The Roofing Company Marketing Podcast

Roofing companies frequently deal with high-value leads that require fast response times and organized follow-up. In this episode, we discuss how AI-powered scheduling, live chat, and automated answering services are helping roofing contractors manage inquiries more efficiently. Prospects can ask questions through chat, receive instant responses, and book roof inspections directly through calendar links. These tools, when connected to a CRM system, allow roofing companies to maintain strong communication while keeping projects and estimates organized.

Roofing marketing in 2026 requires more precision than ever. In this episode, we explore how roofing contractors are combining local SEO, paid search, and Local Service Ads to stay competitive in crowded markets. We also discuss how AI automation is improving lead handling and follow-up without replacing human sales processes. From managing high-ticket leads to building authority through reviews and local signals, this episode outlines the strategies helping roofing companies generate consistent opportunities in today’s market.

Roofing companies can now book more estimates without lifting a finger. Learn how AI automation can handle follow-ups, texts, scheduling, and help your sales team close more jobs without dropping the ball.

Tired of buying junk leads from lead vendors? This episode shows roofers how to run their own lead campaigns using Meta Ads and lead forms. We’ll show you how to fix your follow-up and turn clicks into booked inspections.

Most roofing companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for roofing businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a roofing business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every roofing company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a roofing business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

Most roofing businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the roofing space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

In this bonus episode of The Roofing Contractor Marketing Podcast, we highlight the shared traits of roofing companies that consistently grow. From financial discipline to smart delegation, these companies understand what it takes to win. Tune in to find out if your roofing business is truly built for the next level.

In this episode of The Roofing Contractor Marketing Podcast, we cover how roofers can use online booking tools to capture more leads and close more jobs. From syncing with your calendar to sending booking links by text, we break down how to automate the scheduling process and keep your team working — not waiting.

In this episode of The Roofing Contractor Marketing Podcast, we share how roofing companies can create video ads that stand out, build trust, and generate leads. From storm-season offers to roof replacement promos, video can position your company as the go-to expert. Learn how to do it right—on Meta and YouTube.

In this bonus episode of The Roofing Contractor Marketing Podcast, we discuss how roofing businesses can keep winning in uncertain times. Learn how to highlight essential services, manage your marketing budget wisely, and build lasting demand. Whether the economy’s up or down, this episode will help you grow with confidence.

In this episode of The Roofing Contractor Marketing Podcast, we explore how to rank in Google’s Local 3-Pack and grow your roofing business. Learn the importance of reviews, citations, and backlinks in boosting local SEO rankings. We’ll also cover how to optimize your Google Business Profile for success. Don’t miss this episode to improve your local visibility and attract more roofing customers.

In this episode of The Roofing Contractor Marketing Podcast, we explore how Google’s Local Service Ads can help roofing businesses generate more leads and calls. Learn how to set up your account, optimize your profile, and manage leads effectively. We’ll discuss budgeting strategies, the role of reviews, and how to track ROI for better results. Don’t miss these valuable tips to grow your roofing business with LSAs.

Join us in The Roofing Contractor Marketing Podcast, Episode 16, as we explore how email marketing can re-engage past customers, nurture prospects, and onboard new clients. Learn how to implement automated email sequences, send timely campaigns, and use CRMs effectively. We’ll also discuss how email marketing fits into the A-Z buying spectrum to keep your roofing business top of mind for customers. Tune in for actionable insights to grow your roofing business with email marketing.

In this bonus episode of The Roofing Contractor Marketing Podcast, we review the biggest marketing lessons from 2024 and provide strategies to prepare your roofing business for 2025. Learn how to overcome fierce local search competition, manage rising ad costs, and use referrals to drive growth. We’ll also explore the importance of measurable marketing and optimizing your campaigns for maximum ROI. Don’t miss this valuable year-end review tailored to roofing contractors.

Join us in this bonus episode of "The Roofing Contractor Marketing Podcast" as we explore the comprehensive marketing strategy that can drive 300% growth for roofing businesses. From initial planning and defining unique selling points to advanced marketing automation and SEO, we cover all the critical elements. Discover how to enhance your website, create a compelling print marketing package, and optimize local SEO. Learn about impactful ad campaigns and using a custom CRM to manage leads and follow-ups. This episode provides a roadmap to help your roofing company achieve substantial growth and market success.

Join us in "The Roofing Contractor Marketing Podcast," Episode 13, to explore how AI can elevate your roofing business marketing. Understand the basics of AI and machine learning, and discover how they can save you time and money. We’ll discuss AI tools like chatbots for customer service, and AI-driven content creation for personalized marketing. Learn about optimizing SEO and social media campaigns with AI. Get insights on quick AI implementation and practical learning tips. Tune in for answers to common questions and leverage AI to enhance your roofing business marketing strategy.

In Episode 12 of "The Roofing Company Marketing Podcast," join Matt Law as he guides roofing business owners through the process of setting up a simple yet effective follow-up system for roofing customers and prospects. Discover how automation and strategic communication can help you nurture roofing customer relationships, retain customers, and attract new prospects. Matt Law emphasizes the key elements of a successful follow-up system. Learn how automation extends beyond just emails, incorporating SMS messages, direct mail, and more to engage with your roofing audience effectively. Discover the power of email autoresponders, utilizing tools like Zapier to connect your CRM with other platforms seamlessly. This episode also explores the importance of communicating your unique selling points to roofing prospects, showcasing the value and benefits of your roofing service. Additionally, Matt Law shares strategies for fostering strong roofing customer relationships, providing insights on how to effectively communicate with roofing customers to help them stay loyal and become customers for life. "The Roofing Company Marketing Podcast" equips roofing business owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging automation tools, email autoresponders, and strategic communication, you'll be able to build strong roofing connections, retain customers, and attract new business.

In Episode 11 of "The Roofing Company Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for roofing companies. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your roofing business operations. Matt Law highlights the key elements of custom CRMs. Discover platforms like knack.com and WYSIWYG database builders that empower roofing business owners to create a CRM system that perfectly aligns with their unique needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance roofing customer interactions. This episode also emphasizes the versatility of a CRM for roofing companies. Learn how a custom CRM can be utilized for scheduling, keeping track of roofing jobs, notes, and invoices, ensuring all aspects of your roofing business operations are seamlessly managed in one centralized system. "The Roofing Company Marketing Podcast" equips roofing business owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms like knack.com and utilizing automation tools, you'll be able to enhance roofing customer relationships, streamline workflows, and ultimately drive higher revenues for your business.

Join Matt Law in Episode 10 of "The Roofing Company Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your roofing company. Discover how to effectively use these incentives to attract new roofing customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to instantly deliver it to roofing prospects via text or email, ensuring a seamless and engaging experience. Understand the importance of utilizing a secure database to store roofing prospect information, enabling you to build a valuable roofing customer base for future marketing efforts. This episode also highlights the significance of offering something for free to roofing prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful lead magnets, capturing the attention and interest of potential roofing customers. "The Roofing Company Marketing Podcast" equips roofing business owners with the knowledge and confidence to increase leads through coupons and free offers. By incorporating the strategies discussed in this episode, you'll be able to optimize your lead generation efforts and foster roofing customer relationships that drive long-term business growth.

In Episode 9 of "The Roofing Company Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your roofing company. Join Matt as he reveals the power of thank you packages, yard signs, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews. Discover how to create impactful thank you gifts for new roofing customers, leaving a lasting impression and encouraging them to share their positive experiences with others. Explore the use of review cards with QR codes, making it easy for satisfied roofing customers to leave reviews and testimonials. This episode also addresses the importance of reputation management, providing insights on how to prevent bad reviews from happening and effectively handle any negative feedback. Matt Law discusses the benefits of yard signs for active roofing projects, leveraging them as a powerful marketing tool to attract attention and generate new leads. "The Roofing Company Marketing Podcast" equips roofing business owners with the knowledge and confidence to drive referrals and boost their online reputation. By implementing the strategies discussed in this episode, you'll be able to foster roofing customer loyalty, track referrals effectively, and express gratitude to customers who refer your roofing business with gift cards.

In Episode 8 of "The Roofing Company Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your roofing company. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling landing pages that align with Google's preferences, boosting your quality scores and click-through rates. Understand what Google loves and how to make your ads appear more frequently, maximizing your online visibility and reaching your target audience effectively. This episode also explores the significance of conversions in your ad campaigns, uncovering how to track and optimize your conversion rates to ensure a high return on investment. Matt Law delves into the power of search campaigns and remarketing, providing insights on how to leverage these strategies to generate more leads and nurture potential customers. "The Roofing Company Marketing Podcast" equips roofing business owners with the knowledge and confidence to dominate the Google Ads landscape. By integrating the tactics discussed in this episode, you'll be able to spend less while generating a higher quantity and quality of leads for your roofing business.

In Episode 7 of "The Roofing Company Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your roofing company. Discover the strategies and tactics to leverage social media platforms and turn your roofing customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral referrals through social media. Learn how to encourage and incentivize your roofing customers to share pictures of their roofing projects on various social media channels, amplifying your brand's reach and visibility. Discover the art of tagging your business in these posts to enhance your online presence and build credibility. This episode also explores the concept of referral fees and incentives, providing valuable insights on how to reward roofing customers for their referrals, further motivating them to share their experiences on social media. Matt Law sheds light on effective methods to track referrals and measure the success of your viral referral strategy, ensuring you can quantify the impact and make data-driven decisions. "The Roofing Company Marketing Podcast" equips roofing business owners with the knowledge and confidence to create a viral referral machine through social media. By following the process outlined in this episode, you can leverage the power of customer-generated content to attract new leads, build brand loyalty, and fuel the growth of your roofing business.

Join Matt Law in Episode 6 of "The Roofing Company Marketing Podcast" as he explores the strategies and tactics needed for roofing companies to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help roofing business owners unlock the power of SEO and establish a strong online presence. Matt Law dives into the key elements of SEO success. Learn how website health plays a vital role in search engine rankings and discover the essentials of on-site SEO, including keyword optimization, meta tags, and compelling content. Understand the significance of off-site SEO through effective link building strategies that enhance your website's authority and credibility. Furthermore, this episode explores the role of social media sharing in amplifying your SEO efforts and expanding your online reach. Matt Law highlights the importance of content marketing, such as creating blog posts, to not only provide value to your audience but also attract more leads and improve your search engine visibility. "The Roofing Company Marketing Podcast" equips you with the knowledge and confidence to achieve significant SEO victories for your roofing company. Whether you're a seasoned SEO practitioner or just starting out, this episode provides actionable insights to help you optimize your website, build quality backlinks, leverage social media, and create compelling content that drives organic traffic and generates valuable leads.

In Episode 5 of "The Roofing Company Marketing Podcast," Matt Law unveils the strategies and tactics to win with local marketing for your roofing company. Join Matt as he delves into the intricacies of local search and how it can catapult your roofing business to the top of the rankings in the maps section or 3-pack of Google. Matt Law guides roofing business owners through the key elements of local marketing success. Learn about the significance of citations and maintaining consistent Name, Address, and Phone (NAP) information across various platforms. Discover the importance of optimizing your website code and harnessing the power of Google My Business to enhance your local visibility. Furthermore, this episode delves into the role of social media citations in local marketing, emphasizing the impact of online reviews and customer engagement on your local search rankings. Matt Law provides actionable insights on how to leverage these platforms to boost your business's presence and reputation within your local community. "The Roofing Company Marketing Podcast" equips you with the knowledge and confidence to dominate the local search landscape. Whether you're a local roofing service provider or have multiple locations, this episode provides essential strategies to help you outshine your competitors and attract more customers through effective local marketing.

Join Matt Law in Episode 4 of "The Roofing Company Marketing Podcast," as he unveils the secrets to crafting the ultimate welcome package for roofing companies. In this episode, roofing business owners will discover the power of a well-designed and thoughtfully curated welcome package that leaves a lasting impression on new prospects. Matt Law walks you through the essential components of an impactful welcome package. Learn what to include in the folder, from informative inserts to eye-catching flyers, business cards, magnets, and more. These tangible items serve as powerful marketing tools, showcasing your expertise and instilling confidence in your roofing brand. Moreover, this episode explores the modern approach of delivering the welcome package electronically via email when a new lead requests a quote. Matt delves into the strategies and techniques to create a digital welcome package that captures attention, delivers valuable information, and keeps your roofing brand at the forefront of your prospects' minds. "The Roofing Company Marketing Podcast" equips you with the knowledge and inspiration to create an irresistible welcome package that sets you apart from the competition. Whether it's through physical materials or digital assets, this episode provides practical insights to help roofing business owners leave a remarkable impression and foster long-term customer relationships.

"The Roofing Company Marketing Podcast" continues with Episode 3, where Matt Law reveals the key elements necessary for building the perfect website and landing pages that drive conversions and optimize search engine rankings. Join Matt as he shares invaluable insights on creating a website that captivates visitors and delivers measurable results. Matt Law emphasizes the significance of website speed, ensuring your online presence loads quickly to keep visitors engaged. Learn the essentials of website health, including mobile-friendliness, seamless navigation, and user-friendly design, all of which contribute to a positive user experience and improved search engine optimization (SEO). Discover the art of crafting effective landing pages that entice and convert visitors into customers. Matt Law unravels the secrets behind compelling copy, captivating visuals, and persuasive calls-to-action, empowering roofing business owners to maximize their conversion rates and generate measurable results. "The Roofing Company Marketing Podcast" equips you with the knowledge and confidence to create a website that shines in the digital landscape. Whether you're seeking to enhance your existing website or embark on a new online venture, this episode provides actionable strategies for building a website and landing pages that elevate your roofing business to new heights.

In Episode 2 of "The Roofing Company Marketing Podcast," Matt Law delves into the realm of measurable marketing for roofing companies. Join him as he unveils essential strategies to make your marketing efforts quantifiable, allowing you to optimize your budget and allocate resources more effectively. Matt Law emphasizes the importance of analytics in tracking and evaluating marketing success. Learn how to leverage UTM data, call tracking, and 301 redirects with UTM data to gain valuable insights into your roofing marketing campaigns. By harnessing the power of these tools, you'll uncover the precise impact of your marketing initiatives, enabling you to make informed decisions and eliminate wasteful spending. Discover how making your roofing marketing measurable can result in substantial savings, as you invest your resources solely in strategies that yield tangible results. Matt Law's positive and empowering approach will leave you equipped with the knowledge and confidence to elevate your roofing business to new heights through data-driven marketing.

In the inaugural episode of "The Roofing Company Marketing Podcast," join Matt Law, CEO at Gro.Inc, as he lays the foundation for a remarkable journey into the world of roofing company marketing. Designed specifically for roofing business owners, this podcast provides invaluable insights and strategies to fuel growth and success. Matt Law introduces himself and his extensive experience in the industry, establishing his authority and credibility. He then dives into the heart of the matter—the Four Step Marketing Formula for roofing companies. Unlock the secrets of this powerful formula as Matt guides you through each step, revealing how to effectively market and expand your roofing business. Matt Law illuminates the path to achieving marketing excellence, equipping you with the tools and knowledge to stand out in a competitive roofing industry. Whether you're a seasoned roofing entrepreneur or just starting your roofing business journey, this episode is a must-listen for anyone seeking to thrive in the world of roofing company marketing.