The Obvious Choice

Simply Irresistible: Master Your Message, Build Authority, and Attract Premium Clients in 30 Days Using ChatGPT as your Strategic CMO starts on Monday. Lock in your place: https://taleist.agency/simply-irresistible/Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

You started your business because you’re good at what you do, and then you had to learn a load of marketing skills. It’s either that or pay a consultant to explore every idea with you, even the bad ones. But what if you could build your own AI consultant?Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

If you have a burning desire to ask people “why”, you can build models in ChatGPT that will answer for you — saving your loved ones some of the intensity of your enquiring mind.Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

“When you’re an authority, clients come to you.” This is true, but you’re busy. How can you build authority fast?Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/Kath Walters, book coach: https://kathwalters.com.au/Hancock’s Half Hour: https://en.wikipedia.org/wiki/Hancock%27s_Half_Hour

Small businesses find themselves in a Catch-22: it’s back-breakingly hard to grow without help, and help is expensive. But it doesn’t have to be expensive.Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Most people wouldn’t think of doing this to make money with ChatGPT, but it’s a genius approach if you’re working alone, especially in a small business.Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

It suits Google and SEO “experts” for Google to appear mysterious, but Google is not a great mystery and nor is SEO.No BS SEO: What Works, What Doesn't, and What's a Total Myth: https://www.obvious-choice.comDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Winning at SEO means free leads from Google, but there’s a hell of a lot of bullshit talked about SEO. How do you know what’s what?It suits Google and SEO “experts” for Google to appear mysterious, but Google is not a great mystery and nor is SEO.No BS SEO: What Works, What Doesn't, and What's a Total Myth: https://www.obvious-choice.comDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Get your positioning right and finding and converting clients becomes much easier, but what exactly is “positioning” and why is it so important?YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

This lawyer shows you the dumbest possible way to position yourself in your marketing if you’re an expert, consultant or business owner.See the post and read the breakdown: https://taleist.agency/marketing-advice/dumbest/Hear my advice on positioning yourself on the Smashing the Plateau podcast: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis/Take YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Do you find yourself competing on price because your ideal clients don’t understand your value? The problem is in your positioning, and the solution is here:My episode of Smashing the Plateau: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis/And here:YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Here’s a simple way to calculate the value of a course on email newsletters, as well as to think about the difference between an expense and an investment.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

This is a quick (and perhaps surprising) answer to the frequently asked question of when you should send your email newsletter.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

When it comes to nailing offers by using an email newsletter, you can learn a lot from stand-up comedians.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Copying your competitors can be tempting but how do you know what to copy and how can you present something to the world that no one can copy?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

What makes a course about email newsletters so good that anyone would take it twice?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

First, what exactly is a lead? Second, how can you go one step better?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

There has never been a more valuable time to incorporate personality into your B2B email newsletters (and other marketing). In this video, I explain why your email marketing needs personality more than ever.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

A video surfaced today of me and a group of Playboy bunnies, and it has something to do with writing a personality-driven email newsletter.See the Playboy bunny clip I talk about: https://taleist.agency/banana-party/Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Everything is “dead” if you read magazine headlines, so are email newsletters dead, too?Taleist newsletter on YouTube: https://www.youtube.com/playlist?list=PLkkJMepeKSjUrebKUYIrfYEYRWHbokfDmNewsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

You definitely need a warm welcome sequence for your email newsletter, but there’s a dark secret you need to bear in mind, too.From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Take this guru’s advice about your email newsletter and watch your readers head for the unsubscribe link faster than Swifties hitting Ticketmaster for an Eras Tour date drop.From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

In 2015, Dissolve made a risky and hilarious video taking the piss out of their potential customers. It’s a good laugh for a Friday, but also a serious point about the opportunities for you if you get your email newsletter right.Dissolve video: https://youtu.be/2YBtspm8j8M?si=-GGYV73GUeox8BAFFrom Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Your email welcome sequence lays the foundation for your relationship with your subscriber. Will that relationship be long and profitable or a wasted opportunity? The Olivier is the email you need to maximise your chances of a long and profitable relationship.From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

You can get away with this when it comes to employees, even though it's not nice, but you can't get away with it when you want people to become clients.From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

This neat purchase from a stationery store led to more than one profound observation about achieving more.Breaking Free workshop: https://tidycal.com/taleist/breaking-free-workshopDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

This edition of the newsletter is hard to describe, but it’s about plain English, persuasion and perfection. Oh, and email newsletter welcome sequences. Speaking of welcome series:From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

A great welcome sequence sets your email newsletter up to be mutually profitable — with long-term, high-converting subscribers. Taleist is running a fast-paced, hands-on workshop on writing an email newsletter welcome sequence for just $39.From Hello to Hooked: https://value.taleist.agency/hello-to-hooked/Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter/

A fantastic example of a company turning its negative reviews into positives.See the ad here: https://taleist.agency/hopr/Book the free workshop here: https://tidycal.com/taleist/breaking-free-workshopDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Are you a “corporate refugee”? Left corporate life to start your own business? Or want to leave corporate life to start your own business? If you are, this free workshop is for you.Breaking Free workshop: https://tidycal.com/taleist/breaking-free-workshopDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/

Making a point of surrounding yourself with the right people and source material can make a profound difference. That includes reading success literature.Join The Obvious Choice: https://www.obvious-choice.com/Get the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter/

Picasso knew a thing or two about marketing, and you can steal this tip from him via novelist Trent Dalton.Tiny Habits by BJ Fogg — https://www.amazon.com.au/Tiny-Habits-Changes-Change-Everything/dp/0753553244/Personal Kanban by Jim Benson — https://www.amazon.com.au/Personal-Kanban-Mapping-Work-Navigating-ebook/dp/B004R1Q642/Newsletter Magic: https://taleist.agency/newsletter-magic/Book a one-hour consultation: https://tidycal.com/taleist/60-min-consultGet your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/

If you’re going to the trouble of producing marketing and paying to distribute it, you should take the time to SAY SOMETHING. This is an example of what happens when you don’t.See the flyer for yourself: https://taleist.agency/spot-the-difference/Sign up for your very own copy of the Taleist newsletter direct to your inbox: https://taleist.agency/newsletter/

What are the dangers of risque email newsletter subject lines for author and reader?Tom Poland seven-minute podcast: https://youtu.be/cD9wpjRW78Q?si=4AEeXiuN2kxT7ffCChatGPT Mastery: https://taleist.agency/chatgpt-course/Newsletter Magic: https://taleist.agency/newsletter-magic/Subscribe now to get the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/

We can all learn plenty from egg marketing. Here’s why…Get your copy of the Taleist newsletter directly from https://taleist.agency/newsletter/

One social media channel beats them all, and you’re probably not using it enough. Maybe you're not even using it at all. You should be using it because on this channel you can be a social media mogul instead of an algorithm slave.Subscribe to our YouTube channel: https://www.youtube.com/@TaleistAuTV?sub_confirmation=1Sign up to get this newsletter straight to your inbox: https://taleist.agency/newsletter.

Would you like ChatGPT to write in your tone of voice or your business’s tone of voice? This prompt elevates ChatGPT beyond bland.Get the prompt: https://taleist.agency/chatgpt-mini-course/Get the Taleist newsletter directly to your inbox so you don’t miss tips like this: https:taleist.agency/newsletter/

They might be the digital generation, but here’s why I think we appreciate the internet more.ChatGPT Mastery: https://taleist.agency/chatgpt-course/Get your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/

Let’s imagine you’re a car salesman with slowing sales because of traffic jams and rising accidents. You won’t believe what this salesman did and how it marked the world.ChatGPT Mastery: https://taleist.agency/chatgpt-course/Sign up now to get your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter

You have a moral obligation to your clients, and you might not be fulfilling it. Here’s what that moral obligation is.ChatGPT Mastery: https://taleist.agency/chatgpt-course/Subscribe now to get the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/

Every business needs someone who’ll call “bollocks” when an idea isn’t good enough.ChatGPT Mastery: https://taleist.agency/chatgpt-course/Sign up now to get this newsletter hot to your inbox: https://taleist.agency/newsletter/

You don’t unlock sales by knowing the demographics of your ideal clients. Why not?ChatGPT Mastery: https://taleist.agency/chatgpt-course/Sign up now to get your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/

There’s a proven secret to making your price seem reasonable, and it’s effortless to implement. Get your copy of the Taleist newsletter hot to your inbox: https://taleist.agency/newsletter/Email us your favourite expressions: [email protected]

You’ve been told a lie about your potential clients and it’s hurting your marketing and sales. What’s the lie? Well, let me tell you…ChatGPT Mastery: https://taleist.agency/chatgpt-course/Get your copy of the Taleist newsletter: https://taleist.agency/newsletter/

You’re an ideas person with many balls in the air, so how do you keep those ideas arranged so that you never lose one and you’re always getting maximum value by treating what you create as an asset?Taleist Newsletter: http://taleist.agency/newsletterNotion for Marketing Interest: https://taleist.agency/notion-for-marketing-interest/Messy: How To be Creative and Resilient in a Tidy-Minded World: https://timharford.com/books/messy/The Obvious Choice: https://www.obvious-choice.com/homeBuilding a Second Brain: https://www.buildingasecondbrain.com/

Spanx founder Sara Blakely’s father wanted Blakely and her brother to fail. And he was right to want that for them. Why?​YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging​: https://value.taleist.agency/yes-you/ ChatGPT Mastery: https://taleist.agency/chatgpt-course/Newsletter Magic: https://taleist.agency/newsletter-magic/Get your copy of the Taleist newsletter directly to your inbox from: https://taleist.agency/newsletterThe Power of Moments: https://heathbrothers.com/the-power-of-moments/

The foundation of manifesting success is convincing your subconscious that you deserve what you’re asking for.YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/Manifest: https://www.amazon.com.au/Manifest-Steps-Living-Your-Best/dp/0241539595/

Pork bellies are a commodity. You’re not. And if you’re sick of clients treating you like you should be charging the same as the next person because you’re (supposedly) all the same, here’s what you should do.YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/

Why are America’s therapists choosing to become leadership coaches instead? And what could this teach you about your positioning?YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/New York Times Magazine article: https://www.nytimes.com/2024/08/06/magazine/tech-coach-therapists.html

How we uncovered the winning formula when copywriting the website of a digital marketing agency.  YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/Case study for copywriting the digital marketing agency’s website: https://taleist.agency/website-copywriting-example/digital-agency/