The Morning Marketer

AI is changing marketing forever and most brands are not ready for it. In this episode Roi shares her 6 predictions for what the marketing landscape looks like over the next 2 to 3 years, which brands win, which agencies die, why long-form content becomes the new moat, and exactly how to position yourself on the right side of this shift. Make sure to follow as a new ep drops every week! My instagram is @roiinmarketing

In this episode of The Morning Marketer we sit down with Luke Kemeys, an accountant, financial educator and founder of Next Advisory and Keep The Change, one of New Zealand's most trusted financial literacy platforms. Luke's journey has been one of relentless consistency. He candidly shares how he went from zero clients and a phone propped up for Facebook Lives to building a $2M accounting practice and a content community that reaches 100,000 Kiwis every month. Using content as his only growth strategy from day one, Luke built a business that cold calling never could have. He works with business owners across New Zealand helping them understand their numbers, back themselves, and build something that actually lasts. In this conversation, Luke shares why mindset comes before money, why entrepreneurs don't have unrealistic goals but unrealistic timeframes, and what 300 episodes of showing up before a sponsor taught him about playing the long game. Luke offers a raw and refreshingly honest look at what building a business in New Zealand actually requires and gives every founder, content creator and aspiring entrepreneur a practical reminder that the compounding always catches up. You just have to keep going. CONNECT WITH LUKE: Keep The Change Youtube: https://www.youtube.com/@keepthechangenz/videos Keep The Change Instagram: https://www.instagram.com/keepthechange_nz Next Advisory: https://www.instagram.com/nextadvisory.nz/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

My Instagram just hit 20,000 followers. I know that is not a huge number compared to some creators, but the number itself is not the story. The story is the 5 months I stopped posting because one anonymous person in my DMs called my videos cringe, and the decision I made when I came back that I was never going to let that happen again. This episode is for anyone sitting on content they have not posted yet because somebody in their head told them not to.

Everyone wants to go viral. But after working with 300+ brands, Roi explains why chasing virality is one of the biggest mistakes businesses make and what actually drives revenue instead.

After building Burst Digital from scratch, working with 300+ brands, and generating $150M+ in client revenue, Roi shares the 5 things he would change if he had to start over today. No fluff. Just real, honest lessons from the trenches.

AI cut 60 hours of work out of our monthly workflow. And we're not the only ones. In this episode, I'm breaking down exactly how we use AI at Burst Digital to write copy, repurpose content, and optimise campaigns in a fraction of the time it used to take. I 'm comparing Claude vs ChatGPT and when to use each one, sharing a tool that turns one podcast into 12 social clips in minutes, and breaking down what Shopify, Instacart, and Airbnb are actually doing with AI right now that any business owner can copy. If you're a business owner who knows AI matters but doesn't know where to start, this episode is your starting point. We break down the confusing world of digital marketing and make it simple for business owners just like you. Whether you're short on time or budget but big on dreams, this podcast is your go-to resource. Follow along for more: Instagram: @roiinmarketing Website: burstdigital.co.nz

In this episode of The Morning Marketer we sit down with David Niethe, a mental performance coach with over 30 years experience working with some of New Zealand's most elite athletes and entrepreneurs. David's journey has been one of relentless self-reinvention he candidly shares how he went from earning $7 an hour as a printer to charging $10,000 for a single session. Using his own limiting beliefs as the blueprint, he built a coaching practice that attracts world-class clients. He works with athletes like Lydia Ko and Israel Adesanya, and business owners across New Zealand ready to perform at their peak. In this conversation, David shares his framework for breaking self-limiting beliefs, why balance is a myth for anyone serious about success, and the psychological tools that separate people who talk about winning from those who actually do it. David offers a raw and refreshingly no-bullshit look at what high performance really requires — and gives every business owner and entrepreneur a practical starting point for getting out of their own way. CONNECT WITH DAVID: David's Instagram: https://www.instagram.com/bigdav02/ Get his book: https://taplink.cc/winningmindset?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnkyMta96JnvuvS8gNEJ72Omt8eKuN1EfKV_vsjM7Cxwan1gJoUf_8saFJTUc_aem_CRsMmCfFfNQYOvIIbB3_Qw FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

Running ads, posting content, sending emails but still not making money? In this episode, Roi breaks down the 6 real reasons your marketing isn’t converting based on working with 300+ brands and what to fix right now. No fluff, just actionable insights to turn your marketing into revenue.

In this episode of The Morning Marketer we sit down with Stanley Henry, the founder of The Attention Seeker, New Zealand's biggest organic social media agency. Stanley’s journey has been a seven-year evolution he candidly shares the raw side of being an entrepreneur and the story behind his success. Using his experience, he leveraged his insights into a powerful business model, stepping back to lead a team of smart creatives. Today, they help brands like Pizza Hut and Lover Boy pies grow their digital presence through engaging, viral content that people actually want to watch. In this conversation, Stanley shares his expertise on long-term brand building, the difference between viral content and direct sales, and the honest realities of agency life. Stanley offers a candid look at the evolution of organic marketing in New Zealand and provides a practical playbook for businesses looking to thrive on modern content platforms by prioritising brand over immediate returns. CONNECT WITH STANLEY: The Attention Seeker: https://www.instagram.com/theattnseeker/ Stanley's Instagram: https://www.instagram.com/stanleychenry/ Stanley's LinkedIn: https://www.linkedin.com/in/stanleychenry/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimataw Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

In this episode of The Morning Marketer we sit down with Rit Negi, the content creator behind Aspiring Founder. Rit has built a career helping business owners tell their real stories and has worked with major brands to generate millions of views online. Rit’s journey began unexpectedly while he was a university student, he and his best friend started creating humorous TikTok content for his parents dairy which generated millions of online views. Using this start he leveraged his success into a business model and began managing social media profiles for other companies helping them grow their digital presence through engaging, non-traditional content. In this conversation, Rit shares his expertise on business content strategy, platform mechanics and the power of networking. Rit offers a look at the evolution of social media marketing in New Zealand and provides a practical playbook for businesses looking to thrive on modern content platforms. CONNECT WITH RIT: The Aspiring Founder Instagram: https://www.instagram.com/the.aspiringfounder/reels/ The Aspiring Founder Youtube: https://www.youtube.com/@TheAspiringFounder FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimataw Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

In today's episode, we sit down with Iyia Liu – a multi-million dollar entrepreneur who has built multiple businesses from absolute zero to tens of millions in revenue. Now, she's founded Make It Happen, a business teaching program helping entrepreneurs start and scale their own ventures. Iyia holds absolutely nothing back in this conversation. She breaks down her entire marketing funnel, revealing the exact strategies she's used to scale multiple businesses from the ground up. Whether you're just starting out or already running a business, this episode is packed with actionable strategies you can implement immediately. Iyia doesn't sugarcoat the journey – she shares the struggles, the pivots, and the exact playbook that's working right now in 2025. CONNECT WITH IYIA LIU: Make It Happen Instagram: https://www.instagram.com/makeithappen/ Make It Happen Website: https://www.makeithappen.org.nz Iyia's Personal Instagram: https://www.instagram.com/iyialiu/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimataw Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

Want more customers? In this episode, we’re diving into 6 killer digital marketing strategies that’ll help you attract, convert, and retain customers like never before. With over 11 years of agency experience, I’ll share the tactics that have brought real results—no fluff, just proven methods. Tune in and take your business to the next level!

Dreaming of leaving your 9-5? In this episode, I share how I turned a side hustle into a thriving agency, got my first client for free, and made the leap to follow my passion. Ready to take your first step? Let’s dive in!

Social media doesn’t have to be overwhelming. In "Social Media Secrets," we deliver bite-sized, actionable advice to help you create content that stands out, drives engagement, and generates real results for your business.

Welcome to The Morning Marketer! 🎙️ This week, we're diving into one of the biggest frustrations business owners face: getting ghosted by leads and left on read. If this feels all too familiar, don't worry—you’re not alone. In this episode, I’ll share: The #1 reason leads ghost you (and how to turn it around). The step-by-step formula we use lo help our clients stop chasing cold leads and start closing warm ones. We’ll also break down how you can create a high-value content offer that grabs attention, solves real problems, and builds long-lasting trust with your audience. If you're ready to transform your marketing and stop being ghosted, this episode is for you!

Running paid ads can feel like a gamble, but it doesn’t have to be. In this episode of The Morning Marketer, we’re breaking down the four essential steps every business owner must take before launching a campaign. Whether you’re new to paid ads or looking to improve your results, this episode will help you get the most bang for your buck. Tune in to discover the secrets behind campaigns that actually convert! 💸

If you had to restart your business from scratch, what’s the one thing you’d hold on to? For us, it’s the email list—and in this episode, we’ll show you why. 🎙️ Discover why an email list is the ultimate profit driver for both eCommerce and lead generation businesses. Learn actionable strategies to grow your list, from irresistible offers like discounts and giveaways to value-packed freebies like guides and templates.

In this debut episode of The Morning Marketer, we tackle the most common struggle business owners face: digital marketing overwhelm. With so many platforms, trends, and ‘marketing gurus’ out there, it’s hard to know where to start—or if what you’re doing is even working. Join host Roi as they break down why most small businesses feel stuck and share a simple, actionable strategy to get back on track. You’ll learn how to focus on one platform, connect with your audience, and avoid the procrastination cycle holding you back.