PODCAST · business
The Pitch Podcast
by Drew Rauso & Andy Marston
The Pitch is a sports business podcast, brought to you by two friends working in the industry who want to answer the question, “What’s interesting right now that no one is talking about?” This isn’t your boss’s podcast (but it should be)!
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4
Lessons from the Summer of Barbie, and looking at Move-to-Earn for sports
Thanks for listening to another episode! Here’s what we covered today: 0:54 - Move-to-earn and sports 14:50 - Play-to-earn (within a sport) 20:20 - Lessons from the summer of Barbie 29:20 - Activating nostalgia with Hollywood IP 36:24 - Partnership strategy led by the senses Plus, feel free to check out some additional readings, as well as some of the sources that sparked our interest in today’s topics: STEPN, Sweatcoin, and Ness The Summer of Barbie, from Morning Brew List of Barbie partnerships, on Twitter Barbie Marketing breakdown, by Joe Brailsford
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3
Exploring the trend of alternative broadcasts, how to cash in on athletes' fascination with golf, and looking beyond the sports docuseries
Thanks for listening to another episode! Here’s what we covered today: 0:45 - Alternative Broadcasts 9:30 - Sports IP within Hollywood 19:25 - Athletes’ fascination with golf 35:15 - Sports media beyond the docuseries Plus, feel free to check out some additional readings, as well as some of the sources that sparked our interest in today’s topics: Daniel Ricciardo and Will Arnett are the hosts of a new F1 broadcast, from ESPN Communal trends of sports viewing, from John Wall Street Brad Pitt’s new F1 movie, from The Race
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2
Competitive Socialization, Active "Third Places," and Driving Local Fandom
Thanks for listening to our second-ever episode! We thought this went really well, to be fair. Here’s what we covered today: 1:10 - Competitive socialization 15:00 - Driving local fandom 24:00 - Sports locations as the spectacle 28:30 - Activity bars 35:15 - Sport as a “third place” Plus, feel free to check out some additional readings, as well as some of the sources that sparked our interest in today’s topics: Competitive Socialization reaching the sports industry, by John Wall Street Reading up on places like Chicken N Pickle and Padel Haus Diving deeper into PLL’s new efforts to drive local fandom, by John Wall Street The official press release about additional international marketing rights, from the NFL We hope you like it, please go easy on us, we're brand new to this, after all, and feel free to reach out on LinkedIn to either one of us, Andy Marston or Drew Rauso.
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1
Ground Rules, Leveraging IP with AI, and Rethinking Jersey Sponsorship
Welcome to our first-ever episode of The Pitch Podcast! We cover a bunch to get us off the ground, including: 0:00 - Our ambitions for the show (lofty, we know) 4:00 - The importance of a Shadow Board 11:00 - Female athlete-focused apparel 13:30 - How to unlock IP with AI 26:15 - Rethinking jersey sponsorship Plus, we wanted to share some additional reading we found interesting on the topics: Using AI in podcasting, from Albachiara Exploring Shadow Boards, from the Sports Pundit AI as a rights a holder's tool, from George Pyne's newsletter AI and the globalization of music, from The Trapital Podcast with Will Page Digital-enabled jerseys, from the Sports Pundit We hope you like it, please go easy on us, we're brand new to this, after all, and feel free to reach out on LinkedIn to either one of us, Andy Marston or Drew Rauso
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ABOUT THIS SHOW
The Pitch is a sports business podcast, brought to you by two friends working in the industry who want to answer the question, “What’s interesting right now that no one is talking about?” This isn’t your boss’s podcast (but it should be)!
HOSTED BY
Drew Rauso & Andy Marston
CATEGORIES
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