The Online Hustle Podcast

In this episode of the Online Hustle podcast Chris Dawson, founder of ChannelXshares his extensive experience in the e-commerce industry, starting from the early days of eBay in the 2000s. He breaks down how online selling has evolved from simple bedroom operations to complex multi-channel businesses facing rising marketplace fees and new operational challenges.  The conversation provides a deep dive into the strategic decisions modern retailers must make regarding inventory, international expansion, and platform selection. Chris also explores the massive upcoming shifts in retail, detailing how artificial intelligence will change consumer search habits and why live selling is rapidly capturing the Gen Z market.  Key takeaways from this discussion:Why new brands should perfect their operations on a single marketplace before expanding everywhere.  The three upcoming stages of AI adoption in retail, including automated purchasing agents.  How eBay Live and TikTok are actively reshaping the future of online shopping.  Using Amazon's fulfillment network to safely test international markets like Germany and France.  TIMESTAMPS  - 00:00 Introduction and starting an eBay business in the early 2000s 03:15 - How the Tamebay blog started and evolved into ChannelX 08:01 - The rise of high street retailers joining online marketplaces 10:48 - Understanding the massive shift in e-commerce marketplace fees 16:24 - Rebranding to ChannelX to reflect the modern retail ecosystem 20:58 - The three stages of artificial intelligence in online shopping 29:35 - How Gen Z is changing e-commerce through Depop and TikTok 32:22 - The explosive growth of live selling on eBay Live 34:16 - Why new brands should master one channel before expanding 44:41 - Bridging the gap between marketplaces and retail sellers 50:38 - Managing inventory storage and marketplace fulfillment costs 54:24 - Strategies for testing and entering international markets 01:03:37 - Why live video selling is the top recommendation for new sellers 01:04:39 - Upcoming retail and e-commerce events from ChannelXGet in touch today: https://avask.com/find-your-plan/ChannelX: https://channelx.world/Support the show

In this episode of the Online Hustle Podcast, AVASK  sits down with Destaney Wishon, CEO of BTR Media to uncover what truly drives scalable growth on Amazon. While many e-commerce sellers obsess over Return on Ad Spend (ROAS), Destaney explains why this single metric can be highly misleading and detrimental to long-term organic ranking. She breaks down the evolving Amazon advertising landscape, emphasizing that basic keyword optimization is now merely table stakes for sellers.Instead of competing solely on price, modern brands must leverage creative storytelling, video assets, and a deep understanding of consumer psychology to stand out on the platform. Destaney also shares candid insights from her seven-year journey building a top-tier agency, discussing the importance of mindset, the current limitations of AI in strategic planning, and how to hire a team that complements your weaknesses.- Why focusing strictly on profitability can sometimes decrease a brand's total revenue and visibility.- How the "Mom test" reveals the true impact of Amazon's diverse ad placements on shoppers.- The structural advantage small brands have over massive corporations when implementing new strategies.- Why a brand's long-term vision must dictate daily habits to ensure scalable success.TIMESTAMPS00:00 - Introduction and Destaney Wishon's early e-commerce career 03:00 - The core values and risk-taking behind building BTR Media 05:29 - Why ROAS is a misleading metric for Amazon sellers 09:08 - AI limitations and optimizing for human buying psychology 13:07 - Common scaling mistakes and the underutilization of video 17:09 - Why creative assets and branding are the new competitive moat 20:08 - Navigating Amazon's expansive retail and media network 23:18 - The speed and agility advantage of small to mid-size brands 26:10 - Crucial Amazon ad updates and utilizing creative studio 30:13 - The importance of leadership mindset and long-term goals 34:29 - Key leadership lessons from scaling an agency over seven years 42:04 - How to choose the right Amazon advertising agency partnerSupport the show

AI shopping assistants like Amazon's Rufus are fundamentally changing how customers discover and buy products, shifting power from search to AI. Andri Sadlak breaks down the rapid rise of agentic commerce, explaining why consumers increasingly trust AI tools over traditional marketplaces for purchase recommendations. We explore crucial data, including how shoppers using Rufus convert at a staggering 36%, and why small businesses are currently lagging in Generative Engine Optimisation (GEO) compared to enterprise brands. This discussion provides a foundational look at the future of digital storefronts and how sellers must adapt their visibility strategies for the new retail landscape. Key insights discussed:- The evolution of the customer journey from traditional search to AI-assisted checkouts. - Why Amazon and other tech giants are heavily investing in integrating AI into the shopping experience. - Actionable perspectives on reviewing competitor prompts and optimising listings for large language models. TIMESTAMPS 00:00 - Introduction to Andri Sadlak and his e-commerce background 03:31 - The concept of agentic commerce 05:46 - The shift toward AI product discovery and Amazon Rufus 08:52 - What is agentic commerce and how does it work? 11:45 - Shopify's AI integration and the rapid adoption of ChatGPT 16:49 - Rufus conversion rates and Amazon's AI push20:45 - Which businesses are adopting Generative Engine Optimisation? 43:31 - Reviewing competitor prompts and adapting optimisation strategies 01:09:14 - Final thoughts on the ever-evolving AI landscapeSupport the show

Nadav Gorlicki, founder of CapEc, shares his journey from building a successful private label brand to creating a unique funding and audit platform for e-commerce sellers. We explore how the e-commerce landscape is shifting toward community-centric models and why founders must look beyond simple revenue metrics to achieve long-term sustainability in markets like Amazon and TikTok Shop. Nadav breaks down the "full life cycle" of a seller, offering a rare perspective from both the vendor and lender sides of the business. He discusses the importance of conducting deep audits to identify micro-level improvements and explains how personal branding acts as a catalyst for organic growth, reducing reliance on traditional ad spend. By focusing on passion and real-world networking, entrepreneurs can navigate a saturated market and build something meaningful in the long term. Key Takeaways:Transitioning from a private label owner to a strategic financial partner.The impact of AI and automation on e-commerce operations and decision-making.Strategies for building a community to drive organic traffic and brand loyalty.Critical metrics for scaling from 5 to 7 figures without sacrificing personal livelihood. TIMESTAMPS:  00:00 - Introduction to Nadav and the full e-commerce life cycle  03:27 - A unique approach to inventory funding and liquidating goods  09:07 - How AI and automated audits help brands succeed long-term  12:55 - The future of e-commerce: TikTok Shop and community branding  18:44 - Scaling sustainably: Moving from 5 to 7 figures the right way  26:06 - Essential metrics vs distractions for growing e-commerce stores  35:12 - The power of networking and real-world experience over AI answers  41:27 - Why passion and dedication are the final keys to brand successSupport the show

Learn how to build a seven-figure reselling business on Amazon and Walmart   using smart product sourcing and sustainable scaling. Emily Baker from Crazy Flippin Mom joins the Online Hustle podcast  to break down exactly how she turned a side hustle into an e-commerce empire. Beyond the typical hustle mindset , Emily reveals how to balance massive business growth with family life as a mom of four. Get a transparent look at what it really takes to succeed in retail reselling without gatekeeping or sacrificing your personal boundaries. Sponsored by AVASK. Key Takeaways:The difference between retail reselling and online arbitrage. Common buying mistakes new resellers make that slow their progress.Why defining what you do not want in business is crucial for healthy growth. The value of authenticity and community over keeping industry secrets.00:00 - Introduction to Emily Baker and Crazy Flippin Mom 00:37 - Early entrepreneurial sparks and personal transformation 04:58 - Getting serious about reselling 08:55 - Scaling your product sourcing strategy 12:50 - Top buying mistakes and prioritizing quality 14:15 - Comparing the Amazon and Walmart platforms 17:10 - Advice for new part-time resellers 20:50 - What has stayed the same in reselling over eight years 23:21 - Balancing a business with family boundaries 26:12 - Calculated risk-taking and avoiding scaling just to scale 32:26 - The story behind the Crazy Flippin Mom brand 35:49 - Building an authentic reseller community 39:51 - Emily's advice to her first-year self 41:43 - Defining success beyond revenueSupport the show

Anna Simpson from Cedarwood Digital discusses how niche agencies win using SEO and Digital PR in the AI era. Learn why the "Master of One" philosophy is essential for building eCommerce brand trust and navigating the 2026 marketing landscape. In this episode, we break down the transition from traditional search to AI-driven discovery. We dive into the specific strategies that differentiate high-performing agencies from those trying to do everything. The conversation covers the rise of "discovery shopping" on platforms like TikTok and how Digital PR creates the third-party credibility required to turn visibility into sales. This framework is designed for brand owners looking to move past simple ads and build a long-term, trustworthy presence online. Key Takeaways:Specialisation Over Scale: Why focusing on niche areas protects your agency's reputation.AI Disruption: How ChatGPT and Amazon's Rufus are disrupting traditional Google Shopping results.The "Modern QVC": Leveraging TikTok Shop for viral product discovery.Trust-Building: How to secure high-authority placements to validate your brand.  Timestamps:00:00 - Introduction to the Online Hustle Podcast01:35 - Career Growth: From Junior to Head of Paid Media05:34 - The "Master of One" Philosophy for Agencies12:38 - Key Marketing Foundation Strategies for 202615:13 - How ChatGPT is Replacing Traditional Shopping21:53 - Visual Search and AI Tools: Amazon Rufus and Lens25:54 - Discovery Shopping: TikTok Shop as the New QVC35:23 - Influencer Partnerships and Brand Morals42:46 - Digital PR: Turning Visibility into Consumer Trust52:28 - Real-World Example: Using BBC Features for Credibility56:57 - Future Outlook: What Sellers Should Prepare for Now01:01:45 - The Road-map: Launching a Brand with Zero Resources  #digitalmarketing #onlinebusiness #entrepreneur #tiktokshop #amazonsellers #businessSupport the show

Season 3 starts with a practical reset on what’s changing in e-commerce in 2026—plus an intro to the new co-hosts. The conversation zooms out on cross-border selling realities (VAT, OSS/IOSS, and the growing spread of EPR requirements), then zooms back in on the platform shifts sellers are feeling day-to-day.We unpack why TikTok Shop has become harder to ignore, how “scroll → discovery → purchase” is reshaping behaviour, and why Amazon is pushing more video content as shopping becomes more visual. The episode also covers the less glamorous side: country-by-country setup requirements, the importance of localisation, and how Europe’s marketplace landscape isn’t “Amazon-first” everywhere.Takeaways:What’s driving new compliance pressure in 2026How TikTok Shop changes the discovery funnelWhere localisation quietly kills listingsWhat new discovery channels may mean for sellersTimestamps 00:00 Season 3 kickoff + what the podcast covers00:43 Meet the new co-hosts (Juan + Gabby)01:50 What Vast supports: VAT, OSS/IOSS, EPR and cross-border rules02:41 Biggest shifts since the 2025 landscape discussion03:58 EPR expansion and “pay on behalf” changes across countries06:36 Tariffs then vs now: how sellers have adapted09:17 TikTok Shop: from “fad” to major attention driver10:00 Instant purchases vs traditional research-driven buying15:12 TikTok as discovery that can spill over into Amazon demand17:21 TikTok Shop requirements: local entities & verification by market20:59 Amazon’s push toward product video and visual proof23:12 What Season 3 will dig into with guests and operators26:11 2026 pitfalls: entering new markets without the right assumptions27:18 Europe isn’t uniform: local leaders (Allegro/bol) and Amazon’s position31:38 Localisation example: “dummy” vs “pacifier” and search intent33:33 Discussion: shopping inside ChatGPT + ads and product discovery shifts37:19 Wrap + subscribe for the rest of Season 3Support the show

This episode explores what it really takes to scale an e-commerce business across multiple platforms without creating operational chaos. Pete DuPont, Head of UK Partnerships at Base, shares a grounded look at multi-channel selling — from marketplaces and DTC sites to social commerce and cross-border expansion.Rather than focusing on growth hacks, the conversation digs into the foundations that most brands underestimate: inventory accuracy, order management, data consistency, and the ability for teams to cope with growth. Pete explains how sellers fall into manual workflows, fragmented systems, and platform overload — and why these issues quietly limit scale.The discussion also looks ahead to 2026, covering AI, discovery-led shopping through platforms like TikTok, and how changing buyer behaviour is forcing brands to rethink visibility, content, and operational readiness.Key takeaways:Why multi-channel growth fails without operational controlThe hidden cost of manual fulfilment and poor inventory visibilityHow discovery shopping is changing how products are foundWhat brands should prioritise before expanding into new marketsTIMESTAMPS / CHAPTERS00:00 – Introducing Pete DuPont and his e-commerce background02:10 – What Base does and how multi-channel management works04:27 – Pricing, flexibility, and why contracts matter05:30 – Strategic marketplace expansion vs “scattergun” growth08:03 – Brand consistency, data, and margin visibility10:02 – Inventory accuracy and customer trust12:10 – Marketplace ratings, fulfilment failures, and algorithms13:36 – How Base syncs inventory and orders behind the scenes16:20 – Platform overload and why sellers feel stretched18:38 – Social commerce, retail media, and advertising pressure21:16 – Common mistakes holding e-commerce brands back25:32 – AI, regulation, and what’s coming for sellers in 202631:02 – Discovery shopping vs intent-based buying35:36 – Visibility, product data, and being found by AI tools36:26 – How Pete would build a brand from scratch today43:00 – Capital, dropshipping, and early-stage product strategy44:52 – Who Base is for and how they support scaling brandsSupport the show

Most Amazon brands don’t fail- they stall.In this episode of The Online Hustle Podcast, Lewis sits down with Jerome, CEO of e-Comas, to break down why so many Amazon sellers hit a growth ceiling at 5, 6, or 7 figures and what it actually takes to scale globally in 2026.If your ad spend keeps rising, growth has slowed, or expansion feels overwhelming… this conversation explains why.Jerome has helped brands scale across Amazon US, Europe, Walmart, and alternative marketplaces like Bol and  Allegro. With teams in 20+ countries, he reveals what most sellers misunderstand about:• Global Amazon expansion• The “hero product” problem• Why ads stop working at scale• Localisation vs simple translation• When Amazon alone is no longer enoughIn this episode, we cover:00:00 – Why most Amazon brands hit a growth ceiling08:30 – The difference between 5-figure and 8-figure sellers14:10 – Why ads dependency kills long-term growth18:45 – Building brand demand outside Amazon22:00 – Amazon vs local EU marketplaces (Bol, Allegro, Zalando, Walmart)30:20 – The ONE metric that actually matters (conversion rate)40:10 – How AI is changing Amazon agencies in 202650:30 – If Jerome had to start from zero today, what he’d do firstThis episode isn’t just for Amazon sellers.If you’re building any ecommerce brand, thinking about international expansion, or trying to scale beyond paid ads this is a masterclass in modern ecommerce strategy.👍 Like, subscribe, and comment if you want more real conversations with operators actually scaling brands not gurus.#amazonfba #Ecommerce2026#amazonsellers #scaling #amazongrowth  #globalecommerce #onlinebusiness #EcommercePodcast#AmazonEurope#walmartmarketplace #brandscaling #amazonadvertising #ecommercestrategy #founderpodcast #digitalcommerceSupport the show

Most sellers don’t get banned because they’re scammers. They get banned because they don’t understand how platforms actually work. This conversation could save you months or even years of lost progress- whether you’re selling on Amazon, expanding into TikTok Shop, or building a brand on Instagram. In this episode of the Online Hustle Podcast, Lewis sits down with Assaf Sternfeld, e-commerce lawyer and CEO of Cabilly, to break down the legal and compliance mistakes destroying Amazon, TikTok Shop, and Instagram businesses, often without warning. From AI moderation and innocent posts getting flagged, to trademarks, IP protection, counterfeit listings, and why you don’t own your audience, this episode explains what every online seller and creator needs to know before it’s too late. What You’ll Learn in This EpisodeWhy platforms over-ban instead of under-banHow AI moderation flags content without understanding contextThe most common legal mistakes Amazon sellers still makeWhy TikTok Shop & Instagram sellers are getting banned for “innocent” postsHow trademarks and IP really work across countriesWhat to do before expanding into the UK, EU, or international marketsHow platforms handle counterfeit products and listing hijackersWhy launching imperfectly beats waiting for “perfect”How to protect your business before scalingDon’t wait until you’re banned to take action. Listen now to learn how to safeguard your account, scale smarter, and avoid the mistakes that cost sellers everything.Support the show

Amazon veteran and Pattern COO Rob Hahn joins us to break down the real mechanics behind e-commerce success and why most brands are failing long before they even realise it.From building Amazon’s early robotics fulfilment centres, to running a global organisation processing 47+ trillion data points, Rob exposes the operational blind spots brands never think about: packaging dimensions that kill margin, content mistakes that destroy conversions, and the brutal truth about why “good products” don’t automatically win online.We dig into:Rob’s journey from Amazon intern → robotics leader → Pattern COOThe hidden operational failures that sink e-comm brandsWhy consumers now buy pictures, not productsWhat separates good content from average  and why it changes monthlyHow Pattern turns trillions of data points into actionable insightsWhy Prime eligibility and delivery speed are conversion superpowersTikTok Shop, global expansion, and the next wave of marketplace disruptionThe middleman business model that quietly dominates online retailWhat Rob would do today if he had to start from zero againIf you sell online, or want to, this episode is a masterclass in how to survive and scale in a world where content, logistics and data matter more than ever.Support the show

In today’s episode of The Online Hustle, we sit down with Patrick O'Neill, Senior Brand Manager at Zesty Paws, one of the biggest and most influential pet supplement brands on Amazon.Patrick’s story is wild: from flipping Toys R Us liquidation carts in high school… to launching 7-figure supplement brands… to now leading one of the most recognisable pet brands in the world.He reveals exactly how Zesty Paws stays ahead in a category filled with cheap knockoffs, “too-good-to-be-true” competitors, and aggressive AI-driven marketplaces.We break down:🔥 Why brand trust beats every Amazon “hack”🔥 The biggest mistake sellers make with UGC & influencer content🔥 How TikTok Shop secretly boosts Amazon rankings🔥 Why emotional connection now converts more than SEO🔥 How to build a product consumers actually believe in🔥 And how Patrick would launch a brand this weekend… if he had to start from £0If you sell on Amazon, want to build a brand, or you’re in the pet/wellness space then this is mandatory viewing for you.#zestypaws  #amazonfba  #ecommercetips  #brandbuilding  #tiktokshop  #petsupplements  #onlinehustle  #sellingonamazon  #ecommercestrategy  #ugccontent  #dtcmarketing  #amazonsellertips  #entrepreneurlifeSupport the show

In this episode of The Online Hustle Podcast, we sit down with Ali Babul, Director at Trellis, to uncover the real strategies behind profitable growth on Amazon and beyond.We talk about:The most overlooked opportunities on Amazon right nowWhy AI is both overhyped and underused in marketplace advertisingHow Walmart Marketplace is quietly challenging Amazon’s dominanceThe future of personalized ads, global expansion, and profitability in 2025Whether you’re a brand owner, agency, or entrepreneur trying to scale your e-commerce business, this conversation reveals the tools, tactics, and mindset shifts that separate the top 1% of sellers from everyone else.🔥 Subscribe for weekly episodes on scaling, systems, and seller success.#amazonfba  #ecommercetips  #onlinebusiness  #marketplacegrowth  #ecommercestrategy  #amazonads  #digitalmarketing  #aiinecommerce  #walmartmarketplace  #entrepreneurship  #ecommercepodcast  #OnlineHustlePodcast #Trellis #AliBabul #amazonsellertips  #ecommerceautomationSupport the show

What really stops brands from going global?In this episode of The Online Hustle, we sit down with Jayn Steele and Lee Gray from Rubicon Bridge - experts in helping sellers stay compliant while scaling worldwide.From post-Brexit regulations and banned ingredients to TikTok Shop’s “wild west” phase, this conversation uncovers the hidden side of e-commerce: the legal, regulatory, and operational traps that can kill your product launch overnight.Learn about:The most common mistakes sellers make when expanding to the EU or UKWhy “compliance” isn’t just red tape — it’s the difference between scaling and sinkingHow platforms like Amazon and TikTok Shop handle product safety and trustThe role of AI in global e-commerce and how to stay ahead of constant changeWhether you’re a brand owner, marketplace seller, or e-commerce strategist, this episode will make you rethink what it really takes to build a sustainable global business.🎙️ Host: Lewis — The Online Hustle Podcast🧠 Guests: Jayn Steele & Lee Gray, Rubicon Bridge00:00 – Intro: Meet Jane & Lee from Rubicon Bridge02:09 – The New Reality: How regulation is reshaping global e-commerce03:17 – Brexit Fallout: Why ingredients and packaging rules keep changing05:55 – Market Expansion Myths: The costly assumptions sellers still make07:00 – Amazon vs Shopify: Where brands should really be focusing09:33 – TikTok Shop: Opportunity or regulatory ticking time bomb?13:20 – The Most Common Mistake: Cutting corners on compliance15:00 – Six-Figure vs Failed Brands: What separates success from chaos17:18 – Keep Momentum: Why slow projects cost double18:06 – Interpreting Data & Regulations: Turning red flags into green light22:01 – AI & Compliance: Where technology helps – and where it fails25:32 – Final Insights & Where to Find Rubicon Bridge#ecommerce  #onlinebusiness  #AmazonSellers #tiktokshop   #globaltrade  #ProductCompliance #brandbuilding  #MarketplaceGrowth #OnlineHustlePodcast #entrepreneurship  #ecommercetips  #digitaltrade  #crossborderecommerce  #startupadvice  #BrexitBusinessSupport the show

What would you do if you had just £10 to start a business?In this episode of The Online Hustle, we sit down with Kevin Blackburn #1 best-selling author, business systemisation strategist, and founder of Systemise Fulfilment  to unpack how a small family challenge turned into a multi-million-pound global fulfilment network.Kevin shares his journey from an engineer facing redundancy to leading a network of interconnected warehouses across the UK, USA, and Europe and beyond. We talk about:💡 How he built Systemise Fulfilment from the ground up⚙️ The power of systems and automation in scaling a business🤝 Building partnerships and company culture that drives loyalty🌍 Expanding internationally without losing quality or purpose🧠 The mindset that turns side hustles into sustainable empiresIf you’re an eCommerce entrepreneur, brand owner, or anyone who wants to turn ambition into action, this episode is packed with practical insights, real stories, and inspiration.👉 Watch till the end for Kevin’s advice on starting again from scratch — and why he’d do it all the same way.🕒 Timestamps / Key Moments00:00 – 01:30 | Introduction — Kevin Blackburn’s journey from £10 challenge to global success02:12 – 03:06 | Redundancy, risk, and the moment that sparked his first online sale03:06 – 05:20 | Turning the £10 challenge into a thriving business — early growth and mindset06:13 – 07:49 | The £10 birds that proved the concept — the real “lightbulb moment”09:10 – 10:12 | Moving from side hustle to scalable business — learning the supply chain11:04 – 12:36 | Building through partnerships and the first Systemise licensee13:24 – 15:21 | Creating company culture and values that inspire employees to go the extra mile18:03 – 19:45 | Why relationships and long-term trust drive true business growth21:36 – 23:36 | Inside the “unique processing streams” system that powers Systemise25:04 – 26:32 | Building a business that uplifts local communities and global partners30:26 – 32:59 | The power of systems, processes, and leadership in scaling globally35:15 – 38:47 | The future of tech and AI in fulfilment — how Systemise stays ahead39:17 – 42:44 | Kevin’s advice to new entrepreneurs: focus, consistency, and running your own race44:20 – 45:58 | The “Massive Action Ecosystem” — creating energy and motivation daily46:32 – 48:40 | What Kevin would do if he lost everything — starting again with strategy49:29 – 50:32 | Staying fulfilled and family-first — why purpose drives everything51:20 – 52:44 | How to connect with Systemise Fulfilment and Kevin online53:00 – 53:41 | Closing thoughts — taking massive action every day#entrepreneurship  #ecommercesuccess #onlinebusiness  #sidehustle  #TheOnlineHustle #businessgrowth  #startupstory  #KevinBlackburn #SystemiseFulfilmentSupport the show

In this episode of The Online Hustle Podcast, host Lewis sits down with Matt Kostan, founder of Productpinion and a long-time Amazon seller, to explore how entrepreneurs can turn failed plans into powerful learning opportunities.Matt shares insights from over a decade in e-commerce, discussing the importance of testing ideas with real data instead of emotion, understanding customer psychology, and how to harness AI and qualitative feedback to build stronger products and brands.The conversation blends real-world stories- from shower caps that didn’t sell to mosquito bracelets that delighted customers, illustrating how “setbacks” often lead to innovation, better connections with customers, and long-term brand success.🔑 Key Highlights & Themes1. Fall in Love with Data, Not Your Product (00:01:49 – 00:02:33)2. Clarity Beats Cleverness (00:03:00 – 00:04:42)3. The Power of Real Shopper Feedback (00:05:07 – 00:06:35)4. AI is Useful but Not Human (00:06:35 – 00:08:17)5. Targeting & Testing Smarter, Not Harder (00:08:33 – 00:09:12)6. Avoiding Shiny Object Syndrome (00:10:00 – 00:11:31)7. Amazon vs. Shopify (00:12:08 – 00:13:00)8. Creating Viral & Memorable Products (00:14:02 – 00:17:23)9. Surprise, Delight & Retain (00:17:46 – 00:19:16)10. Standing Out Visually (00:21:11 – 00:22:50)11. Iterative Testing Process (00:35:08 – 00:38:28)12. Customer Co-Creation (00:25:27 – 00:27:05)13. The Power of Story and Emotion (00:30:21 – 00:31:06)14. Embracing Failure as Data (00:32:55 – 00:34:11)15. AI’s Role in Creativity and Speed (00:41:07 – 00:42:09)16. Preparing for the AI Future (00:44:14 – 00:46:20)17. Starting Over: The Entrepreneur’s Test (00:47:09 – 00:50:26)#entrepreneur #amazon #ai #onlinebusiness #hustle #AVASK #facts #marketing #business #amazonfba #analysisSupport the show

In this episode, Kevin Dixie, Founder of Buyerdock, unpacks how Digital Product Passports (DPPs), sustainability, and new compliance rules are reshaping global e-commerce. We cover brand protection on marketplaces, how QR/NFC can verify authenticity, and what sellers should do now to be ready for EU/UK/US changes. 🔑 Key Highlights- Kevin’s journey from early e-commerce to launching Buyerdock and digitising product data at scale - Why DPPs (and QR/NFC/RFID) will become standard for authenticity, repairs, recalls, and consumer info - Counterfeits, resale platforms (Vinted/Depop), and taking back brand control with verifiable product data - Compliance momentum across EU → UK → US/Australia and what timelines mean for sellers - Turning compliance into growth: reviews, warranties, first-party data capture, and multi-language manuals via QR - Right-to-Repair & sustainability as long-term opportunities (refurb, take-back, and repair programs)  🕒 Key Moments 00:00 – Intro & welcome to Kevin Dixie (Buyerdock) 01:00 – Origin story: pre-internet sales → early e-commerce wins → agency work 05:18 – Amazon era: reviews, data, and the pivot to product data platforms 07:00 – Why Buyerdock: digitising “new line” data & brand storytelling beyond a label 09:00 – COVID spike, retail’s comeback, and marketplace control 15:00 – Fakes & swaps in the supply chain: the case for DPPs and serialisation18:30 – How DPPs work: QR/NFC, batch/serial checks, recalls, and multi-language docs 25:00 – Who owns the data? Brand vs. marketplace responsibilities 30:00 – EU, UK, US, AU: regulations, recycling logos, and enforcement realities 35:00 – What’s next: furniture, fashion, beauty, electronics on the DPP timeline 44:00 – If starting in 2025: where the opportunities & pitfalls are 49:00 – Repair/refurb programs as profit centres53:00 – Search & SEO: why source-of-truth product pages will matter more 59:00 – Wrap-up & where to find Buyerdock #ecommerce  #Buyerdock #DigitalProductPassport #onlinebusiness  #EcommerceTrends #amazonfba  #shopifytips  #brandprotection  #sustainability  #ecommercestrategy  #OnlineHustlePodcastSupport the show

Welcome to The Online Hustle, powered by AVASK! 🚀 In this episode, Lewis breaks down the biggest shifts shaping global e-commerce in 2025 , from trade wars and tariffs to AI-powered shopping experiences. Whether you’re a seasoned seller, a new entrepreneur, or a marketer, this is your essential guide to staying ahead.👉 Expect actionable insights, real strategies, and practical takeaways you can apply today to future-proof your online business.📢 Don’t Miss:✔️ Interviews with industry leaders & innovators✔️ Real-world strategies from entrepreneurs in the trenches✔️ The trends driving e-commerce growth today🔑 What You’ll Learn:- How tariffs & trade tensions are reshaping global supply chains- Why UK & US fulfillment hubs are booming in 2025- The rise of health, clean beauty, and pet wellness products- Why diversification beyond Amazon is critical- How AI tools (ChatGPT, Amazon Rufus, Lens, Creative Studio) are changing e-commerce forever- New payment trends: crypto, buy now pay later, and fraud controls🕒 Key Moments 00:00 – Welcome to The Online Hustle01:50 – The State of E-Commerce in 202502:12 – Tariffs & Supply Chain Shifts03:37 – UK Fulfillment Hubs & VAT Benefits05:19 – Health, Simplicity & Authenticity: New Consumer Behavior06:10 – Branding Success Story: Liquid Death Water06:20 – Clean Cosmetics & Minimal Ingredients Trend07:12 – Pet Supplements & Wellness Boom07:37 – Viral Micro-Trends & Products (Dubai Chocolate Lab Boo Boo)07:52 – Beyond Amazon: TikTok Shop, Walmart, Local Marketplaces08:51 – B2B & Wholesale Expansion09:29 – Marketplace Ads & First-Party Data Importance09:50 – AI in E-Commerce: ChatGPT, AR Fitting Rooms, Personalization11:32 – Amazon’s Rufus, Lens & Creative Studio Features13:31 – Crypto & Buy Now Pay Later at Checkout14:29 – Final Takeaways: Building Resilience & Diversification#ecommerce  #onlinebusiness  #ecommercetips  #shopify  #amazonfba  #digitalmarketing  #onlinestore  #ecommercestrategy  #dropshipping  #aiforbusiness  #globaltradeSupport the show

Our host, Piero Perera, is joined by Kimberly Mauser, to talk about the impact of sustainable choices and practical solutions that empower the younger generation to lead the charge for a more sustainable world.Dive into the critical topic of sustainability and explore the significant role that Gen Z is playing in shaping a greener future. Join us for an inspiring conversation as we discuss how every business, no matter the industry, can contribute to a more sustainable world. Support the show

Discover the growth story of Serious Sport, one of the fastest growing teamwear companies in the UK, working with over 1000 teams in the UK.  Our host, Piero Perera, is joined by Tom Mahoney of Serious Sport, to talk about the online sporting goods industry and the various sales channels that have transformed the way customers shop for sports equipment and gear. Get valuable tips on how to stand out in this competitive industry. Whether you are passionate about sports or curious about how to start your online business, then you need to listen to this episode! Support the show

Push the boundaries of what is possible with Mark Rushmore, as he takes us through the evolution of SURI, from its inception as an innovative concept to becoming a powerful solution to a pressing environmental concern.Whether you're a conscious consumer looking for sustainable alternatives or simply curious about the intersection of technology and eco-friendliness, this podcast episode will provide valuable insights and inspire you be part of the difference.Support the show

Our host, Piero Perera, is joined by Sean Larsen, founder of Labl.it, to unveil all the details on how one powerful idea is now completely transforming food safety with innovative label printing.Discover the success story of Labl.it and how their innovative label printing is transforming the hospitality industry with a safer and quicker way to manage food labels.  Support the show

Our host, Piero Perera, is joined by Julius Rogonja, co-founder of Ark of Sweden, to unveil powerful tips on how to transform your brand’s presence into a viral sensation on TikTok.Get all the insights on TikTok’s viral product ARK Drops. Discover how the brand was created, how it went viral after one video, and how it is transforming lives with the power of nature. This episode is a must-listen for anyone seeking inspiration and the key to viral success. Support the show

Join us as Mark Houghton of KATA Global Logistics shares his expertise in the industry of customs and cross-border logistics, and provides insights on how to take your business’ logistics operations to the next level. Support the show

Join us as Mark Brown of Editors Keys and Buckle & Brand shares his experience of using YouTube as a powerful advertising tool for his brands and provides insights on effective YouTube marketing strategies.Support the show

Explore the world of product development and innovation with Kian Golzari as he shares insights on unleashing ideas for e-commerce growth.Support the show

Join us for an introductory episode where our host Piero Perera sets the stage for the podcast. Explore the diverse strategies employed in the retail and e-commerce world and understand their impact.Support the show