The Pricing Compass

Are you struggling with declining web sales, customer retention, or ineffective promotions? This in-depth case study reveals how a DTC food supplement brand turned data-driven insights into a powerful growth strategy.

Struggling with price increases leading to lost sales? This data-driven case study reveals how a leading full-service breakfast chain optimized menu pricing to maintain profitability, prevent volume losses, and align with customer preferences.

Are you making these costly marketing mistakes in your Direct-to-Consumer (DTC) business? If your marketing efforts aren’t delivering the results you expect, chances are you’re falling into one (or more) of these five critical mistakes that many DTC brands make. The good news? They’re all fixable! In this video, you’ll discover: Why broad, untargeted marketing campaigns are burning your budget The power of personalized offers (and how they can boost engagement & revenue) How product overload is killing your brand’s clarity—and what to do instead The smart way to offer free shipping without destroying your margins Why a recommendation engine is a must-have tool for increasing sales Stop wasting money on ineffective marketing! Implement these proven strategies and start seeing better results. Who is this video for? DTC brand owners & marketers looking to maximize ROI E-commerce entrepreneurs aiming to improve their customer retention Anyone struggling to make their marketing dollars work effectively Ready to take your brand to the next level? Watch now and start fixing these mistakes today! The post The 5 Biggest Mistakes Direct to Consumer Brands Are Making appeared first on Keenalytix.

Are your products truly driving success, or are they holding your business back? In this video, Fred Puech, founder and managing director of keenalytix, shares powerful data-driven techniques to evaluate your product lineup using trial and repeat rates. What You’ll Learn: Why sales data alone isn’t enough to determine product success* How to measure trial rate (initial market appeal) and repeat rate (customer loyalty)* A simple 2×2 matrix to categorize your products into: Best sellers (high trial & high repeat) Niche products (low trial & high repeat) Potential problem products (high trial & low repeat) Underperformers (low trial & low repeat) How to strategically market, improve, or discontinue products based on data Make smarter decisions and optimize your product strategy to boost sales and customer retention. Need help analyzing your product data? Contact us at K Analytics for expert insights and consulting! The post How to Use Product Trial and Repeat Rates to Drive Strategic Success appeared first on Keenalytix.

If you’re a Direct-to-Consumer (DTC) brand selling on Shopify, WooCommerce, Amazon, or PrestaShop, you already have access to one of the most valuable assets in your business—your order-level data. But are you using it to its full potential? In this video, you’ll discover: Why order-level data is a gold mine for driving profit and growth How it reveals hidden customer behaviors that traditional BI reports miss Why it’s more accurate than surveys—your customers “speak” through their purchases How to access it with NO complex tech setup—it’s already sitting in your system! The fastest way to leverage this data for smarter marketing, pricing, and product decisions Action Steps: Go to Shopify, Amazon Seller Central, or WooCommerce and pull your order data today! Analyze patterns in who buys, what they buy, and at what price. Use these insights to optimize pricing, inventory, and customer experience. Need help? I’ve helped countless brands unlock massive growth—let’s talk! Ready to turn your data into dollars? Drop a comment below or DM me for a deep dive into YOUR business! Subscribe for more insights on data-driven growth strategies! If you found this valuable, don’t forget to LIKE, SHARE, and SUBSCRIBE for more powerful content! The post Why You’re Sitting on a Gold Mine: Unlock the Hidden Power of Order-Level Data appeared first on Keenalytix.

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Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers? Growing a DTC brand sounds simple in theory—you acquire customers, get them to buy again, and scale. But in practice, the biggest challenge isn’t acquisition… it’s retention. In this video, Fred Peuch, founder of keenalytix.com, explains why 50-80% of customers never return after their first purchase—and how this hidden problem is holding brands back. Using real-world data from his clients, he unveils the 5 essential growth levers that top-performing brands like Lululemon and Amazon master to drive repeat purchases and long-term loyalty. If you’re struggling to retain customers and build a sustainable DTC brand, this is a must-listen! Key Takeaways & Timestamps: 0:00 The Harsh Truth About DTC Growth 0:35 Who is Fred Peuch? 0:51 The 5 Growth Levers (The Only Ways to Scale a DTC Brand) 2:17 The data behind why customers don’t come back 3:36 The ‘Life is Unfair’ Chart: The Retention Crisis – 5:02 Winning the Retention Battle Most DTC brands underestimate the power of retention. They focus too much on customer acquisition and forget that keeping customers is the real key to growth. You don’t have to lose the battle. There are proven retention strategies used by the world’s best brands—and we’ll share them in upcoming videos! Got questions? Drop them in the comments! Need help optimizing your DTC strategy? Reach out! The post Why Life is Unfair to DTC Brands—And How to Overcome It appeared first on Keenalytix.

Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he helped an e-commerce brand in the health & wellness space identify and fix their failing customer retention strategy—boosting lifetime value, repeat purchases, and cross-selling opportunities. Key Challenges: Low customer retention, especially on marketplaces Wide disparity in order value across sales channels Minimal cross-selling and bundling strategies Solutions Implemented:* Customer Lifetime Value Analysis → Identified key retention drivers* Loyalty Program Development → Created a tiered rewards system* Market Basket Analysis → Designed effective upselling & bundling strategies* Cohort & Channel Strategy → Tailored marketing for different customer behaviors Key Takeaways: Understanding which growth engine is failing is the first step Data-driven strategies drive measurable improvements Retention-focused initiatives lead to higher customer lifetime value If your business is struggling with growth, customer retention, or revenue optimization, let’s talk!

Are you setting your prices strategically or just guessing? Your price endings aren’t just numbers—they’re powerful psychological triggers that influence consumer behavior and can significantly impact your sales and profits. In this video, Fred Puech, founder and managing director of keenalytix.com, breaks down the science behind price point endings, revealing how to use pricing tactics to boost conversions and maximize profitability. Key Topics Covered: The psychology behind price endings The power of just-below pricing (e.g., $9.99, $19.95) & the left-digit effect How round numbers convey premium quality Odd vs. even pricing strategies Cultural differences in pricing (why 8 is lucky in Asia!) Why you should test your pricing strategies instead of guessing Stop guessing, start optimizing! Watch now to unlock actionable strategies to increase sales and profits through strategic pricing. TIMESTAMPS: 00:00 Introduction: Why price points matter 00:29 Price endings as psychological triggers 01:26 The power of “just-below” pricing (99 and 95 endings) 02:04 The left-digit effect: Why $2.99 feels like $2 instead of $3 02:56 Odd vs. even pricing: Which one works best? 03:36 Why premium brands use round numbers ($50 vs. $49.99) 04:46 Cultural pricing differences (Why 8 is lucky in Asia!) 05:04 Testing your prices for better sales results 05:24 Final thoughts & call to action The post Mastering Price Point Endings: Small Changes, Big Profits appeared first on Keenalytix.