The Rebel Truth

Clay Conry has spent nearly nine years and over 500 episodes interviewing ranchers and farmers on the Working Cows Podcast. He's heard it all. So when we asked him what the single biggest barrier to success in agriculture is, we expected him to say something about grazing or land management. He didn't. His answer will challenge everything you think you know about what it takes to make it in farming.In this episode, Clay sits down with Justin and Jenni Bajema to unpack the four pillars of a ranching operation and why most farmers only pay attention to two of them. We get into the uncomfortable truth about where our food system actually came from (hint: it traces back to war technology), why a rancher compared a ribeye to a bag of Doritos pound for pound and it wasn't even close, why kids are being told by their own parents not to come back to the family farm, and what has to change for regenerative agriculture to become the future and not just the fringe.Clay also shares a story about someone whose diabetes disappeared while eating in Europe and came right back when they returned to American food. Same person. Same diet. Different food system.This one goes deep. Whether you're a rancher, a consumer trying to make better food choices, or someone who just wants to understand what's really going on in agriculture, this conversation will stick with you.

What if everything you thought about "pasture-raised" eggs was a lie? In this episode, Justin and Jenni sit down with Patrick Samuels, West Point grad, former Special Forces officer, and founder of Sunnyside Egg Co., to expose how Big Egg greenwashes the industry, why your "pasture-raised" eggs probably came from a 20,000 bird barn, and how Patrick is building a decentralized network of Amish farms to take real regenerative eggs to grocery shelves nationwide. This is what changing the food system actually looks like.