The NexGen Show

In Episode 51, Cherry Foo, a brand marketeer, shares her journey of building herself in the FMCG industry, highlighting how she developed her rhythm while embracing creativity along the way.Listen to all episodes here: Spotify: https://open.spotify.com/show/5ukQbmAtJ3NAkv2PQ8kqLEApple Podcasts: https://podcasts.apple.com/us/podcast/the-nexgen-show/id1785066815YouTube: https://www.youtube.com/playlist?list=PLT9vLx2omCsHTxf_23ExX1TzPiLxqo9hWFollow us elsewhere: Visit our website: https://marketingmagazine.com.myLinkedIn: https://www.linkedin.com/company/marketing-magazine-asia/Facebook: https://www.facebook.com/Marketingmagazine.Asia/ Instagram: https://www.instagram.com/marketing_asia TikTok: https://www.tiktok.com/@marketing_asia YouTube: https://www.youtube.com/@AdoiTV

In Episode 50, Ian Chim, young marketer, dives into how marketing among students creates powerful ripple effects into driving trends, building authentic connections, and influencing how brands grow within communities.Listen to all episodes here: Spotify: https://open.spotify.com/show/5ukQbmA...Apple Podcasts: https://podcasts.apple.com/us/podcast...YouTube: • The NexGen Show by MARKETING Magazine Follow us elsewhere: Visit our website: https://marketingmagazine.com.myLinkedIn: / marketing-magazine-asia Facebook: / marketingmagazine.asia Instagram: / marketing_asia TikTok: / marketing_asia YouTube: / @adoitv

In Episode 49, fresh media planner Zeti Izuren shares her journey from student to agency life, reflecting on her early fascination with advertising and the realities of the industry.

In Episode 48, young writer Rudy Tan shares his unconventional path into advertising, from working in film production to bartending and eventually finding his voice in copywriting.

In Episode 47, Jerusa Teo breaks down the billion-dollar business of e-sports, from the reality of brand sponsorships to the challenges of growing the gaming industry in Malaysia.

In Episode 46, Daniel Delaney shares how culture, curiosity, and the MH370 crisis shaped his path into public relations. From guerrilla ideas to the quiet serenity of flying, this episode captures the curiosity and energy of a new generation.

In Episode 45, Harvinder Kaur reflects on her journey into communications, navigating societal expectations, and learning why marketing yourself is just as vital as marketing any brand.

In Episode 44, we welcome our first Bahasa Malaysia copywriter to the show. Muhammad Firdaus unpacks the power of expression in Bahasa Malaysia, and how it transcends language to capture the soul of being Malaysian.

In Episode 43, brand marketer Ying Si shares her journey with MR. DIY — offering insights into creativity within constraints, agency collaboration, and what it means to grow a homegrown brand on the global stage.

In Episode 42, we sit down with copywriter Ian Lingarajan to explore his journey from music into advertising, and how storytelling across games and film shapes the way he thinks about ideas today.

In Episode 41, young marketer Ika shares how a role model, a management trainee programme, and learning through failures shaped her decision to pursue a career in marketing.

In our 40th episode, we dive into the art of building relationships. From people management to client-agency dynamics, Nicole Cheah reflects on her first three years in the industry and why empathy leads the way.

In Episode 39, media planner Cindy Khoo reflects on what keeps her motivated in the fast-moving media industry — from late nights and career ambitions, to navigating metrics and team spirit.

Big tech is the future, and Nadhirah is right at the centre of it. In Episode 38, she shares how she translates complex technologies such as AI, VR and robotics into immersive experiences that make innovation tangible and human.

From Croatia to copywriting, Amira shares her unexpected journey from a globally travelled diplomat’s daughter to a rising copywriter in Malaysia’s advertising scene. In Episode 37, she talks about entering the industry with zero guidance and finding her voice as a young creative.

In Episode 36, Chris Chiang traces his career journey from humble beginnings in Brunei to a meteoric rise to senior art director in just eight years.

In Episode 35, final year student Adlyn Daniea shares how her internship transformed her understanding of marketing and PR — in the best way possible.

In Episode 34, we speak to a digital nomad with a unique challenge. Lim Thong Jean shares her journey of bringing OSN, her family’s 20-year-old health brand, into the digital age.

In Episode 33, Anson Goh shares his six-year journey from digital marketing executive to regional performance marketing lead at a global FMCG brand.

Amirah Arshad is a copywriter and global advocacy champion for the Girl Guides movement, representing the voices of 10 million girls worldwide. In Episode 32, she shares her inspiring journey from empowering refugee women to navigating the demanding world of advertising, proving that purpose and passion can go hand in hand.

In Episode 31, we meet junior copywriter Crystal Lam who went from physiotherapy to discovering her true passion in writing and advertising.

In our 30th episode of The NexGen Show, young copywriter Shaheera Shahrein unpacks the business of rejection and why it pays to be passionate.

From winning the MDA d Young Achievers Award to representing Malaysia on the global stage, Jezzebelle Mcast is making waves even before she enters the industry. In Episode 29, she reflects on her experience in competitions and how they're shaping her path into the workforce.

What happens when six fresh grads turn their internships into inspiration for a start-up agency? In Episode 28, John Foong shares his rollercoaster journey of building a scrappy team, winning clients, and learning hard lessons before moving into brand strategy.

In Episode 27, assistant brand manager Demi Tan shares her journey from research into the cosmetics industry — and why influencer marketing is a force to be reckoned with.

In Episode 26, creative designer Joshua Palmer shares his experience stepping into a big role at a small company — from fostering team culture to creating brand guidelines from scratch.

What happens when a copywriter doesn't like to write? In Episode 25, Prof. Harmandar Singh and Benjamin Chua discuss what remains after the SEO keywords and endless meetings.

In Episode 24, Prof. Harmandar Singh speaks to young marketing lead Nur Izzaty about marketing one of Malaysia's most iconic brands.

In Episode 23, Pavetheran Nagarajan introduces us to his favourite junior, good friend, and partner in ideation, ChatGPT. Or as he prefers to be called, Marv. 

In Episode 22, Oliver Chong brings us into the world of strategic planning — from the untapped potential of digital out-of-home to cracking the code on Gen Zs.

In Episode 21, young graphic designer Jade Lim shares her creative journey from agency to working in-house — and why she’s in no rush to return to the agency grind.

In Episode 20, Joy Teng dives into her day-to-day as a brand executive, from data-driven campaign planning to writing briefs that even her mother can understand.

From turbulent trends to 4-minute deadlines, young brand strategist Nur Humaira shares her experiences in this unpredictable industry.

In Episode 18, fresh graduate Adam Ang shares his perspectives on public relations — and how being an all-rounder is no longer optional.

In Episode 17, Prof. Harmandar Singh sits down with Amni Azhar for an insightful conversation about her experience as a junior, and the growth that comes from stepping outside your comfort zone.

Laxshmaan has been obsessed with commercials since he was a child. In Episode 16, we dive into his thoughts on advertising, authenticity, and aspirations for the future.

In Episode 15, Prof. Harmandar Singh sits down for a chat with Kerryane Tan about Malaysian culture and why local advertisers need to take more risks.

The next generation isn’t waiting for graduation to make their mark. In Episode 14, Prof. Harmandar Singh chats with Amy Aminudin, a marketing student who founded the first online horse marketplace in Asia.

Alyssa Mia Goh, a fresh voice in copywriting, reflects on the values that shape her work in Episode 13.

What is it like teaching a classroom of digital natives? In Episode 12, IACT lecturer Aidan Nasri shares what it's like to shape the next generation of advertising and media professionals. 

In Episode 11, account executive Dionne Lee shares her experience working one of the toughest jobs in the world.

In Episode 10, Prof. Harmandar Singh puts fresh graduate Michael Tan on the spot with an impromptu job interview. 

In Episode 9, fresh graphic designer Jean Elliessa reveals the reality behind the job in this era of disposable advertising.

In Episode 8, Wyman Wai dives into strategic planning in marketing and its surprising parallel with performing arts.

In Episode 7, researcher turned marketer Fara Musa reveals the truth behind the data and why you should always take it with a pinch of salt.

In Episode 6, we speak to broadcasting "baby" Jean D'Silva about her experience behind and in front of the camera, including her work with Malaysia's first AI-powered radio DJ!

In Episode 5, we interview creative experimentalist and Malaysian photographer Ethan Wong as he shares the inspirations and insights behind his creations.

How much can we trust what we see on the internet? In Episode 4, we bust some common digital out-of-home advertising myths with Samantha Rayer.

Artificial Intelligence has seen a massive upsurge in 2024, with Malaysia entering the AI-driven race with our first National Artificial Intelligence Office (NAIO). In Episode 3, guest speaker Yasmin Chua discusses AI and whether it poses a risk to future advertisers.

The festive season is coming around again, and agencies are busier than ever. In Episode 2, we speak to Nazir Fuad about the ups and downs of the agency lifestyle, including late nights, troublesome clients, and what keeps him in the game despite it all.