The Noel Mulkey and Robert Hester Show

Summary In this episode, Robert and Noel discuss the importance of consistency in training and the role it plays in achieving long-term progress. They also delve into the topic of choosing the right gear for running and cycling, emphasizing the importance of comfort over flashy or expensive options. Additionally, they touch on the significance of nutrition and offer advice for beginners on finding the right gear. Finally, they discuss the benefits of investing in coaching to improve performance. In this conversation, Noel and Robert discuss the value of coaching, the importance of support and accountability, and the benefits of investing in training. They also explore various gear options for running and biking, including shoes, socks, electronic shifting, and nutrition products. The conversation highlights the need for finding the right gear that suits individual needs and preferences. They also touch on the future of TikTok and encourage listeners to leave reviews and engage with their show. Takeaways Coaching provides valuable support, accountability, and personalized guidance for athletes. Investing in training, whether through coaching or training plans, can lead to improved performance. Choosing the right gear, such as shoes, socks, and nutrition products, is important for comfort and performance. Electronic shifting and specific training shoes can enhance the biking and running experience. Accumulating gear over time allows athletes to find what works best for them. Chapters 00:00 Introduction and Marathon Training 03:09 The Importance of Consistency 06:17 Choosing the Right Gear for Running 11:52 Choosing the Right Gear for Cycling 23:24 Nutrition and Beginner Gear 26:36 Investing in Coaching 27:28 The Value of Coaching 28:22 Support and Accountability 29:21 Investing in Training 30:46 Training with a Purpose 31:23 Gear: Shoes and Socks 32:00 Gear: Biking Equipment 33:06 Gear: Electronic Shifting 33:18 Gear: Training Shoes 33:27 Gear: Good Socks 33:54 Gear: Specific Shoes for Training 35:02 Gear: Upgrading to Electronic Shifting 36:14 Gear: Expensive Bikes 37:04 Gear: Components and Accessories 40:17 Gear: Endurance Nutrition 42:36 Gear: Finding the Right Nutrition 43:30 Gear: Making Your Own Nutrition 44:20 Gear: Expensive Nutrition Products 45:09 Gear: Recovery Tools 49:05 Gear: Wetsuits 50:27 Gear: Carbon Shoes 51:38 Gear: Shimano Components 52:07 Gear: Differences in Bike Frames 53:18 Gear: Accumulating Equipment Over Time 55:47 Gear: Recovery Tools (Continued) 56:42 Gear: Carbon Shoes (Continued) 57:31 Gear: Mark Scott's Running Shoes 58:09 Gear: The Future of TikTok 01:00:01 Conclusion and Call to Action

SummaryIn this episode, Robert and Noel discuss their return to podcasting after a four-week break. They address listener engagement and the impact of their sponsorship episode. The conversation then shifts to their upcoming challenges, including Robert's participation in the Chicago Marathon and Noel's journey to the Ironman World Championships. They delve into the science behind body temperature and energy efficiency, as well as the use of data trackers in analyzing performance. The discussion concludes with an exploration of Super Sapiens and its role in monitoring glucose levels for athletes. The conversation explores the technology behind Super Sapiens and its relationship with Abbott Lions. It discusses the issues with the Super Sapiens brand and its niche market focus. The expensive subscription service and the effectiveness of glucose tracking are also examined. The debate on carbon shoes and the importance of breathing through the nose are discussed as well. Takeaways: Consistency in podcasting is important for listener engagement. Understanding the science behind body temperature and energy efficiency can enhance performance. Data trackers can provide valuable insights into an athlete's performance and help make informed decisions. Super Sapiens offers a glucose monitoring system for athletes to optimize their performance. Super Sapiens technology is licensed from Abbott Lions, a pharmaceutical company. The Super Sapiens brand faces challenges due to its niche market focus and expensive subscription service. Glucose tracking can provide valuable insights into individualized nutrition and improve overall health. The cost of glucose tracking technology needs to be more accessible to a wider audience. The debate on carbon shoes and the benefits of breathing through the nose in training are ongoing topics in the endurance sports community. Chapters 00:00 Introduction and Return 01:28 Engagement and Sponsorship 05:11 Content Creation and Training 08:26 Chicago Marathon and Comparison to New York 09:16 Impact of Weather on Performance 11:02 The Science Behind Body Temperature and Energy Efficiency 13:06 Using Data Trackers and Analyzing Performance 20:25 Initial Skepticism and Personal Experiences 25:31 Correlation Between Glucose Levels and Performance 28:02 Real-Time Data and Its Impact on Performance 32:10 Super Sapiens Press Release 34:21 Understanding Business Dynamics and Discounts 35:29 Super Sapiens as a Brand 35:59 Abbott Lions and Super Sapiens Technology 37:00 Issues with the Super Sapiens Brand 37:24 Super Sapiens Sponsorship and Niche Market 38:12 Expensive Subscription Service 39:01 Marketing and Sponsorship 39:14 Effectiveness of Super Sapiens 40:24 Individualized Nutrition and Glucose Tracking 42:07 Benefits of Glucose Tracking 42:24 Data as Confirmation and Sounding Board 43:21 The Cost of Glucose Tracking 44:09 The Duration of Glucose Tracking 44:28 Accessibility of Glucose Tracking 46:26 Super Sapiens App and Subscription 47:00 Future of Super Sapiens 48:23 Super Sapiens Sponsorship and Market Availability 50:36 Price of Glucose Tracking Technology 51:08 Glucose Tracking and Coaching 52:09 The Role of Glucose Tracking in Performance 53:21 The Impact of Glucose Tracking on Performance 54:07 The Role of Whoop and Other Health Tracking Devices 55:03 The Debate on Carbon Shoes 58:40 The Importance of Breathing Through the Nose 01:00:05 The Efficiency of Carbon Shoes 01:03:33 The Controversy of Carbon Shoes in Training

Summary In this episode, Noel and Rob discuss the world of influencer marketing and sponsorship. They cover topics such as the importance of social media presence, the shift in sponsorship criteria, the role of analytics in influencer collaborations, and the challenges of influencer compensation. They also explore the process of finding influencers for collaboration, the value of micro-influencers, and the role of managers in influencer marketing. The conversation highlights the need for influencers to understand their niche and the importance of high-quality content. Overall, the episode provides insights into the dynamic and evolving world of influencer marketing. Takeaways Social media presence is crucial for influencers seeking sponsorship opportunities. Sponsorship criteria have shifted from solely focusing on athletic performance to considering factors such as social media reach and engagement. Brands often require influencers to provide analytics to understand their audience demographics. Influencers can secure sponsorships through social media platforms like TikTok. Undervaluing influencer compensation is a common challenge in the industry. Chapters 00:00 Introduction and Podcast Platforms 02:48 Goal of Getting Sponsors 03:48 The Importance of Social Media Presence 05:11 Shift in Sponsorship Criteria 06:17 Brands' Interest in Influencers' Analytics 07:13 First Sponsorship Experience 08:09 Influencers vs. Pro Athletes 10:00 Sponsorship Examples 11:18 Controversy in Sponsorship 12:32 High Costs of Sponsorship 13:17 Influencer Marketing from a Brand's Perspective 14:01 The Role of Marketing in Influencer Collaborations 15:30 Usage Rights and Influencer Compensation 16:55 The Impact of TikTok on Influencer Marketing 17:20 Renewing Contracts and Evaluating Influencers 18:40 Micro-Influencers 19:20 Influencers as Brand Ambassadors 20:46 Finding Influencers for Collaboration 22:38 Understanding Your Niche 23:26 The Role of Scrolling on Instagram 24:18 Influencer Outreach vs. Inbound Requests 25:36 Undervaluing Influencer Compensation 27:07 The Role of Managers in Influencer Marketing 28:26 Product-Only Compensation 30:36 The Importance of Return on Investment (ROI) 32:02 Influencers Finding Brands vs. Brands Finding Influencers 33:48 The Value of Influencer Marketing 34:39 Challenges of Influencer Compensation 35:36 Sponsorship Examples 36:43 The Role of Social Media in Sponsorship 37:12 The Importance of Social Media Presence 38:32 The Value of Influencer Marketing 39:33 Influencer Outreach vs. Inbound Requests 40:19 The Importance of High-Quality Content 41:16 Evaluating Influencers for Collaboration 42:25 Undervaluing Influencer Compensation 43:32 The Importance of Having Something to Offer 44:32 Having a Backup Plan 45:41 Undervaluing Influencer Compensation 46:52 The Role of Copywriting in Marketing 48:36 Influencers Starting Their Own Brands 49:45 The Power of a Strong Social Media Presence 50:39 The Impact of Influencer Marketing 52:26 Conclusion

Summary In this episode, Noel and Rob discuss various topics related to sports and nutrition. They start by sharing their excitement about the podcast and receiving positive feedback. They then talk about their recent activities, including cross-country skiing and running. The conversation shifts to the benefits of cross-country skiing and the differences compared to downhill skiing. They also discuss Lindsey Vonn's career and her resilience in the face of injuries. The importance of mental strength and handling injuries as a professional athlete is explored. The conversation concludes with a discussion on the complexity of nutrition and the ability to buy speed in sports. Takeaways Cross-country skiing is a great cross-training activity that provides a full-body workout and improves cardiovascular fitness. Professional athletes often face injuries and setbacks, but their mental strength and ability to handle these challenges sets them apart. Nutrition is a crucial aspect of sports performance, and it is important to find an individualized approach that works best for each athlete. Artificial sweeteners and additives in energy drinks should be consumed in moderation, and natural alternatives are often a better choice. In sports like triathlon, equipment can play a significant role in performance, but it is important to remember that true success comes from consistent training and dedication. Chapters 00:00 Introduction and Excitement 01:10 YouTube Analytics and Weekly Updates 03:05 Running and Cross-Country Skiing 06:03 Benefits of Cross-Country Skiing 07:45 Comparison with Downhill Skiing 09:55 Interest in Japan 10:43 Language Barriers 12:37 Fascinating Facts 13:30 Lindsey Vonn and Injuries 16:02 Athletes' Injuries and Mental Strength 17:03 Handling Injuries as a Professional Athlete 18:40 Support System for Injured Athletes 19:44 Lindsey Vonn's Resilience 21:18 Other Successful Athletes 22:12 Language Barriers and English Proficiency 23:28 Transcending Sports 23:41 Katie Ledecky and Milk Challenge 24:28 Endurance Athletes and Repetition 26:27 Repetitiveness in Sports 27:53 The Mundane Side of Sports 29:44 The Reality of Professional Sports 32:59 The Importance of Nutrition in Sports 33:29 Constant Learning and Adaptation in Nutrition 34:53 Artificial Sweeteners and Nutrition 37:12 Nutrition Questions and Individualization 38:25 Energy Drinks and Additives 39:47 The Overwhelming Nature of Nutrition 43:37 The Complexity of Nutrition 44:30 The Addictive Nature of Artificial Sweeteners 46:58 Constantly Evolving Nutrition Knowledge 50:19 The Ability to Buy Speed in Triathlon 51:03 Conclusion and Call to Action

In this pilot episode of the What It Takes podcast, hosts Noel and Rob introduce themselves and express their excitement for starting a podcast. They discuss their backgrounds in triathlon and share personal stories. The conversation then shifts to the importance of education and the changing landscape of college. They delve into the topic of doping in sports, particularly in the context of Kenyan athletes. The hosts also touch on the controversy surrounding Lance Armstrong and the impact of the Panama Papers on the Isle of Man's reputation. They explore the cost of triathlon and the significance of equipment in sports. The episode concludes with a discussion on the future of Ironman World Championships and the evolution of Formula 1 and motorsports. In this conversation, the host and guest discuss various topics related to the main subject. They cover the importance of topic A, the impact of topic B, the challenges of topic C, and the potential solutions for topic D. Takeaways •          Triathlon is an expensive sport, with the cost of equipment and race entries adding up. •          Doping is a prevalent issue in sports, and it is important to consider the circumstances and motivations behind athletes' decisions. •          The Isle of Man has faced scrutiny due to its association with offshore tax havens and the Panama Papers. •          Education is a topic of debate, with the value of college degrees being questioned in today's society. •          The significance of Ironman Hawaii as the pinnacle of long-distance triathlon is debated, with some arguing for a more inclusive approach to world championships. •          The evolution of Formula 1 and motorsports highlights the constant pursuit of speed and safety in the industry. •          Equipment plays a crucial role in sports performance, but it is important to prioritize training and skill development over expensive gear. Topic A is crucial for understanding the subject.