The Pool Builder Marketing Podcast

Pool builders often work with longer sales cycles and detailed consultations, making organization essential. In this episode, we explore how AI-powered scheduling tools, live chat assistants, and automated answering services can help pool companies manage inquiries more effectively. Homeowners researching pool projects can receive instant responses, schedule consultations, and stay engaged through automated follow-up messages. When these features are connected through a CRM system, pool builders gain a more structured process for managing leads and guiding prospects through the decision-making process.

Pool builders operate in a high-value, competitive space, and marketing strategies have shifted significantly. In this episode, we discuss how local SEO, high-intent Google Ads campaigns, and smart remarketing are helping pool companies stay visible during longer buying cycles. We also cover how AI automation improves lead nurturing and consultation scheduling so opportunities don’t slip through the cracks. If you’re looking to attract higher-quality projects and maintain consistent growth, this episode outlines what’s working for pool builders right now.

From lead to backyard oasis, automation helps pool companies keep projects moving. We’ll show you how to use AI to manage leads, automate scheduling, and impress clients with fast, reliable communication.

Looking to build your pool pipeline? Learn how to use Meta Ads and lead forms to generate qualified inquiries. We’ll explain how to automate your nurture process and set up follow-ups that actually get results.

Most pool building companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for pool building businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a pool building business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every pool building company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a pool building business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

Most pool building businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the pool building space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

In this bonus episode of The Pool Builder Marketing Podcast, we take a look at what separates the growth-ready pool builders from those who get stuck. Learn why the right mindset, investment approach, and systems can make or break your ability to scale. This episode is your blueprint for building a company that grows — even in a tough market.

In this episode of The Pool Builder Marketing Podcast, we explore how pool builders can make booking appointments easier with automation tools. Whether it’s design consultations or service calls, giving customers the ability to schedule online increases conversion. Learn how to streamline scheduling and stay focused on what matters — building great pools.

In this episode of The Pool Builder Marketing Podcast, we dive into video marketing strategies that help pool builders stand out and win business. Whether you’re showing off a project or promoting a seasonal offer, video is the format that gets attention. Learn how to build and run high-converting video ads on Meta and YouTube.

In this episode of The Pool Builder Marketing Podcast, we explore what makes some pool builders thrive during slow markets. Learn how to shift toward the right projects, use smart marketing, and turn hesitation into bookings. Don’t miss this guide to staying profitable and booked — even during a recession.

Dip into this episode of The Pool Builder Marketing Podcast, where we discuss how to rank in Google’s Local 3-Pack and attract more leads. Learn the role of reviews, consistent citations, and quality backlinks in improving your rankings. We’ll also share tips for optimizing your Google Business Profile with engaging content and structured data. Tune in for practical advice to grow your pool building business through local SEO.

Dive into this episode of The Pool Builder Marketing Podcast, where we discuss the benefits of Google’s Local Service Ads for pool builders. Learn how to set up and optimize your account, generate high-quality leads, and track your performance. We’ll also cover the importance of reviews and best practices to maximize your advertising success. Tune in for actionable insights to grow your pool building business with LSAs.

Dive into this special episode of The Pool Builder Marketing Podcast as we reflect on how email marketing can help you re-engage past customers, convert prospects, and onboard new clients. Learn how to use automation, create compelling email sequences, and integrate your CRM for effective marketing campaigns. Discover strategies to drive referrals, cross-sell services, and guide customers along the A-Z buying spectrum. Don’t miss this guide to using email marketing to make a splash in your pool building business!

Dive into this special episode of The Pool Builder Marketing Podcast as we reflect on 2024 and share strategies for success in 2025. Learn how to tackle local search challenges, optimize Google Ads, and harness the power of referrals to grow your business. We’ll also discuss the importance of measurable marketing and diversifying your strategies to stay competitive in a tough economy. Don’t miss these essential tips for pool builders!

In this bonus episode of "The Pool Builder Marketing Podcast," we take a comprehensive look at the marketing services that can achieve 300% growth for pool building businesses. We'll discuss planning, unique selling points, AI chatbot training, and website development. Learn about integrating measurable marketing techniques, optimizing SEO, and setting up effective ad campaigns. With tips on creating a powerful print marketing package and leveraging a custom CRM, this episode equips you with the knowledge to transform your pool business and achieve market dominance.

In Episode 13 of "The Pool Builder Marketing Podcast," we delve into the transformative power of AI for pool builders. Learn about AI and machine learning, and how they can streamline your marketing efforts. Discover AI tools like chatbots for enhanced customer service, and AI-driven content creation for personalized marketing. We’ll discuss optimizing SEO and social media campaigns with AI, and the efficiency of quick implementation. Get practical tips on learning AI and answers to common questions. Dive into the future of marketing with AI and make a splash in your pool building business!

In Episode 12 of "The Pool Builder Marketing Podcast," join Matt Law as he guides pool builder owners through the process of setting up a simple yet effective follow-up system for customers and prospects. Discover how automation and strategic communication can help you nurture relationships, retain customers, and attract new prospects. Matt Law emphasizes the key elements of a successful follow-up system. Learn how automation extends beyond just emails, incorporating SMS messages, direct mail, and more to engage with your audience effectively. Discover the power of email autoresponders, utilizing tools like Zapier to connect your CRM with other platforms seamlessly. This episode also explores the importance of communicating your unique selling points to prospects, showcasing the value and benefits of your pool building services. Additionally, Matt Law shares strategies for fostering strong customer relationships, providing insights on how to effectively communicate with customers to help them stay satisfied and become long-term clients. "The Pool Builder Marketing Podcast" equips pool builder owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging automation tools, email autoresponders, and strategic communication, you'll be able to build strong connections, retain customers, and attract new business.

In Episode 11 of "The Pool Builder Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for pool builders. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your business operations. Matt Law highlights the key elements of custom CRMs. Discover platforms like knack.com and WYSIWYG database builders that empower pool builder owners to create a CRM system that perfectly aligns with their unique needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance customer interactions. This episode also emphasizes the versatility of a CRM for pool builders. Learn how a custom CRM can be utilized for scheduling, keeping track of jobs, notes, and invoices, ensuring all aspects of your business operations are seamlessly managed in one centralized system. "The Pool Builder Marketing Podcast" equips pool builder owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms like knack.com and utilizing automation tools, you'll be able to enhance customer relationships, streamline workflows, and ultimately drive higher revenues for your business.

Join Matt Law in Episode 10 of "The Pool Builder Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your pool builder business. Discover how to effectively use these incentives to attract new customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to instantly deliver it to prospects via text or email, ensuring a seamless and engaging experience. Understand the importance of utilizing a secure database to store prospect information, enabling you to build a valuable customer base for future marketing efforts. This episode also highlights the significance of offering something for free to prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful lead magnets, capturing the attention and interest of potential customers. "The Pool Builder Marketing Podcast" equips pool builder owners with the knowledge and confidence to increase leads through coupons and free offers. By incorporating the strategies discussed in this episode, you'll be able to optimize your lead generation efforts and foster customer relationships that drive long-term business growth.

In Episode 9 of "The Pool Builder Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your pool builder business. Join Matt as he reveals the power of yard signs, thank you packages, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews. Discover how to create impactful yard signs for your pool builder projects, leveraging them as a powerful marketing tool to attract attention and generate new leads. Explore the use of thank you packages with referral cards, leaving a lasting impression on customers and incentivizing them to refer your business. This episode also addresses the importance of reputation management, providing insights on how to prevent negative reviews and effectively handle any feedback. Matt Law discusses the benefits of encouraging satisfied customers to leave reviews and testimonials, enhancing your online reputation and attracting new prospects. "The Pool Builder Marketing Podcast" equips pool builder owners with the knowledge and confidence to drive referrals and boost their online reputation. By implementing the strategies discussed in this episode, you'll be able to foster customer loyalty, track referrals effectively, and express gratitude to customers who refer your business with gift cards.

In Episode 8 of "The Pool Builder Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your pool builder business. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling landing pages that align with Google's preferences, boosting your quality scores and click-through rates. Understand what Google loves and how to make your ads appear more frequently, maximizing your online visibility and reaching your target audience effectively. This episode also explores the significance of conversions in your ad campaigns, uncovering how to track and optimize your conversion rates to ensure a high return on investment. Matt Law delves into the power of search campaigns and remarketing, providing insights on how to leverage these strategies to generate more leads and nurture potential customers. "The Pool Builder Marketing Podcast" equips pool builder owners with the knowledge and confidence to dominate the Google Ads landscape. By integrating the tactics discussed in this episode, you'll be able to spend less while generating a higher quantity and quality of leads for your business.

In Episode 7 of "The Pool Builder Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your pool builder business. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral referrals through social media. Learn how to encourage and incentivize your customers to share pictures of their new pools on various social media channels, amplifying your brand's reach and visibility. Discover the art of tagging your business in these posts to enhance your online presence and build credibility. This episode also explores the concept of referral fees and incentives, providing valuable insights on how to reward customers for their referrals, further motivating them to share their experiences on social media. Matt Law sheds light on effective methods to track referrals and measure the success of your viral referral strategy, ensuring you can quantify the impact and make data-driven decisions. "The Pool Builder Marketing Podcast" equips pool builder owners with the knowledge and confidence to create a viral referral machine through social media. By following the process outlined in this episode, you can leverage the power of customer-generated content to attract new leads, build brand loyalty, and fuel the growth of your business.

Join Matt Law in Episode 6 of "The Pool Builder Marketing Podcast" as he explores the strategies and tactics needed for pool builders to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help pool company owners unlock the power of SEO and establish a strong online presence. Matt Law dives into the key elements of SEO success. Learn how website health plays a vital role in search engine rankings and discover the essentials of on-site SEO, including keyword optimization, meta tags, and compelling content. Understand the significance of off-site SEO through effective link building strategies that enhance your website's authority and credibility. Furthermore, this episode explores the role of social media sharing in amplifying your SEO efforts and expanding your online reach. Matt Law highlights the importance of content marketing, such as creating blog posts, to not only provide value to your audience but also attract more leads and improve your search engine visibility. "The Pool Builder Marketing Podcast" equips you with the knowledge and confidence to achieve significant SEO victories for your pool builder business. Whether you're a seasoned SEO practitioner or just starting out, this episode provides actionable insights to help you optimize your website, build quality backlinks, leverage social media, and create compelling content that drives organic traffic and generates valuable leads.

In Episode 5 of "The Pool Builder Marketing Podcast," Matt Law unveils the strategies and tactics to win with local marketing for your pool builder business. Join Matt as he delves into the intricacies of local search and how it can catapult your business to the top of the rankings in the maps section or 3-pack of search engines. Matt Law guides pool company owners through the key elements of local marketing success. Learn about the significance of citations and maintaining consistent Name, Address, and Phone (NAP) information across various platforms. Discover the importance of optimizing your website code and harnessing the power of local directories to enhance your local visibility. Furthermore, this episode delves into the role of social media citations in local marketing, emphasizing the impact of online reviews and customer engagement on your local search rankings. Matt Law provides actionable insights on how to leverage these platforms to boost your business's presence and reputation within your local community. "The Pool Builder Marketing Podcast" equips you with the knowledge and confidence to dominate the local search landscape. Whether you have a single location or multiple branches, this episode provides essential strategies to help you outshine your competitors and attract more customers through effective local marketing.

Join Matt Law in Episode 4 of the "Pool Builder Marketing Podcast," as he unveils the secrets to crafting the ultimate welcome package for pool builders. In this episode, pool company owners will discover the power of a well-designed and thoughtfully curated welcome package that leaves a lasting impression on new prospects. Matt Law walks you through the essential components of an impactful welcome package. Learn what to include in the package, from informative inserts to eye-catching brochures, business cards, magnets, and more. These tangible items serve as powerful marketing tools, showcasing your expertise and instilling confidence in your brand. Moreover, this episode explores the modern approach of delivering the welcome package electronically via email when a new lead expresses interest in a pool. Matt delves into the strategies and techniques to create a digital welcome package that captures attention, delivers valuable information, and keeps your brand at the forefront of your prospects' minds. "The Pool Builder Marketing Podcast" equips you with the knowledge and inspiration to create an irresistible welcome package that sets you apart from the competition. Whether it's through physical materials or digital assets, this episode provides practical insights to help pool company owners leave a remarkable impression and foster long-term customer relationships.

"The Pool Builder Marketing Podcast" continues with Episode 3, where Matt Law reveals the key elements necessary for building the perfect website and landing pages that drive conversions and optimize search engine rankings. Join Matt as he shares invaluable insights on creating a website that captivates visitors and delivers measurable results. Matt Law emphasizes the significance of website speed, ensuring your online presence loads quickly to keep visitors engaged. Learn the essentials of website health, including mobile-friendliness, seamless navigation, and user-friendly design, all of which contribute to a positive user experience and improved search engine optimization (SEO). Discover the art of crafting effective landing pages that entice and convert visitors into customers. Matt Law unravels the secrets behind compelling copy, captivating visuals, and persuasive calls-to-action, empowering pool company owners to maximize their conversion rates and generate measurable results. "The Pool Builder Marketing Podcast" equips you with the knowledge and confidence to create a website that shines in the digital landscape. Whether you're seeking to enhance your existing website or embark on a new online venture, this episode provides actionable strategies for building a website and landing pages that elevate your pool company to new heights.

In Episode 2 of "The Pool Builder Marketing Podcast," Matt Law delves into the realm of measurable marketing for pool builders. Join him as he unveils essential strategies to make your marketing efforts quantifiable, allowing you to optimize your budget and allocate resources more effectively. Matt Law emphasizes the importance of analytics in tracking and evaluating marketing success. Learn how to leverage data, call tracking, and online analytics tools to gain valuable insights into your marketing campaigns. By harnessing the power of these tools, you'll uncover the precise impact of your marketing initiatives, enabling you to make informed decisions and eliminate wasteful spending. Discover how making your marketing measurable can result in substantial savings, as you invest your resources solely in strategies that yield tangible results. Matt Law's positive and empowering approach will leave you equipped with the knowledge and confidence to elevate your pool company to new heights through data-driven marketing.

In the inaugural episode of "The Pool Builder Marketing Podcast," join Matt Law, CEO at Gro.Inc, as he lays the foundation for a remarkable journey into the world of pool builder marketing. Designed specifically for pool company owners, this podcast provides invaluable insights and strategies to fuel growth and success. Matt Law introduces himself and his extensive experience in the industry, establishing his authority and credibility. He then dives into the heart of the matter—the Four Step Marketing Formula for pool builders. Unlock the secrets of this powerful formula as Matt guides you through each step, revealing how to effectively market and expand your pool building enterprise. Matt Law illuminates the path to achieving marketing excellence, equipping you with the tools and knowledge to stand out in a competitive landscape. Whether you're a seasoned pool builder or just starting your journey, this episode is a must-listen for anyone seeking to thrive in the world of pool builder marketing.