlin Clark Effect influenced the WNBA and Fever brands, and also the impact it's made on women's athletics. Our conversation also dives into brand purpose, and how Allison leads with purpose in mind when launching a new brand and building a new culture.

In our conversation with Roger VanDerSnick, the NFL's Indianapolis Colts' Chief Sales and Marketing Officer, we dive into how the team makes an impact by uniting fans, friends and families through football. We discuss how his early career at Proctor & Gamble helped develop both the marketing and leadership skills to take on significant roles as a sports marketer with NASCAR and in professional football. Learn how the Colts activate fan experiences in the community, in the stadium and with their mascot, Blue!

In the latest episode of The Mindful Bullhorn we have the honor of speaking to Peter Ramsey, Academy Award winning director of Spider-Man: Into the Spider-Verse and as executive producer of Hair Love. We talk about how Peter's love of comic books inspired a drive to discover that a career in film was possible. Learn about Peter's early career as a storyboard artist on films like Cast Away, Shrek and Fight Club, just to name a few. We also chat about how Peter got his big break directing feature films, the impact of Miles Morales, and how the creative industry can continue to grow its diversity.

In our conversation with the NCAA's Horizon League Commissioner, Julie Roe Lach, we'll discuss how she's leveraging more than 25 years of college athletics experience into leading the league's growth and future. You'll learn more about how the Horizon League activates its core values into its brand including a recent brand recharge. The recharge identifies four pillars to guide the strategic direction of the league, its universities and student athletes, and Julie will share the planning and execution of the new brand in the markets the league serves. We'll also spend some time reviewing the Horizon League's innovative approach to the NIL, and its response to critics. In our conversation with the NCAA's Horizon League Commissioner, Julie Roe Lach, we'll discuss how she's leveraging more than 25 years of college athletics experience into leading the league's growth and future. You'll learn more about how the Horizon League activates its core values into its brand including a recent brand recharge. The recharge identifies four pillars to guide the strategic direction of the league, its universities and student athletes, and Julie will share the planning and execution of the new brand in the markets the league serves. We'll also spend some time reviewing the Horizon League's innovative approach to the NIL, and its response to critics.

In our conversation with Jägermeister Marketing Director, Christian Stindt, we'll discuss how Jägermeister UK celebrates the best nights of their audiences' lives, with its "Best Nights" campaign. While the ice-cold shot launched in Germany over 80 years ago, the people and team behind the brand today, know the importance of a nightlife environment that is enjoyable for all and allows for creative freedom. We'll chat about how Jägermeister UK brings this global initiative to life with unique experiences and content celebrating music, fashion, design, place, culture, accessibility and inclusion. Tune in to learn how the brand works with nightlife experts to hear their stories, better understand industry challenges and support a global network of creatives on their professional journeys. 

In our conversation with Janus Founder and CEO, Richard Worsham, we'll discuss the founding of Janus Motorcycles, and how they make simple and beautiful machines, drawing on the Northern Indiana spirit of manufacturing. We'll explore the brand and what it has done to create a loyal following of riders who value experience and who celebrate the form of Janus Motorcycles, over function. This discussion will cover the impact the Janus brand makes through its commitment to utilizing a global marketplace to source the most reliable components, building to order and selling directly to its customers and how Janus at its heart is obsessed with helping its riders pursue a "rambling" lifestyle.  

Borshoff's YouTube and podcast series brings marketers and creatives purposeful discussions around relevant and timely topics. Each episode tells the story of how a brand, and the people behind it, are making an impact on the world, their industries and their audiences.   We call this series, "The Mindful Bullhorn."   Bullhorns are famously loud, directional, and attention-getting. A mindful one, though, uses its power and voice with strategy and intention -- considering the needs of its audience first, and cutting through the noise in a thoughtful way to offer something of real value. It embraces the unexpected. It creates conversation. It establishes trust. It shapes commerce, communications and culture for the better.    The Mindful Bullhorn series celebrates this feat. We look at, and learn from, the most thoughtful, creative and authentic ways brands are connecting with their audiences today.

Join Terri Wada, of Collabo XD, and Borshoff's Katherine Coble and Justin Wojtowicz as they discuss a unique approach to customer research. Terri explains how the various forms of research we can employ don't always allow us to understand someone else's full experience, or that all humans are creative, or that the world around us is constantly changing. Marketers and researchers who aim for more creative research approaches unlock the real reasons behind why consumers choose the things they choose.

In our conversation, we'll discuss and debate generative AI's impact on content strategy, writing, performance and its ability to truly create meaningful connections with humans. Specifically, we'll discuss how we are and are not using AI in our roles as content marketers. Where we've seen successes. Where we've seen failures. What have we learned about the use of generative AI in answering real human questions in original ways, increasing SERP rankings, driving brand purpose and converting revenue?

We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, with Wil Marquez and Ryan Noel. Wil Marquez, of w/Purpose, has a long history of architecture and space planning all over the country. Ryan and Wil discuss how design affects cities, employees and community life pre and post pandemic. 

What makes a capital campaign successful? Join us as we have a conversation with Kara Kovert Pray of the Indianapolis Motor Speedway Museum and Ted Grossnickle of Johnson, Grossnickle and Associates about attracting donors. They share how to craft a campaign using stories and helping donors see their impact and find meaning. We'll hear about the changes to come in the new and improved IMS Museum, as well as some trends in giving and philanthropy in the country.

In this episode of ShoffChats, we sit down with Nikki Lewallen Gregory of People Forward Network to discuss the importance of creating and sustaining people-first workplaces, with podcasts being a successful tool for doing so. We'll share how connection and communication impact relationships, company culture, employee satisfaction, leadership effectiveness and more.

In this episode of ShoffChats, we talk with Ebony Chappel and Sarah Evans about Belmont Beach – once a segregated swimming spot along the White River in Indianapolis. They share what local citizens and community organizations are doing to revitalize and reimagine this natural gem for current and future generations and why these treasured landmarks are important to our neighborhoods.

In this episode we talk with Erika Putinsky, VP of Customer Education at Mailchimp about everything from integrating AI to create more meaningful virtual experiences to new and innovative ways content creators are using digital platforms.