The Right Moves

In this episode, I’m breaking down how you can use a blog to attract high-ticket clients and the power of long-form content. If posting constantly on social media is starting to feel draining, or like it’s not giving you the return you want, this is for you. I’m sharing how blogging and SEO can bring in consistent, high-quality leads, quietly working in the background of your business.I’ll walk you through how to write blog content that actually converts, how to use key phrases strategically, and why long-form content builds trust in a way short-form never will. Plus, I’m answering your questions on using AI for blogs and how long SEO really takes, so you can start building a marketing strategy that actually works with your life.⁠Explore working with me⁠⁠Book a free discovery call ⁠⁠Follow me on Instagram⁠⁠Connect with me on LinkedIn⁠

In this episode of The Right Moves, I’m reflecting on the past 4+ years in business and the biggest lessons that took me from inconsistent, stressful months to consistently signing high ticket clients each month - without burning out or relying on constant hustle.I’m sharing the real turning points behind that shift, from learning how to use my time and energy properly, to investing when it felt uncomfortable, refining my positioning, and actually listening to what my audience needed. Plus, I’m answering a listener question on what truly changed everything for me, and why momentum in business is something you build, not something you wait for. If you’re in that “it’s not quite clicking yet” phase, this episode will give you both the strategy and the perspective to keep on going.⁠Explore working with me⁠⁠Book a free discovery call ⁠⁠Follow me on Instagram⁠⁠Connect with me on LinkedIn⁠

Ever heard “That’s a bit out of my budget” or “I’ll think about it” after what felt like a great discovery call? In this episode of The Right Moves, I'm breaking down why price objections happen... and why they’re usually not about your pricing at all. Instead, it often comes down to positioning: how clearly people understand who you help, the problem you solve, and why you’re the obvious expert to hire.I'm sharing lessons from my own journey, from attracting price-sensitive clients as a creative virtual assistant to building a specialised brand and website design business for coaches and service providers. You’ll learn how positioning shapes perceived value, why outcome-led messaging matters, and how your branding can either reinforce premium pricing or quietly undermine it. ⁠Explore working with me⁠⁠Book a free discovery call ⁠⁠Follow me on Instagram⁠⁠Connect with me on LinkedIn⁠

Lead magnets aren’t what they used to be… with AI tools like ChatGPT and Gemini making generic advice instantly accessible, the classic “5 tips to…” freebie just doesn’t cut it anymore. So what are people actually signing up for in 2026?In this episode, I’m joined by email marketing expert Rachel Caborn to unpack what makes a high-converting lead magnet today, how it should work alongside your website, and the nurture sequences every coach or service provider should have in place. If your list isn’t growing, your freebies aren’t converting, or your email marketing feels like shouting into the void, this one’s for you. Expect practical insights, a few strong opinions, and a refreshing take on what’s actually working right now.Connect with Rachel:LinkedInInstagramFree Download: 5 Plug-And-Play Email Templates —⁠Explore working with Elle⁠Book a free discovery call ⁠

A "pretty" website isn’t a strategy, and it definitely doesn’t guarantee clients. If your site looks the part but it doesn't fill your calendar with discovery calls, I’m breaking down the "lead leaks" quietly costing you sales, from vague copy to the trap of generic ChatGPT fluff.You’ll learn how to stop writing about yourself and start naming your client’s struggles so clearly they’ll think you’ve read their minds. I’m breaking down how to shift your messaging from vague to high-authority, ensuring your website finally does the heavy lifting to attract ready-to-invest leads and support those €10k+ months.⁠⁠Explore working with me⁠⁠⁠⁠Book a free discovery call ⁠⁠⁠⁠Follow me on Instagram⁠⁠⁠⁠Connect with me on LinkedIn⁠⁠

If your clients are getting incredible results but your website and social media don't show it, you’re leaving leads (and a whole lot of money) on the table. In this episode, I break down how to properly collect and showcase social proof that actually builds trust, authority, and momentum for your coaching or service-provider business.I walk you through my framework for gathering meaningful client feedback, show what makes a testimonial truly compelling, and explain how to use social proof strategically across your website and social media. I’ll also share actionable tips you can implement immediately so your testimonials start attracting the right clients and position you as the go-to expert.⁠Explore working with me⁠⁠Book a free discovery call ⁠⁠Follow me on Instagram⁠⁠Connect with me on LinkedIn⁠

Welcome back to The Right Moves! In this Season 2 launch episode, I share how I went from a quiet start to 2025 to being fully booked by the end of the year, and how you can do the same. I break down the practical strategies and step-by-step process that helped me grow my own business, attract high-paying clients, and build a brand and website that truly reflects my value. If you’re a coach or service provider ready to start booking more high-ticket clients consistently, this episode is packed with actionable insights to make 2026 your most profitable year yet.⁠Explore working with me⁠⁠Book a free brand & website strategy session⁠Follow me on Instagram⁠⁠Connect with me on LinkedIn⁠

If your website isn’t converting - or worse, you don’t even know why it’s not working - this episode is your wake-up call (and your solution). I’m breaking down the real reasons your website might be quietly repelling dream clients, plus the strategic tweaks you can make to turn things around without needing rebuilding the whole thing from scratch.From messy messaging to confusing CTAs and the Linktree trap so many fall into - I’m covering it all. Think of this as your website clarity session, delivered with love, tough truths, in only 20-minutes. Let’s fix what’s not working and get your site selling while you sleep.Let's connect ↓⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ellebaron.com

Still hiding behind those generic Canva graphics and awkward selfies? It's time to level up. In this episode, I’m joined by brand photographer Jessica Hanlon to talk about how strategic brand photography can help you show up with confidence, authority, and start attracting high-ticket clients.We dive into mindset blocks, planning a shoot with purpose, and how to actually use your photos to grow your brand. If you’ve been hiding - this is your permission to be seen.Connect with Jessica:⁠branding_with_jess jessica_hanlon_photographyWebsiteResources

LinkedIn might feel like a stuffy job board full of CV flexing and humblebrag—but if you’re a coach, consultant or service provider? It’s a goldmine waiting to be tapped. In this episode, I’m sharing exactly how I use LinkedIn to attract aligned, high-ticket clients (without losing my personality or pretending to be someone I’m not). We’re talking how to content creation (what you should be posting), building connection with your audience and turning your profile into a quiet little conversion machine.You’ll learn how to create magnetic content using the TOFU/MOFU/BOFU strategy, why most people are getting it wrong, and the six key things you need to fix on your profile today. This is your no-fluff 30-minute pep talk on showing up like a pro and getting booked through LinkedIn.Let's connect ↓⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ellebaron.com

Ever feel like you're forcing your business to work in a way that just doesn’t feel right — even though you're following all the “expert” advice? In this episode, I’m joined by Human Design expert Abbey Rae Wilson to unpack how understanding your unique energetic blueprint can totally transform the way you build and run your business. If you’ve ever wondered why certain strategies leave you drained while others light you up — this conversation will explain why, and what to do instead.We break down the core elements of Human Design in a way that’s practical, accessible and ridiculously useful. From making aligned decisions to designing offers that actually feel good, Abbey shares how embracing your Type, Strategy, and Authority can help you stop second-guessing and start creating a business that flows.Connect with Abbey:InstagramWebsite

What if the version of you who's hustling, doubting, and overthinking… isn’t the one who’s meant to get you to that next level? In this episode, I’m joined by female empowerment mentor Ellinor Otter for a deep-dive into the identity shift required to grow a business that actually feels like yours. We’re talking about self-leadership, looking inwards, and the sneaky ways self-doubt can show up - even when it looks like you’re doing everything “right.”This conversation goes beyond strategy. It’s about learning to trust yourself, shedding the conditioning that’s kept you small, and becoming the kind of woman who leads with grounded confidence - even before the results roll in. Whether you're stuck in overthinking, undercharging, or are just ready to build something more aligned, this episode will meet you where you are… and help you move forward.Connect with Ellinor:⁠LinkedIn⁠⁠InstagramWebsite

In this episode, I’m chatting with Gunjan Churiwal, a social media marketer and copywriter who helps people connect with brands through spicy storytelling. We’re breaking down what makes a story memorable, how it can elevate your personal brand, and ways to weave storytelling into your marketing to build trust and connection.We also dive into overcoming common mindset blocks like imposter syndrome and fear of judgment, with practical tips to help you show up online authentically. If you’re ready to tell stories that truly resonate AND drive action... this episode is for you!Connect with Gunjan:LinkedInNewsletter

In this episode, I’m pulling back the curtain and sharing the lessons I’ve learned the hard way since starting my business - from the dangers of being a jack of all trades to the powerful shift that happens when you really understand your audience. I’m talking mindset, building genuine relationships with clients, and the importance of staying flexible as your business (and your people) evolve. Spoiler: your business is never truly “done” - and that’s not a bad thing.Whether you're just starting out or a few years in, this is the pep talk I wish I had when I was in the thick of it. It’s honest, a little raw, and filled with the kind of advice that might just save you a few tears.

Email marketing - love it or loathe it, you can’t ignore its power. But let’s be real… most coaches and service providers either avoid it completely or have no clue how to make it actually work for them. Sound familiar? Then this episode is for you.I’m joined by Madeleine Storm, an Email & CRM Consultant who knows exactly how to turn subscribers into paying clients. We’re breaking down why email is still one of the most powerful tools in your business, how to grow your list (without being spammy), and what to actually send to keep your audience engaged.If you’ve ever thought, “Email feels outdated” or “I don’t have a big enough list for it to be worth it,” get ready to change your mind.Connect with Madeleine:LinkedIn: ⁠ Madeleine StormWebsite: ⁠⁠⁠⁠⁠ studiodaisy.co

Struggling to stand out in a crowded market get noticed by dream clients? In this episode, I’m joined by Giada Nizzoli, a Marketing Message Mentor for female service providers, to break down how to position yourself as the choice...not just another option. We’ll cover why so many service providers get overlooked, how to craft a message that makes clients say “I need this,” and what to do if you struggle to understand what makes your offers unique.Connect with Giada:LinkedIn: ⁠Giada NizzoliWebsite: ⁠⁠⁠⁠craftycopy.co.ukMarketing Message Scorecard

If social media feels like a never-ending to-do list that’s getting you nowhere, this episode is for you. Marketing expert Katie Brown joins me to break down how coaches and service providers can actually make social media work for them - without the burnout.We’re talking about what to post to attract clients (not just likes), how to create a content plan that fits your schedule, and the secret to making social media feel sustainable instead of a daily struggle. If you’re tired of guessing what works, this episode is packed with no-fluff, practical strategies you can start using today.Connect with Katie:LinkedIn: Katie BrownInstagram: ⁠_hivesocial

If your branding looks a little… DIY, it might be holding your business back. In this episode, I'm diving into the telltale signs that your visuals aren’t doing you any favours, the hidden impact of weak branding on your business, and...most importantly - how to fix it!You don’t need a huge budget to look polished and professional. I’ll walk you through simple, actionable tweaks that will instantly elevate your branding, help you stand out, and attract high-ticket clients with confidence. Let’s get your branding working for you, not against you.Let's connect ↓⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ellebaron.com

Ready to set your business up for success in 2025? In this episode I’ll walk you through a step-by-step audit to uncover what’s working, what’s not, and where your biggest opportunities lie. We’ll review your brand & website, marketing, client experience, and finances - plus, I’ll show you how to gather a goldmine of feedback from past clients.Once the audit is complete, it’s time to set intentional, actionable goals for this new year. From creating a roadmap to keeping yourself accountable, I’ll share practical tips to help you scale your business and hit those milestones.Let's connect ↓⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ellebaron.com

Your website should be doing the heavy lifting in your business - attracting, connecting, and converting dream clients while you focus on what you do best.But here’s the truth: if your website isn’t speaking directly to your ideal clients, it’s just another pretty page gathering dust. In this episode, I’m breaking down exactly how to create a website that works harder than you do. From crafting magnetic copy that connects to must-have design elements and calls-to-action that convert, you’ll learn how to make your website a client-converting machine.—I’m always on the lookout for entrepreneurs and experts who can add value to my audience of coaches and service providers.If you’ve got insights, strategies, or stories that can help my listeners level up their business, you can apply to be a ⁠⁠guest on the podcast!⁠⁠Let's connect ↓⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ellebaron.com

Today, I’m joined by the incredible Bo De Vries for a conversation that’s going to completely shift how you think about productivity. Bo is a Women’s Health Educator and cycle syncing expert who helps women align their work with their natural rhythms to boost energy, productivity, and results -without the burnout.In this episode, we’re diving into a topic that’s both practical and powerful - how syncing with your menstrual cycle can help you create a business that works with you, not against you.From maximising your energy during each phase to navigating unavoidable deadlines, Bo breaks it all down in a way that’s easy to understand and totally doable.Get ready to rethink your approach to work, rest, and success - and learn how to use your body’s natural rhythm as your ultimate productivity hack.Connect with BoLinkedIn Instagram⁠Bo's course

Today, I’ve got a truly amazing guest for my first-ever interview episode - Colleen Florendo! Colleen is a messaging matchmaker and self-expression coach whose unique approach helps her clients attract “omg, we’re the same vibe” clients by tapping into the power of potent messaging.In this episode, we’re cutting straight to the core of a struggle I know a lot of you have - crafting messaging that actually feels like you and connects with the right people. Colleen’s approach to messaging isn’t just impactful - it’s spicy, magnetic, and, dare I say, transformative. Get ready to rethink everything you thought you knew about self-expression, messaging, and why blending the two is your ticket to true connection and client attraction.Connect with ColleenInstagram & Threads: @selfishlyexpressed Substack: selfishlyexpressed.substack.com

In this juicy episode of The Right Moves, I'm diving into a powerful truth...you are not for everyone. If you’re done playing small and ready to stand out, this one’s for you. I’ll take you back to my early days as a “do-it-all” virtual assistant...spoiler alert: it was a mess.And I'll get into why casting a wide net might feel safe, but in reality, it’s a one-way ticket to blending in with every other coach or service provider similar to you. I’ll share how finding my people changed the game for my business - and why it’s time for you to do the same.This episode will break down exactly how to nail down your target market so you can stop watering down your message and start becoming the go-to choice for your dream clients. Get ready to find your focus, get clear, and build a brand that turns heads - because this episode is all about making moves that actually matter.—I’m always on the lookout for entrepreneurs and experts who can add value to my audience of coaches and service providers.If you’ve got insights, strategies, or stories that can help my listeners level up their business, you can apply to be a ⁠guest on the podcast!⁠Let's connect ↓⁠Instagram⁠⁠LinkedIn⁠⁠ellebaron.com

Welcome to The Right Moves, the podcast for coaches and service providers who are serious about growing their business. Hosted by brand and website designer Elle Baron, this isn’t just another fluff-filled, boring business podcast. I'm talking real-world insights and practical advice on branding, web design, marketing, social media, and client attraction that actually works. In each episode, I’ll be spilling the tea on the strategies that drive results - no BS, no gimmicks - just the right moves to get you where you want to be. You can expect expert interviews, actionable tips, and a whole lot of truth about what it really takes to grow your business in today’s world. Make sure to hit that follow button so you never miss an episode, the launch is coming November 5th. — I’m always on the lookout for entrepreneurs and experts who can add value to my audience of coaches and service providers. If you’ve got insights, strategies, or stories that can help my listeners level up their business, you can apply to be a guest on the podcast! Let's connect ↓ Instagram LinkedIn ellebaron.com