The Plumber Marketing Podcast

Plumbing companies often lose jobs simply because they can’t answer every call or respond quickly enough to online inquiries. In this episode, we talk about how AI tools are helping plumbers automate scheduling, manage website chat conversations, and capture leads through intelligent answering services. We’ll cover how automated calendar booking allows customers to schedule appointments instantly and how SMS follow-up systems ensure every lead receives a response. When these tools are integrated into a custom CRM, plumbing companies gain a powerful system for managing communication and keeping their schedules full.

Marketing for plumbing companies has changed fast, and this episode breaks down what’s actually producing calls in 2026. We cover local SEO strategies that help plumbers show up in the map pack, how Google Ads and LSA campaigns are evolving, and where AI fits into scheduling, lead follow-up, and customer communication. You’ll also learn how strong review strategies and tight targeting are helping plumbing businesses generate higher-intent leads without wasting ad spend. If your plumbing company wants predictable growth, this episode explains the systems that are working right now.

AI isn’t coming – it’s already here. In this episode, we show plumbers how to use simple automation tools to book more jobs, follow up faster, and build a scheduling system that saves time and closes leads.

Let’s talk Meta Ads – specifically how plumbers can generate exclusive leads using Facebook and Instagram lead forms. We’ll cover what’s working right now, how to avoid low-quality form fills, and the exact automations you need after they click.

Most plumbing companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for plumbing businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a plumbing business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every plumbing company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a plumbing business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

Most plumbing businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the plumbing space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

Welcome to this bonus episode of The Plumber Marketing Podcast! We’re talking about what makes certain plumbing businesses grow year after year while others spin their wheels. If you’ve got the team and the talent — but not the results — this episode will show you what successful companies do differently to scale.

Welcome to The Plumber Marketing Podcast! In this episode, we show how plumbing companies can simplify the scheduling process with automated online booking. Learn how to send booking links via text, connect calendars and CRMs, and make it easier for customers to book fast. More jobs, fewer missed leads — that’s the power of appointment automation.

Welcome to The Plumber Marketing Podcast! In this episode, we show plumbers how to use video ads to build trust, show up locally, and bring in more calls. Learn which video types perform best, what to say in your ads, and how to run them effectively on Meta and YouTube. Video marketing is the shortcut to building credibility fast.

In this bonus episode of The Plumber Marketing Podcast, we share how plumbing companies can keep the calls coming — even in a down economy. Learn how to market essential services, adjust your targeting, and make strategic moves when other companies pause. Stay strong, stay seen, and keep growing no matter the market.

Welcome to The Plumber Marketing Podcast! In this episode, we explore how to secure a spot in Google’s Local 3-Pack and generate more local leads. Learn the importance of consistent reviews, citations, and backlinks in boosting your rankings. We’ll also guide you through optimizing your Google Business Profile and leveraging structured data for maximum impact. Don’t miss these tips to dominate local SEO and grow your plumbing business.

Welcome to The Plumber Marketing Podcast! In this episode, we discuss how plumbers can use Google’s Local Service Ads to generate more leads and calls. Discover how to set up your profile, optimize your services, and manage your leads effectively. Learn why reviews and quick responses are essential and how to track ROI to make data-driven decisions. Don’t miss these practical tips to grow your plumbing business with LSAs.

Welcome to Episode 16 of The Plumber Marketing Podcast! In this episode, we dive into how email marketing can re-engage past customers, nurture prospects, and drive loyalty from new clients. Discover how to set up automation sequences, import your customer list into CRMs, and create campaigns that highlight your USPs. Learn how email marketing keeps prospects moving toward becoming loyal customers in the A-Z buying spectrum. Tune in for practical tips to maximize the power of email marketing in your plumbing business.

Welcome to this bonus episode of The Plumber Marketing Podcast! We’re breaking down 2024’s marketing trends and providing actionable strategies for plumbers in 2025. Learn how to navigate local search competition, optimize your ad spend, and leverage referrals for growth. We’ll also cover measurable marketing tactics to track ROI and refine your approach. Don’t miss these valuable insights to keep your plumbing business ahead of the competition.

Join us in this bonus episode of "The Plumber Marketing Podcast" as we delve into the full spectrum of marketing services that can drive 300% growth in your plumbing business. From planning and defining unique selling points to advanced marketing automation and SEO, we cover all the essential elements. Discover how to enhance your website, create a compelling print marketing package, and optimize local SEO. Learn about effective ad campaigns and using a custom CRM to manage leads and follow-ups. This episode provides the tools and insights needed to dominate your market.

Welcome to "The Plumber Marketing Podcast," Episode 13, where we explore the potential of AI in plumbing business marketing. Understand AI and machine learning, and discover how they can save time and money. We’ll discuss AI tools like chatbots and virtual assistants for improved customer service and lead generation. Learn about AI-driven content creation, SEO optimization, and social media marketing. Get insights on the speed and efficiency of AI implementation. Join us for practical AI learning tips and answers to common questions. Transform your plumbing marketing strategy with AI!

In Episode 12 of "The Plumber Marketing Podcast," join Matt Law as he guides plumbing business owners through the process of setting up a simple yet effective follow-up system for plumbing customers and prospects. Discover how automation and strategic communication can help you nurture plumbing relationships, retain plumbing customers, and attract new plumbing prospects. Matt Law emphasizes the key elements of a successful plumbing follow-up system. Learn how plumbing automation extends beyond just plumbing emails, incorporating plumbing SMS messages, plumbing direct mail, and more to engage with your plumbing audience effectively. Discover the power of plumbing email autoresponders, utilizing tools like Zapier to connect your plumbing CRM with other plumbing platforms seamlessly. This episode also explores the importance of communicating your unique plumbing selling points to plumbing prospects, showcasing the value and benefits of your plumbing service. Additionally, Matt Law shares strategies for fostering strong plumbing customer relationships, providing insights on how to effectively communicate with plumbing customers to help them stay loyal and become plumbing customers for life. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging plumbing automation tools, plumbing email autoresponders, and strategic plumbing communication, you'll be able to build strong plumbing connections, retain plumbing customers, and attract new plumbing business.

In Episode 11 of "The Plumber Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for plumbing businesses. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your plumbing business's total revenues and transform your business operations. Matt Law highlights the key elements of custom CRMs. Discover platforms like knack.com and WYSIWYG database builders that empower plumbing business owners to create a CRM system that perfectly aligns with their unique plumbing business needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance plumbing customer interactions. This episode also emphasizes the versatility of a CRM for plumbing businesses. Learn how a custom CRM can be utilized for scheduling plumbing jobs, keeping track of plumbing project notes, and managing plumbing invoices, ensuring all aspects of your plumbing business operations are seamlessly managed in one centralized system. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms like knack.com and utilizing plumbing automation tools, you'll be able to enhance plumbing customer relationships, streamline plumbing workflows, and ultimately drive higher revenues for your plumbing business.

Join Matt Law in Episode 10 of "The Plumber Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your plumbing business. Discover how to effectively use these incentives to attract new plumbing customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to instantly deliver it to plumbing prospects via text or email, ensuring a seamless and engaging experience. Understand the importance of utilizing a secure database to store plumbing prospect information, enabling you to build a valuable plumbing customer base for future marketing efforts. This episode also highlights the significance of offering something for free to plumbing prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful plumbing lead magnets, capturing the attention and interest of potential plumbing customers. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to increase leads through coupons and free offers. By incorporating the strategies discussed in this episode, you'll be able to optimize your plumbing lead generation efforts and foster plumbing customer relationships that drive long-term business growth.

In Episode 9 of "The Plumber Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your plumbing business. Join Matt as he reveals the power of thank you packages, yard signs, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews. Discover how to create impactful thank you gifts for new plumbing customers, leaving a lasting impression and encouraging them to share their positive experiences with others. Explore the use of review cards with QR codes, making it easy for satisfied plumbing customers to leave reviews and testimonials. This episode also addresses the importance of reputation management, providing insights on how to prevent bad reviews from happening and effectively handle any negative feedback. Matt Law discusses the benefits of yard signs for active plumbing projects, leveraging them as a powerful marketing tool to attract attention and generate new leads. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to drive referrals and boost their online reputation. By implementing the strategies discussed in this episode, you'll be able to foster plumbing customer loyalty, track referrals effectively, and express gratitude to customers who refer your plumbing business with gift cards.

In Episode 8 of "The Plumber Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your plumbing business. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your plumbing ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling landing pages that align with Google's preferences, boosting your plumbing company's quality scores and click-through rates. Understand what Google loves and how to make your plumbing ads appear more frequently, maximizing your online visibility and reaching your target audience effectively. This episode also explores the significance of conversions in your plumbing ad campaigns, uncovering how to track and optimize your plumbing conversion rates to ensure a high return on investment. Matt Law delves into the power of search campaigns and remarketing, providing insights on how to leverage these strategies to generate more leads and nurture potential plumbing customers. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to dominate the Google Ads landscape. By integrating the tactics discussed in this episode, you'll be able to spend less while generating a higher quantity and quality of leads for your plumbing business.

In Episode 7 of "The Plumber Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your plumbing business. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral referrals through social media. Learn how to encourage and incentivize your plumbing customers to share pictures of their projects on various social media channels, amplifying your plumbing brand's reach and visibility. Discover the art of tagging your plumbing business in these posts to enhance your online presence and build credibility. This episode also explores the concept of referral fees and incentives, providing valuable insights on how to reward plumbing customers for their referrals, further motivating them to share their experiences on social media. Matt Law sheds light on effective methods to track referrals and measure the success of your viral referral strategy, ensuring you can quantify the impact and make data-driven decisions. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to create a viral referral machine through social media. By following the process outlined in this episode, you can leverage the power of customer-generated content to attract new leads, build brand loyalty, and fuel the growth of your plumbing business.

Join Matt Law in Episode 6 of "The Plumber Marketing Podcast" as he explores the strategies and tactics needed for plumbing companies to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help plumbing business owners unlock the power of SEO and establish a strong online presence. Matt Law dives into the key elements of SEO success. Learn how website health plays a vital role in search engine rankings and discover the essentials of on-site SEO, including keyword optimization, meta tags, and compelling content. Understand the significance of off-site SEO through effective link building strategies that enhance your plumbing company's website authority and credibility. Furthermore, this episode explores the role of social media sharing in amplifying your SEO efforts and expanding your online reach. Matt Law highlights the importance of content marketing, such as creating blog posts, to not only provide value to your plumbing audience but also attract more leads and improve your search engine visibility.

In Episode 5 of "The Plumber Marketing Podcast," Matt Law unveils the strategies and tactics to win with local marketing for your plumbing business. Join Matt as he delves into the intricacies of local search and how it can catapult your plumbing business to the top of the rankings in the maps section or 3-pack of Google. Matt Law guides plumbing business owners through the key elements of local marketing success. Learn about the significance of citations and maintaining consistent Name, Address, and Phone (NAP) information across various platforms. Discover the importance of optimizing your plumbing company's website code and harnessing the power of Google My Business to enhance your local visibility. Furthermore, this episode delves into the role of social media citations in local marketing, emphasizing the impact of online reviews and customer engagement on your local search rankings. Matt Law provides actionable insights on how to leverage these platforms to boost your plumbing business's presence and reputation within your local community. "The Plumber Marketing Podcast" equips you with the knowledge and confidence to dominate the local search landscape. Whether you're a local plumbing service provider or have multiple locations, this episode provides essential strategies to help you outshine your competitors and attract more customers through effective local marketing.

Join Matt Law in Episode 4 of "The Plumber Marketing Podcast," as he unveils the secrets to crafting the ultimate welcome package for plumbing companies. In this episode, plumbing business owners will discover the power of a well-designed and thoughtfully curated welcome package that leaves a lasting impression on new prospects. Matt Law walks you through the essential components of an impactful welcome package. Learn what to include in the folder, from informative inserts to eye-catching flyers, business cards, magnets, and more. These tangible items serve as powerful marketing tools, showcasing your expertise and instilling confidence in your plumbing brand. Moreover, this episode explores the modern approach of delivering the welcome package electronically via email when a new lead requests a quote. Matt delves into the strategies and techniques to create a digital welcome package that captures attention, delivers valuable information, and keeps your plumbing brand at the forefront of your prospects' minds. "The Plumber Marketing Podcast" equips you with the knowledge and inspiration to create an irresistible welcome package that sets you apart from the competition. Whether it's through physical materials or digital assets, this episode provides practical insights to help plumbing business owners leave a remarkable impression and foster long-term customer relationships.

"The Plumber Marketing Podcast" continues with Episode 3, where Matt Law reveals the key elements necessary for building the perfect website and landing pages that drive conversions and optimize search engine rankings. Join Matt as he shares invaluable insights on creating a website that captivates visitors and delivers measurable results. Matt Law emphasizes the significance of website speed, ensuring your plumbing company's online presence loads quickly to keep visitors engaged. Learn the essentials of website health, including mobile-friendliness, seamless navigation, and user-friendly design, all of which contribute to a positive user experience and improved search engine optimization (SEO). Discover the art of crafting effective landing pages that entice and convert visitors into customers. Matt Law unravels the secrets behind compelling copy, captivating visuals, and persuasive calls-to-action, empowering plumbing business owners to maximize their conversion rates and generate measurable results. "The Plumber Marketing Podcast" equips you with the knowledge and confidence to create a website that shines in the digital landscape. Whether you're seeking to enhance your existing plumbing website or embark on a new online venture, this episode provides actionable strategies for building a website and landing pages that elevate your plumbing business to new heights.

In Episode 2 of "The Plumber Marketing Podcast," Matt Law delves into the realm of measurable marketing for plumbing businesses. Join him as he unveils essential strategies to make your plumbing marketing efforts quantifiable, allowing you to optimize your budget and allocate resources more effectively. Matt Law emphasizes the importance of analytics in tracking and evaluating marketing success. Learn how to leverage UTM data, call tracking, and 301 redirects with UTM data to gain valuable insights into your plumbing marketing campaigns. By harnessing the power of these tools, you'll uncover the precise impact of your marketing initiatives, enabling you to make informed decisions and eliminate wasteful spending. Discover how making your plumbing marketing measurable can result in substantial savings, as you invest your resources solely in strategies that yield tangible results. Matt Law's positive and empowering approach will leave you equipped with the knowledge and confidence to elevate your plumbing business to new heights through data-driven marketing. Join "The Plumber Marketing Podcast" and unlock the secrets to making your marketing measurable, paving the way for increased efficiency, cost-effectiveness, and overall marketing success for your plumbing business.

In the inaugural episode of "The Plumber Marketing Podcast," join Matt Law, CEO at Gro.Inc, as he lays the foundation for a remarkable journey into the world of plumbing business marketing. Designed specifically for plumbing business owners, this podcast provides invaluable insights and strategies to fuel growth and success. Matt Law introduces himself and his extensive experience in the industry, establishing his authority and credibility. He then dives into the heart of the matter—the Four Step Marketing Formula for plumbing companies. Unlock the secrets of this powerful formula as Matt guides you through each step, revealing how to effectively market and expand your plumbing business. Matt Law illuminates the path to achieving marketing excellence, equipping you with the tools and knowledge to stand out in a competitive plumbing industry. Whether you're a seasoned plumbing entrepreneur or just starting your business journey, this episode is a must-listen for anyone seeking to thrive in the world of plumbing company marketing. Tune in to "The Plumber Marketing Podcast" and unlock the key to strategic marketing success for your plumbing business.