The Product Post Up

Everyone wants AI to work like a magic box, where you can just ask it for what you want and it just goes and does it. But the challenge this approach creates for modern founders looking to scale their distribution is that it’s to fall into the AI slop bucket, which that the market is quickly learning how to tune out. The real key to unlocking growth in the AI era is using Human-led AI workflows. Chris Madden has put himself at dead centre of the attention economy for years now. He worked with the All-In Podcast in its early days and helped Harry Stebbings grow the 20VC TikTok account to 220,000 followers by bridging the gap between high-level venture content and short-form vertical video. Today, he runs Cliptastic, an agency that leverages AI voice cloning and human-led editing to help busy founders maintain a dominant social footprint. He doesn’t just talk about automation; he understands that the “human behind the scenes” is what transforms a five-second clip into a compelling story. In today’s episode, David sits down with him to discuss how to use AI as a high-velocity sounding board, strategies behind behind building an audience and how they can fill your funnel, and what it’s actually like to build a brand in the most volatile technology shift since the internet.Watch now on Youtube: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit productfacilitation.substack.com

Today’s Episode Community-led growth is the one of the biggest differentiators for modern startups, especially those building AI. The problem is most founders treat it like a buzzword because they have no idea how to measure the ROI. Brenton has been on the front lines at Lovable, growing their community to over 140,000 people during the companies hyper growth period and he continues advising startups across the ecosystem on this exact challenge. He doesn’t just talk about engagement; he knows how to turn identity into a competitive advantage. In today’s episode, David sits down with him to chat about what actually matters building a community for your product, how to think about testing new products today, and how to navigate the European startup landscape (and a few other things along the way too.)Watch on Youtube: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit productfacilitation.substack.com